Mon.Jan 07, 2019

How to Use Trust Signals to Boost Online Conversions

PureB2B

Trust is an essential component in building customer relationships. You’ll want people to regard your brand with confidence because of the way you operate your business, interact with clients, protect their data, and promote your products and services.

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Business Leaders Not Satisfied with Marketing Success Metrics

ANNUITAS

Preliminary Findings from the ANNUITAS 2019 Demand Generation Performance Survey. Would You Change Your Marketing Team KPIs If You Could? Receive a copy of the ANNUITAS 2019 Demand Generation Performance Survey when it becomes available by clicking here.

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How Will AI Change the Face of Digital Marketing in 2019?

Marketing Insider Group

Artificial intelligence has already made a huge difference in how brands interact with consumers and how marketing strategies are managed.

Kick Off the New Year with Clean Data

Reachforce

The new year is always a great time to reflect on your progress and how you want to move forward. One thing you really want to look into is your data quality. Kicking off the new year with clean data is a great way to start 2019. data quality

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Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

The Ultimate List of Content Marketing Examples

Marketing Insider Group

It’s time for our ultimate list. Last year, we found more than 150 content marketing examples worth sharing. In 2018, we’ve found more because content marketing is an even larger discipline than it was just a year ago.

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Breaking the Consumer Stress Cycle

Modern Marketing

Since the beginning of time, people have made decisions based on their emotions, regardless of age, gender or location. We know that up to 90 percent of the decisions we make are based on emotion, rather than rational thought and measured consideration. All sorts of emotions drive our behavior.

Top Tips to Improve Your Organization’s Digital Governance in 2019

Biznology

The cyber risk landscape is quickly evolving and cyber breaches are becoming increasingly common. Organizations have been slow to catch up with the new threat landscape. The fastest growing threats today are coming from outside the network — digital and social media and third party vendors.

3 Tools to Optimize Your Old Content to Build More Organic Search Traffic

Content Marketing Institute

? ?. You spent hours (and maybe days) creating that content. It enjoyed solid exposure when it first went live but, months later, it’s neglected and almost ignored. How can you put that old content to better use? Reoptimize it.

Content Promotion Best Practices for 2019

Convert

The soaring use of ad blockers, DVRs, and a decline in TV viewership has seriously rattled traditional marketing. Content marketing, in particular, has seen a shift in the past few years due to these marketing evolutions, and as a result, will need extra attention in an ever-changing and noisy world.

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

The “Real Cost” Of A Salesperson

Fusion Marketing Partners

What would you think of a front line manufacturing manager failing to address problems that consistently cost millions of dollars […]. Guest Expert Contributor

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Prophets of Profit 2019: ABM Experts Predict the Future

Engagio

Organizations with visions are trailblazers. They succeed where others fail. By working towards the prospects of a different future, they are, in turn, creating the future. Having vision and foresight is a crucial component to succeeding as a business.

Discover.google.com gone as a referring URL in latest referral traffic trends

Parse.ly

Traffic trends in December 2018: Farewell discover.google.com, we hardly knew thee. We’ll say this for traffic trends at the end of 2018 – they were consistent.

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Digital Marketing Strategy for Professional Services

Hinge Marketing

A wave of digital technology is transforming industry after industry, and professional services are no exception to this trend. Potential clients now have new ways to learn about and vet potential service providers.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Only B2B - Untitled Article

Only B2B

The post appeared first on ONLY B2B. blogs b2b sales cycle

Data and Personalization: The Shape of Marketing in 2019

Seismic

Oh, hello there. Welcome to 2019. Have you emerged from your cocoon of holiday warmth? Judging by the leftover cookie crumbs on your face, the answer to that question appears to be “sort of.” No matter, the year is off to a blistering start as it always is in the world of sales and marketing.

Insights on How to Achieve the Greatest Marketing Impact

Modern B2B Marketing

Not all marketing activities are created equal. Some yield great results. Some involve lots of marketing effort. Some take more sales resources. Some have clear objectives, others happen because it’s always been that way.

How to Keep Your Chatbots Compliant With New Laws: 5 Ways to Monitor Their Usage

ClearVoice

Believe it or not, chatbots have been around for a long time. However, in the last several years the use of chatbots has grown substantially. Chatbots are quickly becoming a must-have marketing channel.

Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.

A Beginner's Guide to POS Systems (& the Best Ones for 2019)

Hubspot

When I studied abroad in Scotland last year, murmurs about the best restaurant in town echoed throughout my dorm complex all semester long. The joint was called Noodles & Dumplings, and despite its bland name, its cuisine was rumored to be packed full of flavor.

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How Globe Telecom Improved Monthly Organic Traffic by Over 100% [Case Study]

Spiralytics

In 2016, Globe Telecom partnered with Spiralytics to improve the digital marketing efforts of Globe. Fast forward almost two years after, our collaboration marked an unprecedented achievement in Globe’s history: a 100.26% growth in the websites’ monthly organic traffic. SEO Case Study

What’s the Secret to Leading a Successful Startup? And What Can B2B Marketers Learn from the NSA?

Leadspace

What’s the one thing marketers all want — whether they’re in B2B or B2C; whether they’re selling shampoo or cloud communication software? What can the laws of physics teach us about Marketing? And is Marketing an art, a science, or both at once? Or, is it actually a lot like counterterrorism? How can marketers use Artificial Intelligence to do away with the tedious aspects of their work, like data management?

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The Green Ceiling

Crimson Hexagon

Analyzing why women are less likely to talk about finances online. Audience finance financial services finserv personal finance women finance women in finance

Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy

The Onboarding Process That Makes New Hires Fall in Love With Your Company All Over Again

Hubspot

On day one of my first internship during college, I was given a brief, 20-minute rundown on how the organization was structured, and what my role entailed, from my boss. I was then placed in a cubicle and given my first assignment.

Help us anonymously benchmark marketing operations and technology salaries

chiefmartech

If you have been following my work for a while, you know that I’m a big believer in sharing as much research as possible with the martech community at no cost. For instance, you can download the whole database of marketing technology vendors for free.

What Are Customer Demographics — & Why Are They Vital For Marketing?

TowerData

You probably feel like you know what customer demographics are, but let’s get back to the basics. What exactly are customer demographics — and what makes them so valuable to marketers? Email Marketing Email Intelligence

Two Tips to Stop Placing the Burden for Good CX on Your Customers

ERDM

Article by Ernan Roman Featured on CustomerThink.com. A colleague recently ran into a very frustrating customer experience. This situation raises the question— why are so many companies placing the burden for good CX on the customer?

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

A Guaranteed Way To Win Back Customers This Year

Opt Intelligence

Customers come, and customers go; it’s a natural part of business. But there are many marketing strategies you can employ to ensure that fewer customers opt-out or unsubscribe from your list. And for those that do? You have options to win back customers, even if they have unsubscribed from your list.

What’s New with nDash? 2018 in Review

nDash

We’ve been incredibly busy this past year. Not only with improving the user experience and visual layout, but also with creating new features that help both your in-house and freelance writing team manage and create the best possible content. Here’s everything that has happened in 2018. nDash for Internal Teams. When we launched our content creation platform in 2016, we did so with the slogan of “Build Your Content Community.”

The 2019 Guide to Top-Quality Content

Hatchbuck

When you’re passionate about your business, it’s hard not to talk about it, right? Chances are, you’re thrilled to be able to do what you do best — and what you love — each and every day. You get the flexibility of calling the shots, the privilege of working with a small team, and the connection with your origin story. And all of these benefits give you a huge advantage in terms of creating quality content. The secret to creating top-quality content is to be memorable.