Vision Edge Marketing

MAY 2, 2019

In their report, B2B Buyers Mandate A New Chart for Marketing and Sales, Forrester Research posited that, “The misalignment between sales and marketing teams continues to be a hot topic, even after a decade of B2B firms trying to solve this problem.” And according to a study by InsideView, alignment matters. The report “The State of Sales & Marketing Alignment in 2018: How Leading B2B Companies Drive Growth by Aligning Go-to-Market Teams,” states that companies that achieve or exceed revenue

Top of Funnel 164

Top of Funnel Planning Work Management Paid Search Agency 164

BOP Design

MAY 2, 2019

Over the last decade running Bop Design, I’ve worked with hundreds of B2B companies helping to develop their brand and marketing platforms. One thing I find remarkable is marketers tend to overcomplicate things when talking about B2B branding. One way they do this is by introducing new jargon for concepts that have been around since the beginning of commerce.

Marketing Agencies 2 60

Marketing Agencies 2 Ideal Customer Profiles Work Management Brand Identity 60

Marketing Insider Group

MAY 2, 2019

It’s Q2 2019, do you know where your sales and marketing statistics are? We like to keep a finger on the pulse of the B2B marketing funnels and sales pipelines world and thought we would share some interesting insights with you. Staying on top of sales and marketing trends like these can help you gain […]. The post 30 Sales and Marketing Stats You Need to Know for 2019 appeared first on Marketing Insider Group.

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Stats Top of Funnel Statistics Marketing Funnels 255

Webbiquity

MAY 2, 2019

Guest post by Brian Mechem. Marketing budget allocations are being shifted from traditional, offline marketing strategies to more innovative, digital channels. And influencer marketing is one such strategy that’s become increasingly popular. According to recent research, 79% of brands have dedicated budgets for influencer marketing in 2019. Clearly, brands have realized the potential the influencer marketing holds.

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Marketing Budget Budget Programs Allocation Paid Search Agency 197

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

B2B Sales

KoMarketing Associates

MAY 2, 2019

New research suggests that marketers are continuing to utilize social media as a tactic, but they remain unsure of how to measure its overall effectiveness. Buffer recently published its “State of Social” report, which found that the overwhelming majority of marketers (58.8 percent) claim that social media is “very important” to their overall marketing strategy.

Social Media 141

Social Media Marketing Report ROI Social Marketing 141

DiscoverOrg

MAY 2, 2019

In 2016, DiscoverOrg compiled a benchmark report that asked: How is gender distributed among C-suite and senior management roles at Fortune 1000 companies? The answer then: Not much. Overall in 2016, we found that just 15% of senior management were women. At the most senior-level positions, women made up less than 10%. Fast-forward three years: How has gender distribution changed in 2019?

Enterprise Management 120

Enterprise Management Work Management Case Studies Startups 120

Circle Studio

MAY 2, 2019

You’ve worked at your company for years. You help make all the decisions, people look up to you, and you’re about to star in a video on your company’s website, social media channels or maybe even on TV. In order to most effectively convey your message, it’s important to look your best! Video is beginning to dominate the marketing world, and it’s an extremely powerful tool in today’s digital landscape.

Video Marketing 128

Video Marketing Paid Search Agency Companies Best Practices 128

Envy

MAY 2, 2019

Content marketing is a key part of B2B marketing strategies for a simple reason: when it’s done right, it brings more leads for less money than most other channels. But it’s one thing to say “I’d like to increase our B2B content” and another thing to write the most effective content for your target market. Let’s look at the key steps to developing a B2B content marketing strategy that brings traffic from the right audience.

Top of Funnel 107

Top of Funnel B2B Marketing Marketing Strategy Marketing & Strategy 107

SEMrush

MAY 2, 2019

This article will help you explore the benefits of our tracking and publishing solutions, which are available for 5 different networks: Facebook, Twitter, Instagram, Pinterest, and LinkedIn.

Social Media 108

Social Media Media Linkedin Twitter 108

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Content Marketing Institute

MAY 2, 2019

A press pack or media kit sounds simple and obvious for public relations pros pitching media to write about a company. But many marketers don’t think about how a press kit can be helpful to their content promotion. Here’s what you need to know. Continue reading → The post Deliver a Better Pitch to Get Your Content Noticed by Media appeared first on Content Marketing Institute.

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Media Public Relations Press Content 105

Hubspot

MAY 2, 2019

If your business has a blog, sending out an email newsletter is essential. Not only is it a simple way to distribute your content, but it can also help you better understand what type of content is resonating with your target audience so you can optimize your content strategy. Beyond content distribution, an email newsletter can also help generate paying customers for your business.

Marketing Automation Services 101

Marketing Automation Services Best Practices Newsletter CAN-SPAM 101

BuzzSumo

MAY 2, 2019

Delivering a data analysis that both motivates and enables marketers to take action is where the rubber meets the road in analytics. It’s where analysts deliver marketing analytics value to our teams, clients or executives. It’s where we help them make informed marketing decisions that can lead to exponential growth. It’s a data-centered hero’s journey.

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Marketing Analytics Tools Comparison Allocation Analysis 92

Hubspot

MAY 2, 2019

I love taking trips to new places, but finding my way there can be a challenge. Whenever I need directions somewhere new, I always pull out my smartphone, open Google Maps app, and enter my desired location. Within seconds, I have a clear route and set of directions. Not only does the app save me time, but I also know the information is accurate and I can trust it.

Marketing Management 92

Marketing Management Software Best Practices Lead Scoring 92

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Golden Spiral

MAY 2, 2019

Google your own company, without the domain. Now pretend you are a customer looking for a solution to a problem that you solve; search in your geographic area and for the problem topic. Is your company in the search results? Google says that 82% of people use search engines to find local businesses, and that’s not just restaurants and dry cleaners. Maybe you’ve already dabbled with SEO or paid search.

Paid Search Agency 86

Paid Search Agency Paid Content Google B2B Marketing 86

Kapost

MAY 2, 2019

One of the biggest challenges that marketing teams have is budget management. The process of figuring out what to spend on content can feel like throwing darts in the dark—especially. The post 3 Simple Ways to Create Content with Higher ROI appeared first on Kapost Blog.

ROI 80

ROI Budget Management Content Spending 80

Atomic Reach

MAY 2, 2019

How do you analyze data? What do you use to analyze your data? According to one of our most experienced content marketing influencers , Kelly Hungerford, shares her insights on why we should treat data like gold. Kelly Hungerford is the owner of CommunityWorks, a freelance venture to help companies better connect with their target audiences. Silicon Valley native but Switzerland based, Kelly Hungerford has 20+ years of experience in digital strategy as well as brand and product development.

Communities 78

Communities Budget Programs Deliverability Planning 78

Liveintent

MAY 2, 2019

There has been much hoopla raised around the impending Cookie Apocalypse, which promises to leave the digital advertising ecosystem in a Mad Max, “Welcome to the Thunderdome-esque” struggle for survival. But as with many things that scare us – like ghosts, death, and Nicolas Cage – the source of the fear actual comes from a lack of understanding.

Advertisements 72

Advertisements Advertising Brand Identity Branding 72

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Bannersnack

MAY 2, 2019

How to Create The Perfect Etsy Banner – Everything You Need to Know Etsy banners are very important for your business because the moment that someone first hops on your Etsy shop, the first thing that jumps out at them is your banner. And let me tell you, first impressions matter. A lot. Source: Scandinazn […].

Banners 75

Banners Impressions Business Design 75

A Better Jones

MAY 2, 2019

Gone are the days when companies had a preferred channel and method for reaching customers. Especially for those in the B2B space - managing multiple channels is key to B2B marketing strategy in 2019, as customers are searching the web on their laptops, checking email on their mobile phones, and reading a favorite publication on their iPad. Your customers are everywhere, so you need to be, too.

Marketing AI 75

Marketing AI Long Tail Marketing Planning Peer-to-peer 75

Pearl Digital Marketing

MAY 2, 2019

A very common question from our clients is - "how long does SEO take to start working?" We wish there was a simple one size fits all answer, but unfortunately, there isn't. So, to help you understand the realities with search engine optimisation, we will walk you through the variables that may affect SEO, as well as a likely timeline to start seeing results.

SEO 75

SEO 75

ConvertKit

MAY 2, 2019

Knowing how to create an email sign up form is a great start, but when isn’t it enough to convert your ideal reader ? Usually, this happens when you need more space to explain what you are offering. Depending on the size of your email opt in form, you may only have a few dozen characters to make your pitch. When you need more room to highlight the benefits and features of what you are offering, creating a landing page can be the perfect solution.

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Landing Pages Top of Funnel Opt-out Opt-in 75

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Content

SmartBug Media

MAY 2, 2019

There are many things that make me happy and free stuff is one of them. I love free samples at Costco, free Wi-Fi at coffee shops, free cookies at the car dealership, free parking, free customer support, and free upgrades. But out of all the free things, there’s one free thing that I especially love: free software. Yes, SaaS platforms such as Instagram, Zapier, Gmail, and Vidyard are amongst some of my favorite free things, and I use them every day.

Marketing Strategy 72

Marketing Strategy Marketing & Strategy CMS Development Planning 72

Eric Mower + Associates

MAY 2, 2019

You are a believer in the concept of selling nontraditional products and services to your utility customers and may have even helped to sell the idea internally to your top stakeholders. But now how do you make it happen when the concept is still seen as mostly foreign? Even with C-suite executives on board, there is organizational inertia working against change.

Marketing Proposals 69

Marketing Proposals Work Management Correlation Marketing Management 69

Engagio

MAY 2, 2019

Have you ever been browsing Instagram, and an ad pops up for a new, sleek, modern piece of furniture that you absolutely had to have? You know exactly where you want it put in in your house, and you can already visualize how much better the room looks. You even begin to imagine having friends over and showing it off. Just your luck, today it’s %50 off, so you buy it.

Account Based Marketing 63

Account Based Marketing ABM Software Buy 63

Hubspot

MAY 2, 2019

If there’s something that can unexpectedly evoke some of your fondest childhood memories, it’s the shopping cart. Whether it reminds you of shopping with your parents at the grocery store or riding one down the parking lot, the shopping cart can trigger some major nostalgia. But what if told you the widespread use of the shopping cart and, in turn, some of your memories associated with the supermarket staple never would’ve happened if it weren’t for some cunning marketing?

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Ideal Customer Profiles Paid Search Agency Planning Brand Identity 73

Advertiser: ZoomInfo

Sales outreach is an art and a science. The art is what you bring to the table—your flair for conversation, your work ethic, your dedication. We bring the science—proven tactics, strategies, and methods that really work. In this eBook, we’ll cover: How you should respond to inbound leads Tactics for engaging outbound leads (cold calls, email automation, and gifts) The key to keeping a prospective account alive for the long haul Buckle up!

Outreach

Kapost

MAY 2, 2019

One of the biggest challenges that marketing teams have is budget management. The process of figuring out what to spend on content can feel like throwing darts in the dark—especially. The post 3 Simple Ways to Create Content with Higher ROI appeared first on Kapost Blog. To find more please visit Kapost Blog - Challenging the Content Quo.

ROI 59

ROI Budget Management Content Spending 59

Hubspot

MAY 2, 2019

Diversity, inclusion, and belonging are major points of growth for most businesses right now, and for good reason -- diverse teams can help companies increase revenue by 19% and enable companies to outperform industry norms by 35%. In the tech industry, we're seeing a particularly strong focus on diversity and inclusion, particularly since both women and people of color are largely underrepresented in the tech space.

Hubspot 69

Hubspot Transparency Eye-Tracking Work Management 69

Square 2 Marketing

MAY 2, 2019

Sales Teams Can Use Social Media To Drive Much More Than Appointments. We all get awful emails in our social media inboxes. These messages come with questions like, “Can I get five minutes of your time?,” “Would you like to see a demo of our software?” and “My CEO is going to be in your area; does Tuesday at 10 a.m. work for you?”. Today, it seems like hardly anyone is using social media in a constructive, helpful, educational and prospect-centric way.

Social Media 61

Social Media Media Marketing & Strategy Advertising Agencies 61