Oracle

JANUARY 20, 2016

Modern marketing is about learning from the past, analyzing what brought you, or others, the best results and applying that to the future. Our panel of global experts selected some significant statistics that influenced their behavior and successful activities in 2015. We share those with you so it can have impact in your 2016. 40% of your prospects are qualified, but not yet ready to buy. Matt Heinz , President of Heinz Marketing, says that they have a need, but not the urgency.

Statistics 186

Statistics Urgency CMO Class 186

Sales Engine

JANUARY 18, 2016

During uncertain economic conditions, business leaders are often forced to shift budgets amongst growth centers in the business. But how do you know where to invest? Specifically, are dollars best spent on sales or marketing? One of our recent clients faced a similar question. And when taking a deep look at marketing results, we were a bit surprised that the data actually helped to diagnose asales problem.

MQL 167

MQL CPL Sales Conversion Rate 167

Writing on the Web

JANUARY 19, 2016

Content marketing is challenging, but it’s also the most rewarding work I’ve ever done. What more satisfying way to market professional services than by writing from the heart? When you address the problems your readers experience with your own knowledge, experience and wisdom, you help others AND build credibility authentically. If you’ve been reading my blog for any length of time, you probably know that I do not believe in new year resolutions.

Content Marketing 154

Content Marketing Content Words Newsletter 154

Marketing Insider Group

JANUARY 16, 2016

B2B Instagram accounts tend to have a bad reputation. They usually feature a lot of employee group shots, maybe some at industry conferences, or even office images if they’re lucky enough. The post The Best (And Most Beautiful) B2B Instagram Accounts appeared first on Marketing Insider Group. Content Marketing

Conference 142

Conference Best Features Industry 142

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

Sales

Oracle

JANUARY 18, 2016

Reaching and creating new customers can be difficult in today’s hyper-connected world. Marketers are deploying a myriad of programs, processes and technologies to deliver on their customer acquisition goals. Despite advanced tools and data-rich customer engagement and automated marketing platforms, this effort is often not effective because of long-standing organizational and data silos that create incomplete customer and program information.

Acquisition 165

Acquisition Customer Satisfaction Transparency 165

bizible

JANUARY 22, 2016

Marketing operations, especially in B2B industries, has become an increasingly vital function. Marketing data continues to rapidly grow and new technologies and services seem to sprout out of nowhere every day. Let’s just say that it can get a little bit overwhelming. But the best B2B organizations are capitalizing on the growing amounts of data, and they have marketing ops to thank for that.

Touchpoints 135

Touchpoints Blasts Vendor Lead Scoring 135

Marketing Insider Group

JANUARY 19, 2016

It’s not easy to be today’s CMOs. They are tasked with everything from lead generation to digital strategy, sales support and even product development, and these are just a small part of the ever-growing list of responsibilities modern CMOs are asked to take on. As a CMO, what skills do you need to hone in […]. The post Top 10 Skills Every CMO Needs appeared first on Marketing Insider Group. Content Marketing

CMO 136

CMO Lead Generation List Develop 136

Oracle

JANUARY 19, 2016

A staggering 93% of CMOs believe they need to become publishers. They hold this belief because " well organized and high quality content has become the fuel that runs modern digital, mobile and social marketing systems" according to a Forbes research paper entitled Publish or Perish.

Custom Publishing 157

Custom Publishing Publisher Tagging Aggregator 157

RockContent

JANUARY 21, 2016

The Visually team is very excited to unveil our new logo. This is a huge step forward for our company — we’ve had the same face since our inception in 2009, and this new rebrand marks the next step in our journey. To help inspire your brand’s next step, here’s a peek behind the curtain into our design process to see how some of the magic was made. Why a rebrand?

Creative 133

Creative Paper Guidelines Communities 133

Advertiser: ZoomInfo

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Forecast

Biznology

JANUARY 19, 2016

Everyone loves top-ten lists. So I dug around Google Analytics looking for the top ten articles based on popularity between January 1 through December 31st. While I am limiting this list to visitors’ favorite articles from 2015, I will give a shout out to Ruth Stevens who wrote the tippity-top article over the last 13 months, The 10 Most Fascinating People in B2B Marketing in 2015 , #4 globally. So, without further ado, here are the top Biznology articles from 2015 — enjoy!

Cold Calling 129

Cold Calling Medium Profiling Linkedin 129

Marketing Insider Group

JANUARY 20, 2016

The shift in the dynamic between customers and companies has changed in an extreme way over the past few years. Consumers are savvier than ever. And so building brand advocacy takes a new approach. The goal is no longer to sell a product but rather to make a meaningful connection. Let’s look at one of the most well-known examples read more » The post Finding The ‘Why’ For Your Brand appeared first on Marketing Insider Group. Marketing Strategy

Branding 131

Branding Brand Examples Build 131

Oracle

JANUARY 22, 2016

Welcome back to another installment of The Friday Five, your weekly curated content roundup of five articles related to one specific topic. This week's topic: Mobile Marketing. Top 10 mobile marketing trends for 2016. The tricky part with most predictions is not so much in the “what,” which you can usually get a good sense of well before it actually arrives, but in the “when,” which is far harder to accurately divine.

Mobile 157

Mobile Trends SMS Forecast 157

bizible

JANUARY 21, 2016

In its most basic role, good marketing attribution connects sales and marketing data so companies can see which marketing efforts are having the most impact on sales. It tracks all of a visitor’s touchpoints through the funnel on its way to becoming a customer and attributes revenue back to the marketing efforts that led to the sale. Marketing attribution is an important and necessary part of the B2B marketing tech stack, here’s why. Intangibles.

CPL 122

CPL Touchpoints Forecast Funnel 122

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Lead Nurturing

Avitage

JANUARY 19, 2016

To paraphrase David Packard, sales conversations are too important to leave to sales people. B2B sales conversations for key touch points should be designed. This optimizes conversation effectiveness and simplifies selling. It provides a common baseline that makes feedback and continuous improvement possible. How have you designed the sales conversations for your key touch points? How well do each of your sales people handle conversations at key touch points, or with different stakeholders?

Conversion 120

Conversion Design Sales B2B 120

Marketing Insider Group

JANUARY 18, 2016

We abhor meetings in business. Our time is much too valuable to spend time listening to a manager drone on about the happenings at corporate or hear a case study from a cross functional task force. According to Psychology Today, 70 percent of professionals suggest that regular business meetings do not help them get their. Read More » The post Global Content Marketing: The Glue that Holds It Together appeared first on Compelling and Compliant Marketing.

Case Study 131

Case Study Content Marketing Studies Content 131

Oracle

JANUARY 22, 2016

A consistent, relevant experience across channels is built on a cohesive and relevant message. The message derives from audience data. The struggle of getting to know and understand these attributes is real. Much as we’d like to think we do, we often don’t know our customers as well as necessary to successfully target the message, deliver content in context, and create a sales relationship.

Channel 150

Channel Audience Optimization Tips 150

bizible

JANUARY 18, 2016

Full-path marketing attribution is a relatively new concept. As more and more companies embrace multi-touch attribution, one is compelled to “boldly go where no man has gone before.” And full-path attribution is the next stop on our journey across the final frontier of B2B martech capabilities. Thus far, no one’s doing it yet, but it’ll gain traction in 2016. Full-path attribution is the next iteration of multi-touch attribution.

Account Based Marketing 119

Account Based Marketing Touchpoints Multi-Touch Funnel 119

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Forrester

Biznology

JANUARY 20, 2016

In the office, commuting to work, and during off hours; on our desktops, laptops, tablets and mobile devices…we are all watching more online videos for business than ever before. We watch online videos to get informed and make decisions across every stage of the purchase cycle… and this trend will only increase over the next few years.

Video 118

Video Product Online Business 118

Marketing Insider Group

JANUARY 20, 2016

The stickiness of your website is the differentiating factor between a visitor and a customer, between visits and an audience, and between true ROI and traffic that just won’t convert. Over the years, I’ve seen first hand as hundreds of startups have come and gone, and do you know what every single one of them. The post The Science of Stickiness: A Data-Driven Guide to Creating a Website People Want to Visit appeared first on Marketing Insider Group. Content Marketing

Startup 129

Startup Websites Differentiation ROI 129

Oracle

JANUARY 21, 2016

Doug Kessler is the creative director and co-founder of Velocity , a B2B marketing agency based in London. Doug writes and speaks about content marketing and his agency creates some of the most creative, and high performing, content. Doug recently stood in a hallway and talked to me about the state of content marketing, especially as it exists in big companies. They say that some of the best conversations at conferences happen in the hallways. And this is one of them.

Content Marketing 140

Content Marketing Agency Conference Content 140

Customer Experience Matrix

JANUARY 19, 2016

As you know from previous blog posts , I’ve been borderline obsessed recently with systems that automatically create multi-step campaign flows. So when I saw that OneSpot calls its product a “content sequencing engine” you can bet they had my attention. When I read that “OneSpot’s machine learning technology serially delivers multiple pieces of content to your users based on their interests and digital journey stage,” I thought I might have found the Holy Grail itself.

Target 160

Target Automation Classified Tagging 160

Advertiser: ZoomInfo

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Sales

Biznology

JANUARY 18, 2016

You probably saw the investment that GM made in Lyft. Maybe you wrote it off as another dinosaur brand trying to catch a wave with a good technology investment to prop up its earnings. But reading the announcement tells you that this is a deeply strategic investment for GM. Reading the tea leaves tells you about changes in marketing that affect many businesses–maybe even yours. First, the strategic reason behind Gm’s Lyft investment is simple. Self-driving cars are coming.

Vertical 115

Vertical Rules Pricing Price 115

Marketing Insider Group

JANUARY 19, 2016

Join me for a webinar co-hosted with Sprout Social this Thursday at 10am PT/1pm ET. I’ll go over how to conduct a social media audit and how it helped me increase my social media traffic by 300% Click here to sign up. The 2015 B2C content marketing survey from the Content Marketing Institute and Marketing Profs found […]. The post 10 Ecommerce Companies That are Killing the Content Marketing Game appeared first on Sujan Patel.

Ecommerce 121

Ecommerce Companies B2C Content Marketing 121

bizible

JANUARY 19, 2016

In 2007 the Harvard Business Review Press published, "Competing On Analytics: The New Science of Winning" and made an observation. Companies are competing on analytics and those that can make use of those analytics are the ones who gain a competitive advantage. Making this relevant to marketers, competitive advantage means: Establishing a lead nurturing path that works. I mproving velocity through the funnel. Increasing BOFU win rates.

Report 110

Report Develop Touchpoints Conversion Rate 110

The Point

JANUARY 19, 2016

Marketing technology is a dangerous weapon in the wrong hands, and nowhere is this more evident than in the recent surge of interest in automating BDR campaigns and other sales communication. In both technology (see companies like InsideSales.com , ToutApp , and others) and application, sales enablement is a hot topic in martech circles. Is automation always a good thing, however? The answer seems to be: no.

Email 102

Email Software Spam Telemarketing 102

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

Customer