PureB2B

NOVEMBER 16, 2023

Explore the risks and solutions of B2B data deprecation. Learn how to maintain data integrity, and boost campaign success with expert strategies.

B2B 133

B2B Campaigns Marketing & Strategy Tools 133

SendX

NOVEMBER 16, 2023

Nothing grabs attention like an urgent call-to-action. Marketers just like you can harness the persuasive power of email offer urgency by strategically emphasizing timely, limited offers.

Urgency Marketing 309

Urgency Marketing Email Marketing Marketing 309

Salesforce Marketing Cloud

NOVEMBER 16, 2023

There’s been a lot of buzz lately about how marketers can use AI to enhance customer experiences and productivity. But for AI in marketing to fully reach its potential, we need to truly understand how it works and how to deploy it. Think of AI as a vehicle with the ability to deliver all the customer insights you need and want. You can market more efficiently and create personalized content that customers love.

Planning 125

Planning Marketing & Strategy Paid Search Agency Marketing 125

SendX

NOVEMBER 16, 2023

Are you looking to refine your current marketing strategy? These suggestions will give your email campaigns the clarity and direction they deserve.

Email Campaigns 335

Email Campaigns Campaigns Optimization Conversion 335

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Salesforce Marketing Cloud

NOVEMBER 16, 2023

In a time where consumers have as many options as they do today, sifting through the endless research can feel daunting. It’s why many of us turn to reviews and recommendations from friends, relatives, and influencers. Marketers can plug into this by rewarding customers who share their positive experiences with the world. This is called referral marketing.

Planning 124

Planning Work Management Marketing Management Marketing & Strategy 124

Litmus

NOVEMBER 16, 2023

When we think about creativity in email, we often consider imagery as the go-to solution for eye-catching designs. There’s another way to get creative—typography. Learn how you can make an impact, too, as this guide explores: What email typography is What’s a typeface? Which typefaces you can use in email The benefits of email typography How to add font styles to your email Email typography best practices Real-life examples of great email typography What is typography in email?

Email Marketing 103

Email Marketing Tagging Paid Search Agency Class 103

Martech

NOVEMBER 16, 2023

ChatGPT is great for a lot of things, but it won’t win you the search engine wars. The kickoff of the ChatGPT frenzy last year was Microsoft’s announcement it was adding the generative AI chatbot to its search engine Bing. This was seen as a direct challenge to Google’s domination of the search engine market. While ChatGPT (and genAI in general) soared, Bing’s numbers remained unchanged.

Planning 103

Planning Paid Search Agency Marketing & Strategy Marketing 103

Content Marketing Institute

NOVEMBER 16, 2023

Dig into this surprising and award-winning content smorgasbord. It’s got gin, Ryan Reynolds, vegan mayo, Oscar the Grouch, and more to delight and inspire your content taste buds.

Content 93

Content Examples Companies 93

Martech

NOVEMBER 16, 2023

At Acquia’s Engage Boston conference this week, the company unveiled a new and possibly unique brand positioning. It’s making web accessibility for people with disabilities the focus of its marketing and a larger part of its technology. As the conference opened, the company announced it had purchased Monsido , a tech platform that automates finding and fixing website features that aren’t in compliance with international Web Content Accessibility Guidelines (WCAG).

Differentiation 102

Differentiation Brand Identity Branding Paid Search Agency 102

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

Marketing & Strategy

Square 2 Marketing

NOVEMBER 16, 2023

CHICAGO and PHILADELPHIA – Chicago-based Sales Empowerment Group (SEG) , a highly recognized outsourced sales and marketing consulting firm, has acquired Philadelphia-based Square 2 Marketing, a highly innovative and nationally recognized marketing services agency. Founded in 2003 by Eric Keiles and Mike Lieberman, Square 2 Marketing has been leading its industry by leaning into a strategy before tactics approach to helping companies generate leads and grow revenue.

Advertising Agencies 90

Advertising Agencies Paid Search Agency Hubspot Marketing Strategy 90

Martech

NOVEMBER 16, 2023

Connected TV already offers B2B marketers an assortment of features that linear TV never did, like precise targeting and measurable results. But as we look into 2024, we see numerous enhancements on the horizon that will bring beneficial new features to this powerful ad channel that B2B marketers won’t want to miss. If you thought CTV was good before, it’s about to get so much better.

B2B Marketing 95

B2B Marketing B2B Advertising Channels Ads 95

Content Standard

NOVEMBER 16, 2023

A Content Disrupted podcast with Ardath Albee, CEO of Marketing Interactions. Access this and more Content Disrupted episodes on Apple Podcasts , Spotify , or Google Podcasts. Buyers are fed-up with irrelevant, unhelpful B2B content. As business buyers have become more self-reliant, their needs and expectations have evolved and, sadly, we’re not doing enough to keep up.

B2B 86

B2B Marketing & Strategy Buyer Personas B2B Marketing 86

Martech

NOVEMBER 16, 2023

We’ve all had our share of first rodeos — perhaps it’s your first-ever marketing project or your debut project at a new organization. An important thing to keep in mind is that learning is a continuous process that helps us grow, and there’s no shame in that. There are tactics we can employ to make first rodeos more productive. For instance, one easy tactic is compiling a list of questions in advance for future projects — most likely unknown at this point.

Work Management 84

Work Management Marketing Management Paid Search Agency Marketing 84

Advertiser: ZoomInfo

Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.

Marketing Analytics Tools

DivvyHQ

NOVEMBER 16, 2023

Whether you work in HR, or you're a content pro tasked with developing HR content, you need to understand the ins and outs of an HR content strategy. Luckily, guest contributor Owen Jones has provided us with a solid framework to help you leverage content to elevate your brand image, attract top talent, and showcase your company culture.

Content 84

Content Marketing & Strategy Effectiveness Brand Identity 84

Engagio

NOVEMBER 16, 2023

You don’t need me to tell you that the economic landscape is a bit tricky right now. During these uncertain times, putting your limited marketing budget to the best use to stimulate revenue growth and form better relationships with your best customers becomes even more important. I’m famous for saying in my ABM workshops with clients, “Since marketing budgets are never infinite, we need to hone in on ‘best fit’ accounts that are in-market for your products and services today.

Account Based Marketing 71

Account Based Marketing ABM Budget Programs Marketing Analytics Tools 71

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. But when it comes to social data, it’s not about how much data you have but rather how you leverage it. It’s not just about networking anymore. 75% of B2B buyers use social media to make buying decisions.

Analysis 71

Analysis Social Media Top of Funnel Social Marketing 71

Lake One

NOVEMBER 16, 2023

In today’s rapidly evolving digital landscape, businesses must adapt to changing customer needs and preferences to remain competitive. HubSpot’s Smart CRM, a powerful customer relationship management system, has emerged as a game-changer in helping businesses meet these evolving demands. In this blog, we will explore the long-term benefits of adopting HubSpot’s Smart CRM and how it prepares businesses to not only survive but thrive in an ever-changing digital environment.

CRM 76

CRM Hubspot Paid Search Agency Business 76

Advertisement

Content frustrations are all too real and it’s time to tackle them head on. Let’s start with marketing. How many times do you use limited resources to create content sellers ignore, while outdated, off-brand materials and messaging continue to be shared? And sellers - how many selling hours do you spend hunting for just the right content, and if you find it, tailoring to specific buyer’s needs becomes your next challenge.

Content

MKT1

NOVEMBER 16, 2023

“Are we are using the right channels?” “What channels should we try next?” “We’re only doing paid search. Is that okay?” “We’re only doing cold outbound. Is that okay? These are some of the most common questions I get about growth marketing strategy from B2B startups of all sizes. And when I’m asked these questions I typically have to give the worlds most annoying answer: “It depends.” But that’s the truth, you need to

Planning 72

Planning Marketing Analytics Tools Advertising Channels Paid Search Agency 72

Salesforce Marketing Cloud

NOVEMBER 16, 2023

How do you increase revenue, decrease costs, and maintain the best possible customer experience — all at the same time? It’s a delicate balancing act. And it’s only possible when your data is comprehensive, meaningful, and easy to understand. Unfortunately, that’s pretty rare. Our research shows that 94% of business leaders feel their organization should be getting more value out of their data.

Work Management 72

Work Management Lead Ranking Lead Scoring Service 72

Navigate the Channel

NOVEMBER 16, 2023

In today’s fast-paced business world, understanding your customer base is crucial for staying competitive and thriving in the market. However, traditional customer surveys often fail to deliver the valuable insights needed to drive your business forward. In this article, we’ll explore five tips to supercharge your surveys and truly “make them great again.” So, what are you waiting for?

Customer Surveys 65

Customer Surveys Marketing & Strategy Response Rate User-Generated Content 65

Bionic

NOVEMBER 16, 2023

When an ad placement works, it works. When media planning , you want to leverage these gems. Bionic’s new clone tool automates re-use of your old media plans. All Media Data in One Place Unlike Excel where you have disparate spreadsheets scattered throughout the organization, Bionic automatically organizes all of your media data in one place: Client Info Vendor Info RFPs Proposals KPIs Cost Calculations Media Plans Flowcharts Insertion Orders Performance Data … the list goes on and on This datab

Media Plans 70

Media Plans Media Tools Paid Search Agency 70

Advertiser: ZoomInfo

Even in today’s data-driven sales world, cold calling remains a fact of life for many go-to-market professionals. Fortunately, today’s sales leaders have a crucial advantage over their predecessors: market intelligence and outreach platforms that can warm up virtually any introduction.

Cold Calling

Only B2B

NOVEMBER 16, 2023

In the intricate web of B2B sales, establishing meaningful connections with potential clients stands as the cornerstone of lucrative business relationships. This initial step often entails the art of appointment setting – a task that demands specialized skills, unwavering attention, and, above all, time. In an era where B2B sales have become increasingly complex, businesses are exploring innovative avenues to streamline their sales processes, and one such avenue gaining momentum is outsour

B2B 62

B2B B2B Sales B2B Marketing Advertising Agencies 62

33Across

NOVEMBER 16, 2023

Excluding cookieless inventory from traffic shaping algorithms will not give us a true indicator of what programmatic advertising will look like without. The post Traffic Shaping Is Hurting the Path to The Cookieless Future appeared first on 33Across.

Traffic 62

Traffic Advertisements Advertising 62

Strategic-IC

NOVEMBER 16, 2023

Account-based Marketing is all about focus. Focus on the customers - current and future - that matter most to you. No more ‘spray and pray’, but hyper-targeted, hyper-personalized campaigns that are impossible to ignore. But for full effect, you need to go beyond a singular channel. You need to approach your target accounts from all angles – you can’t risk slipping under the radar.

Account Based Marketing 62

Account Based Marketing ABM Budget Programs Digital Marketing Funnels 62

Salesforce Marketing Cloud

NOVEMBER 16, 2023

Did you know that increasing customer retention rates by 5% increases profits by 25% to 95% ? In today’s competitive business landscape, everyone is racing to gain their customers’ attention and increase customer loyalty. The companies currently winning the customer loyalty race are using data to gain insight into their customers’ wants and needs.

Loyalty 64

Loyalty Interactive Marketing Advertising Agencies Marketing Prospects 64

Advertisement

One moment, you're proudly releasing your annual report, and before you know it, six months have passed and attention has shifted. Not communicating your impact consistently to key stakeholders is what we call an ESG communication red flag. Think of red flags as common mistakes that hinder stakeholder engagement. While these slips in communication are rarely intentional, they can have a significant impact on how your ESG efforts are perceived.

Intent

Parse.ly

NOVEMBER 16, 2023

In recent months, Google has removed two key features from GA4, leaving publishers and marketers mystified. The first is the removal of real-time data updates, and the second is the removal of many attribution models. Data in GA4: nowhere near real-time Real-time data is necessary for anyone trying to build an audience in today’s fractured attention landscape.

Google 64

Google Features Marketing Analytics Tools Marketing Report 64

LeanData

NOVEMBER 16, 2023

LeanData lead routing can be as simple or complex as you need it to be. Elevate your lead routing game with these 10 plays. The post 10 Lead Routing Plays You Didn’t Know You Could Do in LeanData appeared first on LeanData.

Leads 59

Leads Lead Marketing Qualified Leads Conversion 59

Salesforce Marketing Cloud

NOVEMBER 16, 2023

Picture this. Another week begins, and so does another revenue forecast call with more questions than answers. Leaders from your different regions show up with estimates they all calculated in different ways, some of them in spreadsheets. There is $1 million in revenue that disappeared since last week, but it’s hard to track down exactly where all those small opportunities went.

Sales Management 59

Sales Management Forecasting Process Work Management 59