Zoominfo
MARCH 26, 2018
The differences between B2B marketing and B2C marketing run deep. These differences range from price point to length of sales cycle, to key buying motivators, and beyond. Today we’re putting our differences aside because we believe, there’s a lot B2B marketers can learn from their B2C counterparts. Ready to learn more? Keep reading! 1. Put the customer before the product.
Marketing Insider Group
MARCH 26, 2018
Good content writing is critical for the success of your content marketing strategy. Mediocrity, on the other hand, can tarnish your brand. Something as seemingly minor as simple grammar errors can turn people away from your business. 59 percent of web browsers say they would avoid doing business with an organization that publishes content with spelling or […].
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KoMarketing Associates
MARCH 26, 2018
Content marketing can be challenging for some marketers, but new research suggests that interactive content may be the key to overcoming common obstacles. Demand Metric recently partnered with Ion Interactive to conduct the “Content Experience Impact and the Buyer’s Journey” report. Research showed that interactive content vs. passive content is more likely to be effective at educating buyers and differentiating companies from their competitors.
Biznology
MARCH 26, 2018
Newer is almost always better. In business, as in life, sprucing up your office can have a big positive impact on your mood and productivity. Furthermore, undertaking an entire office redesign can provide a massive lift to your staff and team members. So whether you work in a corporate office, a warehouse, a restaurant, or a pharmacy, modernizing where you work is essential to your long-term success.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Marketing Insider Group
MARCH 26, 2018
Customer centricity is a common theme emanating from the C-suite these days. When you combine that with the rising impact that social media can have on a brand, a sound approach to brand management is to identify the most common episodes that can impact brand perception and to take a cross functional approach to managing them […]. The post Organize Around Common Episodes That Can Make or Break Your Brand appeared first on Marketing Insider Group.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Hubspot
MARCH 26, 2018
There's nothing quite like a sudden Google algorithm update to leave marketers feeling equal parts confused and concerned. It seems like they wait for you to get all of your ducks in a row and then unleash an update that makes your efforts instantly obsolete. Sure, they're pretty open about that fact that they're doing this for everyone's own good -- each algorithm tweak brings us one step closer to more relevant search results, after all.
Only B2B
MARCH 26, 2018
How to Use Content Syndication to Boost Your Subscribers. Have you heard of Ash Ambirge of The Middle Finger Project ? Its ok, if you haven’t. Because I will share something about her that will leave your jaw dropped to the floor. Ash Ambirge found herself in the parking lot of in the slums of Philadelphia with meagre $26. She was assaulted by her boyfriend and barely escaped with her life a few hours ago.
Kapost
MARCH 26, 2018
Each year, businesses all over the world attempt to create an essential goal to generate more success than the year before—a solid and effective marketing strategy. And each year, despite. The post The 5 Foundational Elements of a Solid Marketing Strategy appeared first on Kapost Content Marketing Blog.
Leadspace
MARCH 26, 2018
No one really needs to convince you that account-based marketing works. Today, ABM is part of the scenery for B2B Marketing and Sales. Businesses can see for themselves that it works, and they’re rapidly adopting it. But at the same time, it seems many of them find it a real challenge to move beyond the starting line. According to The State of Account-Based Marketing , some 70% of B2B marketers interested in ABM are either still just “considering” it, or dithering at the “
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Hubspot
MARCH 26, 2018
Instagram isn’t a new platform, but it changes so often, sometimes it’s hard to keep up. You might have some questions: how can I add the new geofilters feature to my Instagram Story? Can I use my Snapchat filters on my Instagram pictures? What’s up with this new update -- how do I even apply a filter anymore? Whether you’re an Instagram pro and stuck on choosing the best filter, or an Instagram beginner and not sure how to even apply a filter, you’re in luck.
The Mx Group
MARCH 26, 2018
This is the second post in our Operationalizing ABM series. Click here for the post on account identification. Gathering account insights for account-based marketing is a critical factor for success, but it can feel pretty overwhelming. While there are many stages of ABM , insight gathering lays a critical foundation for the following stages. A large part of ABM success rests on creating relevant and resonant messages and experiences for the critical contacts in your key accounts.
BOP Design
MARCH 26, 2018
We’ve all been there, staring at a blank screen willing great blog topics into existence. The writing isn’t usually the hard part. It’s the idea generation that’s tough. Don’t worry, we’ve got a few easy-to-follow tips on how to build a calendar of delectable topics for your B2B blogging strategy. And let’s get past the idea that B2B blogging is boring because it isn’t if you pick the right topics.
Strategic-IC
MARCH 26, 2018
In this post, we discuss why sales enablement is an important part of ABM. Sales Enablement and Account-Based Marketing. In an account-based marketing (ABM) campaign, how and who you target depends largely on your starting point (or programme type), which in turn is dictated by your organisation's ABM maturity. For example, at Strategic we have identified four tiers of ABM maturity: ABM 1 to 1 - This is 'person based marketing', targeting specific individuals within an account.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
chiefmartech
MARCH 26, 2018
Here’s another fun entry into The Stackies 2018: Marketing Tech Stack Awards that I thought I’d share from Alert Logic , a leading provider of information security solutions. There are four reasons why I wanted to call this one out: A great marketing stack illustration doesn’t necessarily need to invent a whole new way of organizing its tools and technologies to be enlightening and instructive.
Convert
MARCH 26, 2018
Any end-user of electronic communications services who has suffered material or non-material damage as a result of an infringement of this Regulation shall have the right to receive compensation from the infringer for the damage suffered in accordance with Article 82 of Regulation (EU) 2016/679.
DealSignal
MARCH 26, 2018
DealSignal at SiriusDecisions 2018 Summit (#SDSummit). May 8-10, 2018 | Mandalay Bay, Las Vegas. We’d love to meet you at SDSummit! The SiriusDecisions 2018 Summit is a premier event that brings together top marketing industry analysts, leading martech vendors, and an elite community of over 3,000 marketing, sales and product leaders. It’s a great opportunity to enhance your knowledge base, network with peers, and gain a full view of the latest and greatest in B2B marketing.
Convert
MARCH 26, 2018
For the purpose of this Article, Chapter VIII of Regulation (EU) 2016/679 shall apply to infringements of this Regulation. Infringements of the following provisions of this Regulation shall, in accordance with paragraph 1, be subject to administrative fines up to EUR 10 000 000, or in the case of an undertaking, up to 2 % of the total worldwide annual turnover of the preceding financial year, whichever is higher: (a) the obligations of any legal or natural person who process electronic communica
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
ActiveDEMAND
MARCH 26, 2018
Factors Limiting Business Growth: Operational Efficiency. Many entrepreneurs make the mistake of focusing too much on the marketing and business development. But one aspect of their business that may be limiting growth is poor operational efficiency. It’s important for the key departments to be aligned with the greater goal of the business and be in sync with each other to avoid conflicts and clogs in the system.
Convert
MARCH 26, 2018
Member States shall lay down the rules on other penalties applicable to infringements of this Regulation in particular for infringements which are not subject to administrative fines pursuant to Article 23, and shall take all measures necessary to ensure that they are implemented. Such penalties shall be effective, proportionate and dissuasive. Each Member State shall notify to the Commission the provisions of its law which it adopts pursuant to paragraph 1, no later than 18 months after the dat
EverString
MARCH 26, 2018
The post TOPO Summit ’18 – Another Great Year for ABM appeared first on EverString.
Convert
MARCH 26, 2018
The power to adopt delegated acts is conferred on the Commission subject to the conditions laid down in this Article. The power to adopt delegated acts referred to in Article 8(4) shall be conferred on the Commission for an indeterminate period of time from [the data of entering into force of this Regulation]. The delegation of power referred to in Article 8(4) may be revoked at any time by the European Parliament or by the Council.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
Hubspot
MARCH 26, 2018
“If you want to create a great piece of writing, you have to be in total control of the reader’s experience,” said Scott Dikkers, The Onion’s founding editor and longest-serving editor-in-chief. Dikkers held the position from 1988 to 1999, then from 2005 to 2008, and again from 2011 to 2013. He’s also a screenwriter and a #1 New York Times best selling author with more than twenty books to his name.
Convert
MARCH 26, 2018
The Commission shall be assisted by the Communications Committee established under Article 110 of the [Directive establishing the European Electronic Communications Code]. That committee shall be a committee within the meaning of Regulation (EU) No 182/2011 13. Where reference is made to this paragraph, Article 5 of Regulation (EU) No 182/2011 shall apply.
Hubspot
MARCH 26, 2018
When I found out I could download my entire Facebook data file, the first thing I felt was fear. How far does it go back? What does it contain? Who has access to it? Will it make me feel old? The idea popped into my head among mounting headlines around the alleged misuse of personal Facebook user data by analytics firm Cambridge Analytica. I wanted to know what, exactly, those potentially in possession of my data might know about me -- so despite the trepidation, I downloaded it anyway.
Convert
MARCH 26, 2018
Directive 2002/58/EC is repealed with effect from [25 May 2018]. References to the repealed Directive shall be construed as references to this Regulation. Regulation (EU) No 182/2011 of the European Parliament and of the Council of 16 February 2011 laying down the rules and general principles concerning mechanisms for control by Member States of the Commission’s exercise of implementing powers (OJ L 55, 28.2.2011, p. 13–18).
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
6sense
MARCH 26, 2018
“Where’s my demand?”, said the VP of Marketing of a HR management software company at a prospect meeting last week. “And while you’re at it, can you tell me: Which accounts are out there researching my competitors but not me? How many accounts are engaging with my product and service pages anonymously? Of the accounts engaging with my content this week, has sales reached out to them recently?
Convert
MARCH 26, 2018
By [1 January 2018] at the latest, the Commission shall establish a detailed programme for monitoring the effectiveness of this Regulation. No later than three years after the date of application of this Regulation, and every three years thereafter, the Commission shall carry out an evaluation of this Regulation and present the main findings to the European Parliament, the Council and the European Economic and Social Committee.
Outreach
MARCH 26, 2018
Let's face it — your Mach Madness bracket is probably busted by now. Rather than lose hope, why not give yourself a second chance at victory by participating in our sales email March Madness challenge? We've analyzed hundreds of thousands of emails with Outreach Amplify Machine Learning to single out our top performing content. Using our Intent Classification technology, we have evaluated our most effective outbound email content based, not only on which one generated more replies, but which gen
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