Thu.Nov 19, 2020

8 Tips to Reduce the Email Bounce Rate


Creating an authentic and relevant email campaign takes a lot of strategizing, experimenting, and testing. Just imagine how disappointed you would be if you learned that your hard work did not pay off. via GIPHY One of the greatest problems email marketers face is high email bounce rates.

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7 Ideas to Drive Employee Engagement During Difficult Times

Marketing Insider Group

How can your Company Engage Employees During Difficult Times? The COVID-19 crisis has forced millions of employees to work from home, with no immediate end in sight.


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Report: 55% of Marketers Now Focused On Campaign Effectiveness Due to COVID-19

KoMarketing Associates

Many marketers have been forced to make shifts in their strategies as a result of COVID-19, and new research suggests that they are becoming more willing to try new things in an effort to boost campaign effectiveness.

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Using the scientific method to test digital marketing strategies


30-second summary: Using internal and external data pulled through online conversations and technology such as artificial intelligence can help fuel the “question and research” phase of a company’s scientific approach to marketing strategies.

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11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

How to Quickly Upskill Your Marketing Team


Upskilling your marketing team is always a good idea. But who owns the responsibility to level up the team and upskill their leaders? And who can marketers of any level turn to define or refine an ideal marketing job or career in today’s climate?

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Lackluster Blog? How This Tech Company Turned Theirs Into a Lead-Generation Engine

Content Marketing Institute

What do you call a blog with 70,000 monthly visitors that accounts for 50 product trials a month? A lot of wasted potential. This is a story about how one company changed that by building a content engine instead of only managing a blog. Continue reading → The post Lackluster Blog?

How to Increase Pageviews on Your Site: 7 Totally Unique Tips


Are you trying to increase pageviews on your site, but you’re feeling a bit stuck? Getting more pageviews on your website is a key part of content marketing. It boosts your SEO, helps you engage with your audience, and gets more eyes on high-converting pages.

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How to Write the Best Instagram Captions for Your Video Posts


Rival IQ recently ran a study to look at the median engagement metrics for various social platforms across all industries – and found an average rate of 0.09% on Facebook, 0.048% on Twitter, and a whopping 1.60% on Instagram.

When to Fire Your SEO Agency

Firing Your SEO Company – Table of Contents. + SEO: A Long-Term Strategy. When to Fire Your SEO Agency. + You aren’t seeing results. + You’re unhappy with the quality of their content. + You’re unhappy with the quality of their links. Their process is opaque, ambiguous, or confusing. +

Developing Your Training Content So That It Actually Moves the Needle

Speaker: Bryan Naas, VP of Sales Productivity at Braze

Getting reps & marketers to engage in your content is half the battle of providing value that can ultimately impact the bottom line. How do we break through the noise? In this session, Bryan Naas will detail what it takes to build training and content resources that reps will actually take the time to engage with so you can help them reach their goals.

How to Get Backlinks in 2021 [Series Part 2: Prospecting] — Whiteboard Friday


Posted by BritneyMuller As we head into 2021, the work of reclaiming lost links and building new ones remains crucial.

How to Write the Best Instagram Captions for Your Video Posts


Rival IQ recently ran a study to look at the median engagement metrics for various social platforms across all industries – and found an average rate of 0.09% on Facebook, 0.048% on Twitter, and a whopping 1.60% on Instagram.

How to Create Conversion-Focused, Middle-of-the-Funnel (MoFU) Content


Every content marketing team should be working towards creating a balanced content funnel, with the right amount of content available for every stage. But middle-of-the-funnel content (a.k.a. MoFU) is often the hardest to fill in. What exactly will resonate with prospects in this stage?

The Right Way to Do Keyword Research


Keyword research is the first step in a well-thought-out and successful SEO strategy. It’s also a huge component of your PPC advertising tactics. .

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

3 Trends That Could Make Virtual Events Less Awful in 2021

Contently - Strategy

If there was one common challenge that marketers and media pros faced in 2020—besides periods of existential horror—it was trying to figure out virtual events. Maybe you had to change an in-person event to a virtual event on the fly.

How to Build a Market Development Strategy [Free Planning Templates]


Your business is getting by just fine – but still, the questions remain: Could you be selling more? Is there an opportunity to increase market penetration? Is there any way you could engage in further product diversification?

Holiday Marketing in a Pandemic: What Consumer Trends Mean for Your Content Strategy

Content Standard

Seasonal shopping is the lifeblood of many retailers, and the holiday season can make or break end-of-year sales targets. ‘Tis the season when content strategy turns saccharine and sentimental and store windows begin stacking gift-wrapped boxes in snow-flecked displays.

Get Started with Automated Email Campaigns: The Nuts & Bolts

Higher Logic

The post Get Started with Automated Email Campaigns: The Nuts & Bolts appeared first on Higher Logic. Your association wants to make member and non-member communications more efficient – here’s how to build automated email campaigns that will help you do just that.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

How 8 Brands Mastered Marketing and Sales Alignment


I've written about the importance of sales and marketing alignment before, but the point can't be understated: businesses undeniably have better success when they align sales and marketing teams.

Optimizing For The Google Answer Box


What are Google Quick Answers? Google Quick Answers are highly-visible text snippet answers and links placed at the top of the Google SERPs and were observed to provide a huge boost in organic traffic. Quick Answers appear up to 40% of the time for some types of queries.

Is Ben & Jerry’s Political Stance Risky or Necessary?


Content Marketing

Contentsquare + Convert: New Behavioral Insights Into Your A/B Experiences


Contentsquare is an enterprise-level UX optimization platform. Acting as a prioritization layer between traditional analytics tools and Convert, Contentsquare empowers the entire digital team to identify areas of focus for testing, enabling you to run more accurate tests and create uplift more often.

5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.

The New Analytics Companies Are Using To Explode B2B Lead Generation Results

Square 2 Marketing

Strategy, Tactics And Technology Are Changing Very Quickly, But Analytics Are Evolving, Too. Regardless of the strategy, tactics and tools you use, if your analytics are not designed properly, you’ll struggle to generate leads.

8 Tips to Rise Above Your Competition This Holiday Season


Rise above the competition this holiday season and stand out in the inbox by following these 8 tips. The post 8 Tips to Rise Above Your Competition This Holiday Season appeared first on SendGrid. Best Practices

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How to Film Stellar Recruitment Videos and Maximize Talent Acquisition


To understand what a dramatic change recruiting has undergone, just consider the rise of recruitment videos.

How to ABM Like a Boss (Part 4): Select Your Target Accounts


If you’re just digging your feet into ABM and looking for pointers on how to build a successful account-based strategy, then How to ABM Like a Boss is the definitive blog series for you. No need to read through a stack of posts from a dozen bloggers. This is it.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.