Thu.May 12, 2022

The Empowered Business Buyer Is a Myth [New Demand Generation Research]

Content Marketing Institute

One of my favorite scenes in a movie is from Men In Black. Jay, played by Will Smith, is a new “man in black” and has just dealt with his … Continue reading → Company News

7 Best Related Post Plugins for WordPress (Compared)

Optinmonster

Are you looking for a related post plugin for your WordPress website? As a website owner, you might want to keep your visitors engaged on your site for driving more conversions, boosting ad revenue, and more.

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Ask Buffer: Should You Be Using AI for Content Creation?

Buffer Marketing

Question: Lately, I’ve been struggling to create content for all the platforms that I’m on and I found out about AI tools that help with writing.

Creative Briefs: A Guide for Professional Services Marketers

Hinge Marketing

Have you ever struggled to communicate all the essential project information to a graphic designer or writer? Has a writer or designer delivered a piece of creative that missed the mark or was off-strategy?

Omnichannel is Multichannel 2.0

Multichannel and omnichannel marketing are not the same. Many organizations are striving for omnichannel, but it can be a daunting journey—unless you have a map. Download your copy of the ultimate omnichannel guide today!

An Introduction to the Inbound Marketing Funnel

Lake One

Picture this, you’re scrolling on social media and see a random post on your feed about a new product. One catches your attention. You click through to get to the main post, read the caption, and inspect the picture. Feeling compelled to learn more, you navigate to the company’s website.

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How to Display and Change Last Modified Date in WordPress

Optinmonster

Are you trying to display the last modified date in WordPress? Showing when your content was last updated can build trust with readers and help you climb the search engine rankings. In this tutorial, you’ll learn how to easily display and change the last modified date of your posts in WordPress.

Google I/O Search Console Update: New Report For Indexed Videos via @sejournal, @MattGSouthern

Search Engine Journal

At day two of Google’s annual I/O conference the company previewed new reports coming to Search Console that will provide more data about videos. The post Google I/O Search Console Update: New Report For Indexed Videos appeared first on Search Engine Journal. News Tools

Revealed: The AWS Ecosystem In 2022

HG Data

During a period of intense competition and robust growth in the cloud industry, Intricately (an HG Insights company) is excited to share the first-ever AWS Ecosystem Report.

Four reasons why blogs are incredibly important for your B2B company

The Lead Agency

Gone are the days where blogging was reserved exclusively for bloggers sharing their thoughts on the internet. Blogging has become a staple in almost every B2B marketing strategy.

Put Your Data to Work: The Complete Playbook

Turn your data into a competitive advantage. This playbook contains: Exclusive stats, research & insights on how the pandemic affected businesses. A comprehensive “Request For Proposal” (RFP) checklist and an interactive quiz to test your data knowledge.

What Is Personal Branding? Here’s Why It’s So Important via @sejournal, @AdamHeitzman

Search Engine Journal

What's personal branding all about, anyway? Here's why it matters and what you can do to build a solid brand of your own. The post What Is Personal Branding? Here’s Why It’s So Important appeared first on Search Engine Journal. Careers Digital Strategy

Tips For Picking the Best DXP 2022

TrustRadius Marketing

Delivering a great customer experience today also means managing your online presence. For a contact center or sales teams to achieve customer success you need to offer an amazing, omnichannel customer experience. Digital experience software allows you control over each new customer’s first time.

Google Updates Advice on How to Control Titles in Search Results via @sejournal, @martinibuster

Search Engine Journal

Updated support page adds a new troubleshooting section for helping diagnose why Google is rewriting title tags. The post Google Updates Advice on How to Control Titles in Search Results appeared first on Search Engine Journal. News SEO

7 Quick Win Inbound Marketing Strategies You Can Use Right Now

SmartBug Media

Inbound content combines creativity and expertise, and it’s driven by data that gives the information you need to develop a strategy to meet and exceed your goals.

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The Retailer’s Guide to Marketing Data

Retailers are faced with extraordinary challenges – from changing consumer needs to unpredictable twists & turns in the economy. Learn how innovative retailers use zero-, first-, second-, and third-party data to find their best customers and drive repeat purchases.

Google Allows FAQ Markup for Non-FAQ Content via @sejournal, @martinibuster

Search Engine Journal

Google's John Mueller explains how to use FAQ structured data in everyday content that is not formatted as an FAQ. The post Google Allows FAQ Markup for Non-FAQ Content appeared first on Search Engine Journal. News SEO

10 Pieces of Equipment Influencers Use Daily

Tapinfluence

While creating content might not seem like a difficult task to some, it requires a lot of work, time, and equipment for influencers. Influencers have tools, apps, and gear that make creating content that much easier, though. We’re diving into the 10 pieces of equipment influencers use daily.

Google Local Guides Program: How To Earn Points & Badges via @sejournal, @MattGSouthern

Search Engine Journal

Google Local Guides receive recognition for contributions to Google Maps. Learn how to join the program and how to earn points & badges. The post Google Local Guides Program: How To Earn Points & Badges appeared first on Search Engine Journal. Local Search

The Power of Email

Versium

Source. Webinar-Video

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11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

PageSpeed Insights Adds New Lighthouse Speed Metrics via @sejournal, @martinibuster

Search Engine Journal

New metrics improve feedback on server-related speed and provides a more comprehensive representation of page performance than previously available. The post PageSpeed Insights Adds New Lighthouse Speed Metrics appeared first on Search Engine Journal. News SEO

The Power of Email

Versium

There’s much more to email than sending a message. Learn how email has been an integral piece to the identity puzzle and how to harness the power of data enhancement to improve your marketing effectiveness with discussion brought to you by industry leaders Versium + ZeroBounce. Source. Webina

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Google Sued Over Android In-App Payment Monopoly via @sejournal, @BrianFr07823616

Search Engine Journal

Tinder parent company Match Group files suit against Google over restrictive billing policies in the Play Store. The post Google Sued Over Android In-App Payment Monopoly appeared first on Search Engine Journal. Ecommerce News

Content Marketing Trends From Robert Rose | Webinar Recap

Parse.ly

Today, content marketers and creators have two key objectives: get their content noticed and drive growth for their business. Content data is central to both, as content must resonate with customers, attract the right audiences, and drive bottom-line business results. WordPress VIP and Parse.ly

5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.

Using Python + Streamlit To Find Striking Distance Keyword Opportunities via @sejournal, @LeeFootSEO

Search Engine Journal

A Python script can make quick work of your search for lucrative opportunities where your keywords are close to top rankings. Here's how. The post Using Python + Streamlit To Find Striking Distance Keyword Opportunities appeared first on Search Engine Journal. SEO Strategy Technical SEO

The Ultimate (Giant) Shopify Conversion Optimization Checklist For Entrepreneurs & CRO Agencies

Convert

You live and breathe conversions. And yet this happens: Source. You cannot chase conversions without understanding why people buy. And you probably already know that. But if your answer to that question is because your product is cheaper or the shipping costs are low, you have to dig deeper.

YouTube Shorts Green Screen Now Compatible With All Videos via @sejournal, @MattGSouthern

Search Engine Journal

YouTube creators can now remix any video on the platform into a Short through an expansion of the green screen feature. The post YouTube Shorts Green Screen Now Compatible With All Videos appeared first on Search Engine Journal. News YouTube

What is a Sales Quota? How to Set Goals Tailored to Your Team

Outreach

Establishing effective sales quotas is often a balancing act for managers. On one hand, they aim to set quotas that challenge their sales team and push them to perform at the highest level possible.

The 5 Stages of Account-Based Marketing — and How to Win Them All

Successfully complete the five stages of ABM: define, identify, engage, convert, and connect. We’ll show you how to create a unified system with your sales team to help them land more qualified opportunities and connect with prospects like never before.

Sales Pipeline vs Sales Funnel: Find the Difference | Varicent

Varicent

Sales pipelines and sales funnels. They're the same thing, right? Well, no, not really. They often get used interchangeably, but they’re both important to a sales team looking to hit target.

[Webinar] How to Leverage LinkedIn Advertising and Generate Leads for Your Business

Bannersnack

15 minutes read With over 750 million professionals where 4 out of 5 members are decision-makers, LinkedIn can help you promote your brand to the right audience or generate leads.

How to Plan for Retirement as a Freelance Writer

nDash

We’ve all seen social media posts from successful freelance writers sharing advice about making “X” dollars monthly (or annually). But how often do you see posts about steps freelance writers can take to plan for retirement?

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