Marketing Insider Group

DECEMBER 30, 2019

Being a CMO is an increasingly challenging job. In today’s world, marketing has evolved beyond simply advertising and branding to infiltrate all aspects of how a business is run. The role of the CMO has also had to change to keep up with the broadening definition of marketing. Today’s CMOs are marketers, of course. But they’re also responsible for driving business culture change and innovation.

CMO 145

CMO Sales Qualified Leads Forrester Organic Leads 145

Engagio

DECEMBER 30, 2019

With more and more companies implementing ABM and heralding their successes—everything from increased revenue and more significant deals to increased customer retention rates—it’s only natural to want to join the party. After all, according to ITSMA, 87% of B2B marketers report higher ROI using ABM strategies. That said, implementing ABM is not without its challenges.

Account Based Marketing 102

Account Based Marketing ABM Ideal Customer Profiles Work Management 102

PureB2B

DECEMBER 30, 2019

Businesses, along with practically any and all types of transactions, are carried out in the digital world. Navigating through the e-marketplace can be a challenging process but with the right tools and strategies, enterprises can find themselves ahead of the competition. Most marketers would have probably heard of Search Engine Optimization (SEO) – it’s the process of optimizing the quality and quantity of your website traffic from the search engine results page.

SEO 62

SEO Marketing & Strategy B2B Lead Scoring 62

Martech Advisor

DECEMBER 30, 2019

As marketing leaders struggle to keep pace with technology and evolving consumer behaviors, Ken Fitzpatrick, CEO of the Digital Marketing Institute breaks down a recent study and highlights what it will take to adapt for success and build winning marketing organizations. For marketers, the pace of technological change can be overwhelming. From keeping up with the latest digital trends to evaluating the best way to reach and engage customers, it’s easy to feel like we’re always playin

Marketing Attribution 113

Marketing Attribution Planning Lead Ranking Paid Search Agency 113

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Liveintent

DECEMBER 30, 2019

Every one of us has wished for a do-over at some point in our professional lives. Failure may be the best teacher, but it can also be a pretty painful one. Below, our panel of expert D2C marketers share some of the moments they wish they could go back and handle a little differently. Hopefully the suggestions below will prevent others from making some of the same missteps.

Work Management 96

Work Management Marketing Management Top of Funnel Advertising Agencies 96

Martech Advisor

DECEMBER 30, 2019

Modern marketers are ready to innovate, adopting disruptive tools like extended reality to reimagine their campaigns. To celebrate innovation on National Science Fiction Day 2020, we look at: How close are we to science fiction-like XR experiences? Four futuristic ways in which you could use XR. Why National Science Fiction Day belongs on your radar.

Paid Search Agency 90

Paid Search Agency Startups Interactive Marketing Marketing & Strategy 90

Content Marketing Institute

DECEMBER 30, 2019

If you thought 2019 was a struggle, you’ll need all the extra bandwidth you can muster for 2020. This collection of tips, checklists, and templates can help you reclaim some lost time and get more accomplished in the new year. Continue reading → The post Marketers: Reclaim Your Time With These Productivity Tips, Tools, and Templates appeared first on Content Marketing Institute.

Template 87

Template Bandwidth Tips Product 87

Aberdeen

DECEMBER 30, 2019

Targeting customers based on their technology stack is valuable. It helps you identify customers who are your exact target audience based on the software they have installed. That’s what technographics data is all about; it reveals the tools that companies have downloaded and how long they’ve had them for. With technographics, you can identify best-selling opportunities based on whether you have a compatible integration or a competitive solution.

Ideal Customer Profiles 84

Ideal Customer Profiles Paid Search Agency Click Rate Software 84

Ontraport

DECEMBER 30, 2019

Let’s start with a basic fact of life in business: Attention is expensive. With everyone getting Tweeted at and Instagrammed and Facebooked and advertised to and inundated with all manners of promotion and entertainment all day every day, your prospects’ attention has become an increasingly expensive commodity. That’s a bummer because to sell more and grow your business, you need more prospects looking at and considering your offers.

Personalization 82

Personalization SMS Budget Programs Landing Pages 82

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Net-Results

DECEMBER 30, 2019

What an awesome question (and one that a lot of people aren’t thinking about!). So how do you optimize a conversion funnel? 4 easy steps: Define the steps in your conversion funnel Gather data on conversion rates between each step Identify the bottlenecks in your funnel using the gathered data Experiment with methods of getting your bottlenecks unblocked.

Top of Funnel 80

Top of Funnel Optimization Conversion Marketing Funnels 80

Ontraport

DECEMBER 30, 2019

Let’s start with a basic fact of life in business: Attention is expensive. With everyone getting Tweeted at and Instagrammed and Facebooked and advertised to and inundated with all manners of promotion and entertainment all day every day, your prospects’ attention has become an increasingly expensive commodity. That’s a bummer because to sell more and grow your business, you need more prospects looking at and considering your offers.

Personalization 72

Personalization SMS Budget Programs Landing Pages 72

Porch Group Media

DECEMBER 30, 2019

The Ultimate List of Consumer Travel Industry Stats and Trends to Know for 2020. Consumer travel needs, behaviors and wants continue to evolve, whether travelling for business or pleasure. Changing technologies have given consumers more options, travel companies are responding with more options and consumers are looking for more experiences. Below is a list of 50 interesting trends and statistics as we look at the travel industry today and gain h into into what the future may hold. 51% of US tra

Stats 72

Stats Trends Statistics Consulting 72

Hubspot

DECEMBER 30, 2019

My coworkers and I love personality tests. We share them with each other to have fun and get to know each other — an important task since half of our team is remote and sprinkled across the country. Personality tests have allowed us to gain insight into our lives outside of work. They’ve also helped us better understand our communication and collaboration styles, which has made projects, meetings, and feedback sessions much easier to navigate.

Personalization 78

Personalization Tools Opinions Training 78

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Martech Advisor

DECEMBER 30, 2019

The Future of Branding is “taking a stand”, according to customer experience analyst, Brian Solis. And larger consumer brands must consider the type of brand experience that social media platform users will have as they move through their day. Carlos Figueiredo, Director of Community, Trust & Safety, Two Hat Security validates the theory that brands need to think about how they are viewed in the context of the overall conversation happening in a social community.

Design 69

Design Brand Identity Branding Paid Search Agency 69

PureB2B

DECEMBER 30, 2019

Businesses, along with practically any and all types of transactions, are carried out in the digital world. Navigating through the e-marketplace can be a challenging process but with the right tools and strategies, enterprises can find themselves ahead of the competition. Most marketers would have probably heard of Search Engine Optimization (SEO) – it’s the process of optimizing the quality and quantity of your website traffic from the search engine results page.

SEO 62

SEO Marketing & Strategy B2B Lead Scoring 62

ActiveDEMAND

DECEMBER 30, 2019

Ever wanted to add a counter to a contact and do some math in workflows to implement creative automation? ActiveDEMAND now does that! New Numeric custom fields are a kind of field you can add to a contact or organization that can only have a number value. That’s not such a big deal on its own, but since we can assume it’s a number, we can make decisions using “equal”, “greater than”, and “less than”, and we can do some basic math using the new calc

Ad Agencies 62

Ad Agencies Customer Surveys Contacts ROI 62

Aberdeen

DECEMBER 30, 2019

Targeting customers based on their technology stack is valuable. It helps you identify customers who are your exact target audience based on the software they have installed. That’s what technographics data is all about; it reveals the tools that companies have downloaded and how long they’ve had them for. With technographics, you can identify best-selling opportunities based on whether you have a compatible integration or a competitive solution.

Ideal Customer Profiles 66

Ideal Customer Profiles Paid Search Agency Click Rate Software 66

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Hubspot

DECEMBER 30, 2019

Although Cyber Monday is described as the biggest online shopping event of the year, more than $7.4 billion in online purchases were made on Black Friday in 2019. While a majority of Black Friday purchases happened online, a Fiserv study found that brick-and-mortar store purchases rose by 4.2% compared to 2018. The same study found that a quarter of people traveled 25 miles or more to stores with Black Friday discounts.

Research 68

Research Ads eCommerce Customer Surveys 68

Predictive Response

DECEMBER 30, 2019

What is the California Consumer Privacy Act of 2018 (CCPA): The California Consumer Privacy Act of 2018, which went into effect January 1, 2020, is a bill passed by the state of California’s legislature. The bill, in part, grants a California resident the right to request that a business disclose the categories and specific pieces of personal information that it collects about them, the categories of sources from which that information is collected, the business purposes for collecting or sellin

Opt-out 52

Opt-out Privacy Opt-in Act-On 52

Acrolinx

DECEMBER 30, 2019

As 2019 winds down, it’s natural to spend some time thinking about the year that was and the new year that’s upon us. It’s an opportunity for self-reflection, … Continue reading "5 Content Resolutions to Consider for 2020". The post 5 Content Resolutions to Consider for 2020 appeared first on Acrolinx.

Content 52

Content Spending Analytics Content Marketing 52

Madison Logic

DECEMBER 30, 2019

2019 is coming to an end. The new year is fast approaching, and with it comes fresh budgets, a new outlook, and updated goals to aim for. The best way to start a new year is to develop resolutions for how you’re going to change and improve over the coming months, so we came up. The post Start Fresh in 2020 With Our Top 5 New Year’s ABM Resolutions appeared first on Madison Logic Blog.

Account Based Marketing 52

Account Based Marketing ABM Best Practices Lead Gen 52

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

KoMarketing Associates

DECEMBER 30, 2019

While 2019 will go down in our books as our 11th straight year of organizational growth, it was not without challenges. The digital marketing world continues to evolve and put pressure on organizations to deliver more, learn more, and react more quickly than ever before, oftentimes with fewer resources and time to adapt. You can never stop learning and sharing.

Paid Content 31

Paid Content SERP CTR Paid Search Agency 31

InsightSquared

DECEMBER 30, 2019

As we write the final chapter of 2019, we’ve had an amazing time looking back and seeing the many milestones we’ve reached together with you—our customers. The content we’ve shared was purposefully designed and developed with your business goals in mind. Along with our many partners, we hope this blog helped you grow professionally and deliver even more value to your team and company. .

Account Based Marketing 31

Account Based Marketing ABM Banners Lead Ranking 31

Nuvi

DECEMBER 30, 2019

Google 40

Google Business Media 40

Customer Experience Matrix

DECEMBER 30, 2019

One piece of paper stands between me and ending the year with a clean desk: a list scribbled on hotel stationery that compares different customer data systems to different types of motor vehicles. Richard Scarry meets CDP Institute , you might say. So, just in case your New Year’s plan includes explaining marketing technology to a five year old, here we go: Data Warehouse = School Bus.

CRM 285

CRM Paper Distribution Work Management 285

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Single Grain

DECEMBER 30, 2019

Search engine optimization (SEO) is digital marketing technique that is constantly changing. The year alone saw several Google algorithm updates: March 2019 Core update. June 2019 Core update. Site Diversity update. Maverick update. BERT update (the most recent). SEO is important for digital marketers, website owners and brands of all sizes because, in a nutshell, it allows your site to appear in the search results when someone types or speaks a query for which you have an answer or solution.

Trends 139

Trends SEO Lead Ranking Lead Scoring 139

Albacross

DECEMBER 30, 2019

According to Hubspot, inbound marketing is a “business methodology that attracts customers by creating valuable content and experiences tailored to them.”. But what exactly does that mean? Well, inbound marketing was developed as an alternative for the traditional way of attracting new customers through ads, commercials, promotions, and so on. Since today’s customers are more sophisticated than ever and have access to in-depth information on any subject, the best approach for promoting your webs

Inbound Marketing 78

Inbound Marketing Paid Content Paid Search Agency Planning 78

Heinz Marketing

DECEMBER 30, 2019

By Matt Heinz, President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. Pacific you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Top of Funnel 46

Top of Funnel Planning Digital Marketing Funnels Marketing Funnels 46