Mon.Jan 07, 2019

How to Use Trust Signals to Boost Online Conversions

PureB2B

Trust is an essential component in building customer relationships. You’ll want people to regard your brand with confidence because of the way you operate your business, interact with clients, protect their data, and promote your products and services.

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Business Leaders Not Satisfied with Marketing Success Metrics

ANNUITAS

Preliminary Findings from the ANNUITAS 2019 Demand Generation Performance Survey. Would You Change Your Marketing Team KPIs If You Could? Receive a copy of the ANNUITAS 2019 Demand Generation Performance Survey when it becomes available by clicking here.

Survey 181

How Will AI Change the Face of Digital Marketing in 2019?

Marketing Insider Group

Artificial intelligence has already made a huge difference in how brands interact with consumers and how marketing strategies are managed.

PR Tactics: How to Crush It with Voice Search

B2B PR Sense

Hey Siri.OK Google.Hey Alexa. All phrases that dominate today's digital landscape -- and are poised to affect your PR tactics. Consider that 40% of all adults use voice search at least once per day -- and this number is expected to rise.

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A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

The Ultimate List of Content Marketing Examples

Marketing Insider Group

It’s time for our ultimate list. Last year, we found more than 150 content marketing examples worth sharing. In 2018, we’ve found more because content marketing is an even larger discipline than it was just a year ago.

More Trending

Kick Off the New Year with Clean Data

Reachforce

The new year is always a great time to reflect on your progress and how you want to move forward. One thing you really want to look into is your data quality. Kicking off the new year with clean data is a great way to start 2019. data quality

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How Globe Telecom Improved Monthly Organic Traffic by Over 100% [Case Study]

Spiralytics

In 2016, Globe Telecom partnered with Spiralytics to improve the digital marketing efforts of Globe. Fast forward almost two years after, our collaboration marked an unprecedented achievement in Globe’s history: a 100.26% growth in the websites’ monthly organic traffic. SEO Case Study

47 Incredible Instagram Statistics

Brandwatch

Believe it or not, people took photos before Instagram. People even shared photos before Instagram. With its snazzy filters and easy sharing options, soon we were all addicted to posting our holiday hot dog legs and hipster food snaps.

Top Tips to Improve Your Organization’s Digital Governance in 2019

Biznology

The cyber risk landscape is quickly evolving and cyber breaches are becoming increasingly common. Organizations have been slow to catch up with the new threat landscape. The fastest growing threats today are coming from outside the network — digital and social media and third party vendors.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

Digital Marketing Strategy for Professional Services

Hinge Marketing

A wave of digital technology is transforming industry after industry, and professional services are no exception to this trend. Potential clients now have new ways to learn about and vet potential service providers.

Discover.google.com gone as a referring URL in latest referral traffic trends

Parse.ly

Traffic trends in December 2018: Farewell discover.google.com, we hardly knew thee. We’ll say this for traffic trends at the end of 2018 – they were consistent.

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The “Real Cost” Of A Salesperson

Fusion Marketing Partners

What would you think of a front line manufacturing manager failing to address problems that consistently cost millions of dollars […]. Guest Expert Contributor

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3 Tools to Optimize Your Old Content to Build More Organic Search Traffic

Content Marketing Institute

? ?. You spent hours (and maybe days) creating that content. It enjoyed solid exposure when it first went live but, months later, it’s neglected and almost ignored. How can you put that old content to better use? Reoptimize it.

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.

Prophets of Profit 2019: ABM Experts Predict the Future

Engagio

Organizations with visions are trailblazers. They succeed where others fail. By working towards the prospects of a different future, they are, in turn, creating the future. Having vision and foresight is a crucial component to succeeding as a business.

The Green Ceiling

Brandwatch

Analyzing why women are less likely to talk about finances online. Audience finance financial services finserv personal finance women finance women in finance

Data and Personalization: The Shape of Marketing in 2019

Seismic

Oh, hello there. Welcome to 2019. Have you emerged from your cocoon of holiday warmth? Judging by the leftover cookie crumbs on your face, the answer to that question appears to be “sort of.” No matter, the year is off to a blistering start as it always is in the world of sales and marketing.

Insights on How to Achieve the Greatest Marketing Impact

Modern B2B Marketing

Not all marketing activities are created equal. Some yield great results. Some involve lots of marketing effort. Some take more sales resources. Some have clear objectives, others happen because it’s always been that way.

Building Your Demand Gen Team for ABM

Speaker: Jessica Cross, Manager of Demand Generation, Rollworks

The benefits of using account-based marketing in your Demand Generation team are considerable: by getting as many engaged, qualified accounts as possible, your conversion rate will be higher and you'll find that Marketing and Sales are (gasp!) more aligned. Sounds great, doesn't it? But how do you even find the resources to make it happen? Join Jessica Cross, Manager of Demand Generation at Rollworks, as she explains how to build your Demand Generation team to best carry out ABM - even if your team is small. In fact, her own team only has 3 people!

Introducing Our 2019 Email Planning Calendar

SendGrid

Plan your email marketing campaigns with the 2019 Email Planning Calendar as your resource for creative ideas, planning reminders, and email upkeep tips. The post Introducing Our 2019 Email Planning Calendar appeared first on SendGrid. Email Marketing

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Content Promotion Best Practices for 2019

Convert

The soaring use of ad blockers, DVRs, and a decline in TV viewership has seriously rattled traditional marketing. Content marketing, in particular, has seen a shift in the past few years due to these marketing evolutions, and as a result, will need extra attention in an ever-changing and noisy world.

Only B2B - Untitled Article

Only B2B

The post appeared first on ONLY B2B. blogs b2b sales cycle

Leading a Company with a Business Model That’s Changing Lives

Televerde

I wrote about Televerde in 2017 as a customer. My company then had been looking for a partner that would help us deliver a best-in-class experience to our customers and prospects across all channels. Televerde came recommended to us.

How to Grab Attention with Audience Intelligence

Speaker: Michael Brito, EVP, Zeno Group

As a B2B marketer, you already know - attention spans are short, and the competition to win attention is fierce. So how do you break through the noise to deliver the right message, at the right time, using the right channel - and reach the right audience? Michael Brito, EVP at Zeno Group has an effective and repeatable answer: use audience intelligence! By understanding not just the readers of your content, but also the "vocal minority" and the influencers at play, you can develop a strategy to sustainably create attention-getting - and more effective - marketing campaigns.

8 Reasons a Visual Campaign Builder Will Improve Your Business

Ontraport

Build marketing campaigns like never before with these eight game-changing ONTRAPORT 5 features. The post 8 Reasons a Visual Campaign Builder Will Improve Your Business appeared first on The ONTRAPORT Blog. Marketing Automation

Help us anonymously benchmark marketing operations and technology salaries

chiefmartech

If you have been following my work for a while, you know that I’m a big believer in sharing as much research as possible with the martech community at no cost. For instance, you can download the whole database of marketing technology vendors for free.

Migrating Your Website from WordPress to HubSpot

SmartBug Media

Many business owners and marketers make the plunge every day, moving their sites to HubSpot in order to garner better marketing metrics, improve their sales funnels, and nurture their leads toward sales. Although moving from one platform to the another may seem fairly straightforward, there are many potential items to think through, especially if you are redesigning the site rather than having a developer merely copy the existing design and functionality.

A Guaranteed Way To Win Back Customers This Year

Opt Intelligence

Customers come, and customers go; it’s a natural part of business. But there are many marketing strategies you can employ to ensure that fewer customers opt-out or unsubscribe from your list. And for those that do? You have options to win back customers, even if they have unsubscribed from your list.

Why Conversational AI Is Key to Customer Service in the Customer Experience Era

In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica white paper to learn how important conversational AI is to your CX strategy.

A Beginner's Guide to POS Systems (& the Best Ones for 2019)

Hubspot

When I studied abroad in Scotland last year, murmurs about the best restaurant in town echoed throughout my dorm complex all semester long. The joint was called Noodles & Dumplings, and despite its bland name, its cuisine was rumored to be packed full of flavor.

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The 2019 Guide to Top-Quality Content

Hatchbuck

When you’re passionate about your business, it’s hard not to talk about it, right? Chances are, you’re thrilled to be able to do what you do best — and what you love — each and every day. You get the flexibility of calling the shots, the privilege of working with a small team, and the connection with your origin story. And all of these benefits give you a huge advantage in terms of creating quality content. The secret to creating top-quality content is to be memorable.

What Are Customer Demographics — & Why Are They Vital For Marketing?

TowerData

You probably feel like you know what customer demographics are, but let’s get back to the basics. What exactly are customer demographics — and what makes them so valuable to marketers? Email Marketing Email Intelligence