Mon.Jan 07, 2019

How to Use Trust Signals to Boost Online Conversions

PureB2B

Trust is an essential component in building customer relationships. You’ll want people to regard your brand with confidence because of the way you operate your business, interact with clients, protect their data, and promote your products and services.

Trust 112

Business Leaders Not Satisfied with Marketing Success Metrics

ANNUITAS

Preliminary Findings from the ANNUITAS 2019 Demand Generation Performance Survey. Would You Change Your Marketing Team KPIs If You Could? Receive a copy of the ANNUITAS 2019 Demand Generation Performance Survey when it becomes available by clicking here.

Survey 186

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How Will AI Change the Face of Digital Marketing in 2019?

Marketing Insider Group

Artificial intelligence has already made a huge difference in how brands interact with consumers and how marketing strategies are managed.

Breaking the Consumer Stress Cycle

Modern Marketing

Since the beginning of time, people have made decisions based on their emotions, regardless of age, gender or location. We know that up to 90 percent of the decisions we make are based on emotion, rather than rational thought and measured consideration. All sorts of emotions drive our behavior.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

The Ultimate List of Content Marketing Examples

Marketing Insider Group

It’s time for our ultimate list. Last year, we found more than 150 content marketing examples worth sharing. In 2018, we’ve found more because content marketing is an even larger discipline than it was just a year ago.

List 284

More Trending

Top Tips to Improve Your Organization’s Digital Governance in 2019

Biznology

The cyber risk landscape is quickly evolving and cyber breaches are becoming increasingly common. Organizations have been slow to catch up with the new threat landscape. The fastest growing threats today are coming from outside the network — digital and social media and third party vendors.

Digital Marketing Strategy for Professional Services

Hinge Marketing

A wave of digital technology is transforming industry after industry, and professional services are no exception to this trend. Potential clients now have new ways to learn about and vet potential service providers.

How Globe Telecom Improved Monthly Organic Traffic by Over 100% [Case Study]

Spiralytics

In 2016, Globe Telecom partnered with Spiralytics to improve the digital marketing efforts of Globe. Fast forward almost two years after, our collaboration marked an unprecedented achievement in Globe’s history: a 100.26% growth in the websites’ monthly organic traffic. SEO Case Study

47 Incredible Instagram Statistics

Brandwatch Marketing

Believe it or not, people took photos before Instagram. People even shared photos before Instagram. With its snazzy filters and easy sharing options, soon we were all addicted to posting our holiday hot dog legs and hipster food snaps.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Content Promotion Best Practices for 2019

Convert

The soaring use of ad blockers, DVRs, and a decline in TV viewership has seriously rattled traditional marketing. Content marketing, in particular, has seen a shift in the past few years due to these marketing evolutions, and as a result, will need extra attention in an ever-changing and noisy world.

3 Tools to Optimize Your Old Content to Build More Organic Search Traffic

Content Marketing Institute

? ?. You spent hours (and maybe days) creating that content. It enjoyed solid exposure when it first went live but, months later, it’s neglected and almost ignored. How can you put that old content to better use? Reoptimize it.

Discover.google.com gone as a referring URL in latest referral traffic trends

Parse.ly

Traffic trends in December 2018: Farewell discover.google.com, we hardly knew thee. We’ll say this for traffic trends at the end of 2018 – they were consistent.

URL 99

Insights on How to Achieve the Greatest Marketing Impact

Marketo

Not all marketing activities are created equal. Some yield great results. Some involve lots of marketing effort. Some take more sales resources. Some have clear objectives, others happen because it’s always been that way.

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

The “Real Cost” Of A Salesperson

Fusion Marketing Partners

What would you think of a front line manufacturing manager failing to address problems that consistently cost millions of dollars […]. Guest Expert Contributor

Cost 91

Prophets of Profit 2019: ABM Experts Predict the Future

Engagio

Organizations with visions are trailblazers. They succeed where others fail. By working towards the prospects of a different future, they are, in turn, creating the future. Having vision and foresight is a crucial component to succeeding as a business.

Data and Personalization: The Shape of Marketing in 2019

Seismic

Oh, hello there. Welcome to 2019. Have you emerged from your cocoon of holiday warmth? Judging by the leftover cookie crumbs on your face, the answer to that question appears to be “sort of.” No matter, the year is off to a blistering start as it always is in the world of sales and marketing.

The Green Ceiling

Brandwatch Marketing

Analyzing why women are less likely to talk about finances online. Audience finance financial services finserv personal finance women finance women in finance

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

Introducing Our 2019 Email Planning Calendar

SendGrid

Plan your email marketing campaigns with the 2019 Email Planning Calendar as your resource for creative ideas, planning reminders, and email upkeep tips. The post Introducing Our 2019 Email Planning Calendar appeared first on SendGrid. Email Marketing

Plan 106

Only B2B - Untitled Article

Only B2B

The post appeared first on ONLY B2B. blogs b2b sales cycle

A Beginner's Guide to POS Systems (& the Best Ones for 2019)

Hubspot

When I studied abroad in Scotland last year, murmurs about the best restaurant in town echoed throughout my dorm complex all semester long. The joint was called Noodles & Dumplings, and despite its bland name, its cuisine was rumored to be packed full of flavor.

POS 72

How to Keep Your Chatbots Compliant With New Laws: 5 Ways to Monitor Their Usage

ClearVoice

Believe it or not, chatbots have been around for a long time. However, in the last several years the use of chatbots has grown substantially. Chatbots are quickly becoming a must-have marketing channel.

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

Leading a Company with a Business Model That’s Changing Lives

Televerde

I wrote about Televerde in 2017 as a customer. My company then had been looking for a partner that would help us deliver a best-in-class experience to our customers and prospects across all channels. Televerde came recommended to us.

8 Reasons a Visual Campaign Builder Will Improve Your Business

Ontraport

Build marketing campaigns like never before with these eight game-changing ONTRAPORT 5 features. The post 8 Reasons a Visual Campaign Builder Will Improve Your Business appeared first on The ONTRAPORT Blog. Marketing Automation

Help us anonymously benchmark marketing operations and technology salaries

chiefmartech

If you have been following my work for a while, you know that I’m a big believer in sharing as much research as possible with the martech community at no cost. For instance, you can download the whole database of marketing technology vendors for free.

A Guaranteed Way To Win Back Customers This Year

Opt Intelligence

Customers come, and customers go; it’s a natural part of business. But there are many marketing strategies you can employ to ensure that fewer customers opt-out or unsubscribe from your list. And for those that do? You have options to win back customers, even if they have unsubscribed from your list.

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!