Webbiquity
MARCH 22, 2022
Guest post by Natasha Lane. Repurposing content is a great way to leverage a resource that you’ve already invested in to reach new audiences and improve your organic visibility in search. When you consider the amount you need to spend to hire a content writer , it becomes clear that repurposing something you’ve already created can be the most cost-effective route to take.
Contently
MARCH 22, 2022
It seems simple at first—at least that’s what most brands think when it comes to SEO strategy. First, you find the lucrative keywords in your niche through a tool like Ahrefs, and then scan and skim the articles on the first page of Google. Then, you create similar content by following the “10 ways to do X” format if the first page is littered with that approach.
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Industrial Marketing Today
MARCH 22, 2022
Gated content is the most common way for manufacturers to generate leads from industrial websites. If you are not familiar with the term gated content, it refers to content that needs the reader to fill out a form and submit it before either downloading or reading the full version. Obviously, you can’t gate all your. [ This is only a content summary.
Unbounce
MARCH 22, 2022
Ever find yourself scrolling through a page, wishing you could get somewhere a little quicker? Sure, headings help when it comes to finding something particular on a page. But sometimes, a shortcut would be nice to get straight to your destination. That’s where a simple, tiny tool like an anchor link comes in handy. An anchor link lets a visitor jump between sections of a page.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Search Engine Journal
MARCH 22, 2022
Getting the content training you need doesn’t have to mean shelling out a lot of money. Check out some of the best online courses here! The post 8 Free Courses For Writers & Content Marketers appeared first on Search Engine Journal.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Search Engine Journal
MARCH 22, 2022
Factor in seasonal SEO and how it'll impact the business when mapping out a 6-month or annual SEO plan. Here's how. The post Seasonal SEO Tips & Examples For Year-Round Search Improvements appeared first on Search Engine Journal.
DivvyHQ
MARCH 22, 2022
We've all seen it. That company that is stuck in their ways, advertising their wares like they always have, and slowly becoming more and more irrelevant. Any company that wants to thrive in today's marketplace has to embrace new trends, experiment with new channels, and evolve their marketing efforts to reach new audiences. Those that don't.well.good luck.
chiefmartech
MARCH 22, 2022
“One of the things that doesn’t get talked about as much as it should in martech is the gap between the technology that is installed and the skills that exist in the organization.” In a recent interview I had with Anita Brearton, CEO of CabinetM , this was one of the points she was most animated about. “Stack utilization is a huge issue.
Search Engine Journal
MARCH 22, 2022
Traffic = customers = revenue. Learn how to diagnose a traffic loss and determine what you can do to recover lost revenue. The post How Much Revenue Are You Losing From Organic Traffic Declines? appeared first on Search Engine Journal.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Martech
MARCH 22, 2022
Half of marketers in a new MarTech flash survey say they are considering a metaverse activation either this year or some time in the next five years. This survey was conducted in March and included 209 respondents, primarily marketers in the U.S. Responses from marketers were divided evenly into four main quadrants. One quarter is considering a metaverse activation this year, while another quarter is considering doing this some time in the next one to five years.
Search Engine Journal
MARCH 22, 2022
Google’s use of alt text as a ranking factor is limited to image search. It does not add value for regular web search. The post Google: Alt Text Only A Factor For Image Search appeared first on Search Engine Journal.
Content Marketing Institute
MARCH 22, 2022
Ease your creative struggles and sharpen your tactical execution by learning from these winning content marketing brands.
Search Engine Journal
MARCH 22, 2022
New in Ask An SEO: Is it possible to rank an informational and product page on the same domain for the same keyword terms? The post How Can I Rank Informational & Product Pages On The Same Keyword? appeared first on Search Engine Journal.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Salesforce Marketing Cloud
MARCH 22, 2022
Through trials and triumphs Mentorship and representation The power of allyship Salesforce’s Trailblazer series—and why it matters. There’s power in storytelling. Whether it’s being done to set the record straight or shed light on the unknown, its impact spans far and wide. This is why, in an ecosystem that’s overwhelmingly occupied by Trailblazers , Salesforce has prioritized sharing their stories.
nDash
MARCH 22, 2022
Writer and creator Jenni Johnson recently joined nDash and was kind enough to be interviewed for a feature on our blog. Read on for Jenni’s thoughts on Tiktok, Taylor Swift, perfectionism, and freelancing! How did you get into freelance writing? Though I have been a writer by definition my entire life, I began freelance writing a little over a year ago.
Martech
MARCH 22, 2022
The following is a selection from the e-book “MarTech’s agile marketing for leaders.” Please click the button below to download the full e-book. Download the ebook (no registration required). Agile marketing is all about mindset shifts, and the 7 Essential Attributes of Agile Leadership by Leon Purton is a great place to start. They are: Humility Outcome-driven Flexible Coach Collaborator Focused on people Game-changer.
Oktopost
MARCH 22, 2022
For a moment, let’s put on our customer hats and consider brands that have gone the extra mile for you. Recall the experiences you’ve had with these companies and why they motivated you to tell others about them. Using peer-to-peer referrals to promote a business’s products and services is an excellent way for individuals to market to the people in their professional and personal networks.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Martech
MARCH 22, 2022
Email marketing is both an art and a science: it takes patience, testing and a dash of creativity to get it just right. Regardless of your customer, improving your email marketing can enhance brand loyalty and increase sales. Join experts from Salesforce Marketing Cloud and Litmus who discuss success stories from how brands have leveraged their systems and technologies to create personalized experiences for customers.
Search Engine Journal
MARCH 22, 2022
It’s important that hospitality brands show customers they know how to accommodate ever-changing traveler needs. Here's how successful brands are doing it with content marketing. The post 8 Fun & Engaging Content Marketing Trends In Hospitality appeared first on Search Engine Journal.
Martech
MARCH 22, 2022
Today, Shopify introduces Linkpop, a link-in-bio tool that allows creators and followers to quickly get to promoted products and buy them. Creators on social media platforms like Instagram add the Linkpop link to their bio, and in one click their followers are taken to a storefront powered by Shopify. Once users click on the link, they are taken to a curated selection of products and can purchase directly on Linkpop, without having to leave the social media app they are on.
Scoop.it
MARCH 22, 2022
As email marketers, when you sit down to design an email campaign, what’s your ultimate goal? For it to reach as many people as possible, right? Well, there’s only one surefire way of ensuring that- practicing accessible email design. It doesn’t matter how riveting your copy is and how attractive your design, your emails will never fetch the returns you want them to unless they are accessible, to begin with.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Martech
MARCH 22, 2022
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketing leader. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and cheers, or “Priek?!” as they say in Latvia. Before the invention of premium vodka, pretentious people – like yours truly – would order Stolichnaya.
Pam Didner
MARCH 22, 2022
Facebook. Twitter. LinkedIn. Sales and marketing alignment is hard in small and large B2B companies. The challenge for large enterprises is too many cooks in a kitchen, while small businesses tend to lack budget and resources. I was asked: “what’s the best way to integrate sales and marketing efforts within a large company?”. Honestly, there is no best way for sales and marketing alignment in big enterprises.
Martech
MARCH 22, 2022
Today, The Trade Desk announced the launch of a new certified service partner program, welcoming Goodway Group as the inaugural partner for the program. The aim of the program is to meet the needs of small and medium-sized businesses by allowing partners like Goodway Group to offer self-service access into The Trade Desk’s DSP. The program allows SMBs entry into affordable programmatic ad channels as digital media like CTV , as well as evolving channels like DOOH , make ad campaigns more fluid a
Sprout Social
MARCH 22, 2022
It’s the start of March Madness and college basketball enthusiasts around the country are rejoicing. Although picking the perfect March Madness bracket is nearly impossible, millions of people complete the legendary ritual each year and tune into the live games. The famous NCAA tournament draws in die-hard fans and bandwagon supporters alike. me filling out my March Madness bracket after watching zero minutes of college basketball this year pic.twitter.com/9MWpGY7B65. — Slightly Biased (@B
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
MarketMuse
MARCH 22, 2022
A look at content mapping and how it's used to get the right piece of content to the right person at the right time and in the right media.
Hubspot
MARCH 22, 2022
A sales contract defines a relationship between two parties. A lot of time and effort is spent creating them, and this happens through a process called contract negotiation. In this post, learn about the key stages of contract negotiation, strategies for running a smooth negotiation, and scenarios where it makes sense to negotiate your contracts. Sales contracts are legally binding, so negotiation is often necessary to ensure everyone will get their needs met.
Choozle
MARCH 22, 2022
In order to launch a successful programmatic ad campaign, whether it is your first or five-hundredth, you’ll need to understand the foundations of digital advertising as well as The Seven Pillars of Programmatic you can use to create consistent success when executing your marketing plan. Programmatic advertising encompasses several automated media execution tactics, such as real-time bidding (RTB) auctions , Programmatic Private Marketplaces (PMPs) , and Programmatic Direct deals that guarantee
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