Marketing Insider Group
FEBRUARY 19, 2020
We’ve all seen them. Consumer brands fall all over each other to get celebs to endorse their brands – or better yet – star in one of their ads. Which works out just fine. Until the celebrity spokesmodel slips up and gets caught driving down the wrong side of the street while they’re on a bender. Or the video ad producer goes tone-deaf and accidentally makes an offensive ad.
Biznology
FEBRUARY 19, 2020
Customer personas are fictional characters representing the people most likely to buy your products, visit your site or otherwise associate with what you do. Although they’re effective ways to understand your target audience, there are times when it’s necessary to tweak and improve them. Here are five ways to do that: Become More Familiar With the Obstacles Customers Face.
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Single Grain
FEBRUARY 19, 2020
UPDATED: This post was expanded and updated for 2020! Artificial intelligence and its impact on different industries have been a hot topic of discussion for the past few years, and with good reason. The digital marketing space is facing fundamental strategic changes due to revolutionary new intelligent technologies. It shouldn't be difficult, however, as this dynamic industry has already been effective at adapting to new changes in technology as regards to social media, SEO and content marketin
InsightSquared
FEBRUARY 19, 2020
You’re going on a road trip. Do you A. review the maps step-by-step weeks in advance or B. turn on your GPS when you step in the car? In today’s digital age, few people travel anywhere without their GPS. The ability to get in-the-moment guidance has become a must-have. But this is exactly how most Sales Kick Off training works and why so many companies struggle to sustain their SKO momentum. .
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Hive9
FEBRUARY 19, 2020
It’s pretty common knowledge that in order for marketers to be successful, they need to collaborate with other departments across the organization. Creating the most in-depth and effective marketing plan is absolutely a team sport involving departmental input across the board.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Contently
FEBRUARY 19, 2020
When I shared the stage with Crystal Eastman at the Digital Marketing Financial Services Summit in November, I immediately recognized her as my favorite type of person to interview: A brilliant storyteller who stumbled into marketing by accident and figured out how to do great things inside complicated corporations. Eastman transitioned from an “artsy” four years at the University of Miami to a career as a finserv consultant after American Express made its way onto her personal list
Vidyard
FEBRUARY 19, 2020
Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. By using video, you add a personal element that’s difficult to achieve with a traditional, text-based case study. Interviewing clients in case study videos humanizes your work and allows potential customers to better understand how your products and services solve real-world problems.
Content Marketing Institute
FEBRUARY 19, 2020
Are you too busy to check your web analytics? CMWorld presenter Andy Crestodina reviews the analytics because he’s busy. Learn what he says your users are telling you about site navigation, conversions, social icons, and videos. Continue reading → The post Stop Wasting Time: Review Your Website Analytics appeared first on Content Marketing Institute.
Search Engine Journal
FEBRUARY 19, 2020
Here's why and how digital marketers can start using content to build businesses holistically. The post It’s Time to Put the ‘Marketing’ Back in ‘Content Marketing’ via @dohertyjf appeared first on Search Engine Journal.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Spiralytics
FEBRUARY 19, 2020
If you’re familiar with webinars, you’ll know that they best ones usually contain a wealth of valuable information that’s relevant to the issues people face. That’s why companies develop webinar marketing strategies to enhance the experience for their target audiences. Simply put, they’re great tools for upping your lead generation game!
ClickZ
FEBRUARY 19, 2020
30-second summary: Netflix’s Bandersnatch offers a new window into creating a seamless and uninterrupted way to embed branded content into its programming, and in the process, the company may have shown other streaming platforms how to take advantage of an important new revenue stream. More than simply allowing their viewers to choose whether their hero takes a dark path or not, the film also offered them a choice between a pack of Sugar Puff cereal and Kellogg’s Frosties.
SmartBug Media
FEBRUARY 19, 2020
Your Google Ads CPC is dependent on multiple factors, including the industry you’re advertising in, how competitive it is, and how robust your keyword list is. Industries like law and real estate have historically had much higher CPCs, at times ranging between $150–$300.). If you find yourself paying more than what’s profitable for your paid advertising , here are three tests that can help lower your Google Ads CPCs: Go Long Tail.
ClickZ
FEBRUARY 19, 2020
30-second summary: Capgemini’s white paper covers eight important replatforming considerations that retailers should ask before updating their ecommerce ecosystem. The initial three questions focus on determining where your company stands right now in term customer expectations and your current CX capabilities. The next three questions consider that you’ve selected your platform and signed the contract.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Bannerflow
FEBRUARY 19, 2020
In-house marketing trends are developing all the time. In 2020 they are changing the way brands operate and causing marketing teams to evolve. Knowing the facts is essential in order to make in-housing a success. All the stats feature in this article are taken from Bannerflow and Digiday’s State of In-housing 2020 report. Featuring the thoughts and insight of 200+ senior European marketers it is by far the most thorough analysis of the in-house marketing trend. .
Martech Advisor
FEBRUARY 19, 2020
Our recent survey found that CX leaders face short time horizons for demonstrating impact, while they also lack core capabilities for quantifying return on investment. Five strategies can help leaders demonstrate the impact of CX investments to the C-suite, writes, Paul Hagen, Senior Principal & Customer Experience and Innovation Strategy Leader, West Monroe Partners.
Bannersnack
FEBRUARY 19, 2020
When you hear the word vintage, you might associate it at first with old and outdated, or elegant and timeless. In graphic design, vintage can actually be a good thing, especially when we talk about typography. We’ve already discussed hand lettering fonts and modern fonts, so it was only natural to go into the intricacies […].
Launch Marketing
FEBRUARY 19, 2020
With 2020 underway, it’s time to meet head-on some of the B2B marketing expectations that are anticipated to take shape in the new year. One such prediction forecasts that 72% of B2B customers expect companies in 2020 to accurately anticipate their needs and make applicable suggestions before even their first point of contact. In other words, B2B buyers have come to expect a more personalized experience as the rule instead of the exception.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Perkuto
FEBRUARY 19, 2020
It’s no secret: a Marketo implementation is a big undertaking, with many moving pieces and full team involvement. Complex data migrations, a sizable investment, huge learning curves on top of day-to-day job responsibilities.there’s a lot to wrangle compounded with pressures to prove return on your investment.
Salesforce Marketing Cloud
FEBRUARY 19, 2020
Good personalization is based on good data. The more you know about a person – and his or her interests, intent, prior history and behavior across your channels, and other attributes – the more you can deliver a relevant, engaging experience that drives conversion. What about personalization for first-time visitors, though? Is the concept itself [.].
Outreach
FEBRUARY 19, 2020
If you're a B2B sales manager, you're always concerned with filling your open sales representative positions. We hear you, and we feel for you. Last year, we received countless questions from customers and partners seeking our advice on how to attract and retain sales representatives, particularly Millennials. So we compiled our best practices into this leadership guide: Recruiting and Retaining Millennials for Your Sales Teams.
Vidyard
FEBRUARY 19, 2020
Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. By using video, you add a personal element that’s difficult to achieve with a traditional, text-based case study. Interviewing clients in case study videos humanizes your work and allows potential customers to better understand how your products and services solve real-world problems.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Square 2 Marketing
FEBRUARY 19, 2020
Everything You Need To Craft An SLA For Sales And Marketing This Afternoon. A service-level agreement (SLA) is a contract that establishes a set of deliverables that one party has agreed to provide another. This agreement can exist between a business and its customers, or between a department that delivers a recurring service to another department within that business, like the sales and marketing departments.
Litmus
FEBRUARY 19, 2020
To be truly successful, marketers need to break out of their silos and use the power of email across channels. But when you’re struggling to just keep up with what’s trending in email, how are you supposed to stay on top of other channels, too? Our friends at HubSpot have you covered. With statistics from 3,400+ marketers and knowledge from nine leading industry experts, HubSpot’s 2020 Marketing Trends report gives you an overview of the hottest trends across nine marketing channels, including S
Sharpspring
FEBRUARY 19, 2020
The Digital Age has presented businesses with an ever-growing number of online marketing opportunities in the form of social media platforms. These days, there is a social media channel designed for just about everyone. Although social sites initially started out as a way to connect people with family and friends, social media channels have also made it possible to network more efficiently and get your business in front of a larger audience.
MarketMuse
FEBRUARY 19, 2020
Content depth is measured by expert coverage of a broad range of subjects around a given focus topic. This includes content items and domains as a whole. Content depth has been a major rankings factor since at least 2010 when Google’s MayDay update started penalizing articles for being too thin. However, it’s starting to play [.]. The post What is Content Depth?
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Martech Advisor
FEBRUARY 19, 2020
As the evolution of technology continues to create endless new marketing and communication channels, roles within marketing, particularly CMO, are shifting. As these shifts occur, this article by Natasa Djukanovic, CMO, Domain.me, dives into what marketers should keep a close eye on to understand best practices and division of responsibility. There is a never-ending debate about the roles of communications and marketing.
BenchmarkONE
FEBRUARY 19, 2020
Modern salespeople wear many hats. Selling isn’t their only job, and they are just as responsible for educating the consumer as they are selling to them. It can add a lot to their plates and make their jobs a lot more challenging. In fact, 61percent of salespeople stated it was much harder to sell than it was five years ago. It’s not an easy business, which is why building a productive and resilient sales team is critical to the success of a company. .
Opt Intelligence
FEBRUARY 19, 2020
Leap Year brings an extra day in February once every four years. And when it comes to lead generation, that’s great news. Besides just an extra day in the month to generate incremental leads, this quirk of the calendar presents a lot of opportunities for marketing. Read on for a few ways to make the most of this extra day. Increase Your Lead Generation Offer.
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