Thu.Nov 16, 2023

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The Hidden Perils of B2B Data Deprecation: A Marketer’s Guide

PureB2B

Explore the risks and solutions of B2B data deprecation. Learn how to maintain data integrity, and boost campaign success with expert strategies.

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How to Create Urgency for an Offer Using Email

SendX

Nothing grabs attention like an urgent call-to-action. Marketers just like you can harness the persuasive power of email offer urgency by strategically emphasizing timely, limited offers.

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Turn Your Biggest Fans Into Sales Machines: A Guide to Referral Marketing

Salesforce Marketing Cloud

In a time where consumers have as many options as they do today, sifting through the endless research can feel daunting. It’s why many of us turn to reviews and recommendations from friends, relatives, and influencers. Marketers can plug into this by rewarding customers who share their positive experiences with the world. This is called referral marketing.

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10 A/B Testing Ideas For Your Email Campaigns to Optimize Them For Best Conversions

SendX

Are you looking to refine your current marketing strategy? These suggestions will give your email campaigns the clarity and direction they deserve.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Google gives advertisers new generative AI tools for the holidays

Martech

Google is introducing new generative AI capabilities for advertisers in search generative experience (SGE) to mark the start of the holiday season. The new features include: New SGE subcategories. Photo search shopping. The expansion of its virtual try-on technology. Why we care. These updates offer fresh opportunities for brands to enhance product visibility and drive potential customers toward making purchases.

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The latest AI-powered marketing tech releases

Martech

ChatGPT is great for a lot of things, but it won’t win you the search engine wars. The kickoff of the ChatGPT frenzy last year was Microsoft’s announcement it was adding the generative AI chatbot to its search engine Bing. This was seen as a direct challenge to Google’s domination of the search engine market. While ChatGPT (and genAI in general) soared, Bing’s numbers remained unchanged.

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Square 2 Has Been Acquired by Sales Empowerment Group (SEG)

Square 2 Marketing

CHICAGO and PHILADELPHIA – Chicago-based Sales Empowerment Group (SEG) , a highly recognized outsourced sales and marketing consulting firm, has acquired Philadelphia-based Square 2 Marketing, a highly innovative and nationally recognized marketing services agency. Founded in 2003 by Eric Keiles and Mike Lieberman, Square 2 Marketing has been leading its industry by leaning into a strategy before tactics approach to helping companies generate leads and grow revenue.

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Acquia sees web accessibility as a good thing and a brand differentiator

Martech

At Acquia’s Engage Boston conference this week, the company unveiled a new and possibly unique brand positioning. It’s making web accessibility for people with disabilities the focus of its marketing and a larger part of its technology. As the conference opened, the company announced it had purchased Monsido , a tech platform that automates finding and fixing website features that aren’t in compliance with international Web Content Accessibility Guidelines (WCAG).

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7 Content Examples Worth Savoring on Thanksgiving

Content Marketing Institute

Dig into this surprising and award-winning content smorgasbord. It’s got gin, Ryan Reynolds, vegan mayo, Oscar the Grouch, and more to delight and inspire your content taste buds.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Upgrade your 2024 B2B marketing game with this powerful ad channel by Cynthia Ramsaran

Martech

Connected TV already offers B2B marketers an assortment of features that linear TV never did, like precise targeting and measurable results. But as we look into 2024, we see numerous enhancements on the horizon that will bring beneficial new features to this powerful ad channel that B2B marketers won’t want to miss. If you thought CTV was good before, it’s about to get so much better.

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3 Key Takeaways From Content Marketing World 2023

Convince & Convert

I’ve been fortunate enough to be in the content world for just over a decade. I may have gotten my start in social, but I know what fed the machine. In that time, I had never been to Content Marketing World. Fortunately, thanks to my employer, NetLine , being a sponsor (and sister company) of the event, I made the trip down to DC. The shift from its traditional Cleveland venue seemed symbolic: Just as the venue changed, so, too, has the content landscape.

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Beyond Beige: Ardath Albee’s Blueprint for Buyer-Driven B2B Strategies

Content Standard

A Content Disrupted podcast with Ardath Albee, CEO of Marketing Interactions. Access this and more Content Disrupted episodes on Apple Podcasts , Spotify , or Google Podcasts. Buyers are fed-up with irrelevant, unhelpful B2B content. As business buyers have become more self-reliant, their needs and expectations have evolved and, sadly, we’re not doing enough to keep up.

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From Twitter to X: Lessons Learned from Twitter’s Bold Rebranding

Convince & Convert

In the ever-evolving realm of social media, where platforms are both arenas for branding battles and hubs for community conversations , Twitter’s transformation into ‘X’ has become a fascinating study in corporate identity evolution. This was mentioned during the Social Pros Unfiltered episode by Sunny Hunt, Strategist at Convince and Convert, and really got me thinking about its implications and lessons.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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How to Develop an Effective HR Content Strategy

DivvyHQ

Whether you work in HR, or you're a content pro tasked with developing HR content, you need to understand the ins and outs of an HR content strategy. Luckily, guest contributor Owen Jones has provided us with a solid framework to help you leverage content to elevate your brand image, attract top talent, and showcase your company culture.

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Marketing projects: Why you should compile questions in advance

Martech

We’ve all had our share of first rodeos — perhaps it’s your first-ever marketing project or your debut project at a new organization. An important thing to keep in mind is that learning is a continuous process that helps us grow, and there’s no shame in that. There are tactics we can employ to make first rodeos more productive. For instance, one easy tactic is compiling a list of questions in advance for future projects — most likely unknown at this point.

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3 Ways to Find Budget for ABM in an Economic Downturn

Engagio

You don’t need me to tell you that the economic landscape is a bit tricky right now. During these uncertain times, putting your limited marketing budget to the best use to stimulate revenue growth and form better relationships with your best customers becomes even more important. I’m famous for saying in my ABM workshops with clients, “Since marketing budgets are never infinite, we need to hone in on ‘best fit’ accounts that are in-market for your products and services today.

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Future-Proofing Your Business: Why Embracing HubSpot’s AI-Powered Smart CRM is Essential

Lake One

In today’s rapidly evolving digital landscape, businesses must adapt to changing customer needs and preferences to remain competitive. HubSpot’s Smart CRM, a powerful customer relationship management system, has emerged as a game-changer in helping businesses meet these evolving demands. In this blog, we will explore the long-term benefits of adopting HubSpot’s Smart CRM and how it prepares businesses to not only survive but thrive in an ever-changing digital environment.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Social Data Analysis: The Pros and Cons of Social Data

Oktopost

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. But when it comes to social data, it’s not about how much data you have but rather how you leverage it. It’s not just about networking anymore. 75% of B2B buyers use social media to make buying decisions.

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The Key to Better Customer Service Operations? The Answer’s Hiding in Your Data

Salesforce Marketing Cloud

How do you increase revenue, decrease costs, and maintain the best possible customer experience — all at the same time? It’s a delicate balancing act. And it’s only possible when your data is comprehensive, meaningful, and easy to understand. Unfortunately, that’s pretty rare. Our research shows that 94% of business leaders feel their organization should be getting more value out of their data.

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Making Customer Surveys Great Again

Navigate the Channel

In today’s fast-paced business world, understanding your customer base is crucial for staying competitive and thriving in the market. However, traditional customer surveys often fail to deliver the valuable insights needed to drive your business forward. In this article, we’ll explore five tips to supercharge your surveys and truly “make them great again.” So, what are you waiting for?

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New Clone Tool for Building Media Plans

Bionic

When an ad placement works, it works. When media planning , you want to leverage these gems. Bionic’s new clone tool automates re-use of your old media plans. All Media Data in One Place Unlike Excel where you have disparate spreadsheets scattered throughout the organization, Bionic automatically organizes all of your media data in one place: Client Info Vendor Info RFPs Proposals KPIs Cost Calculations Media Plans Flowcharts Insertion Orders Performance Data … the list goes on and on This datab

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Outsourcing B2B Appointment Setting: Navigating Success Through Strategic Collaboration

Only B2B

In the intricate web of B2B sales, establishing meaningful connections with potential clients stands as the cornerstone of lucrative business relationships. This initial step often entails the art of appointment setting – a task that demands specialized skills, unwavering attention, and, above all, time. In an era where B2B sales have become increasingly complex, businesses are exploring innovative avenues to streamline their sales processes, and one such avenue gaining momentum is outsour

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Traffic Shaping Is Hurting the Path to The Cookieless Future

33Across

Excluding cookieless inventory from traffic shaping algorithms will not give us a true indicator of what programmatic advertising will look like without. The post Traffic Shaping Is Hurting the Path to The Cookieless Future appeared first on 33Across.

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Google Removes Key Features From GA4

Parse.ly

In recent months, Google has removed two key features from GA4, leaving publishers and marketers mystified. The first is the removal of real-time data updates, and the second is the removal of many attribution models. Data in GA4: nowhere near real-time Real-time data is necessary for anyone trying to build an audience in today’s fractured attention landscape.

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SIP Lines Save Money. But That’s Hardly Their Biggest Perk

The Daily Egg

In the constant quest for more efficient and affordable communications solutions, many businesses are taking a “SIP” from a different kind of. The post SIP Lines Save Money. But That’s Hardly Their Biggest Perk appeared first on The Daily Egg.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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10 Lead Routing Plays You Didn’t Know You Could Do in LeanData

LeanData

LeanData lead routing can be as simple or complex as you need it to be. Elevate your lead routing game with these 10 plays. The post 10 Lead Routing Plays You Didn’t Know You Could Do in LeanData appeared first on LeanData.

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WebCEO Review

The Daily Egg

You could put your blood, sweat, and tears into designing the best website on the internet—but without proper SEO, it simply won’t. The post WebCEO Review appeared first on The Daily Egg.

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5 proven strategies to improve sales performance

Seismic

This year, organizations have had to navigate a tricky sales environment. Buyer needs have changed, budgets are tight, and sales cycles are longer and more complicated than ever. In order to be successful in this dynamic landscape, go-to-market (GTM) teams need to operate as effectively and efficiently as possible. And as we quickly near year-end, many leaders are closely reviewing their team’s sales performance as they think through new strategies, targets, and objectives.