Marketing Insider Group
AUGUST 18, 2020
Words matter. How we communicate makes the link between our purpose and the results we deliver. Communication lies at the very heart of Agile marketing and business agility. As a result, our Agile endeavors will thrive or falter according to our ability to communicate. The word “communication” elicits images of writing, talking, presenting – the initiating part only.
Webbiquity
AUGUST 18, 2020
As virtual meetings have become the norm, innovative software developers are pushing the technology forward in some amazing ways. Online gatherings are no longer limited to team meetings and webinars using same old video calling tools. All types of events, including trade shows and industry conferences, can now be produced and attended remotely. New platforms are being developed, and new features added to existing platforms, to more closely replicate the live experience.
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Customer Experience Matrix
AUGUST 18, 2020
Everything you need to know about 2020 is covered by the fact that “apocalypse bingo” is already an over-used cliché. So I doubt many marketers have found spare time to worry about data security – which most would consider someone else’s problem. But bear in mind that 92% of consumers say they would avoid a company after a data breach. So, like it or not, security is a marketer’s problem too.
Marketing Insider Group
AUGUST 18, 2020
The question of why Sales and Marketing need to be in sync is a no-brainer. Studies have shown that companies with “good” sales-marketing alignment achieve. 34% more revenue from new customers. 108% more acceptance of Marketing Qualified Leads (MQLs). 36% increase in customer retention. That’s enough for any B2B company to run with and give it their all.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Zoominfo
AUGUST 18, 2020
The more calls you make, the more deals you close. It’s simple math. If your goal is to increase sales productivity, start by asking yourself: “how much time do I waste on non-selling activities?”. On a typical day, we’d be shocked if you spent 8 hours on the phone. After all, you’re not a robot. And even before you can pick up the phone to contact decision-makers, you must conduct a significant amount of research.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
SendX
AUGUST 18, 2020
English remains the linguistic common ground with 1.75 billion speakers worldwide. Still, when you fail to target the rest 5.5 billion people, you’re risking losing a whopping audience. In the US alone, millions of residents don’t speak English. That’s why addressing cultural and linguistic diversity is vital if you want to keep your subscribers active.
Hive9
AUGUST 18, 2020
When you look back at 2020 marketing predictions published prior to the pandemic, you might notice advice that ended up being pretty spot-on, a little inaccurate or maybe even more relevant than you anticipated in terms of its representation of our actual state of affairs this year. Of course, any misrepresentation we discover now is understandably justified, but it’s interesting to look back and see where we thought we would be—as well as what, even through all the chaos, has still rung true.
Zoominfo
AUGUST 18, 2020
The more calls you make, the more deals you close. It’s simple math. If your goal is to increase sales productivity, start by asking yourself: “how much time do I waste on non-selling activities?” On a typical day, we’d be shocked if you spent 8 hours on the phone. After all, you’re not a robot. And even before you can pick up the phone to contact decision-makers, you must conduct a significant amount of research.
KoMarketing Associates
AUGUST 18, 2020
How to Do B2B Video Marketing on LinkedIn. How to Do B2B Video Marketing on LinkedIn in 2020. B2B Video Marketing on LinkedIn: Ads, Native Video, and Live Video. How to Get Started with B2B Video Marketing on LinkedIn. B2B Video Marketing on LinkedIn: How to Embrace Video in Your B2B Content Strategy. B2B Video Marketing on LinkedIn: How to Get Started.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Content Marketing Institute
AUGUST 18, 2020
Google works hard to provide searchers with the questions and the answers. With a well-built, strategically optimized FAQ page, you can capture more of those organic opportunities. Here are five steps to make that happen. Continue reading → The post How to Create an FAQ Page Optimized for Search appeared first on Content Marketing Institute.
PureB2B
AUGUST 18, 2020
New CEO joins to expand Demand Science Group’s service offerings. Founder and CEO transitions to board chair. Danvers, MA, August 18, 2020 — Demand Science Group , the parent company of PureB2B , a leading global provider of full-funnel lead and demand generation for B2B technology companies, today announced that Peter Cannone has been named Chief Executive Officer.
Envy
AUGUST 18, 2020
We’ve all been there: Crafted our content plan to include a remarkable eBook, meticulous landing page and paid ads to die for. Written the slickest nurture emails, supporting blogs and set them up on lavish workflows. Tens of thousands of dollars and a couple of months into the campaign you’re abruptly stopped in your tracks. Why? The sales team isn't happy with the leads.
Square 2 Marketing
AUGUST 18, 2020
How To Know If Your Chat Tactics Are Producing Results. We’ve been talking and writing a lot about chat lately given the new buyer journey and how important speed is in taking care of new visitors and prospects. It’s also smart to make sure we’re tracking the performance of our chat channel as a broader contributor to overall lead generation, the creation of sales opportunities and new revenue generation.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
Sprout Social
AUGUST 18, 2020
It’s never been more important to talk about diversity, equity and inclusion (DEI). The global COVID-19 pandemic and the Black Lives Matter movement have put conversations about systemic inequity and racial injustice front and center. As we work to understand what the path forward will look like, we have the opportunity to create a better world—but only if we can face our history around these issues head-on.
BenchmarkONE
AUGUST 18, 2020
A lot of us love our schedules. Maintaining a rigid routine and making sure that we know exactly what our day-to-day is going to look like is a way to manage stress and take some control over what might otherwise seem like an insurmountable workload. And yet, the more stuck we get in a routine, the less room we have to adapt — which can quickly turn into a problem in today’s always-changing business environment.
ClearVoice
AUGUST 18, 2020
I have been on the receiving end of thousands of PR pitches in my career, and I’ve also sent a few. There are definitely good and not-great tactics for writing press releases, but there are also good and not-so-good ways of sending them. How you target media, clean up a list, and personalize your email pitch is of equal or more importance to what’s in the press release.
DivvyHQ
AUGUST 18, 2020
Have you adopted a customer-centric strategy in your content marketing? Does your content answer customer questions and provide them with a reason to come back? Or, does it just showcase your products and promote your brand? We still see way too much of the latter. It's time to shift your focus. Read on.
Speaker: Paul Slack, Vende Digital CEO
Are you struggling with a stagnant pipeline? Discover how combining ABM and demand generation can help you get more qualified opportunities and grow your pipeline. Learn the latest trends and tactics for 2023 and gain the confidence to implement a successful strategy that aligns with sales to drive revenue growth. Join this interactive live session with Paul Slack and learn how to: Identify the best accounts for ABM Personalize at scale Run paid campaigns that actually work Tackle and optimize r
SmartBug Media
AUGUST 18, 2020
Over the course of my career in marketing, I’ve worked with a wide range of customers in various industries. One of my former roles was that of marketing director for a finance company that provided outsourced CFO and finance services to startups, primarily in the SaaS realm. This particular question came up often and has continued to come up frequently: “What should my efforts, both marketing and business in general, be focused on when it comes to customer acquisition versus customer retention?
EveryoneSocial
AUGUST 18, 2020
Social media management is now an essential job and something that every brand needs to excel at. While it is possible to still do well as a brand without social media, you put your company at a huge disadvantage when it is not taken as seriously as it should. The data doesn’t lie, social media is here to stay and is growing in relevance to all business operations with no plateau in sight.
Valasys
AUGUST 18, 2020
LinkedIn needs no introduction. It is a popular professional social networking website used by professionals to connect with each other. Professionals use LinkedIn to connect with one another, hunt for jobs, and be aware of the latest developments in their industries and shifting audience preferences. LinkedIn, besides, being a popular professional networking website can also be used as an effective tool to generate leads for B2B companies.
nDash
AUGUST 18, 2020
Research is essential when writing an article. Clients expect you to present facts knowledgeably so that the piece educates the reader. However, the chances are you need to learn about the subject matter before you can write the article. Here are some top tips on how to become a research expert. 1. Be Selective in Your Research. While it can be tempting to dive right in and read as much as possible about airplane aerodynamics, or lobster farming in the Philippines, this isn’t an efficient
Advertiser: ZoomInfo
This guide is designed to help today’s B2B sales leaders ramp up their effectiveness in any economic environment.
MarketMuse
AUGUST 18, 2020
This webinar explores the tools that highly effective content marketing teams leverage for conducting keyword and competitive research, creating and amplifying content, and developing dynamic dashboards. The post The Modern Content Marketer’s Tech Stack appeared first on MarketMuse.
Hubspot
AUGUST 18, 2020
According to a recent Retail Dive survey, 55% of consumers still prefer to shop in stores because they like to see or test out products before they buy them. But, if consumers could see or try products virtually from home, would they still need to go to the store before making a purchase? This question has been asked by companies like Amazon , Warby Parker , and IKEA which have embraced AR product reviews.
BOP Design
AUGUST 18, 2020
Since in-person meetings and trade shows are canceled until who knows when, your B2B website has become your most important sales asset (next to your people, of course). If you’ve neglected your B2B website or need a quick website makeover in response to COVID-19, I’ve got 5 must-haves to help keep your website sales-ready during this pandemic. 1.
Hubspot
AUGUST 18, 2020
When McDonald's first opened its doors, they had two items on the menu: burgers and fries. After surveying competitors, the founders saw that in order to stand out as a food company, they had to be different. Instead of offering a multitude of menu options, they decided to hyper-focus on the bestsellers, which catapulted their customer satisfaction.
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Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both.
Scoop.it
AUGUST 18, 2020
As emails are becoming obsolete for personal and business correspondence, they remain incredibly effective in ecommerce sales. Researchers claim that every dollar you spend on an email marketing campaign returns nearly $42 back. Impressed with these figures? In this post we have curated common email examples for nearly every stage of the ecommerce process that you get inspiration from. 1.
Hubspot
AUGUST 18, 2020
Sales content is serious business. According to Seismic , when deciding between two options 90% of customers are more likely to buy from the company that provides the most relevant information. This same report found 95% of sales reps want access to content and collateral that can help them sell more. In other words, buyers want the right information exactly when they need it, and sales reps want to provide it to them.
G2M Solutions
AUGUST 18, 2020
We have all been through it. Someone we don’t know calls us and tries to sell us something irrespective of whether we are looking to buy. It happens in our personal lives and also in our professional lives.
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