SendX

DECEMBER 10, 2021

Email is a huge part of any marketing strategy. Even with the rise of other channels, email marketing still delivers an incredible 4,200% ROI.

Email Marketing 278

Email Marketing Practices Best Practices Marketing & Strategy 278

Smashmouth Marketing

DECEMBER 10, 2021

The Green Leads team is thrilled to announce our selection as one of New Hampshire's Best Advertising Companies and Startups for 2021 by BestStartup.us. From the BestStartup.us article: This article showcases our top picks for the best New Hampshire based Advertising companies. These startups and companies are taking a variety of approaches to innovating the Advertising industry, but are all exceptional companies well worth a follow.

Startups 181

Startups Advertisements Advertising Paid Search Agency 181

Search Engine Journal

DECEMBER 10, 2021

WPS Hide Login WordPress Plugin exposed the location of the hidden login page, defeating the purpose of the plugin The post WordPress Security Plugin Exposes +1 Million Websites appeared first on Search Engine Journal.

Marketing Websites 143

Marketing Websites 143

MarketMuse

DECEMBER 10, 2021

Most keyword research spews out a huge list of terms that have no meaning, no context, and no value. At the end of the day, you’re still left wondering how to write just one article, let alone build out a topic cluster or heaven forbid an entire site.

Keywords 115

Keywords Research Ad Building 115

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Search Engine Journal

DECEMBER 10, 2021

Will adding H2 to H6 subheadings and using specific keywords in them help your content rank higher in Google Search? The post Are HTML Heading Tags (H2-H6) A Google Ranking Factor? appeared first on Search Engine Journal.

Tagging 138

Tagging Google Keywords Ads 138

Search Engine Journal

DECEMBER 10, 2021

The vulnerability, listed as CVE-2021-44228 in Apache Log4j Security Vulnerabilities, enables remote attackers to take control of an affected system. The post Catastrophic Log4j Security Fail Threatens Enterprise Systems & Web Apps Worldwide appeared first on Search Engine Journal.

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Martech

DECEMBER 10, 2021

A new report from social media management platform Sprout Social finds that familiarity with brands drives social commerce purchases. Fully 80% of those surveyed said that knowledge of a brand makes them more likely to buy on social. Brand awareness, in this context, is important for revenue as well as reputation. The survey, conducted for Sprout Social by Lucid, questioned over 1,000 U.S. adults aged 18-75, each of whom used at least one social media platform. 65% had already made social commer

Brand Identity 115

Brand Identity Branding Forecasting Social Media 115

Search Engine Journal

DECEMBER 10, 2021

You can take courses to learn writing, but unexpected insights can make you a great writer. Here are seven tips that taught me the most. The post 7 Unexpected Lessons That Changed The Way I Write appeared first on Search Engine Journal.

Course 110

Course Tips Content Marketing Content 110

Martech

DECEMBER 10, 2021

Microsoft Advertising has added Asian-owned, Latin-owned, Women-owned and Diabetic-friendly business attributes, enabling advertisers to showcase more of their selling points and values, the company announced Thursday. These four new attributes join the 32 Marketing with Purpose business attributes that Microsoft introduced in September. An example of the Women-owned attribute within a text ad.

Advertisements 112

Advertisements Advertising Ethics Purchase Intent 112

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

SalesIntel

DECEMBER 10, 2021

A major problem for industries today is a glut of poor quality data. Sales and marketing teams are flooded with inaccurate data causing time to be wasted chasing leads that cannot be converted. . According to a study by Gartner in 2020, almost 32% of senior marketing executives believe that marketing data and data analytics have not had a significant impact on their organization due to the presence of poor quality data.

Customer Satisfaction 105

Customer Satisfaction Ideal Customer Profiles Marketing Management Lead Scoring 105

Martech

DECEMBER 10, 2021

Good morning, Marketers, and we knew this supply chain problem was coming. Writing a story that confirms shoppers are right to worry about being able to get gifts delivered on time this holiday season — or at all — reminded me that we’d visited this topic last year with logistics and supply chain expert Erik Mumford. His words still resonate. “You need to have transparency, and a handle on everything from start to finish, not just on your digital touchpoints,” he said.

Touchpoints 111

Touchpoints Transparency Linkedin Paid Search Agency 111

Content Marketing Institute

DECEMBER 10, 2021

Read our hot takes on LinkedIn’s new streamlined live video and newsletter features for content creators, Lifetime’s mini-movie makeover featuring Monique Coleman, and a Peloton employee’s moment in the spotlight. Continue reading → The post Hot Takes on 3 Content Gifts from LinkedIn, Lifetime, and Peloton appeared first on Content Marketing Institute.

Linkedin 104

Linkedin Content Newsletter Features 104

Martech

DECEMBER 10, 2021

Criteo, the commerce and media platform, has entered exclusive negotiations to acquire adtech company IPONWEB. The cost of the acquisition will be $380 million. The move is aimed at strengthening Criteo’s offering for the post-third-party cookie world. Criteo offers audience-based advertising solutions across the open Internet by compliantly connecting first-party data across its network of brands and media.

Funnel Advertising 110

Funnel Advertising Advertising Funnels Acquisitions Custom Publishing 110

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Salesforce Marketing Cloud

DECEMBER 10, 2021

Last June, when Apple announced privacy changes in its iOS 15 release that would significantly affect email marketing, digital marketers everywhere felt more than a hint of anxiety. . The changes went into effect on Sept. 20. To sum up, almost all emails managed by Apple Mail are now automatically marked as opened even if the recipient doesn’t click on them.

Privacy 98

Privacy Touchpoints Work Management Trust Marketing 98

Martech

DECEMBER 10, 2021

“We’re all in this together.” Last year, this statement became the universal motto of brands everywhere, as people learned to adapt to unfamiliar circumstances brought on by the global pandemic. As the world embraces more in-person interactions, things aren’t going to just go back to the way they were before. The great challenge for brands is how to reimagine their approach to customer experience by connecting every point of interaction, uniting all teams across the business and merging the trus

Fulfillment 104

Fulfillment Privacy Trade Show Digital Transformation 104

Salesforce Marketing Cloud

DECEMBER 10, 2021

If an email is sent and no one receives it, do its contents even matter? Email deliverability remains a mystery to many marketers. Many emails never reach a subscriber’s inbox – but with good planning, you can avoid your message falling through the cracks. There are many common misconceptions about email deliverability, and just as many tools to improve it.

Deliverability 98

Deliverability Email Marketing CAN-SPAM Planning 98

MindFire

DECEMBER 10, 2021

Every other month, we gather leaders from the home services industry to share what’s working in marketing, sales, and leadership. The session is a private, invite-only session hosted by The Best Postcards ( www.thebestpostcards.com ). Designed to help home services companies market and sell more effectively, employing direct mail and other strategies to grow brand, generate leads, and increase sales.

Service 98

Service Marketing Strategy Marketing & Strategy Planning 98

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Deliverability

Go Beyond SEO

DECEMBER 10, 2021

Do you find picking out clothes to wear an exhausting process? If so, you’re not alone. Other people find the process of shopping and picking out clothes for the day as exhausting as you do. Barack Obama, Ariana Grande, Michael Kors, Ellen DeGeneres, Richard Branson, Hillary Clinton, Steve Jobs…just to name a few. What you wear says a lot about you, so you want to make the right decision, but this is also why it can be so time-consuming and tiring.

Paid Search Agency 78

Paid Search Agency Marketing & Strategy Creativity Tips 78

Litmus

DECEMBER 10, 2021

In this webinar, Kaela Mazzola (Product Marketing Manager at Litmus), and Shannon Howard (Customer Marketing Manager at Litmus) share four trends slated to email teams in 2022—and how you can use Litmus to prepare for the New Year. Didn’t make the live webinar? That’s OK. We recorded the whole thing. Watch the recording here: Plus, we’ve got a handout with resources for all of these things— check it out here.

Webinar Metrics 78

Webinar Metrics Privacy Protection Privacy Open Rate 78

Buffer

DECEMBER 10, 2021

We instinctively use stories to understand the world around us and to influence each other. Stories are what give our ideas and experiences meaning. I teach, speak, and write on the topic of narrative intelligence , which is the idea that stories are the most powerful tool we have for behavior change. Through my work helping leaders from Fortune 500 companies and startups alike tell stories to transform behavior, build inclusive culture, and communicate new ideas, I know the impact that stories

Business 69

Business Thought Leadership Statistics Startups 69

6sense

DECEMBER 10, 2021

6sense, the market leading account engagement platform, today announced the acquisition of Fortella. The move combines Fortella’s AI-driven pipeline intelligence with the 6sense platform, adding essential pipeline planning, forecasting and measurement capabilities to further empower B2B marketing leaders to achieve their pipeline and revenue goals with greater predictability.

Enterprise Management 62

Enterprise Management Forecasting Work Management Planning 62

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Branding

Inbox Insight

DECEMBER 10, 2021

Inbox Insight are proud to announce the release of InboxINTELLIGENCE – their new customized market research product designed to grow unique knowledge of your target audience. Using first party research to form actionable insights of target personas specific to your business needs, the main aim of InboxINTELLIGENCE is to provide unparalleled market intelligence and generate real competitive advantage.

Research 59

Research Product Planning Demand Generation Agencies 59

6sense

DECEMBER 10, 2021

– 114% YoY Growth Builds on Funding, Fuels Leadership of the RevTech Revolution. – Denise Persson, CMO of Snowflake Joins 6sense Advisory Board. 6sense , the leading account-engagement platform for global enterprises, announced record revenue, customer and employee growth. Year-over-year, 6sense revenue has grown 114 percent, while its customer base and global workforce increased by 155 percent and 140 percent, respectively, fueling momentum heading into the second half of 2021.

Bombora 62

Bombora Business CMO Lead Ranking 62

Drew Neisser

DECEMBER 10, 2021

Want to win in the CMO role? It’s all about that first 90 days. Three months’ worth of work that can pave the way for success. And at the executive level, CMOs don’t go in blindly—these master marketeers are dedicated to finding the quick wins to prove their savvy while ramping up for long-term success. . In this episode, Dave Bornmann of Association Analytics , Julie Kaplan of CareMetx , and Johnny Smith Jr.

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CMO Planning Analytics Positioning 52

6sense

DECEMBER 10, 2021

6sense continues to lead the RevTech Revolution by providing customers with expanded access to account-based data and insights. 6sense, the leading artificial intelligence (AI) based account engagement platform, announced that it has expanded its partnership with Bombora, the leading B2B intent data provider, to provide Bombora’s Company Surge® Intent data to all 6sense platform customers as part of their subscription.

Bombora 62

Bombora Marketing AI Intent Data Intent Signal 62

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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

B2B Marketing

Outgrow

DECEMBER 10, 2021

Everything About Health and Wellness Tools – ConnectWell x Outgrow. Are you looking for some ready-to-use health and wellness tools? You’ve come to the right place! But first, let’s understand the purpose of a health and wellness risk assessment tool. . A health and wellness risk assessment is a screening tool that asks questions related to the health, fitness, diet, and overall lifestyle of an individual.

Outgrow 52

Outgrow Tools Work Management Guidelines 52

6sense

DECEMBER 10, 2021

Significant platform expansion, increased charitable giving, and new marquee customers underscore year of growth for the company. 6sense , the leading Account Engagement Platform , announced that it set company records in 2020 for customer, employee, and annual revenue growth. Fueled by a twofold increase in the company’s customer base and a retention rate that exceeds industry benchmarks, 6sense achieved 100% revenue growth for the third year in a row while more than doubling its full-time empl

Paid Search Agency 62

Paid Search Agency Companies Cold Calling Buyer Intent 62

SalesIntel

DECEMBER 10, 2021

Tired of trying to create an ABM strategy that will work for you? Steal a strategy we used with one of our clients. If you have ever tried to execute ABM, you know it’s a bit complex. Getting marketing and sales brings its own challenges. Add in that you have to create highly personalized content, marketing channels, and target account engagement, it’s a headache to know what may actually work.

Account Based Marketing 52

Account Based Marketing ABM Demand Generation Marketing & Strategy 52