Mon.Mar 25, 2019

What Every Non-Technical Marketer Needs To Know About SEO

Biznology

For many businesses, ranking on the first page of Google is a constant uphill battle. Digital marketers are constantly trying to get more exposure and drive traffic to their websites.

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How to Develop a Content Marketing Strategy to Reach and Convert

Marketing Insider Group

Like every aspect of your overall marketing strategy, your content marketing strategy should have two goals: to reach and convert. Therein, however, lies the challenge.

B2B Marketing Trends to Address in 2019

Modern Marketing

Spring is arriving, and 2019 is in full gear. It’s time to focus how you will address this year’s B2B marketing trends as part of your own strategy.

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Artificial Intelligence Vs. Content Intelligence – What’s the Difference?

Marketing Insider Group

If you keep up to date with new technologies in the content marketing industry, you’ve probably come across “artificial intelligence” and “content intelligence” before. But what exactly do these terms mean and how do they differ from each other? What is Artificial Intelligence?

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Three Ways Location-Based Marketing Supercharges Your Outreach

DiscoverOrg

Why is location-based marketing important in the era of the remote workforce? Being able to disregard location is great for growing companies that want to expand into new geographies and tap remote talent! It’s also great for employees who want more flexibility.

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Why Marketers Can No Longer Ignore Audio Content

Contently

In a new study on content formats, Edison Research found that interest in Facebook content is still in steady decline. In fact, in their published report, “The Infinite Dial,” the researchers state that 15 million users have stopped using the social media platform since 2017.

What is Thought Leadership & Why It Matters

B2B PR Sense

Thought leadership is one of those buzzwords that gets bruited about without a lot of substance behind it. What exactly does it mean? We'll answer that question and determine whether or not a thought leadership strategy is worthwhile for your brand. We'll then touch on some key ways you can become a thought leader and share some thought leadership examples that you can emulate. First, though, here's a solid definition of thought leadership. What Is Thought Leadership?

Beyond the Basics: 5 Account Based Marketing Tactics From the Pros

Engagio

We’re finally reaching an era when Account Based Marketing has found its footing, and Sales and Marketing teams are more open to making the transition from traditional marketing methods to ABM.

Use Direct Mail To Get The Attention Of Your Digital-First B2B Buyers

Forrester B2B

When was the last time you answered a phone call from a phone number you didn’t recognize or opened an email from an unfamiliar sender? Like, never? Same here. The sad truth about most modern marketing tactics is that they’re too cheap and too easy.

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The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Three Ways to Rock Your Next Marketing Project

Fusion Marketing Partners

So, it’s a quiet Friday in the office. You’re looking out the window, dreaming of your Saturday morning coffee with […]. Guest Expert Contributor

The Art of Choosing the Right SEO Keywords

BOP Design

Search engine optimization (SEO) is more of an art than a science. Yes, there are best practices and several clear standards for SEO that make it seem like a science. However, when it comes to many aspects of SEO, you need a skilled yet creative approach.

50 Inbound Marketing Resources Every B2B Marketer Should Subscribe to in 2019

SmartBug Media

This was originally posted in May 2017, and has been reviewed, revised, and updated in March 2019. If you are an inbound marketer in the B2B space, you understand how much time and energy goes into planning and executing your marketing campaigns.

How to Avoid Getting Stranded on the Road to Social Success [Examples]

Content Marketing Institute

In the social media sphere, navigational challenges abound for content marketers. How can you be sure which paths will lead you to achieving your goals? Consult the new edition of our social media survival guide for answers.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Agism in B2B Tech Marketing?

Marketing Envy

Since the beginning of time, thought leaders have proclaimed that technology is transforming marketing forever, just like it has done for so many other professions. B2B tech marketing especially is seen as a fast-paced, ever-changing field where you have to keep up or get left behind.

Why Hiring a Marketing Agency Is the Write Choice

Content4Demand

Content marketing is a fluid concept. A mere five years ago, it was all about email nurture campaigns, gated content, lead generation and triggered programming — lots of e-books, white papers and lists.

The Best Image Size for Email Newsletters in 2019

Delivra

You work hard to take every factor into account when planning your email campaigns. You want your subscribers to open your email and feel amazed at your design. Naturally, you need to figure out the best image size for email newsletters. Is there a hard and fast rule for your image size?

9 Steps to Improve Email Deliverability

ConvertKit

You’ve done the work necessary to attract more email subscribers and entice them to sign up for your email list. You’ve created email opt-in forms that can be easily placed on your website and blog. Each lead magnet you’ve published has a corresponding landing page and email sequence connected to it.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Tips to Create B2B Marketing Content That Engages Buyers

Schubert B2B

Creating an ongoing supply of B2B marketing content that’s informative, fresh and on-message is challenging. In fact, according to a recent Forrester Research webinar , B2B content often fails to connect with final decision makers because it’s more focused on style than substance.

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How the Whole Business Wins with Successful Marketing Attribution [Part 1]

Modern B2B Marketing

Every sector has its Big Bad Wolf. For marketing, it’s attribution—or at least it was. These days, attribution isn’t so scary. The wolf has been declawed, and today’s marketers are expected to be able to connect their efforts and spend to revenue.

Why Successful Marketing is Equal Parts Art and Science

Zoominfo

It’s no secret, data has revolutionized marketing. Where marketers once relied on instinct, they now rely on insights gleaned from careful data analysis. Here on the ZoomInfo blog, we’ve laid out the benefits of data-driven marketing time and time again.

Acronym Bootcamp for Non-Engineers (That’s You, Marketers)

ClearVoice

Have you ever felt as if you’re trapped in Engineering on the Starship Enterprise? You’re surrounded by levers and buttons and mechanical devices, and you have no idea where anything is or what it does.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

Is Your Sales Pipeline Full Or Just Full Of It?

Square 2 Marketing

All Leads Are NOT Created Equally; Do You Know The Value Of Your Sales Pipeline?

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Why You Need B2B Email Validation

TowerData

We know that Email Validation is a vital practice for B2C email marketers to ensure they reach their customers and avoid bad data. For one, email lists decay by about 22.5% per year on average. Email Marketing Email Validation

5 Key Moves for B2B Intent Marketing

Aberdeen

Using data to fuel and optimize a legacy marketing strategy into an intent marketing strategy is a priority for many Marketing and Sales organizations in the B2B industry.

How to Build Up Your Work-Life Balance Muscle, According to Nestlé’s Chief People Officer

Hubspot

In recent years, viewpoints have shifted on the concepts of "having it all" and "juggling work and life." We’ve come to recognize no one has it all, day in and day out; we may strike a healthy balance one week and find ourselves a bit lopsided the next.

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Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.