Thu.Feb 22, 2024

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High Growth Study 2024: What Drives Exceptional Growth in an Unpredictable Marketplace?

Hinge Marketing

For the second year in a row, the Hinge Research Institute’s annual High Growth Study showed that uncertainty is professional services firms’ overriding concern. Uncertainty overshadows the war for talent and worries about increased competition. Conflicts across the globe, mixed economic signals and political instability add smoke to a marketplace that’s undergoing change at breakneck speed.

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How to Fix Your Email Blast Subject Line to Boost Conversions

SendX

From the psychology behind attention-grabbing phrases to the science of avoiding spam filters, learn how to fix and enhance your email blast subject lines.

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For Better B2B Buyer Personas, Focus on People

The Mx Group

If understanding your buyers tops your 2024 priority list, creating B2B buyer personas is the first step to learning what your prospective customers need.

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Will Amazon Prime’s switch to an ad-supported model lose viewers?

illumin

Amazon Prime is switching to an ad-supported business model in 2023. As of February 2024, Prime will start airing commercials, leaving many television enthusiasts wondering if viewers continue to choose streaming services over traditional television options. Will audiences still choose streaming if they have to watch ads to do so? The answer? Yes. Even though the introduction of ads to streaming services like Amazon Prime may be fraught with unhappy users, they are still likely to pay for on-d

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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5 Salesforce Deduping Actions You Didn’t Know LeanData Could Do

LeanData

Dirty data in your CRM isn’t just annoying. It’s impacting your company’s revenue. Learn how to automate deduping actions with LeanData. The post 5 Salesforce Deduping Actions You Didn’t Know LeanData Could Do appeared first on LeanData.

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Look Inside Your Brand’s Community for People To Help Lead It

Content Marketing Institute

Having a thriving online community requires a lot of work by your brand. But what if you could get help? Learn how Intuit’s TurboTax, Women in Tech SEO, and CMI incentivize, hire, and support members as leaders.

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Top 4 Email Marketing Service Providers for Small Businesses in 2024 [Detailed Analysis of Features and Pricing]

Benchmark Email

As a small business, you need your tools to be efficient and reasonably priced. If you’re working with a small team (or a mighty team of one), you don’t have the time to navigate clunky, complex tools. You need something simple and easy to use. Email marketing is a smart move for any small business… The post Top 4 Email Marketing Service Providers for Small Businesses in 2024 [Detailed Analysis of Features and Pricing] appeared first on Benchmark Email.

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Niche advertising: 7 actionable tactics for targeted marketing

Martech

The marketing landscape is increasingly oversaturated, making niche advertising crucial for marketers aiming to connect with specific audiences. More businesses are investing in targeted strategies to capture specific market segments, but navigating the challenges and staying ahead of the curve requires a strategic approach. This article delves into the world of niche markets, exploring the challenges marketers face, the evolution of niche advertising and actionable strategies to succeed.

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Expert PPC for Accountants Strategies

Go Beyond SEO

In today’s digital age, having a strong online presence is essential for businesses, including financial firms. As an accountant, you understand the importance of attracting new clients and staying ahead of the competition. This is where expert Pay-Per-Click aka PPC for accountants strategies can make a significant difference. PPC for accountants is a targeted advertising method that allows you to display your ads on search engines and social media platforms.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Marketers keep adding tech despite feeling overwhelmed by too many tools

Martech

Marketers are making martech a priority, although some organizations have found their stacks becoming increasingly complex and are looking to simplify them. Some 57% of marketers are feeling overwhelmed by the number of martech platforms available on the market, according to a new study by U.K.-based Clevertouch Consulting. Fifty-four percent of marketers say they’re using 50 tech platforms or more.

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What Can We Expect From Umbraco in 2024?

CMSWire

Explore Umbraco's journey in 2023 and its ambitious plans for 2024, including enhanced features and a focus on professional development. Continue reading.

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From friction to flow: A marketer’s secret productivity engine

Martech

As a marketer, you are an orchestrator of people, processes, and technology. Purposefully harnessing the energy of the tools and minds needed to produce a desired state. As you zoom in and out of your organizational stack, you see the various levers to pull, tweaks to make, and approvals to get to reach your goals. Each system that you own impacts another.

Product 84
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Understanding Website Accessibility

RDW Group

If you want your website to effectively reach and serve everyone, it is critical to understand the importance of accessibility. … The post Understanding Website Accessibility appeared first on RDW Group.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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AI-powered martech releases: Feb 22

Martech

One of my problems with AI isn’t the hallucinations, but how boring those hallucinations are. I want Hunter-Thompson-on-illicit-substances visions and what I get are mumbles from an incompetent, prejudiced CPA with too little sleep. I am happy to announce that ChatGPT and Google took big steps towards meeting my needs this week. ChatGPT kicked things off by giving a trippy response to a Redditor’s request for recommendations for recordings by the Bill Evans Trio.

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Balancing Speed and Sustainability in Website Design

CMSWire

The more technology, the less deep thinking, the fewer wise choices when it comes to sustainable website design. Continue reading.

Design 100
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7 Content Marketing Solutions for HR Teams and Leaders

Scoop.it

As an HR pro, you know that engaging with talent, building your brand, establishing authority, and networking is crucial for success. But with so much competition and noise out there, it takes work to stand out. That’s where strategic content marketing comes in. Consistently creating and distributing quality, relevant content allows you to promote your employer brand to prospective and current employees authentically.

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Mastering B2B Marketing Strategies in a Digital Age

CMSWire

Are marketers relying on AI and automation at the high cost of isolating customers? Continue reading.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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How to measure sales enablement success 

Seismic

At Shift 2023, experts from our award-winning Professional Services team led breakout sessions designed to help our customers navigate complex enablement journeys. In our “Shift into the New Year” series, we’re continuing to share best practices to help you develop plans for 2024 and beyond. If you haven’t already, please check out the first and second posts in the series.

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How Product Marketers Use MarketMuse for Competitive Analysis

MarketMuse

How product marketers can use MarketMuse to get insights into their competitors' content marketing strategies, helping them stay ahead of the competition.

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Is Inbound Marketing Dying?

Marketri

In 2005, the brilliant founders of the popular marketing automation software HubSpot, Brian Halligan and Dharmesh Shah, coined the term “ Inbound Marketing ” to reflect an approach that involves “pulling” people towards companies by creating timely, relevant, and authentically helpful information to delight search engines and target audiences.

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How Marketers Should Approach Programmatic Advertising | Podcast (Part 2)

33Across

Third-party cookies are going away, leaving marketers wondering how to effectively target audiences in programmatic advertising without them. In part two of the MarTech podcast, 33Across CEO Eric Wheeler outlines strategies to drive. The post How Marketers Should Approach Programmatic Advertising | Podcast (Part 2) appeared first on 33Across.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Mastering the Art of B2B Product Launches: Insights from Marketing Executives

Launch Marketing

In the fast-paced world of B2B marketing, new product launches demand more than just a great idea—they require meticulous planning and strategic execution. To help B2B organizations reach new levels of product launch success, we’ve collected invaluable insights drawn from seasoned marketing executives in our series “Marketing Insights from Executives”.

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Top 8 Strategies for Effective Remarketing Campaigns

Outgrow

Top 8 Strategies for Effective Remarketing Campaigns Ever felt like a website has a sixth sense, advertising you the exact products you just checked out on another website? That’s not magic; it’s the finesse of remarketing in action! With so much competition in the online market, remarketing has become a crucial strategy for businesses to stay connected with their potential customers and convert them into buyers.

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Adapting to Change: Navigating Google and Yahoo’s Latest Spam Policies for Effective Marketing and Sales Outreach

DealSignal

Recent Google and Yahoo spam ban demand the immediate attention of marketers and sales professionals. This article aims to dissect the implications of these changes on your professional endeavors. Navigating the regulations imposed by major internet entities can present formidable challenges, yet it remains an imperative task. The introduction of these new policies carries the potential to fundamentally alter your strategies for customer outreach, significantly impacting the visibility of your e

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Top 8 Strategies for Effective Remarketing Campaigns

Outgrow

Top 8 Strategies for Effective Remarketing Campaigns Ever felt like a website has a sixth sense, advertising you the exact products you just checked out on another website? That’s not magic; it’s the finesse of remarketing in action! With so much competition in the online market, remarketing has become a crucial strategy for businesses to stay connected with their potential customers and convert them into buyers.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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How To Nail Your Homepage with Anthony Pierri of FletchPMM

Confessions of a B2B Marketer

Anthony Pierri on LinkedIn FletchPMM's website Check out our awesome sponsor, Fame , they start and grow the world's most profitable B2B podcasts Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so Previous guests include: Jared Robin of RevGenius, Mike Kamo of NP Digital, Arvid Kahl of FeedbackPanda, David Heinemeier Hansson of 37signals, Chris Walker of Refine Labs, Tim Soulo of Ahrefs, Justin Jackson of Transistor, Sam Dunning of Web Choice, Sam Kuehnle of Refine Labs

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Campaign Attribution: Best Practices for Marketing Success

Full Circle Insights

Campaign attribution helps marketers understand which strategies are most effective and allocate resources accordingly. Here are five campaign attribution best practices to ensure marketing efforts are successful.

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5 Practical Tips To Grow Your Field Service Career

Salesforce Marketing Cloud

Working in field service is both rewarding and challenging. You get to interact with customers and solve their problems. You also have the honor of being the face of your company. In fact, you may be the only person from your employer that a customer ever sees. While you may find your current work to be fulfilling, it’s worth taking time to consider how you’ll prepare for growth throughout your field service career.