Marketing Insider Group

JUNE 17, 2024

Marketing agencies are a vital resource as businesses compete for attention in a nearly endless online landscape. They’re responsible for brand engagement and messaging, which can make or break companies in this modern digital age. However, an important question remains: Can marketing agencies tailor their content for any industry? Answering that question involves taking a deep dive into content creation and its purpose.

Marketing Agencies 1 180

Marketing Agencies 1 Advertising Agencies Paid Search Agency Ad Agencies 180

Martech

JUNE 17, 2024

Trust in business is not quite the same as trust in our personal lives. I think everyone recognizes that. You’ll never trust Salesforce or HubSpot the way you trust your family or your best friend, and I think the people at those companies would whole-heartedly agree on that point. When it comes to trust, the best a B2B tech vendor can hope for is to be where IBM stood when someone coined the phrase, “No one ever got fired for buying IBM.

Work Management 115

Work Management Marketing Management Vendors B2B 115

Marketing Insider Group

JUNE 17, 2024

Many individuals in today’s society have become accustomed to getting everything on-demand. This includes TV shows, live broadcasts, movies, and other similar types of entertainment. Gone are the days when consumers were trapped by the limits of pre-programmed, linear TV. Now, streaming has allowed households to cut out cable—or never connect with it at all.

Marketing Budget 168

Marketing Budget Advertisements Advertising Marketing & Strategy 168

Martech

JUNE 17, 2024

Shama Hyder is OG social media marketing. At the University of Texas, Austin, she wrote her thesis on Twitter — back when it had 2000 users. She was at SXSW’s first-ever event about interactive. At one point in the interview, Shama says social media marketing is one of the few things she’s good at. You don’t have to talk to her long to know that isn’t true.

Social Media 112

Social Media CAN-SPAM Social Marketing Consulting 112

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The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.

Advertising Agencies

Top Rank Marketing

JUNE 17, 2024

Search engine optimization (SEO) is a competition. For any given keyword or topic, your content is battling thousands of others for limited (and constantly shrinking !) real estate. Here’s how small the victor’s podium is: The top three organic search results receive more than 2/3rds of the clicks The top result receives more clicks than the 3rd-10th combined In searches with a featured snippet, the snippet has a 43% click through rate With such a narrow target to hit, it’s not enough to optimi

Analysis 107

Analysis SEO SERP Long Tail Marketing 107

Martech

JUNE 17, 2024

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.

Best Practices 101

Best Practices CMO Marketing AI Work Management 101

CMSWire

JUNE 17, 2024

AR. VR. The technology for personalized marketing is there for the taking. Are you ready? Continue reading.

Personalization 120

Personalization Marketing eCommerce 120

Martech

JUNE 17, 2024

For consumers, spring may have just kicked off, but for ecommerce and retail marketers, holiday planning is in full swing. After celebrating the triumphs of 2023’s record-breaking Black Friday/Cyber Monday (BFCM) period, savvy marketers are already turning their attention to 2024’s critical holiday shopping season. In our BFCM playbook, we reveal data-driven predictions for the upcoming season, highlight crucial dates to mark on your calendar, and share proactive strategies you can i

Urgency Marketing 99

Urgency Marketing Stats Opt-in Mobile Marketing 99

ClearVoice

JUNE 17, 2024

Even the most experienced marketers aren’t immune to the occasional misstep, and in the fast-paced world of content marketing, those slip-ups can have significant consequences. Mistakes can tarnish a brand’s reputation, alienate audiences, or even impact the bottom line. Navigating the complex landscape of content creation and distribution is no small task, and with so much at stake, it’s crucial to get it right.

Marketing & Strategy 88

Marketing & Strategy Marketing Strategy Top of Funnel Planning 88

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

CMSWire

JUNE 17, 2024

Cookie deprecation is still months away. What should marketers do in the meantime? Continue reading.

Marketing 110

Marketing 110

Goodish Agency

JUNE 17, 2024

The answer is nuanced. While GA4 has introduced innovative features and capabilities that mark a significant step forward in digital analytics, it has also.

Analysis 90

Analysis Analytics Features Marketing Analytics Tools 90

Navigate the Channel

JUNE 17, 2024

The concept of thought leadership evolved from leadership in general, where those who led in an industry were—or felt—obligated to guide others within the field, share knowledge and prepare the way for industry growth, depth and maturation. What started as something distinguished, substantial and authoritative became a buzzword. Suddenly it seemed, public relations professionals and marketers pushed their clients and companies to become trailblazers and masterminds with the moniker of thought le

Thought Leadership 65

Thought Leadership Ad Building Trade Show Opinions 65

CMSWire

JUNE 17, 2024

Will AI transform boring buys into thrilling finds? Continue reading.

eCommerce 98

eCommerce Buy Digital Asset Management Social Media 98

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Navigate the Channel

JUNE 17, 2024

We’re no John Mueller, but we know a few things about why some sites rank and others tank. (Not, of course, because of rhyming humor.) If you’ve spent hours trying to understand Google’s rankings , we are impressed. If you don’t want to spend hours trying to understand Google’s rankings, or you only need to be peripherally aware of website standings, read our quick list of seven reasons websites rank.

Marketing Websites 65

Marketing Websites Ideal Customer Profiles Keywords Impressions 65

SWZD

JUNE 17, 2024

Learn how first-party data can transform your ABM strategy, enhancing personalization and targeting amid new privacy regulations.

Account Based Marketing 71

Account Based Marketing ABM Privacy Marketing & Strategy 71

Hubspot

JUNE 17, 2024

Welcome to Trends , a weekly newsletter with the zestiest business trends and actionable insights for entrepreneurs. This story was originally published in 2021 and updated with new data. Trendster Michael Martocci went to school to study finance. Instead, he ended up with a side project that would eventually make him millions. “My buddy and I wanted to get custom flags and shirts made to promote a location-based social media network that we were building on campus, and it just seemed super expe

Startups 69

Startups Aggregators Distribution Custom Publishing 69

illumin

JUNE 17, 2024

Every year there is a gamut of creative and heartwarming Father’s Day ads hitting the small screen and this year is no different. From ads that tug at your heartstrings, to comedic takes on parenthood; advertisers hit the mark this year. Each brand has its own take on what it means to be a father, reminding audiences to take the time to show their dad how much they appreciate them.

Paid Search Agency 59

Paid Search Agency Ads Best Practices Advertisements 59

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

SalesIntel

JUNE 17, 2024

There is no better time in the ever-changing environment that is the global business arena to have an effective sales force to meet all its needs. Since digital selling is emerging as one of the new models for marketing and selling products and services, everyone is looking for effective sales training tools to ensure that the company’s selling workforce is well positioned to leverage on the new changes by being armed with digital selling skills.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Training 52

Sana Commerce

JUNE 17, 2024

Picture this: You’ve spent weeks planning the perfect promotion, only to see lackluster results. Customers are missing out on deals, abandoning carts, and leaving money on the table. Sound familiar? You’re not alone. Many B2B businesses struggle with the complexities of discount management and ensuring customers actually use the discounts you offer.

B2B Sales 52

B2B Sales Promotion B2B Work Management 52

SalesIntel

JUNE 17, 2024

You need targeted marketing strategies to effectively reach your desired audience, increase sales, and establish lasting customer relationships. One of these strategies is lead segmentation. Your potential customers come from various backgrounds and have different needs. And as they progress through the sales funnel , their needs will evolve. Lead segmentation will help you deliver the right messages to these prospects and address their specific needs at each stage of the customer journey.

Segmentation 52

Segmentation Enterprise Management Marketing Automation Services Work Management 52

Benchmark Email

JUNE 17, 2024

Marketing software is no longer a “nice to have” marketing tool. It has become indispensable for businesses of all sizes. From automating repetitive tasks to analyzing data and optimizing campaigns, the right marketing software can streamline processes, enhance efficiency, and drive results. However, with a plethora of options available, choosing the right marketing software can… The post The Busy Marketer’s Guide to Choosing the Right Marketing Software appeared first on Benchmark Email.

Software 52

Software Advertising Benchmark Business Efficiency 52

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Outgrow

JUNE 17, 2024

How V Shred’s Body Type Quiz Funnel Drives 9-Figure Revenue: 5 Key Lessons We live in a world where fitness and health have become integral to our daily lives. With the rise of social media, people have become conscious about their bodies and are constantly seeking ways to achieve their desired physique. This is where V Shred’s body-type quiz funnel came into the picture bridging the gap between the need and the solution.

Top of Funnel 52

Top of Funnel Outgrow Advertising Funnels Marketing Funnels 52

Tiecas

JUNE 17, 2024

Account Based Marketing (ABM) is a strategic alternative to the Approved Vendor List (AVL) that manufacturers have traditionally used. Why look for an alternative? While Approved Vendor Lists (AVLs) can be valuable for some manufacturers, they often prioritize cost savings and compliance over fostering innovation and building personalized solutions.

Account Based Marketing 52

Account Based Marketing Enterprise Management ABM Work Management 52

ClearVoice

JUNE 17, 2024

Welcome to our Behind the Byline video series, where we’re going to take a glimpse behind the curtain at the fantastic writers who contribute to our team! In this episode of Behind the Byline, we talk to one of our exceptional writers, Adam Carpenter. Adam is a freelance writer and member of the ClearVoice Talent Network who found his niche writing for the business and tech world.

Ethics 52

Ethics Budget Programs Network Marketing High Quality Lead 52

B2BMarketing.net

JUNE 17, 2024

In today’s rapidly evolving landscape, prioritizing sustainability in marketing is more crucial than ever. This shift significantly influences the environment, people, and technological practices, positioning B2B marketers as essential players in fostering awareness and collaboration. Facing the challenges: Economic and environmental pressures in tech The tech sector faces numerous challenges, from rising costs to stringent environmental regulations.

Process 52

Process Work Management Bandwidth Marketing Management 52

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Conversica

JUNE 17, 2024

The post Leading Your Funnel Strategies With Experience-First Mindset appeared first on Conversica - Powerfully Human - Revenue Digital Assistants.

Top of Funnel 52

Top of Funnel Leads Lead Marketing Qualified Leads 52

protocol 80

JUNE 17, 2024

Simply having a website isn’t enough.

Marketing Websites 68

Marketing Websites Leads Lead Marketing Qualified Leads 68

Sprout Social

JUNE 17, 2024

Reddit is more than just a social platform—it’s community forum meets social media. If you’ve got a question—about anything at all—chances are someone answered it on Reddit. Redditors use the platform in multiple ways, from news aggregation to soliciting and sharing honest opinions without a marketing agenda. You won’t find paid influencers here. Instead, anonymous users of all backgrounds and interests share opinions about their hobbies, jobs, purchases and more in threads or forums on specific

Marketing & Strategy 127

Marketing & Strategy Opinions Guidelines Communities 127