Hinge Marketing

FEBRUARY 22, 2024

For the second year in a row, the Hinge Research Institute’s annual High Growth Study showed that uncertainty is professional services firms’ overriding concern. Uncertainty overshadows the war for talent and worries about increased competition. Conflicts across the globe, mixed economic signals and political instability add smoke to a marketplace that’s undergoing change at breakneck speed.

Studies 83

Studies Top of Funnel Marketing Budget Peer-to-peer 83

SendX

FEBRUARY 22, 2024

From the psychology behind attention-grabbing phrases to the science of avoiding spam filters, learn how to fix and enhance your email blast subject lines.

Blast Campaigns 221

Blast Campaigns Conversion 221

Convince & Convert

FEBRUARY 22, 2024

I’ve been blogging for more than ten years now, and I thoroughly enjoy the process. However, one thing that I dislike about blogging (especially if you blog a lot) is how easy it is to neglect your old content. Imagine this: you spend hours and days researching the topic and writing an article to never come back to it after a year or two of active blogging.

Conversion 185

Conversion Lead Scoring Lead Ranking Opt-out 185

CMSWire

FEBRUARY 22, 2024

Are marketers relying on AI and automation at the high cost of isolating customers? Continue reading.

Marketing & Strategy 131

Marketing & Strategy Marketing Strategy B2B Marketing B2B 131

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

Campaigns

Sprout Social

FEBRUARY 22, 2024

While the right influencer endorsements are worth their weight in gold, brands have to be strategic with their influencer campaigns to get positive results. That means finding influencers with followers in your target audience and creating campaigns that feel natural and inspire conversions. It’s no small task, but the right influencer marketing analytics can help.

Ideal Customer Profiles 123

Ideal Customer Profiles Analytics ROI Campaigns 123

The Mx Group

FEBRUARY 22, 2024

If understanding your buyers tops your 2024 priority list, creating B2B buyer personas is the first step to learning what your prospective customers need.

Buyer Personas 122

Buyer Personas B2B 122

CMSWire

FEBRUARY 22, 2024

Explore Umbraco's journey in 2023 and its ambitious plans for 2024, including enhanced features and a focus on professional development. Continue reading.

CMS Development 131

CMS Development Features Digital Experience Platform Trends 131

illumin

FEBRUARY 22, 2024

Amazon Prime is switching to an ad-supported business model in 2023. As of February 2024, Prime will start airing commercials, leaving many television enthusiasts wondering if viewers continue to choose streaming services over traditional television options. Will audiences still choose streaming if they have to watch ads to do so? The answer? Yes. Even though the introduction of ads to streaming services like Amazon Prime may be fraught with unhappy users, they are still likely to pay for on-d

Paid Search Agency 116

Paid Search Agency Amazon Ads Television marketing 116

Content Marketing Institute

FEBRUARY 22, 2024

Having a thriving online community requires a lot of work by your brand. But what if you could get help? Learn how Intuit’s TurboTax, Women in Tech SEO, and CMI incentivize, hire, and support members as leaders.

Communities 113

Communities Marketing Qualified Leads Lead Leads 113

Speaker: Speakers:

Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.

Email Marketing

CopyBlogger

FEBRUARY 22, 2024

There are plenty of multi-millionaires that have built their wealth from their social media following, and most of them are. Continue Reading The post How To Make (Substantial) Money On Social Media appeared first on Copyblogger.

Social Media 112

Social Media Media Social Marketing Marketing 112

LeanData

FEBRUARY 22, 2024

Dirty data in your CRM isn’t just annoying. It’s impacting your company’s revenue. Learn how to automate deduping actions with LeanData. The post 5 Salesforce Deduping Actions You Didn’t Know LeanData Could Do appeared first on LeanData.

CRM 105

CRM Automation Data Hygiene Process 105

Martech

FEBRUARY 22, 2024

The marketing landscape is increasingly oversaturated, making niche advertising crucial for marketers aiming to connect with specific audiences. More businesses are investing in targeted strategies to capture specific market segments, but navigating the challenges and staying ahead of the curve requires a strategic approach. This article delves into the world of niche markets, exploring the challenges marketers face, the evolution of niche advertising and actionable strategies to succeed.

Advertising Agencies 105

Advertising Agencies Advertisements Advertising Tactics 105

ClearVoice

FEBRUARY 22, 2024

With shifting budgets and economic earthquakes, marketing teams are engaged in the age-old question of whether to hire in-house or work with a vendor or agency. We hate to break it to you, but the answer isn’t as straightforward as you think. It requires some in-depth comparison and reflection on your industry and business overall. The same rings true with content marketing.

Work Management 98

Work Management Marketing Management Advertising Agencies Content Marketing 98

Advertiser: ZoomInfo

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

Account Based Marketing

Martech

FEBRUARY 22, 2024

Marketers are making martech a priority, although some organizations have found their stacks becoming increasingly complex and are looking to simplify them. Some 57% of marketers are feeling overwhelmed by the number of martech platforms available on the market, according to a new study by U.K.-based Clevertouch Consulting. Fifty-four percent of marketers say they’re using 50 tech platforms or more.

Marketing Automation Services 99

Marketing Automation Services Paid Search Agency Marketing Management Tools 99

Benchmark Email

FEBRUARY 22, 2024

As a small business, you need your tools to be efficient and reasonably priced. If you’re working with a small team (or a mighty team of one), you don’t have the time to navigate clunky, complex tools. You need something simple and easy to use. Email marketing is a smart move for any small business… The post Top 4 Email Marketing Service Providers for Small Businesses in 2024 [Detailed Analysis of Features and Pricing] appeared first on Benchmark Email.

Small Business Marketing 98

Small Business Marketing Pricing Price Analysis 98

SocialPilot

FEBRUARY 22, 2024

All the creators out there would agree to the fact that creating Reels is a tougher task than other content types. But they also receive over 200 billion plays on Instagram and Facebook daily, making them one of the most watched content. It would be unwise of you to invest resources in content and then not leverage it in every way possible. To use these short videos effectively, you must know how to share a Reel to your Story.

Facebook 93

Facebook Ideal Customer Profiles Custom Publishing Profiling 93

Martech

FEBRUARY 22, 2024

One of my problems with AI isn’t the hallucinations, but how boring those hallucinations are. I want Hunter-Thompson-on-illicit-substances visions and what I get are mumbles from an incompetent, prejudiced CPA with too little sleep. I am happy to announce that ChatGPT and Google took big steps towards meeting my needs this week. ChatGPT kicked things off by giving a trippy response to a Redditor’s request for recommendations for recordings by the Bill Evans Trio.

Marketing AI 92

Marketing AI Marketing Automation Services Word of Mouth CPA 92

Advertisement

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Video Marketing

Scoop.it

FEBRUARY 22, 2024

As an HR pro, you know that engaging with talent, building your brand, establishing authority, and networking is crucial for success. But with so much competition and noise out there, it takes work to stand out. That’s where strategic content marketing comes in. Consistently creating and distributing quality, relevant content allows you to promote your employer brand to prospective and current employees authentically.

Work Management 85

Work Management Marketing Management Content Marketing Peer-to-peer 85

Martech

FEBRUARY 22, 2024

As a marketer, you are an orchestrator of people, processes, and technology. Purposefully harnessing the energy of the tools and minds needed to produce a desired state. As you zoom in and out of your organizational stack, you see the various levers to pull, tweaks to make, and approvals to get to reach your goals. Each system that you own impacts another.

Product 91

Product Creativity Intent Customer Surveys 91

RDW Group

FEBRUARY 22, 2024

If you want your website to effectively reach and serve everyone, it is critical to understand the importance of accessibility. … The post Understanding Website Accessibility appeared first on RDW Group.

Marketing Websites 84

Marketing Websites Effectiveness Design 84

MarketMuse

FEBRUARY 22, 2024

How product marketers can use MarketMuse to get insights into their competitors' content marketing strategies, helping them stay ahead of the competition.

Analysis 82

Analysis Product Marketing & Strategy Marketing 82

Advertiser: ZoomInfo

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.

Efficiency

Seismic

FEBRUARY 22, 2024

At Shift 2023, experts from our award-winning Professional Services team led breakout sessions designed to help our customers navigate complex enablement journeys. In our “Shift into the New Year” series, we’re continuing to share best practices to help you develop plans for 2024 and beyond. If you haven’t already, please check out the first and second posts in the series.

Sales Cycle 81

Sales Cycle Analytics Lead Scoring Lead Ranking 81

Go Beyond SEO

FEBRUARY 22, 2024

In today’s digital age, having a strong online presence is essential for businesses, including financial firms. As an accountant, you understand the importance of attracting new clients and staying ahead of the competition. This is where expert Pay-Per-Click aka PPC for accountants strategies can make a significant difference. PPC for accountants is a targeted advertising method that allows you to display your ads on search engines and social media platforms.

PPC 78

PPC Marketing & Strategy High Quality Lead Landing Pages 78

Salesforce Marketing Cloud

FEBRUARY 22, 2024

“Hey Siri, find me the best-rated wool winter coats.” This is just one example of how conversational commerce is changing the digital shopping experience. Customers can now use chatbots, messaging apps, and even voice assistants to discover new products and make purchases online. This allows businesses to connect with shoppers in a way that feels organic and fits in with customers’ everyday lives.

Conversion 64

Conversion Touchpoints Paid Search Agency Customer Satisfaction 64

Marketri

FEBRUARY 22, 2024

In 2005, the brilliant founders of the popular marketing automation software HubSpot, Brian Halligan and Dharmesh Shah, coined the term “ Inbound Marketing ” to reflect an approach that involves “pulling” people towards companies by creating timely, relevant, and authentically helpful information to delight search engines and target audiences.

Inbound Marketing 62

Inbound Marketing Lead Ranking Marketing Automation Services Top of Funnel 62

Advertisement

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Content

Brandpoint

FEBRUARY 22, 2024

With the morning sun shining and a fresh cup of coffee in hand, I settle into my chair for a presentation. A computer and whiteboard are ready at the end of the room, and I can tell the presenter feels passionate and prepared to talk about this topic. That’s when she takes a deep breath and starts: “This is why we need to take a vacation with our cousins.

Content 62

Content Opinions Statistics Education 62

Launch Marketing

FEBRUARY 22, 2024

In the fast-paced world of B2B marketing, new product launches demand more than just a great idea—they require meticulous planning and strategic execution. To help B2B organizations reach new levels of product launch success, we’ve collected invaluable insights drawn from seasoned marketing executives in our series “Marketing Insights from Executives”.

Product 62

Product B2B Marketing Planning B2B 62

Confessions of a B2B Marketer

FEBRUARY 22, 2024

Anthony Pierri on LinkedIn FletchPMM's website Check out our awesome sponsor, Fame , they start and grow the world's most profitable B2B podcasts Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.so Check out our five most downloaded episodes: How To Start A Movement with David Heinemeier Hansson of 37signals Chris Walker Rants On Dark Social, Creating Demand & Company Building CEO Spends 70% Of Time On His Personal Brand?

Linkedin 52

Linkedin Twitter B2B Marketing Demand 52