Sat.Sep 07, 2019 - Fri.Sep 13, 2019

12 Must-Open Email Newsletter Examples to Learn From

SendGrid

Get inspired for your next email newsletter campaign by reading through 12 real-world examples. The post 12 Must-Open Email Newsletter Examples to Learn From appeared first on SendGrid. Email Marketing

Why Marketers Should Experiment, Embrace Diverse Content Types

PureB2B

Not all content communicates with customers in the same way, and there is value in providing a variety of content to effectively deliver your message. The key behind successful content is a solid story. And that doesn’t necessarily require a lot of words. Find the story behind your brand and infuse your content with this consistent messaging. And that messaging can be embedded into all types of content across the buyer’s journey.

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Demystifying the Customer Data Platform: 5 Things Your CDP Should Do

Evergage

Forget about the marketing technologies you currently use or plan to use for a moment and just think about your customer experience. At the highest level, your customer experience is a factor of all your different data sources (that you use to understand your customers) and each of your channels (that you use to interact [ ] Content Publishing Customer Success Demand Gen and ABM E-commerce Optimization CDP webinar replay

How to Get Off an Email Blacklist, and Stay Off

Oracle

Having your email IP address or domain added to an email blacklist can seriously affect your deliverability, and therefore the profitability of your email program. This is doubly true if you’re blacklisted during one of your key selling seasons. For those reasons, it’s important to routinely check if your brand is on any email blacklists and, if it is, to take the necessary steps to get removed and then to make changes so it’s less likely to end up on an email blacklist again.

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Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

PR Strategy: What You Need to Know About Earned and Owned Media

B2B PR Sense

For years, certain assumptions have dominated PR strategy and tactics. It's handed-down wisdom, for instance, that top tier media pack more wallop than trade media. But is that really true? What are common misconceptions that people have about their PR tactics? How can you set those aside and have a sounder, more informed strategy tied to the bottom line?

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More Trending

An Opportunity-Based Marketing Framework for ABM

The Point

While there’s little debate about the value of a well-planned, well-executed Account-Based Marketing (ABM) strategy, where many B2B companies struggle – and where ABM initiatives tend to stall – is in that phase between planning and execution, where strategy and account planning meet tactics, plays and content.

Social Selling: The Right Way and The Wrong Way of Doing It

Oracle

The field of “social selling” continues to change and evolve, according to the needs of those doing the selling. In the early days, “ social selling ” simply meant hanging out on social platforms like LinkedIn and offering solutions to people’s problems. Now, it’s been used for everything from turning “cold leads” into “hot leads” and for helping members of a sales team craft their marketing messages.

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Report: 89% of Marketers Now Using Video as a Part of their Content Strategy

KoMarketing Associates

As marketers look for new ways to reach out to their target audience, new research shows that video is growing in popularity as a form of content. Wibbitz recently conducted the “How to Make Social Video Work for Your Marketing Team” report to gauge how marketers are leveraging this content as a part of their strategies. Statistics showed that 89 percent of marketers are now using video in their content strategy, and social engagement is the marketing metric that video impacts the most.

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What Marketers Can Learn From Digitally Native Brands

Marketing Insider Group

Brick-and-mortar retail is dead, right? The proof is in the rise of dozens of digitally native brands like mattress seller Casper and shoe designer Allbirds — except that these brands are now opening retail stores to augment their digital presence. Casper is set to open an ambitious 200 stores in North America over a three-year […]. The post What Marketers Can Learn From Digitally Native Brands appeared first on Marketing Insider Group.

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

5 Reasons to Invest in B2B Conferences and Events

Zoominfo

There’s no way around it—industry conferences and networking events are expensive. As a team manager or executive, it can be difficult to justify this expense. But, live events provide a unique opportunity for your team to network, develop important skills, and ultimately improve your business. Keep reading for our top five reasons to send your employees to a B2B conference or tradeshow this year! Skill development.

Be Relevant and Accelerate your Buyer's Journey

Oracle

Welcome to episode 3 of On the Fly , our new video series with small bites (two mins or less) of marketing advice and training from marketing experts, delivered while they are on the road, at the airport, or traveling somewhere. Episode 3 features, Randy Frisch , CMO and Co-Founder of Uberflip , a content experience platform that empowers marketers to create content experiences at every stage of the buyer’s journey.

Marketers Still Have Progress to Make When it Comes to Implementing Personalization Efforts

KoMarketing Associates

Although some marketers are already seeing positive results from focusing on personalization efforts, new research suggests that many of them are still in the developmental stages of making personalization a top priority within their company.

What Marketers Can Learn From Digitally Native Brands

Marketing Insider Group

Brick-and-mortar retail is dead, right? The proof is in the rise of dozens of digitally native brands like mattress seller Casper and shoe designer Allbirds — except that these brands are now opening retail stores to augment their digital presence. Casper is set to open an ambitious 200 stores in North America over a three-year span, while Allbirds’ six retail locations include New York, San Francisco, and London. Both brands benefit from an enormous online presence.

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The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

How to Grow Your Email Marketing List

Act-On

In this blog, we discuss three proven methods for growing an email marketing list organically — as well as the most costly mistake you can make. Demand and Lead Generation Email Marketing

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Influencer Marketing: How to Engage and Convert

Oracle

Influencer marketing is all the rage these days in the digital marketing world, but what is it exactly and how can you best take advantage of it? What is Influencer Marketing? First, you might ask: what is an influencer? An influencer is someone who has a large following on the web and over social media channels. They might be a leader in your area of business or niche, or someone simply interested and involved in it.

Report: Most Content Marketers Now Strive to Increase Brand Awareness

KoMarketing Associates

Many content marketers are focused on improving brand awareness through their strategies, but as new research shows, this top goal is not always the easiest to achieve. Ascend2 recently published the “Content Marketing Engagement Survey” and statistics showed that improving brand awareness is the primary objective for most marketers (55 percent) who utilize a content marketing engagement strategy.

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5 Employee Activation Case Studies We Can All Learn From

Marketing Insider Group

Those of you who follow our posts regularly know I’m a big believer in setting your talent free to promote your brand and the work you do with an employee activation program. As you can see by our posts, we practice what we preach here as well. Many of our best posts don’t come from me. […]. The post 5 Employee Activation Case Studies We Can All Learn From appeared first on Marketing Insider Group. Employee Activation Case Study

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

The Importance of Customer Obsession in Product Development

Act-On

Act-On’s Chief Product Officer explains why customer experience optimization plays a key role in product development. Customer Journey Customer Marketing

6 Examples of Incredible Content Marketing From Technology Companies

Contently

What exactly is a technology company in 2019? Just as every class offered at a women’s college is partially a gender studies course, every company making money today is likely, at least in part, a technology company—unless you’re Dunder Mifflin. But that makes sense. It’s extremely difficult to turn a profit without offering (or leveraging) some kind of tech in 2019, which means marketing those products has become very complex.

B2B Ecommerce Marketing Benchmarks and Best Practices

KoMarketing Associates

When most people think of ecommerce, they tend to think of retail or “B2C” ecommerce. Marketing for B2B ecommerce gets almost no attention. This shows up clearly in search query data, like in the chart from Google Trends below. B2B ecommerce” barely registers compared to the volume of searches for “ecommerce.”. But if you look at the actual volume of revenue generated via ecommerce – for both B2B ecommerce and B2C ecommerce – the reality is very different.

Exploring IT Audiences: Real-time, Custom Content Consumption Insights

Marketing Insider Group

Leveraging data to give your content marketing strategy a competitive edge is gaining attention in the B2B marketing world. While analyzing real-world data points is becoming a must-do, it’s challenging to find the right information or tools to gain meaningful insights. One of the tools I have been using is Audience Explorer from Netline, which […]. The post Exploring IT Audiences: Real-time, Custom Content Consumption Insights appeared first on Marketing Insider Group. Content Marketing

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

How to Create CTAs That Convert

Act-On

These best practices will help you craft calls to action that will attract your audience and keep them moving from one stage of the sales funnel to the next. Content Marketing Corporate Customer Journey Demand and Lead Generation Personalization

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1+1=3: The Additive Power of Sales + Marketing

Oracle

A tenured copywriter, Marlana Beste specializes in verbal strategy and brand voice development at 90octane in Denver, Colorado. Out of the office, she regularly pens vignettes inspired by magical realism. An Oracle preferred marketing partner, 90octane is a creative agency-consultancy who specializes in untangling the complex sale with a uniquely undivided approach. Reveal the "hidden" sides of marketing on their blog. A sale is always preceded by a decision.

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4 Automation Tools to Save You Time

Biznology

While a backlog of emails can ignite stress, have no fear—you are not alone. Email automation platforms are key to sustain a growing business. Today, email automation tools are designed to simplify the email process and help you save much-needed time. Here is a close look at 4 email automation tools to help you cut down on wasted hours: 1. Boomerang. Boomerang is a Google feature that gives you control over email responses—built around returning emails at the ideal times.

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5 Employee Activation Case Studies We Can All Learn From

Marketing Insider Group

Those of you who follow our posts regularly know I’m a big believer in setting your talent free to promote your brand and the work you do with an employee activation program. As you can see by our posts, we practice what we preach here as well. Many of our best posts don’t come from me. Like this one, they come from the passionate community of people I know, and respect, thought leaders who are as passionate as I am about what we do.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.