Tue.Aug 18, 2020

Active Listening for Agile Marketing Leaders

Marketing Insider Group

Words matter. How we communicate makes the link between our purpose and the results we deliver. Communication lies at the very heart of Agile marketing and business agility. As a result, our Agile endeavors will thrive or falter according to our ability to communicate.

Sales Productivity: Where Are You Wasting The Most Time?

Zoominfo

The more calls you make, the more deals you close. It’s simple math. If your goal is to increase sales productivity, start by asking yourself: “how much time do I waste on non-selling activities?”. On a typical day, we’d be shocked if you spent 8 hours on the phone. After all, you’re not a robot.

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4 SEO Tips to Increase Your Organic Traffic

Marketing Insider Group

You’ve been trying to bring more visitors to your website for months, to no avail. Well, you know what? You’re not alone. It used to be easier to increase your website’s organic traffic, back when search engine optimization (SEO) was simply a set of rules you had to follow.

Brand consistency: what is it and how to build a strong brand

RockContent

Good marketing work is essential for companies to achieve an important goal when exploring their image in the market: brand consistency. Positioning aligned with values and identity is crucial. It allows the brand’s audience to recognize its characteristics more in each campaign.

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Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

The Step-by-Step Guide to Sales-Marketing Alignment for B2B

Marketing Insider Group

The question of why Sales and Marketing need to be in sync is a no-brainer. Studies have shown that companies with “good” sales-marketing alignment achieve. 34% more revenue from new customers. 108% more acceptance of Marketing Qualified Leads (MQLs). 36% increase in customer retention.

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Localization of Email Newsletters: A Detailed Guide

SendX

English remains the linguistic common ground with 1.75 billion speakers worldwide. Still, when you fail to target the rest 5.5 billion people, you’re risking losing a whopping audience. In the US alone, millions of residents don’t speak English.

What Is Email Marketing Automation and Why Does It Matter?

Marketing Insider Group

Email marketing is still one of the most effective ways of reaching your customers. Sending emails is very cost-effective and offers an impressive ROI.

How to Bridge the Gap Between Sales & Marketing

RockContent

In the early days of my marketing career, I saw the sales team as the enemy. I started out working in a call center, a real boiler room atmosphere where the reps worshipped Gordon Gekko, and their favorite movie was Glengarry Glen Ross.

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Data Security is a Problem Marketers Must Help Fix

Customer Experience Matrix

Everything you need to know about 2020 is covered by the fact that “apocalypse bingo” is already an over-used cliché. So I doubt many marketers have found spare time to worry about data security – which most would consider someone else’s problem.

Help 233

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Learn how to qualify leads and leverage your sales results

RockContent

If you work in marketing field, you certainly know very well what leads are. No problem, we’ll explain it properly. Continue reading that, after resuming the concept, we will talk about how to qualify leads in your company, achieving better sales results (and this is where the story gets good).

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Report: Digital Asset Management Remains Critical to Content Marketing Success

KoMarketing Associates

Digital asset management (DAM) is critical to content marketing, but new research suggests that many marketers have trouble hunting down their assets and leveraging them on a regular basis.

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Revisiting 2020 Marketing Strategies: What’s New?

Hive9

When you look back at 2020 marketing predictions published prior to the pandemic, you might notice advice that ended up being pretty spot-on, a little inaccurate or maybe even more relevant than you anticipated in terms of its representation of our actual state of affairs this year.

How Does the YouTube Algorithm Work? A Guide to Getting More Views

Hootsuite

The YouTube algorithm decides what people watch on YouTube 70% of the time. And according to Pew Research Center, 81% of American YouTube users say they regularly watch videos recommended by the algorithm.

View 112

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

How to Create an FAQ Page Optimized for Search

Content Marketing Institute

Google works hard to provide searchers with the questions and the answers. With a well-built, strategically optimized FAQ page, you can capture more of those organic opportunities. Here are five steps to make that happen.

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Key Leadership Evolution at Demand Science Group Positions Company for Next Level of Market Growth

PureB2B

New CEO joins to expand Demand Science Group’s service offerings. Founder and CEO transitions to board chair.

Everything You Need to Know About Instagram Reels, TikTok’s Rival

Hootsuite

Instagram Reels is a content format that allows you to create and share 15-second videos with others in a new dedicated Feed on the Explore page. It’s Facebook’s attempt to compete with TikTok , which is also aimed at short-form video creation and is especially popular for Gen Z.

Understanding the Importance of Customer-Centric Strategy in Content Marketing

DivvyHQ

Have you adopted a customer-centric strategy in your content marketing? Does your content answer customer questions and provide them with a reason to come back? Or, does it just showcase your products and promote your brand? We still see way too much of the latter. It's time to shift your focus.

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

How to Do B2B Video Marketing on LinkedIn

KoMarketing Associates

How to Do B2B Video Marketing on LinkedIn. How to Do B2B Video Marketing on LinkedIn in 2020. B2B Video Marketing on LinkedIn: Ads, Native Video, and Live Video. How to Get Started with B2B Video Marketing on LinkedIn. B2B Video Marketing on LinkedIn: How to Embrace Video in Your B2B Content Strategy. B2B Video Marketing on LinkedIn: How to Get Started. B2B Video Marketing on LinkedIn: How to Get the Results You Want. B2B Video Marketing on LinkedIn: 2020 Edition. B2B Video Marketing on LinkedIn.

How To Be An Agile Worker

BenchmarkONE

A lot of us love our schedules. Maintaining a rigid routine and making sure that we know exactly what our day-to-day is going to look like is a way to manage stress and take some control over what might otherwise seem like an insurmountable workload.

Why We’re Loving the ROI on HubSpot’s ABM and Know You Will Too

Marketing Envy

We’ve all been there: Crafted our content plan to include a remarkable eBook, meticulous landing page and paid ads to die for. Written the slickest nurture emails, supporting blogs and set them up on lavish workflows.

8 Inspiring Email Marketing Campaigns From The E-commerce Giants You Should Learn From

Scoop.it

As emails are becoming obsolete for personal and business correspondence, they remain incredibly effective in ecommerce sales. Researchers claim that every dollar you spend on an email marketing campaign returns nearly $42 back. Impressed with these figures?

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Agile Email Marketing Part 2: Micro-Efficiencies to Streamline Reviews, Approvals, and Testing

Litmus

An agile email marketing process helps you create better emails, faster so you stay timely, relevant, and ahead of the competition. After all, you want to be near the top of the inbox, not buried in it.

SaaS CAC: A Guide to Customer Acquisition Costs

Single Grain

CAC ( customer acquisition costs ) refers to the total amount you spend to acquire a new customer – including all the sales and marketing expenses that you pay to get those customers. An average SaaS business spends 92% of their first-year revenue on customer acquisition.

Make It Snappy: How to Use Snapchat Video for Your Brand

Vidyard

Snapchat is often seen as a social platform that caters to teens, but as its audience has grown, brands have taken notice and are taking advantage of the video marketing opportunities available on the social network.

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5 Tips to Leverage Your Website During COVID

BOP Design

Since in-person meetings and trade shows are canceled until who knows when, your B2B website has become your most important sales asset (next to your people, of course).

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.