Marketing Insider Group

JUNE 17, 2024

Marketing agencies are a vital resource as businesses compete for attention in a nearly endless online landscape. They’re responsible for brand engagement and messaging, which can make or break companies in this modern digital age. However, an important question remains: Can marketing agencies tailor their content for any industry? Answering that question involves taking a deep dive into content creation and its purpose.

Marketing Agencies 1 196

Marketing Agencies 1 Advertising Agencies Paid Search Agency Ad Agencies 196

Sprout Social

JUNE 17, 2024

Reddit is more than just a social platform—it’s community forum meets social media. If you’ve got a question—about anything at all—chances are someone answered it on Reddit. Redditors use the platform in multiple ways, from news aggregation to soliciting and sharing honest opinions without a marketing agenda. You won’t find paid influencers here. Instead, anonymous users of all backgrounds and interests share opinions about their hobbies, jobs, purchases and more in threads or forums on specific

Marketing & Strategy 134

Marketing & Strategy Opinions Guidelines Communities 134

Marketing Insider Group

JUNE 17, 2024

Many individuals in today’s society have become accustomed to getting everything on-demand. This includes TV shows, live broadcasts, movies, and other similar types of entertainment. Gone are the days when consumers were trapped by the limits of pre-programmed, linear TV. Now, streaming has allowed households to cut out cable—or never connect with it at all.

Marketing Budget 184

Marketing Budget Advertising Advertisements Marketing & Strategy 184

CMSWire

JUNE 17, 2024

AR. VR. The technology for personalized marketing is there for the taking. Are you ready? Continue reading.

Personalization 122

Personalization Marketing eCommerce 122

Speaker: Speakers:

Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.

Email Marketing

Martech

JUNE 17, 2024

Trust in business is not quite the same as trust in our personal lives. I think everyone recognizes that. You’ll never trust Salesforce or HubSpot the way you trust your family or your best friend, and I think the people at those companies would whole-heartedly agree on that point. When it comes to trust, the best a B2B tech vendor can hope for is to be where IBM stood when someone coined the phrase, “No one ever got fired for buying IBM.

Work Management 109

Work Management Marketing Management Vendors B2B 109

Top Rank Marketing

JUNE 17, 2024

Search engine optimization (SEO) is a competition. For any given keyword or topic, your content is battling thousands of others for limited (and constantly shrinking !) real estate. Here’s how small the victor’s podium is: The top three organic search results receive more than 2/3rds of the clicks The top result receives more clicks than the 3rd-10th combined In searches with a featured snippet, the snippet has a 43% click through rate With such a narrow target to hit, it’s not enough to optimi

Analysis 107

Analysis SEO SERP Long Tail Marketing 107

Martech

JUNE 17, 2024

Shama Hyder is OG social media marketing. At the University of Texas, Austin, she wrote her thesis on Twitter — back when it had 2000 users. She was at SXSW’s first-ever event about interactive. At one point in the interview, Shama says social media marketing is one of the few things she’s good at. You don’t have to talk to her long to know that isn’t true.

Social Media 104

Social Media CAN-SPAM Social Marketing Consulting 104

CMSWire

JUNE 17, 2024

Will AI transform boring buys into thrilling finds? Continue reading.

eCommerce 100

eCommerce Buy Digital Asset Management Social Media 100

Trade Press Services

JUNE 17, 2024

In today’s fast-paced business world, kindness isn’t a strategic priority for most organizations. In fact, it is often considered a weakness. After all, nice guys finish last. Or do they? International leaders such as Mother Theresa, Princess Diana, Mahatma Gandi, Martin Luther King, Jr., and Nelson Mandela are recognized for inspiring millions and changing the world with kindness.

Lead Ranking 93

Lead Ranking Lead Scoring Effectiveness Peer-to-peer 93

Advertiser: ZoomInfo

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

Account Based Marketing

Goodish Agency

JUNE 17, 2024

The answer is nuanced. While GA4 has introduced innovative features and capabilities that mark a significant step forward in digital analytics, it has also.

Analysis 90

Analysis Analytics Features Marketing Analytics Tools 90

ClearVoice

JUNE 17, 2024

Even the most experienced marketers aren’t immune to the occasional misstep, and in the fast-paced world of content marketing, those slip-ups can have significant consequences. Mistakes can tarnish a brand’s reputation, alienate audiences, or even impact the bottom line. Navigating the complex landscape of content creation and distribution is no small task, and with so much at stake, it’s crucial to get it right.

Marketing Strategy 88

Marketing Strategy Marketing & Strategy Top of Funnel Planning 88

Martech

JUNE 17, 2024

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.

Best Practices 87

Best Practices CMO Marketing AI Work Management 87

Hubspot

JUNE 17, 2024

Welcome to Trends , a weekly newsletter with the zestiest business trends and actionable insights for entrepreneurs. This story was originally published in 2021 and updated with new data. Trendster Michael Martocci went to school to study finance. Instead, he ended up with a side project that would eventually make him millions. “My buddy and I wanted to get custom flags and shirts made to promote a location-based social media network that we were building on campus, and it just seemed super expe

Startups 78

Startups Aggregators Distribution Custom Publishing 78

Advertisement

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Video Marketing

Martech

JUNE 17, 2024

For consumers, spring may have just kicked off, but for ecommerce and retail marketers, holiday planning is in full swing. After celebrating the triumphs of 2023’s record-breaking Black Friday/Cyber Monday (BFCM) period, savvy marketers are already turning their attention to 2024’s critical holiday shopping season. In our BFCM playbook, we reveal data-driven predictions for the upcoming season, highlight crucial dates to mark on your calendar, and share proactive strategies you can i

Urgency Marketing 84

Urgency Marketing Stats Opt-in Mobile Marketing 84

Hubspot

JUNE 17, 2024

Salespeople often talk about using video, but most of them are afraid of it. Video can help you stand out from the crowd and differentiate yourself from other sellers — but it can be intimidating in the beginning. I mean, it's uncomfortable enough talking into a camera lens by yourself, much less knowing people will watch the video and judge your ability to talk to the lens.

Video Marketing 74

Video Marketing Marketing Proposals Marketing Prospects Linkedin 74

SWZD

JUNE 17, 2024

Learn how first-party data can transform your ABM strategy, enhancing personalization and targeting amid new privacy regulations.

Account Based Marketing 71

Account Based Marketing ABM Privacy Marketing & Strategy 71

Navigate the Channel

JUNE 17, 2024

The concept of thought leadership evolved from leadership in general, where those who led in an industry were—or felt—obligated to guide others within the field, share knowledge and prepare the way for industry growth, depth and maturation. What started as something distinguished, substantial and authoritative became a buzzword. Suddenly it seemed, public relations professionals and marketers pushed their clients and companies to become trailblazers and masterminds with the moniker of thought le

Thought Leadership 65

Thought Leadership Ad Building Trade Show Opinions 65

Advertiser: ZoomInfo

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.

Efficiency

illumin

JUNE 17, 2024

Every year there is a gamut of creative and heartwarming Father’s Day ads hitting the small screen and this year is no different. From ads that tug at your heartstrings, to comedic takes on parenthood; advertisers hit the mark this year. Each brand has its own take on what it means to be a father, reminding audiences to take the time to show their dad how much they appreciate them.

Paid Search Agency 59

Paid Search Agency Ads Best Practices Advertisements 59

Navigate the Channel

JUNE 17, 2024

We’re no John Mueller, but we know a few things about why some sites rank and others tank. (Not, of course, because of rhyming humor.) If you’ve spent hours trying to understand Google’s rankings , we are impressed. If you don’t want to spend hours trying to understand Google’s rankings, or you only need to be peripherally aware of website standings, read our quick list of seven reasons websites rank.

Marketing Websites 65

Marketing Websites Ideal Customer Profiles Keywords Impressions 65

SalesIntel

JUNE 17, 2024

There is no better time in the ever-changing environment that is the global business arena to have an effective sales force to meet all its needs. Since digital selling is emerging as one of the new models for marketing and selling products and services, everyone is looking for effective sales training tools to ensure that the company’s selling workforce is well positioned to leverage on the new changes by being armed with digital selling skills.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Training 52

Sana Commerce

JUNE 17, 2024

Picture this: You’ve spent weeks planning the perfect promotion, only to see lackluster results. Customers are missing out on deals, abandoning carts, and leaving money on the table. Sound familiar? You’re not alone. Many B2B businesses struggle with the complexities of discount management and ensuring customers actually use the discounts you offer.

B2B Sales 52

B2B Sales Promotion B2B Work Management 52

Advertisement

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Content

SalesIntel

JUNE 17, 2024

You need targeted marketing strategies to effectively reach your desired audience, increase sales, and establish lasting customer relationships. One of these strategies is lead segmentation. Your potential customers come from various backgrounds and have different needs. And as they progress through the sales funnel , their needs will evolve. Lead segmentation will help you deliver the right messages to these prospects and address their specific needs at each stage of the customer journey.

Segmentation 52

Segmentation Enterprise Management Marketing Automation Services Work Management 52

Benchmark Email

JUNE 17, 2024

Marketing software is no longer a “nice to have” marketing tool. It has become indispensable for businesses of all sizes. From automating repetitive tasks to analyzing data and optimizing campaigns, the right marketing software can streamline processes, enhance efficiency, and drive results. However, with a plethora of options available, choosing the right marketing software can… The post The Busy Marketer’s Guide to Choosing the Right Marketing Software appeared first on Benchmark Email.

Software 52

Software Advertising Benchmark Business Efficiency 52

Outgrow

JUNE 17, 2024

How V Shred’s Body Type Quiz Funnel Drives 9-Figure Revenue: 5 Key Lessons We live in a world where fitness and health have become integral to our daily lives. With the rise of social media, people have become conscious about their bodies and are constantly seeking ways to achieve their desired physique. This is where V Shred’s body-type quiz funnel came into the picture bridging the gap between the need and the solution.

Top of Funnel 52

Top of Funnel Outgrow Advertising Funnels Marketing Funnels 52

Conversica

JUNE 17, 2024

The post Leading Your Funnel Strategies With Experience-First Mindset appeared first on Conversica - Powerfully Human - Revenue Digital Assistants.

Top of Funnel 52

Top of Funnel Leads Marketing Qualified Leads Lead 52

Advertiser: ZoomInfo

Modern go-to-market teams know it takes more than one email to break through the noise. Multiple touchpoints means more ways to get your pitch right — and, potentially, more ways to be wrong. The good news? Once you know how to write compelling, one-off emails to entice prospective customers, you can easily do the same across a short sequence of emails.

Email Marketing

ClearVoice

JUNE 17, 2024

Artificial intelligence has completely transformed the content marketing world overnight, and because it is so new, the tips, tricks, and best practices are still being written. To evade potential pitfalls, let’s get into the top five AI mistakes every marketer needs to avoid. Top AI Mistakes to Avoid Avoiding these AI mistakes will make sure your AI integration is as effective as possible. 1.

Marketing AI 52

Marketing AI Copyright Advertising Agencies Paid Search Agency 52

Tiecas

JUNE 17, 2024

Account Based Marketing (ABM) is a strategic alternative to the Approved Vendor List (AVL) that manufacturers have traditionally used. Why look for an alternative? While Approved Vendor Lists (AVLs) can be valuable for some manufacturers, they often prioritize cost savings and compliance over fostering innovation and building personalized solutions.

Account Based Marketing 52

Account Based Marketing Enterprise Management ABM Work Management 52

Seismic

JUNE 17, 2024

One of the most critical touchpoints in the sales cycle is the meeting. Meetings are where deals are won and lost. They’re so important that sellers spend roughly 70% of their time either preparing, presenting, or following up on them. Meetings are so high-stakes that it becomes easy for sellers to focus on the meeting itself, leaving prep and follow-up as afterthoughts.

Peer-to-peer 52

Peer-to-peer Touchpoints Sales Cycle Intent 52