KoMarketing Associates

DECEMBER 5, 2017

As we wrap up 2017, it’s time to think about top priorities for the new year. Instead of planning for 2018 when you’re already starting it in January, the most prepared B2B marketers already have priorities identified and plans for execution come January 1. We reached out to B2B marketers across different industries and asked them the following question: What are B2B marketers prioritizing in their 2018 budget?

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

Marketing Insider Group

DECEMBER 5, 2017

Machine learning is helping paid search to become insanely more effective. A recent report by Aquisio found that paid search accounts that are optimized for machine learning achieve 71 percent better conversion rates, using lower cost-per-click, or CPC. Not only are ML-supported accounts more effective at conversions, they have also been linked to a lower churn […].

Cost Per Click 270

Cost Per Click Paid Search Agency Organization CPC 270

Convince & Convert

DECEMBER 5, 2017

If you haven’t ventured over to REI’s social accounts lately, you should. Something amazing is happening. For years, we’ve been told that silos between customer service and marketing are just facts of life–something to expect. Yet, REI’s customer service replies look like, feel like, and even using the same language as their other posts.

Enterprise Management 209

Enterprise Management Work Management Social Media Marketing Management 209

Biznology

DECEMBER 5, 2017

I know I should be actively removing or disavowing backlinks that are SEO-toxic for my websites, but Google Webmasters doesn’t make it easy (enough for me). The moment I connected my Gmail account and my Google Analytics account to my SEMRush account, the sky cleared, the sun shined, and the rain bowed. While you can’t directly disavow irrelevant or toxic backlinks from the SEMRush Backlink Audit tool , you can prepare everything simply and easily–and sometimes interestingly an

Domain 196

Domain Marketing Analytics Tools Google Buzz 196

Advertisement

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Vision Edge Marketing

DECEMBER 5, 2017

Strategy is fundamental to the success and sustainability of all organizations. It is about seizing opportunities and knowing which not to pursue, all while mitigating risk. Develop a Marketing strategy that stands the best chance of delivering on your current and FUTURE performance, productivity, and profit targets. A good strategy is designed to drive long-term growth and profit.

Marketing & Strategy 169

Marketing & Strategy Planning CMO Customer Surveys 169

Zoominfo

DECEMBER 5, 2017

Whether you conduct your sales outreach by phone, social media, or email—it’s undeniably an essential aspect of B2B sales. Everything from the channel you select to the language you use impacts how your prospect will respond. The more information you have—the better! Today we’ll cover a list of insights around sales follow-up productivity, channels, cadences, and effectiveness.

Statistics 100

Statistics Cold Calling Peer-to-peer SMS 100

Content Marketing Institute

DECEMBER 5, 2017

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. However, some brands have taken this concept further by developing full-fledged classes and curricula for their audiences. Let’s look at eight brands that give their audience opportunities to get an education in unique and entertaining ways.

Class 103

Class Digital Asset Management Education Webinar Metrics 103

Oktopost

DECEMBER 5, 2017

2018 is creeping upon us and what a better way to start the new year than with some conference warm-up? As a CMO, you’re probably looking to be ahead of the industry, gain multi-channel expertise, and as always, improve your marketing ROI; in which case, conferences provide all of this under one roof. In addition, […].

CMO 90

CMO Conference Multi-Channel B2B Marketing 90

Spiralytics

DECEMBER 5, 2017

When it comes to marketing channels, brands are always on the lookout for optimization practices that drive higher returns. Studies show that email marketing still provides the best ROI when compared to other digital channels. But, how do you reap the 3800% ROI that top marketers experience? First, you need to get your emails opened.

Open Rate 85

Open Rate ROI Email Marketing Studies 85

Advertisement

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

EveryoneSocial

DECEMBER 5, 2017

Your Social Selling Initiatives. If you are reading this post, you probably work for a company that fully embraces digital and values the importance of social media to the success of the business. Because of that, your company most likely put a social selling process in place for your sales team, or even as a company-wide effort. Yet, often a mistake with social selling is that it’s as easy as sharing on social media, interacting, and voila!

Buyer Personas 88

Buyer Personas Buying Cycle Enterprise Management Work Management 88

Launch Marketing

DECEMBER 5, 2017

You’ve had a world-shaking business idea, you have created a unique product or service that solves an unaddressed customer pain point and now your organization is ready to take the company live and start creating a difference for your target audience. So now it’s all about how to bridge the gap between your company’s products/services and your potential customers?

Paid Search Agency 75

Paid Search Agency Advertising Agencies Ad Agencies Work Management 75

Vidyard

DECEMBER 5, 2017

A video with an event should be the norm, never the exception. So why do so many videos just fade to black after they end? Fading to black is a wasted opportunity to drive leads to engage with more content, interact with a call to action (CTA), or explore your organization further. Interactive events are moments that you choose to enhance the video experience for your customer.

Video Marketing 72

Video Marketing Content Webinar Metrics Lead Capture 72

Genroe

DECEMBER 5, 2017

B2B selling is expensive. Sales cycles are long, typically 3 months to longer than a year, sales staff resourcing is high and even just creating the proposal can take hours, or in some cases, hundreds of hours. For B2B businesses, lead nurturing is important to move leads through the Buyer’s Journey, but Lead Qualification is critica […].

Lead Qualification 76

Lead Qualification Leads Lead Marketing Qualified Leads 76

Advertisement

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Albacross

DECEMBER 5, 2017

When was the last time you reached out to your website’s unconverted visitors? The people that didn’t give you their contact details on their last visit. If the answer to that question is “never” then you could be missing out on a big group of potential customers. They know who you are and they’re likely already interested in what you have to sell. In this guide, I want to teach you exactly how to find and talk to them.

Domain 70

Domain Contacts Template Paid Search Agency 70

Alaniz

DECEMBER 5, 2017

The post What is Digital PR and How is It Different from Traditional PR appeared first on Alaniz Marketing.

PR 92

PR Public Relations Marketing 92

Hubspot

DECEMBER 5, 2017

The past three months, it seems, have been a nonstop parade of major tech events and the new product announcements that come with them. One of the latest was last week's AWS re:Invent , where Amazon announced a new suite of AI-enabled technology designed with businesses in mind. And while these new products, features, and tools come with a host of opportunities for the developers, marketers, and others who plan to use them, they also raise a few questions.

Marketing AI 73

Marketing AI Amazon FAQ Network Marketing 73

LeadSquared

DECEMBER 5, 2017

The holiday season is near and if you’re just planning your holiday email marketing campaign , this means you’re already behind. It may not sound good. But the truth is the earlier you start planning any of your holiday email marketing campaigns , the better it would be for your business. Most marketers do it almost a month earlier. So when it comes to a New Year’s campaign, the planning usually starts early in November.

Email Marketing 52

Email Marketing Planning Template Click Rate 52

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Vidyard

DECEMBER 5, 2017

A video with an event should be the norm, never the exception. So why do so many videos just fade to black after they end? Fading to black is a wasted opportunity to drive leads to engage with more content, interact with a call to action (CTA), or explore your organization further. Interactive events are moments that you choose to enhance the video experience for your customer.

Video Marketing 50

Video Marketing Content Webinar Metrics Lead Capture 50

Alaniz

DECEMBER 5, 2017

The post Getting PR Coverage: Do’s and Don’ts from Journalists appeared first on Alaniz Marketing.

PR 74

PR Public Relations Marketing 74

Lead Liaison

DECEMBER 5, 2017

If you’ve been in marketing for any amount of time, you know that Inbound Marketing is all the rage and visitor tracking is a must. That great content on your website doesn’t mean much if you don’t know who’s engaging with it. But you know that already. What you may not know is what you can get out of visitor tracking other than simply which pages on your website get the most traffic.

Lead Liaison 48

Lead Liaison Cold Calling Adwords Work Management 48

Alaniz

DECEMBER 5, 2017

The post How Digital Marketing and PR Make Each Other Better appeared first on Alaniz Marketing.

PR 74

PR Marketing 74

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

JotForm

DECEMBER 5, 2017

We have some great news! Asana, the app that helps teams work together, has joined forces with JotForm, becoming our newest integration. Why we chose to work with Asana Integrating with Asana sparked our interest after noticing a problem our users had: how do you take all this easily and automat.

Product 48

Product 48

Alaniz

DECEMBER 5, 2017

The post How to Rent a Media Database Through a PR Agency appeared first on Alaniz Marketing.

PR 74

PR Advertising Agencies Paid Search Agency Ad Agencies 74

SWZD

DECEMBER 5, 2017

Marketing automation produces the most – and the best – sales-qualified leads when it gets a great start. Download Why Marketing Automation Grows Demand for Fresh Leads – and How to Capitalize on It today and learn: How to target raw leads/inbound leads. How to measure the success of your lead sources. How to transition into your lead nurturing process – And More.

Sales Qualified Leads 48

Sales Qualified Leads Marketing Automation Demand Automation 48

The Mx Group

DECEMBER 5, 2017

CHICAGO (December 5, 2017) — The Mx Group, a digital and demand generation agency , has been named as one of the top marketing agencies in the U.S. for 2018 by Chief Marketer, a leading publication focused on the performance of Fortune 1000 marketers. Released annually, the Chief Marketer 200 list celebrates the marketing industry’s most distinguished agencies.

Demand Generation Agencies 48

Demand Generation Agencies Thought Leadership Paid Search Agency Advertising Agencies 48

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

SWZD

DECEMBER 5, 2017

Lead quality requirements from Sales just keep going up, along with the need for greater volume. emedia is happy to provide a framework for approaching this issue in our new eBook The 3 Keys to Getting Sales-Qualified Leads. The post 3 Keys to Getting Sales-Qualified Leads appeared first on emedia.

Sales Qualified Leads 48

Sales Qualified Leads High Quality Lead Leads Lead 48

Heinz Marketing

DECEMBER 5, 2017

I’ve been on both sides of pitch meetings, and I’m pretty sure everybody hates pitch meetings. By “pitch meeting” I mean a seller sitting before a group or committee of buyers and presenting a case for why they should be chosen to provide a set of products or services. Some call it the “dog and pony show”, which in too many cases it devolves into.

Paper 56

Paper Consulting Marketing Prospects Ad Building 56

Alaniz

DECEMBER 5, 2017

The post How to Find a Great SEO Company appeared first on Alaniz Marketing.

SEO 74

SEO Paid Search Agency Companies Marketing 74