Sales Engine
JANUARY 18, 2016
During uncertain economic conditions, business leaders are often forced to shift budgets amongst growth centers in the business. But how do you know where to invest? Specifically, are dollars best spent on sales or marketing? One of our recent clients faced a similar question. And when taking a deep look at marketing results, we were a bit surprised that the data actually helped to diagnose asales problem.
Customer Experience Matrix
JANUARY 19, 2016
As you know from previous blog posts , I’ve been borderline obsessed recently with systems that automatically create multi-step campaign flows. So when I saw that OneSpot calls its product a “content sequencing engine” you can bet they had my attention. When I read that “OneSpot’s machine learning technology serially delivers multiple pieces of content to your users based on their interests and digital journey stage,” I thought I might have found the Holy Grail itself.
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Webbiquity
JANUARY 19, 2016
Social media use isn’t quite universal—but it’s getting close. 70% of the U.S. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 billion last year to 2.5 billion by 2018. Image credit: The CMO Survey. And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content.
Writing on the Web
JANUARY 19, 2016
Content marketing is challenging, but it’s also the most rewarding work I’ve ever done. What more satisfying way to market professional services than by writing from the heart? When you address the problems your readers experience with your own knowledge, experience and wisdom, you help others AND build credibility authentically. If you’ve been reading my blog for any length of time, you probably know that I do not believe in new year resolutions.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
ViewPoint
JANUARY 22, 2016
This is the third in a series of three blogs about what experts feel companies did well in 2015 and what they would do better in 2016. The panelists include: Ardath Albee – Marketing Interactions. Miles Austin – Fill the Funnel, Inc. Jeffrey Hayzlett – The C-Suite Network. Dave Kurlan – Objective Management Group. Matt Heinz – Heinz Marketing. Mike Weinberg – New Sales Coach. … plus I pulled some additional comments pulled from Mikogo’s Sales Trends & Challenges in 2016 – 12 Experts Share Th
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Webbiquity
JANUARY 22, 2016
Guest post by Tim Brown and Dan Streeter. Make no mistake; the world of sales is changing. Technology seems to be driving the sales vehicle in today’s society, but it’s the old school , tried and true, consultative techniques that separate the good from the great sales professional. When we discuss old school techniques, we reminisce on our old school heroes such as Zig Ziglar, Harvey McKay, and Dale Carnegie who taught the world a few fundamental rules of sales, which can be encapsulated primar
Customer Experience Matrix
JANUARY 20, 2016
Intent data is one of hottest topics in marketing today – see, for example, Oracle’s recent purchase of AddThis. But while the promise of intent data is irresistible – “reach prospects with demonstrated interest in your product!” – the reality is less appealing. Even setting aside issues of accuracy and coverage , there are problems with both advertising and email, the two primary applications for intent data.
Biznology
JANUARY 19, 2016
Everyone loves top-ten lists. So I dug around Google Analytics looking for the top ten articles based on popularity between January 1 through December 31st. While I am limiting this list to visitors’ favorite articles from 2015, I will give a shout out to Ruth Stevens who wrote the tippity-top article over the last 13 months, The 10 Most Fascinating People in B2B Marketing in 2015 , #4 globally.
Marketing Insider Group
JANUARY 16, 2016
B2B Instagram accounts tend to have a bad reputation. They usually feature a lot of employee group shots, maybe some at industry conferences, or even office images if they’re lucky enough. The post The Best (And Most Beautiful) B2B Instagram Accounts appeared first on Marketing Insider Group.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Buzz Marketing for Technology
JANUARY 20, 2016
This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of How Does Social Listening Change the Way You Do Business (and Create ROI)? This webinar featured Mikael Lemberg ( @ Lemberg ) Director of Product Management at Falcon Social, Andrew Ashton ( @AndrewLAshton ) Digital Marketing Specialist, Pizza Hut and Greg Gerik (@ ggerik ) CEO at Gerik & Company.
KoMarketing Associates
JANUARY 21, 2016
If you’re in the business of regularly writing content on behalf of clients or for your company, you’ve likely gotten your process down to a science. Maybe you always start with an outline. Maybe you keep your notes and ideas organized in Evernote or Wunderlist or Google Keep (or many others) so that you’re able to dive right in when you sit down to your computer.
DiscoverOrg
JANUARY 22, 2016
Chief Information Security Officers (CISOs) are charged with more responsibility than ever before: Maintaining the enterprise vision, while ensuring technology assets are protected. In CISOs Identify the Biggest Security Challenges as They Enter 2016 , Security Current sheds light on the top-of-mind issues affecting CISOs today. IT security vendors are wise to recognize and capitalize on emerging trends: The Risks for CISOs.
Marketing Insider Group
JANUARY 19, 2016
It’s not easy to be today’s CMOs. They are tasked with everything from lead generation to digital strategy, sales support and even product development, and these are just a small part of the ever-growing list of responsibilities modern CMOs are asked to take on. As a CMO, what skills do you need to hone in […]. The post Top 10 Skills Every CMO Needs appeared first on Marketing Insider Group.
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Avitage
JANUARY 19, 2016
To paraphrase David Packard, sales conversations are too important to leave to sales people. B2B sales conversations for key touch points should be designed. This optimizes conversation effectiveness and simplifies selling. It provides a common baseline that makes feedback and continuous improvement possible. How have you designed the sales conversations for your key touch points?
Biznology
JANUARY 20, 2016
In the office, commuting to work, and during off hours; on our desktops, laptops, tablets and mobile devices…we are all watching more online videos for business than ever before. We watch online videos to get informed and make decisions across every stage of the purchase cycle… and this trend will only increase over the next few years. In fact, Cisco predicts that globally, online video traffic will be 80 percent of all consumer Internet traffic by 2019 (a number that is up from 64 percent in 20
ANNUITAS
JANUARY 21, 2016
Tactical marketers are everywhere – cloaked in their favorite colors from the branding guidelines, blasting the database while crouched behind a promising mission statement. I know how to spot them because I used to be one of them before joining ANNUITAS (don’t tell my boss). The problem with being a tactical marketer is that it doesn’t typically drive perpetual revenue.
Marketing Insider Group
JANUARY 20, 2016
The shift in the dynamic between customers and companies has changed in an extreme way over the past few years. Consumers are savvier than ever. And so building brand advocacy takes a new approach. The goal is no longer to sell a product but rather to make a meaningful connection. Let’s look at one of the most well-known examples read more » The post Finding The ‘Why’ For Your Brand appeared first on Marketing Insider Group.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
The Point
JANUARY 19, 2016
Marketing technology is a dangerous weapon in the wrong hands, and nowhere is this more evident than in the recent surge of interest in automating BDR campaigns and other sales communication. In both technology (see companies like InsideSales.com , ToutApp , and others) and application, sales enablement is a hot topic in martech circles. Is automation always a good thing, however?
Biznology
JANUARY 18, 2016
You probably saw the investment that GM made in Lyft. Maybe you wrote it off as another dinosaur brand trying to catch a wave with a good technology investment to prop up its earnings. But reading the announcement tells you that this is a deeply strategic investment for GM. Reading the tea leaves tells you about changes in marketing that affect many businesses–maybe even yours.
ANNUITAS
JANUARY 19, 2016
So much has been written about the importance of culture in an organization. According to a 2015 article in Forbes, “Culture: Why It’s The Hottest Topic In Business Today ” describes the value of culture and how to better establish and reinforce it and why it has become a recruiting tool. As Peter Drucker famously said, “Culture eats strategy for breakfast” and if you’ve been lucky enough to experience an amazing company culture (directly or indirectly), it is so true.
Marketing Insider Group
JANUARY 18, 2016
We abhor meetings in business. Our time is much too valuable to spend time listening to a manager drone on about the happenings at corporate or hear a case study from a cross functional task force. According to Psychology Today, 70 percent of professionals suggest that regular business meetings do not help them get their. Read More » The post Global Content Marketing: The Glue that Holds It Together appeared first on Compelling and Compliant Marketing.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Ambal's Amusings
JANUARY 18, 2016
With my questionable cooking skills, I should be the last person on this planet posting bbq/kebab pictures. Anybody who has ever bbqed or made kebabs is rolling in their graves now. God bless their hearts. Anyways, since it cold outside and bbq season seems so far away, I wanted to bring some warmth into our household. … Continue reading Sweet Baby Peppers Kebabs.
Biznology
JANUARY 22, 2016
When does Time not mean time? Just about all the time. I asked someone this question today at a meeting at Time-Life headquarters because social media listening is expected to get it wrong. We’ve all seen such poor examples of social listening that we no longer have the slightest expectation that it will get the hard questions right. So, when your social listening success depends on knowing Time magazine from every other mention of the word time , it is no wonder that you are defeatist ab
Convince & Convert
JANUARY 22, 2016
My daughters are fluent French-speaking wonders, and they’ve taught me something amazing about linguistics and communication: French speakers implement a specific salutation for different people holding different stations within society. It seems obvious, and there are some remnants of it in English, but we might have forgotten the lesson it was supposed to teach us.
Marketing Insider Group
JANUARY 21, 2016
Many – many – factors contribute to the decisions we make and how our lives are shaped, but one of the strongest influencers on our day-to-day lives is social proof. Put simply, social proof is the driving force that compels us to mimic the choices of others. It exists because, as a society, we naturally […]. The post How (And How Not) To Use Social Proof appeared first on Marketing Insider Group.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Ambal's Amusings
JANUARY 21, 2016
Related posts: Photo Essay – Summer Trip to Texas. Inspiration & Fun Quotes. Parenting Quotes.
Hinge Marketing
JANUARY 22, 2016
One of the main objectives of running a successful lead generation campaign (and one of the most important) is to do just that, generate leads. The campaign process involves classifying prospective customers and qualifying their probability to buy in advance of making a sales call. The purpose of lead generation can vary from driving sales leads to something like increasing webinar registrations, but in the end they have the same goal and that is to get prospects to raise their hands.
Convince & Convert
JANUARY 18, 2016
Image via BigStockPhoto.com. If you’re interested in learning how to create SlideShare presentations that generate thousands of views and downloads, this will be one of the best blog posts you’ll ever read. Two years ago, I set out on a mission to uncover insights that would allow me to unlock the power of SlideShare marketing. I started out with very little knowledge of what worked well, and my only presentation was one created back in 2012.
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