Marketing Insider Group
NOVEMBER 28, 2022
Ask most people what marketing is and they will describe an ad, tell you a story of a sleazy salesperson, or mention something funny they saw on TikTok. Most people think Marketing is someone trying to sell you something. And they don’t think of it as a good thing. And to some people, marketing just equates to lying. Marketing has a marketing problem.
Sprout Social
NOVEMBER 28, 2022
Stories have become as synonymous with Instagram as the term “link in bio.” And their popularity speaks for itself. If you haven’t refreshed your Instagram story ideas in a bit, this is your sign to do so. Instagram stories are a powerful feature to use to engage with your audience. Unlike in-feed posts, you can post Stories throughout the day to stay top-of-mind for your followers without annoying them.
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Marketing Insider Group
NOVEMBER 28, 2022
RevBoss knows a thing or two about generating leads — they’re an email-based lead gen company helping clients execute full-scale, targeted, email-based campaigns. The magic of their services lies in the combination of their software platform and their creative account management teams. RevBoss designs solutions built on best practices but unique to the needs of every client they serve: “Everything we do is bespoke for each client,” says Evan Leek, RevBoss’s VP of Marketing.
Martech
NOVEMBER 28, 2022
Marketers are hoping more data sources will translate into better quality data. The average number of sources used by marketers grew by 50% from last year to this, according to a new Salesforce study. By the end of next year the total will be nearly twice what it was in 2021. Last year companies used an average of 10 different sources. That increased to 15 this year and is projected to hit 18 by the end of 2023, according to Salesforce’s eighth annual “State of Marketing” report.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Benchmark Email
NOVEMBER 28, 2022
When it comes to your emails, what you say is important — but so is how you say it. Great email copy helps keep your subscribers interested and can make all of the difference between emails that convert and emails that fall flat. Of course, it’s really hard to craft unique email copy that dazzles… The post How to Take Your Email Copy From Good to Great appeared first on Benchmark Email.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Search Engine Journal
NOVEMBER 28, 2022
How much do SEO professionals earn and is there room for new SEOs in the market? Discover what the industry pros have to say. The post SEO Salaries 2022: Industry Growth & Many New SEO Professionals appeared first on Search Engine Journal.
Martech
NOVEMBER 28, 2022
Although we hesitate to use the term post-pandemic with any confidence, marketing takes place today in a space changed — perhaps irrevocably — by COVID-19. Yes, marketers are making their way back to the workplace; many conferences and expos are back in person; it’s possible to meet and greet prospects face-to-face instead of face-to-video. But the importance of digital marketing looks unlikely to recede.
Search Engine Journal
NOVEMBER 28, 2022
Not sure how to improve your SEO and where to start? Start with these on-page elements you can focus on to rank well. The post How To Improve SEO: Strategies To Try First appeared first on Search Engine Journal.
Content Marketing Institute
NOVEMBER 28, 2022
Fill out your wish list or decide on a gift for a team member with this list of books about content marketing, creativity, writing, artificial intelligence, personal branding, and more. Each title comes with the recommendation of someone in the Content Marketing Institute community.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Search Engine Journal
NOVEMBER 28, 2022
Don’t be afraid to change ranking tools. Learn what to look for in an SEO tool & discover how to successfully onboard it! The post How To Choose The Best Rank Tracker For Your SEO Needs appeared first on Search Engine Journal.
seo.co
NOVEMBER 28, 2022
Content marketing is always changing to reflect the latest technologies and the latest trends in consumption. Content is a broad term, referring to anything from simple social media comments to extensively detailed whitepapers, and everything in between. Using each content medium to its maximum potential is the best way to be successful with your inbound online marketing campaign , but if you stay consistent with only a handful of content types, you run the risk of a stagnant or uninteresting ca
Search Engine Journal
NOVEMBER 28, 2022
Whatever SEO tool you're using, understand what it's best used for and discern which one you believe when running an analysis. The post Semrush Vs. Ahrefs: Why Are The Number Of Indexed Pages Different From Google? appeared first on Search Engine Journal.
TowerData
NOVEMBER 28, 2022
So, how's your holiday email-marketing program faring? You're probably tracking sales and revenue closely, as you should, because you have to report on them to your team and your boss. But three other areas can affect your performance and might not be so obvious.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Search Engine Journal
NOVEMBER 28, 2022
Many industries are seeing a stark drop-off in consumer demand. But how does this correlate to search trends? Read on to find out. The post What Does Chip-Making Demand Tell Us About Search Demand? appeared first on Search Engine Journal.
ClearVoice
NOVEMBER 28, 2022
When it comes to content marketing, publishing content is half the battle. Understanding the latest blog trends, content marketing trends, and more is critical to success. Your content must be high-quality and deliberate. And it’s essential that it converts into lead-generating assets for your business that informs your audience and keeps them engaged.
Search Engine Journal
NOVEMBER 28, 2022
Twitter CEO Elon Musk reveals six ways he plans to turn Twitter into an “everything app,” including longform tweets, encrypted DMs, user-to-user payments, and more. The post Elon Musk Shares Vision For “Twitter 2.0” appeared first on Search Engine Journal.
Oktopost
NOVEMBER 28, 2022
Any business that wants to succeed must master the art of customer engagement. In the world of B2B sales, this can be a complex and time-consuming task, as the buyer’s journey is often long and convoluted. Despite the challenges, it’s essential to get engagement right. Over 84% of B2B executives are using social media as a source for making a purchase decision, which shows that buyers are doing their research online before they make a commitment to a company.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Search Engine Journal
NOVEMBER 28, 2022
Twitter is launching three new advertising options designed to get people to visit and take action on businesses’ websites. The post Twitter Rolls Out 3 New Ways To Advertise appeared first on Search Engine Journal.
Opt Intelligence
NOVEMBER 28, 2022
Facebook ads are a versatile marketing tool. They work for businesses of all sizes, in nearly every industry. And while it’s a competitive market across the platform, some ad products are more widely utilized than others. This can drive the cost up, and price small to medium sized businesses out of the advertising space. That’s why we often recommend Facebook Lead Ads for in-platform lead generation without landing pages.
TowerData
NOVEMBER 28, 2022
All right! You made it through the madness of Black Friday and Cyber Monday! Now the real work begins.
NetLine
NOVEMBER 28, 2022
Customer service is important. . Depending on which side of the spectrum your business resides in, customer service can either lift you to new heights up or sink your business straight to the bottom of the sea. . The statement, however, is also one of the biggest understatements in business. No one wants to be bad at customer service on purpose. It’s simply that not every business makes a conscious commitment to their customers before they ever even meet them. .
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
EveryoneSocial
NOVEMBER 28, 2022
In the beginning, there was only manual posting. Then there came scheduled posting – manual with a temporal twist. And now, in addition to manual and scheduled posting, comes smart scheduling. The EveryoneSocial Smart Scheduler is now active for all enterprise users! Consistent with the core functionality of this new feature, you really don’t need to read how to use it (Smart Scheduler has your back regardless!
TowerData
NOVEMBER 28, 2022
Did you take a breather after Black Friday/Cyber Monday to check your email numbers?
Acrolinx
NOVEMBER 28, 2022
No matter where we are, our passions will manage to find us. Josh Duffney’s love of words and writing took him from his role as a software engineer to … Continue reading "Technical Content Creation at Microsoft, with Josh Duffney". The post Technical Content Creation at Microsoft, with Josh Duffney appeared first on Acrolinx.
Brandwatch Marketing
NOVEMBER 28, 2022
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Data Cleaning/CRM Appending
NOVEMBER 28, 2022
The post Case Study: AI appeared first on BizProspex.
Buffer
NOVEMBER 28, 2022
Like many small business owners, I launched my boutique as a one-woman show. The Flourish Market was just a fashion truck at the time, so it was manageable for me—and eventually some hourly staff—to take it to events, ship online orders, and market the burgeoning business. When we opened our first brick-and-mortar store 13 months later, everything changed.
Convert
NOVEMBER 28, 2022
When given the chance, almost everyone jumps at the opportunity to embrace some form of remote work. On average, 87% of workers work 3 days a week from home. Buffer’s research even found that not only do 97% of employees want to continue working remotely but would also recommend it to others. But conversations about remote work may be singularly focused on the “work” aspect of it and not the unique modifier of “remote.
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