Contify

SEPTEMBER 8, 2021

The post Competitive Monitoring: Definition, Importance and Methods appeared first on Contify Market and Competitive Intelligence Platform - Blog.

Marketing 103

Marketing 103

KoMarketing Associates

SEPTEMBER 8, 2021

As marketers look at how they intend on spending their budget in the coming months, new research indicates that social may be a key area of investment. Ascend2 recently published “The Outlook on Performance Marketing” report, and statistics showed that most marketers (33%) intend on allocating the majority of their budget toward social in the year ahead.

Allocation 197

Allocation Social Media Social Marketing Media 197

Search Engine Journal

SEPTEMBER 8, 2021

Where should you focus your SEO strategy next? Discover emerging trends and ranking factors from the State of SEO 2021 survey report. The post What Matters Now in SEO & Where to Focus Next [Survey Results] appeared first on Search Engine Journal.

Customer Surveys 144

Customer Surveys SEO Trends Education 144

Content Marketing Institute

SEPTEMBER 8, 2021

Ahh, writer’s block, that common challenge to a creator’s muse. How do you banish it? Try one or more of these seven brainstorming and idea-generating techniques. Continue reading → The post 7 Ideas To Get Your Creativity Unstuck appeared first on Content Marketing Institute.

Creativity 137

Creativity Generation Content Marketing Content 137

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Search Engine Journal

SEPTEMBER 8, 2021

Brands and well-known personalities looking to verify their account on Facebook and Instagram will now have to operate within the social giant’s updated application process. The post New Verification Guidelines For Facebook And Instagram Accounts appeared first on Search Engine Journal.

Guidelines 134

Guidelines Facebook Process Personalization 134

Search Engine Journal

SEPTEMBER 8, 2021

Keyword research tools are a great source of insight for marketers. These 10 are great options to use – and they're free! The post 10 Unique & Free Keyword Research Tools You Didn’t Know You Needed appeared first on Search Engine Journal.

Keywords 132

Keywords Research Tools Search Marketing 132

Pam Didner

SEPTEMBER 8, 2021

Facebook. Twitter. LinkedIn. During my coaching sessions, people often ask me what skill set they need to prepare for a CMO or VP of Marketing position. Another common question is “how to accelerate” the pace required to reach an executive position as early as possible. To accelerate your career path, you have to be very strategic and intentional, but at the same time, it also depends on luck and timing.

Planning 121

Planning Marketing Analytics Tools Ad Building Work Management 121

Search Engine Journal

SEPTEMBER 8, 2021

It's important to know how much is spent on Influencer Marketing to see if your efforts are worth it. Find tips and the formula here. The post How to Calculate the ROI of Influencer Marketing Campaigns appeared first on Search Engine Journal.

ROI 130

ROI Campaigns Search Marketing Tips 130

Litmus

SEPTEMBER 8, 2021

It’s that time again: Here’s our monthly recap on the shifts and trends that happened last month with email client market share. Compared to our annual email client market share blog post, this series takes a look at the data on a month-to-month basis. All eyes are on August as we dig through the data and bring you the insights that matter. What did we find?

Email Marketing 118

Email Marketing Mobile Marketing Lead Scoring Lead Ranking 118

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Search Engine Journal

SEPTEMBER 8, 2021

SEO content that goes above and beyond is crucial. Here are 9 proven ways to take your content to the next level. The post 9 Tips for Creating Your Best SEO Content This Year appeared first on Search Engine Journal.

SEO 124

SEO Tips Best Practices Content 124

SmartBug Media

SEPTEMBER 8, 2021

Whether you’re just starting out with video marketing or you’re a seasoned video marketing pro, there are always ways you can improve your strategies for demand generation. A creative video strategy will keep your brand and products top of mind as video becomes a more popular platform. In this webinar recap of “How to Improve Demand Generation with a Creative Video Strategy,” we’ll be exploring how you can increase organic traffic, subscribers, conversion rates, views, and the effectiveness of y

Demand Generation Agencies 111

Demand Generation Agencies Demand Generation Webinar Metrics Lead Ranking 111

Search Engine Journal

SEPTEMBER 8, 2021

Update affects PageSpeed Insights, SEO description emphasizes CWV over SEO and introduces Project Fraggle Rock The post Google Lighthouse 8.3.0 Update appeared first on Search Engine Journal.

Google 112

Google SEO 112

Martech

SEPTEMBER 8, 2021

Open source digital experience platform Acquia announced an agreement to acquire Widen, maker of digital asset management (DAM) and product information management (PIM) technologies. The deal is expected to close later this month. With this addition, the Acquia Open Digital Experience Platform will enable businesses to manage visual content workflow across the full cycle of digital experiences and enrich it with product data.

Digital Experience Platform 110

Digital Experience Platform Digital Asset Management Enterprise Management Acquisitions 110

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Search Engine Journal

SEPTEMBER 8, 2021

WordPress toolkit company Jetpack announced it has acquired Social Image Generator, a plugin that generates social sharing images The post Jetpack Acquires Social Image Generator for WordPress appeared first on Search Engine Journal.

Generation 111

Generation Companies 111

ClearVoice

SEPTEMBER 8, 2021

Pinterest is the social media platform that’s less about others and more about you! Have you noticed that your mindset isn’t about connecting with other pinners on Pinterest or engaging in the comments? It’s the result of the platform’s usage. Your focus is exclusively on your interests. But before we get into Pinterest hashtag best practices, let’s consider what the platform was designed to support.

Traffic 105

Traffic Ad Building Brand Identity Branding 105

Martech

SEPTEMBER 8, 2021

ON24, the webinar and virtual event platform, has announced that it is now possible for audiences to watch ON24 Webcast Elite live and simulive (as well as on demand) webinars directly in the ON24 Engagement Hub, a central content destination to drive demand and engage with customers. Brands will now be able to present both live and on demand experiences in the same content hub.

Demand 105

Demand Webcast Content Webinar Metrics 105

B2B Marketing Zone Submitted Articles

SEPTEMBER 8, 2021

Five imperatives for a CMO to scale their organization.

Organization 130

Organization Demand CMO Marketing 130

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Brandfolder

SEPTEMBER 8, 2021

Google Drive, Microsoft OneDrive, and even DropBox are all popular alternatives to Box’s storage solution, but we don’t recommend switching to these tools because: 1) they don’t offer any additional.

Google 98

Google Tools 98

PFL

SEPTEMBER 8, 2021

Interested in learning more about how to create some magical moments for your prospects, customers, and employees this holiday season? The post It’s the Thought that Counts: The Story of Business Gifts at the Holidays appeared first on PFL.

Business 96

Business Marketing 96

Martech

SEPTEMBER 8, 2021

Good morning, Marketers, are you getting enough emails? The news that Intuit is in talks to acquire Mailchimp for over $10 billion got me thinking about my own inbox. My free Gmail service has a cap, so I’ve been unsubscribing more. I like getting emails about books, but I don’t need emails about other things, like furniture, shampoo and eyewear. Yet, every time I buy something online, I get a new string of emails.

Paid Search Agency 93

Paid Search Agency Terms and Conditions Verticals Funnel Advertising 93

LeadsRX

SEPTEMBER 8, 2021

In Part 1 of this “analytics hurdles” topic , we explored the 5 biggest obstacles facing marketers when it comes to collecting and using marketing data: poor quality data, inability to manage data, getting lost in data, trusting instinct over data, and shallow and vague customer data. All is not lost. There are solutions to what we see as the 3 key concerns keeping marketers up at night.

Work Management 83

Work Management Marketing Management Multi-Touch Attribution Analytics 83

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Engagio

SEPTEMBER 8, 2021

Inbound and account-based marketing have forever changed the way that we do business. These days, it is hard to imagine the marketing landscape without them, but as we look to the future and into the uncharted territory of a post-pandemic 2021, we have to ask ourselves what is next. As strong as inbound marketing and ABM are on their own, we need to understand where they meet, what our inbound marketing strategies should look like, and how to align revenue and product teams around a cohesive mar

Account Based Marketing 71

Account Based Marketing Inbound Marketing ABM DemandBase 71

Liveintent

SEPTEMBER 8, 2021

Every successful marketer knows that acquiring email addresses is the backbone of a healthy marketing strategy. Capturing email addresses has always been important, but recent changes to third-party cookie regulations and constantly changing social algorithms make the practice more critical than ever before. While sending messages to subscribers may be the first thing that comes to mind when you think about email acquisition principles, email marketing is only a small piece of the puzzle.

Acquisitions 71

Acquisitions CRM Privacy Advertising Agencies 71

Martech

SEPTEMBER 8, 2021

I recently was on the job market in search of a new opportunity. As I was reviewing various job postings, I saw ample evidence that there’s plenty of confusion regarding what marketing operations means. In some cases, a posting for a marketing operations position had the typical marketing automation callouts but also covered a whole host of other disciplines ranging from analytics to UI/UX design to technical strategy.

Marketing AI 71

Marketing AI Work Management Marketing Management Marketing Automation Services 71

Moz

SEPTEMBER 8, 2021

Winning the page speed race requires the same things as winning a car race: making sure that your vehicle is as lightweight as possible, as powerful as possible, and that you navigate the racetrack as efficiently as possible.

Marketing Websites 70

Marketing Websites Efficiency 70

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Optinmonster

SEPTEMBER 8, 2021

Do you want to capture email signups on your Shopify website? Email marketing is crucial to the success of any eCommerce business. By adding a stunning email signup form to your Shopify store, you can encourage users to subscribe to your list and market your brand through emails. This not only helps you build long-term relationships with your visitors but also increases conversions and sales.

Template 64

Template Newsletter Display Rules 64

DivvyHQ

SEPTEMBER 8, 2021

The content operations ecosystem includes more than just your content team. It impacts all enterprise areas involved in planning, creating, analyzing, promoting, and sharing content. It’s a key area of your organization that you’ll want to invest in to streamline production and ensure consistency. But what’s the secret to mastering content ops? And why should you make it a priority?

Content 64

Content Promotion Planning Organization 64

Outreach

SEPTEMBER 8, 2021

In a recent survey, 69% of corporate board members said their company accelerated digital business initiatives because of COVID. The world of B2B buying and selling is no different. The challenges brought forth by COVID hastened the digital transformation that was already well underway. As we navigate toward the “next normal” we find ourselves in an environment wrought with challenges and uncertainty but one where there is no cap on innovation.

Digital Transformation 59

Digital Transformation Forecasting Demographics B2B Sales 59