Biznology
MARCH 25, 2019
For many businesses, ranking on the first page of Google is a constant uphill battle. Digital marketers are constantly trying to get more exposure and drive traffic to their websites. The only problem is that staying on top of the latest trends and best practices can be difficult given the increasingly complexity and misinformation surrounding SEO and the constant changes in search algorithms.
Marketing Insider Group
MARCH 25, 2019
Like every aspect of your overall marketing strategy, your content marketing strategy should have two goals: to reach and convert. Therein, however, lies the challenge. How can you develop content that will reach your target customers, engage them with content they will read, and eventually convert them to buy your products and services? Even more […].
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DiscoverOrg
MARCH 25, 2019
Why is location-based marketing important in the era of the remote workforce? Being able to disregard location is great for growing companies that want to expand into new geographies and tap remote talent! It’s also great for employees who want more flexibility. But as B2B marketers and salespeople, it makes our job harder. Knowing the physical location of your prospect is key to your marketing and sales efforts.
Marketing Insider Group
MARCH 25, 2019
If you keep up to date with new technologies in the content marketing industry, you’ve probably come across “artificial intelligence” and “content intelligence” before. But what exactly do these terms mean and how do they differ from each other? What is Artificial Intelligence? Artificial intelligence is a branch of information technology that enables computers to […].
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Engagio
MARCH 25, 2019
We’re finally reaching an era when Account Based Marketing has found its footing, and Sales and Marketing teams are more open to making the transition from traditional marketing methods to ABM. While there’s plenty of room for ABM to mature, we’ve seen an incredibly diverse range of game-changing ABM marketing tactics and trends crop up over the last few years that stand out from the crowd and get us excited.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Fusion Marketing Partners
MARCH 25, 2019
So, it’s a quiet Friday in the office. You’re looking out the window, dreaming of your Saturday morning coffee with […].
SEMrush
MARCH 25, 2019
Website migration is a complex and challenging process, and definitely not something you want to go into without a clear plan. To help you out, we’ve created the Website Migration Checklist, which can be used both as a guide and an interactive blueprint for a site move of any type. Select your migration case, follow the instructions and tick off the completed tasks.
Envy
MARCH 25, 2019
Since the beginning of time, thought leaders have proclaimed that technology is transforming marketing forever, just like it has done for so many other professions. B2B tech marketing especially is seen as a fast-paced, ever-changing field where you have to keep up or get left behind. While all this is true, I am adamant that much and little has changed in the world of marketing… and marketers.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Content Marketing Institute
MARCH 25, 2019
In the social media sphere, navigational challenges abound for content marketers. How can you be sure which paths will lead you to achieving your goals? Consult the new edition of our social media survival guide for answers. Continue reading → The post How to Avoid Getting Stranded on the Road to Social Success [Examples] appeared first on Content Marketing Institute.
ConvertKit
MARCH 25, 2019
You’ve done the work necessary to attract more email subscribers and entice them to sign up for your email list. You’ve created email opt-in forms that can be easily placed on your website and blog. Each lead magnet you’ve published has a corresponding landing page and email sequence connected to it. All of this means you have a strong foundation for building your email list, but it’s all for naught if you don’t pay attention to maintaining healthy email deliverability.
Forrester B2B
MARCH 25, 2019
When was the last time you answered a phone call from a phone number you didn’t recognize or opened an email from an unfamiliar sender? Like, never? Same here. The sad truth about most modern marketing tactics is that they’re too cheap and too easy. When anyone can do it, everyone will — which also […].
Schubert B2B
MARCH 25, 2019
Creating an ongoing supply of B2B marketing content that’s informative, fresh and on-message is challenging. In fact, according to a recent Forrester Research webinar , B2B content often fails to connect with final decision makers because it’s more focused on style than substance. The webinar says that in order to engage buyers, content must be easy to consume, empathetic and interactive.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
ClearVoice
MARCH 25, 2019
Have you ever felt as if you’re trapped in Engineering on the Starship Enterprise? You’re surrounded by levers and buttons and mechanical devices, and you have no idea where anything is or what it does. As a marketer, you probably feel this way whenever you’re talking to one of your company’s product engineers or software engineers.
BOP Design
MARCH 25, 2019
Search engine optimization (SEO) is more of an art than a science. Yes, there are best practices and several clear standards for SEO that make it seem like a science. However, when it comes to many aspects of SEO, you need a skilled yet creative approach. Choosing the right SEO terms requires creativity, knowledge of your company’s core products or services, your audience and insight into your company’s sales process.
Aberdeen
MARCH 25, 2019
Using data to fuel and optimize a legacy marketing strategy into an intent marketing strategy is a priority for many Marketing and Sales organizations in the B2B industry. The capturing and synthesizing of insights from buyer intent signals emitted on the web is possible because of key technology enablers such as artificial intelligence (AI), machine learning, automated marketing platforms, and intent data providers.
33Across
MARCH 25, 2019
Every January, advertising executives start with a clean slate and new business objectives. Last year, our industry struggled with issues of quality in programmatic. We did some solid work to elevate. The post Here’s How Ad Tech Can Thrive in a Possible Recession appeared first on 33Across.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Moz
MARCH 25, 2019
Posted by Paola-Didone. One of the biggest challenges in SEO is measuring impact — we know what matters (or doesn’t matter) until the rules of the game have changed. And when they do, we’re all scrambling to find a baseline again. I decided to put together a list of what I consider to be steadfast SEO recommendations. This list has yielded wins for a number of my clients — they had an impact that we were able to identify and quantify — and might be useful to you and your clients.
DealSignal
MARCH 25, 2019
Spring Cleaning brings clarity – so does simplifying your martech stack! For years, I have looked at my garage and wondered when I would clean it. Is it really worth the time and effort? Unfortunately, after this winter (and a couple of moves), I realized it was almost overflowing and needed some help. As I started to go through the stacks of boxes and tools, I noticed something.
ConvertKit
MARCH 25, 2019
Knowing how to create an email sign up form is a great start, but when isn’t it enough to convert your ideal reader ? Usually, this happens when you need more space to explain what you are offering. Depending on the size of your email opt in form, you may only have a few dozen characters to make your pitch. When you need more room to highlight the benefits and features of what you are offering, creating a landing page can be the perfect solution.
Hubspot
MARCH 25, 2019
It's surprisingly inexpensive to start a business today -- as little at $3000, according to the Small Business Administration. However, as encouraging as that is to aspiring business owners, the costs to run that business every day are a bit more complex. Before research and development, and before you even rent an office space, you might want to know how much money you'll need to make your product.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Leadspace
MARCH 25, 2019
Whether in B2B or B2C, in today’s digital world “personalization” is the name of the game. It’s no secret that B2B marketers have lagged those in B2C. In recent years however, developments like ABM and the rise of the B2B Customer Data Platform (CDP) have helped level the playing field, by enabling B2B companies to be more targeted with their Sales and Marketing.
Hubspot
MARCH 25, 2019
It's surprisingly inexpensive to start a business today -- as little at $3000, according to the Small Business Administration. However, as encouraging as that is to aspiring business owners, the costs to run that business every day are a bit more complex. Before research and development, and before you even rent an office space, you might want to know how much money you'll need to make your product.
Seismic
MARCH 25, 2019
It’s that time of year again (and by that, I mean it’s time to review my March Madness bracket to see what went wrong). As the buying cycle progresses, many organizations find themselves head-to-head with their competition. Sometimes even 3 or 4 companies are competing for the same deal. So, in a world filled with rivalry, how do you ensure that your organization comes out on top?
Atomic Reach
MARCH 25, 2019
"Companies that publish 16+ blog posts per month generated 4.5x more leads than companies publishing 0-4 blog posts each month" - HubSpot. What if we told you that you could incorporate AI-driven insights in your content with just one click? No matter the content type ( blog posts, marketing emails, search ads, product descriptions, & more), you can fully optimize in just 1 click.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Valasys
MARCH 25, 2019
On March 21 st 2019, ClickDimensions acquired Sweetspot. This acquisition will enable ClickDimensions, which is the leading marketing automation provider for Microsoft Dynamics 365, to provide robust data intelligence that is built by marketers, for marketers. Sweetspot, based in New York, is a leader in the marketing dashboard space and helps large enterprises like P&G, Shell, Toyota, Marriot and many more create personalized dashboards for the purpose of displaying all marketing data in on
Atomic Reach
MARCH 25, 2019
Do you advocate for your company? What about your audience? What about your product? Using content as a vehicle to express your knowledge and expertise is the name of the game. One of the most knowledgeable content marketing influencers out there, Doug Kessler, elaborates how important it is to advocate for your audience inside your company. Doug Kessler is the Creative Director & Co-Founder at Velocity Partners.
TowerData
MARCH 25, 2019
We know that Email Validation is a vital practice for B2C email marketers to ensure they reach their customers and avoid bad data. For one, email lists decay by about 22.5% per year on average.
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