Convince & Convert
DECEMBER 27, 2013
'David Oliver, Brimfield Police Department. David Oliver, Chief of Police at the Brimfield Police Department in Ohio, joins the Social Pros Podcast this week to discuss the insane popularity of his department’s Facebook page, his book at the foundation its proceeds benefit, and the importance of maintaining a consistent presence and voice in social media.
KoMarketing Associates
DECEMBER 30, 2013
'2013 was a successful year for KoMarketing. With an office relocation , developing a team of new hires , and speaking engagements across two continents and multiple cities, there was little downtime over the past year and 2014 promises even greater opportunities for our team. The beginning of 2013 saw us performing significant program work for clients in Europe.
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ViewPoint
DECEMBER 30, 2013
'I woke up thinking about the Frank Sinatra classic "That’s Life" this morning and thought the following was a pretty good description of my life since 2008: I''ve been a puppet, a pauper, a pirate, a poet, a pawn and a king. I''ve been up and down and over and out But I know one thing: Each time I find myself flat on my face, I pick myself up and get back in the race.
markempa
DECEMBER 30, 2013
'Tweet As the holiday season quickly approaches an end, and marketers prepare to make 2014 their best year yet, we pulled together the top blog posts on the B2B Lead Roundtable Blog to share the most popular topics, chosen by marketers just like you. In 2012, the top focus for B2B marketers was understanding and leveraging social media. With the quickly evolving nature of this medium, it is no surprise it was also the top category marketers wanted to learn more about in 2013.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Savanta
DECEMBER 17, 2013
'A client recently asked us to present to a group of CIOs from their enterprise customers. What implications, they wanted to know, does Generation Y have for the workplace? Defining Generation Y. First, let’s define Generation Y. That’s not as easy as it sounds. Generations have ‘fuzzy edges’ so it’s not always clear where they start and end. Some definitions of Generation Y include anyone born from the late 1970s all the way up to the early noughties.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Convince & Convert
DECEMBER 14, 2013
'Image from Bigstock.com. What is the difference between content marketing and social media? And, with the burgeoning interest in the former, will the latter wane as a tactic or as a marketing term? These were the questions posed to me by my very wise friend Jeff Cohen of the SocialMediaB2B blog. Jeff asked several other content/social thinkers and consultant-types to weigh in as well.
KoMarketing Associates
DECEMBER 23, 2013
'As many of you already know, we relocated to the Fort Point District of South Boston earlier this year. This holiday season, we’ve enjoyed all of the festivities the area has to offer, such as the 240th anniversary of the Boston Tea Party , the Fort Point Holiday Stroll , the lighting of the Hood Milk Bottle , and more. Here’s a look at some of the scenes of winter and holiday cheer in our neck of the woods.
ViewPoint
DECEMBER 19, 2013
'I think I have heard all the excuses for not following up on sales leads. The business philosopher, Jim Rohn said, "If you really want to do something, you’ll find a way. If you don’t, you’ll find an excuse.". Salespeople are loaded with excuses when they don’t want to do something, but then again so are the rest of us. Salespeople have said to me that they will follow-up on sales leads: If there is a phone number.
markempa
DECEMBER 23, 2013
'Tweet The most important factor to keep in mind when creating your landing page is your prospects’ motivation. Highly motivated prospects can make for highly motivated leads if your landing pages deliver the right message to the right prospect at the right time. However, it’s the prospects who are not highly motivated that you need to worry about. They will quickly deter from your page unless you can convince them your product or service will provide them with more value than they need to excha
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
WriteSpark
DECEMBER 10, 2013
The quiet that comes when work slows for the the holidays is a good time to catch up on the best marketing resources of the past year. Here are three that I recommend: 101 Examples of Effective Calls to Action from Hubspot. Full of useful examples for presenting an eye-catching, action-motivating call to action on a webpage. Although largely focused on the visual presentation of call to action buttons and links, copywriters who work with a designer on web content can also learn new techniques fr
Customer Experience Matrix
DECEMBER 13, 2013
'Let’s face it: no real work will get done next week, what with all the holiday parties and caroling and so forth. So you might as well set aside 2:00 to 3:00 p.m. Eastern time on Wednesday, December 18 and register for the Webinar I’m co-presenting with RedPoint Global on Customer Data Platforms. In addition to uncovering the secret relationship between cuneiform and Justin Bieber, you’ll learn about our latest discovery: a new species of Customer Data Platform, bringing the known total to four
Convince & Convert
DECEMBER 21, 2013
'My friend Marcus Sheridan wrote a very forthright blog post (as is his custom) recently called “ 8 People That Dramatically Impacted My Life in 2013.” I was amazed and gratified to have been mentioned in that post. Here’s what Marcus wrote: I’m going to be very honest here and say there have been times I’ve asked myself why Jay Baer has been so kind to me over these last couple of years.
KoMarketing Associates
DECEMBER 19, 2013
'Wow! It’s hard to believe that 2013 is coming to a close. It’s been a fast but fantastic year here at KoMarketing as we’ve welcomed new employees , travelled across the US and China, and moved to a new location in downtown Boston. We’ve also been very fortunate to have amazing clients, partners, and industry friends that we’re so thankful for.
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ViewPoint
DECEMBER 17, 2013
'The most reliable and scalable approach to finding new B2B customers is outbound communications, whether by mail, phone or email, to potential prospects, using rented or purchased lists. B2B marketers typically select targets from prospecting lists based on such traditional variables as industry, company size and job role, or title. But new research indicates that B2B prospecting data is much more detailed these days, and includes a plethora of variables to choose from, for refining your target
markempa
DECEMBER 16, 2013
'Tweet This year, more than ever, has been humbling for me. People look to me as an expert at lead generation because I wrote a book and speak about it. But it seems the more I learn, the less I think I know. I probably am more acutely aware of this because I work for MECLABS, an organization that is laser-focused on learning and teaching others – including many global organizations – about how to continuously improve marketing.
WriteSpark
DECEMBER 10, 2013
'The quiet that comes when work slows for the the holidays is a good time to catch up on the best marketing resources of the past year. Here are three that I recommend: 101 Examples of Effective Calls to Action from Hubspot. Full of useful examples for presenting an eye-catching, action-motivating call to action on a webpage. Although largely focused on the visual presentation of call to action buttons and links, copywriters who work with a designer on web content can also learn new techniques f
Customer Experience Matrix
DECEMBER 10, 2013
'I stumbled over Woopra in their tiny booth during last month’s Dreamforce conference, where I was intrigued enough to let them scan my badge and promptly forgot why. Fortunately, a diligent sales rep followed up by email and I remembered it was worth a closer look. If you’ve been reading my recent posts, you won’t be surprised that I’ve decided they are yet another Customer Data Platform.
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Convince & Convert
DECEMBER 9, 2013
'Image via BigStockPhoto.com. Even though Facebook continues to maintain its impressive user growth and rack up advertising revenue, that growth is coming despite a major shift in the promise of advertising on that platform. Right now, Facebook is on track for $6 billion in ad revenues but it’s walked away from the fundamental premise of its ad platform.
KoMarketing Associates
DECEMBER 12, 2013
'Out with the old, in with the new! We’re only a few weeks away from 2014, and excitement is in the air, as thousands of business owners are wishing for a shiny new website this holiday season. I know, I know, the prospect of moving over hundreds of pages of content, while maintaining SEO value, can seem daunting (and not so fun). So, to help facilitate a smooth and stress-free transition, we’ve put together the following SEO checklist to help web owners better prepare for a new website launch:
ViewPoint
DECEMBER 12, 2013
'Uses Microsoft Dynamics. Has had the solution for three years. Likes the Detroit Tigers. You may be wondering what these pieces of information are all about. You may be asking yourself why I’ve listed off facts about someone or some company. I’ll tell you – the reason is to show you that without context, information is nothing more than noise. Just like listening to a conversation in a language you don’t know, without context, information is simply various data points – which means the silos of
markempa
DECEMBER 9, 2013
'Tweet I like to think of email marketing as more of a newspaper than a television ad. When you’re creating a television ad, you can create one (or a very few ads) and place them across endless media buys. After all, a customer should be exposed to the ad at least three times during each purchase cycle, according to old school advertising conventional wisdom.
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Crimson Marketing
DECEMBER 13, 2013
'How to do holiday marketing the innovative, inspirational way. Happy Holidays! Video: Courtesy of WestJet. The post Real-Time Giving This Holiday Season [Video] appeared first on.
Vision Edge Marketing
DECEMBER 31, 2013
'Happy New Years Eve to everyone! 2013 is coming to a close and we are on the threshold of 2014; for those of you across the globe, happy New Year! With the transition into a new year comes new resolutions, and for us at VisionEdge Marketing, marketing resolutions are one of our top priorities. We hope that marketing has made the list for some of your resolutions, and if it has, we are here to help!
Convince & Convert
DECEMBER 13, 2013
'Gary Vaynerchuk, author @garyvee. Gary Vaynerchuk – entrepreneur, CEO of VaynerMedia , and author – joins the Social Pros Podcast this week to discuss his brand new book Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy, Social World ; how to deal with haters; and making sure to read the room. Read on for some of the highlights and tweetable moments, or listen to the full podcast.
KoMarketing Associates
DECEMBER 10, 2013
'Today at 4pm CST I will be speaking on the “Creative Social Strategies: More Than Just Facebook” panel at the Dallas Digital Summit. Details are as follows: Creative Social Strategies: More Than Just Facebook. Tuesday, Dec 10, 4:10 – 5:10pm. Competition is fierce for social market share, so being heard through all the noise requires a combination of the best creative, the right timing and continuous campaign optimization on a variety of social platforms – not just Facebook.
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ViewPoint
DECEMBER 10, 2013
'Field sales is flat while inside sales is up 20 percent in the last few years. That’s part of the new landscape, and so is the ubiquitous use of technology. Knowing the new science of sales is what will help a salesperson to consistently meet expectations, says my latest guest on PowerViews, Chad Burmeister, vice president of corporate sales at ConnectandSell.
B2B Marketing Traction
DECEMBER 30, 2013
'Photo on Flickr by AlexJohnson, Some rights reserved. This month Beyoncé bypassed usual methods for releasing a new album and instead used social media to surprise her fans. It’s a great example of creative marketing, leveraging a fan base and followers on social media as well as using the element of surprise that resulting in record-breaking sales on iTunes.
Marketing Craftmanship
DECEMBER 30, 2013
'The attribution is unsupported, but Albert Einstein is often credited with the quote: “Insanity is doing the same thing over and over again, and expecting different results.” Its source notwithstanding, the axiom applies perfectly to the great number of companies that retain PR firms, year after year, to generate publicity that will have little or no impact on tangible business outcomes.
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