Thu.Nov 19, 2020

8 Tips to Reduce the Email Bounce Rate


Creating an authentic and relevant email campaign takes a lot of strategizing, experimenting, and testing. Just imagine how disappointed you would be if you learned that your hard work did not pay off. via GIPHY One of the greatest problems email marketers face is high email bounce rates.

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Report: 55% of Marketers Now Focused On Campaign Effectiveness Due to COVID-19

KoMarketing Associates

Many marketers have been forced to make shifts in their strategies as a result of COVID-19, and new research suggests that they are becoming more willing to try new things in an effort to boost campaign effectiveness.

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7 Ideas to Drive Employee Engagement During Difficult Times

Marketing Insider Group

How can your Company Engage Employees During Difficult Times? The COVID-19 crisis has forced millions of employees to work from home, with no immediate end in sight.

Using the scientific method to test digital marketing strategies


30-second summary: Using internal and external data pulled through online conversations and technology such as artificial intelligence can help fuel the “question and research” phase of a company’s scientific approach to marketing strategies.

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The Complete Guide to SaaS Revenue Modeling

In today’s climate, it’s more important than ever for SaaS companies to build rock-solid financial models on which they can operate and make key business decisions. The teams at SaaSOptics and Burkland have teamed up to create a comprehensive guide to the most difficult aspect of financial modeling: revenue forecasting.

How to Quickly Upskill Your Marketing Team


Upskilling your marketing team is always a good idea. But who owns the responsibility to level up the team and upskill their leaders? And who can marketers of any level turn to define or refine an ideal marketing job or career in today’s climate?

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How to Increase Pageviews on Your Site: 7 Totally Unique Tips


Are you trying to increase pageviews on your site, but you’re feeling a bit stuck? Getting more pageviews on your website is a key part of content marketing. It boosts your SEO, helps you engage with your audience, and gets more eyes on high-converting pages.

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Lackluster Blog? How This Tech Company Turned Theirs Into a Lead-Generation Engine

Content Marketing Institute

What do you call a blog with 70,000 monthly visitors that accounts for 50 product trials a month? A lot of wasted potential. This is a story about how one company changed that by building a content engine instead of only managing a blog. Continue reading → The post Lackluster Blog?

How to Create Conversion-Focused, Middle-of-the-Funnel (MoFU) Content


Every content marketing team should be working towards creating a balanced content funnel, with the right amount of content available for every stage. But middle-of-the-funnel content (a.k.a. MoFU) is often the hardest to fill in. What exactly will resonate with prospects in this stage?

How to ABM Like a Boss (Part 4): Select Your Target Accounts


If you’re just digging your feet into ABM and looking for pointers on how to build a successful account-based strategy, then How to ABM Like a Boss is the definitive blog series for you. No need to read through a stack of posts from a dozen bloggers. This is it.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

Get Started with Automated Email Campaigns: The Nuts & Bolts

Higher Logic

The post Get Started with Automated Email Campaigns: The Nuts & Bolts appeared first on Higher Logic. Your association wants to make member and non-member communications more efficient – here’s how to build automated email campaigns that will help you do just that.

Optimizing For The Google Answer Box


What are Google Quick Answers? Google Quick Answers are highly-visible text snippet answers and links placed at the top of the Google SERPs and were observed to provide a huge boost in organic traffic. Quick Answers appear up to 40% of the time for some types of queries.

5 Steps for a Multicultural Marketing Campaign That Thrives

Heinz Marketing

By Lauren Dichter , Marketing Coordinator for Heinz Marketing. Multicultural marketing. Diversity marketing. Ethnic marketing. International marketing. Global marketing. Diaspora marketing. Inclusive marketing. What do all these phrases have in common?

Holiday Marketing in a Pandemic: What Consumer Trends Mean for Your Content Strategy

Content Standard

Seasonal shopping is the lifeblood of many retailers, and the holiday season can make or break end-of-year sales targets. ‘Tis the season when content strategy turns saccharine and sentimental and store windows begin stacking gift-wrapped boxes in snow-flecked displays.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

8 Tips to Rise Above Your Competition This Holiday Season


Rise above the competition this holiday season and stand out in the inbox by following these 8 tips. The post 8 Tips to Rise Above Your Competition This Holiday Season appeared first on SendGrid. Best Practices

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The Right Way to Do Keyword Research


Keyword research is the first step in a well-thought-out and successful SEO strategy. It’s also a huge component of your PPC advertising tactics. .

Contentsquare + Convert: New Behavioral Insights Into Your A/B Experiences


Contentsquare is an enterprise-level UX optimization platform. Acting as a prioritization layer between traditional analytics tools and Convert, Contentsquare empowers the entire digital team to identify areas of focus for testing, enabling you to run more accurate tests and create uplift more often.

The New Analytics Companies Are Using To Explode B2B Lead Generation Results

Square 2 Marketing

Strategy, Tactics And Technology Are Changing Very Quickly, But Analytics Are Evolving, Too. Regardless of the strategy, tactics and tools you use, if your analytics are not designed properly, you’ll struggle to generate leads.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

When to Fire Your SEO Agency

Firing Your SEO Company – Table of Contents. + SEO: A Long-Term Strategy. When to Fire Your SEO Agency. + You aren’t seeing results. + You’re unhappy with the quality of their content. + You’re unhappy with the quality of their links. Their process is opaque, ambiguous, or confusing. +

How to Build a Market Development Strategy [Free Planning Templates]


Your business is getting by just fine – but still, the questions remain: Could you be selling more? Is there an opportunity to increase market penetration? Is there any way you could engage in further product diversification?

An Organized Approach to ESP Migrations: Hitting the High Points of November’s Litmus Live Day


How to Write the Best Instagram Captions for Your Video Posts


Rival IQ recently ran a study to look at the median engagement metrics for various social platforms across all industries – and found an average rate of 0.09% on Facebook, 0.048% on Twitter, and a whopping 1.60% on Instagram.

SaaSOptics SaaS Metrics Template

Download this template that includes calculations, formulas, definitions and a customizable dashboard. The template includes subscription momentum metrics (ARR, customer count, avg. ARR), churn and retention metrics, and customer lifetime value metrics.

What Faster Digital Disruption Means for Content

Content Science Review

Get a breakdown of the state of digital disruption and how to usher in a new world of content strategy, intelligence, and operations. Article

Failure to Launch: 7 Challenges Preventing a Successful Inbound Marketing Strategy

Lake One

Do you find yourself spinning your wheels on your inbound marketing strategy? Or maybe you’re just starting to entertain the idea of incorporating it into your overall marketing program and find yourself unable to get it off the ground. You’re not alone.

3 Trends That Could Make Virtual Events Less Awful in 2021

Contently - Strategy

If there was one common challenge that marketers and media pros faced in 2020—besides periods of existential horror—it was trying to figure out virtual events. Maybe you had to change an in-person event to a virtual event on the fly.

Is Ben & Jerry’s Political Stance Risky or Necessary?


Content Marketing

How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.