Wed.Sep 13, 2023

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Unleashing the Power of Customer Data Platforms (CDPs) and AI: A Game-Changer for Modern Marketing

Customer Experience Matrix

For some unknown reason, my last three presentations all started as headlines (two created by someone else) which I then then wrote a speech to match. This isn’t my usual way of working. It does add a little suspense to the writing process – can I develop an argument to match the title? It also dawns on me that this is the way generative AI works: start with a prompt and create a supporting text.

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3 New Ways Marketing Cloud Helps You Succeed With AI

Salesforce Marketing Cloud

The magic of Dreamforce is back, and it’s been truly wonderful to come together as a community and share the excitement of new marketing innovations to come — especially in AI. We recently found that 71% of marketers believe generative AI will allow them to focus on more strategic work. At Dreamforce, I announced the newest Marketing Cloud releases that will help you not only focus on more big-picture ideas, but help you build lasting customer relationships.


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7 Secrets Every Tech Company Must Know to Skyrocket PPC Conversion Rate

Launch Marketing

The digital realm is vast and includes many competitors, especially for tech companies. Amid the chaos, your brand deserves to shine. One powerful approach to do so is through top-notch pay-per-click (PPC) campaigns. These can be intimidating at first, but when planned and executed correctly, can yield some impressive results, such as boosting brand awareness by nearly 80% and doubling website traffic.

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Feeling B2B Infographic: What Do 12 Top #MPB2B Speakers Love About B2B Marketing?

Top Rank Marketing

What do you love about B2B marketing? We asked 12 of the top B2B marketing experts lined up to speak at the upcoming MarketingProfs B2B Forum 2023 event, and in the following infographic they share what makes them start #FeelingB2B in 2023. MarketingProfs B2B Forum 2023 takes place on October 4 — 6 in Boston and online, featuring a fantastic array or some of the world’s leading B2B marketers gathered to present their latest insights.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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SAS embraces generative AI for marketing


Leading analytics and data management provider SAS will integrate generative AI capabilities with its Customer Intelligence 360 marketing solution. Customers will be able to choose which generative AI providers to integrate into their SAS instance, including popular models like ChatGPT, open source models and their own proprietary models. Marketers will be able to use these capabilities to create marketing plans and build audience segments as well as generate personalized text content.

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Criteo puts retail media DSP into general release


Criteo is making its self-service demand-side platform (DSP), Commerce Max, available to all clients. It gives brands and agencies a single point of entry to retail media inventory, both on and offsite. It also complements Criteo’s retailer monetization solution suite, which helps retailers tap into new demand by integrating marketplace and in-store monetization technologies.

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Email Spam Trigger Words: How you can avoid spam filters


According to Google, Gmail blocks more than 100 million emails as spam worldwide each day. Which potentially means all your tireless efforts spent crafting the perfect campaign may be undone by simply using spammy words in emails. Fortunately for you, spam filters can easily be avoided if you know what they’re looking for. Spam filters learn what characteristics are “spammy” by looking at spam emails.

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Why now is the right time to implement SMS marketing by Digital Marketing Depot


On average, Americans now check their phones 262 times a day and daily screen time averages over five hours per day. People are using their phones more frequently, for longer periods of time, and are shopping from their phones more than ever before. With 54% of web traffic coming from mobile, adding text messaging (also known as SMS) to your ecommerce stack can help your team reach more customers faster—while maintaining a seamless customer experience.

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Customer expansion: Grow your bottom line with these AI-powered upsell and cross-sell strategies


Want to increase the lifetime value of your existing accounts with customer expansion (aka account expansion) strategies? Well, here are some questions you need to consider: How do you know if your customers are ready for cross-sells and upsells? When should you pitch those customers additional offerings? What do you say to make it clear that you’re promoting these offers to benefit your customers and not just use them to increase revenue for your business?

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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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New Gartner report challenges conventional wisdom on holiday marketing


With the holiday shopping season gaining steam, many economic indicators suggest marketers should be focusing on price and savings. However, a new Gartner report takes a contrarian view, saying the focus should be on inclusivity and ESG (environmental, social and governance) achievements. The argument for building campaigns around price is supported by some substantial facts.

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Are Your Meetings Really Helping Campaign Execution?


Executing multi-channel marketing campaigns often requires planning and collaboration across multiple teams. So campaign planning meetings are inevitable. But are they productive? Or even necessary? Find out how to make the most of your meetings and turn planning into action - from setting goals and agendas to ensuring visibility and accountability - with the help of Divvy’s content operations platform.

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How to protect and leverage your single source of truth


Remember playing Telephone (a/k/a Whisper Down the Lane) as a kid? That’s where you whisper a sentence into the ear of someone else who whispers it to someone else and it continues until reaching the end of the line. The last person then announces what they heard to see how similar it is to the original. Spoiler alert: It was almost never the same. In some cases the end result would be so vastly different it was completely unrecognizable from the source material.

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The Evolution of Email Marketing: From Plain Text to Interactive Experiences

Benchmark Email

Email marketing has traversed a remarkable journey over the years. From its humble beginnings as simple text-based messages to the emergence of dynamic, interactive content, email marketing has undergone a transformation that has revolutionized the way businesses engage with their audiences. Rewinding the clock, we’ll revisit the era when emails were nothing more than plain,… The post The Evolution of Email Marketing: From Plain Text to Interactive Experiences appeared first on Benchmark

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The New GTM Playbook: 18 Ways to Future-Proof Your Sales Team

Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.

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How State Farm Turned a Viral Ad Into an Award-Winning Content Campaign

Content Marketing Institute

State Farm didn’t let interest cool down when its ad with NFL quarterback Patrick Mahomes and his jazz bath went viral. Learn what they did and the mega numbers brought to the brand through this award-winning campaign.

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The Secret to Great Product Reviews. (Hint: It’s Not What You Think.)


Demandbase was recently named a 2023 Gartner ® Peer Insights Customers’ Choice for Account-Based Marketing Platforms and I couldn’t be prouder. Why me? Well, as the Head of Customer Experience at Demandbase, glowing reviews from customers are about as good as it gets. And this recognition was based on verified reviews from end users of Demandbase One who took the time to give their opinions.

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How to Leverage Influencer Marketing for Your Brand’s Success

Stevens & Tate

Starting a business is one challenge, and building it into a success story is another. Several startups fail due to factors ranging from poor planning and ineffective marketing strategies to economic downturns and operational inefficiencies. As far as marketing is concerned, there are several lessons to learn from some of the most successful companies.

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5 Tips to Build Trust Using Content Marketing

Navigate the Channel

Trust as an aspect of content marketing is a huge topic to tackle. It can encompass the basics of human trust, trust in business and trust in marketing. Each of these is hefty on its own, let alone combined as a single blog post. But there are some basics at work in all these segments of trust and you can use them to help ensure your content marketing builds trust and doesn’t crash your audience’s confidence and credibility in your company.

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Enablement Woes: Put an End to Content-Related Frustrations

Content frustrations are all too real and it’s time to tackle them head on. Let’s start with marketing. How many times do you use limited resources to create content sellers ignore, while outdated, off-brand materials and messaging continue to be shared? And sellers - how many selling hours do you spend hunting for just the right content, and if you find it, tailoring to specific buyer’s needs becomes your next challenge.

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C-Suite shifts, UK Growth and the Cloud – August in Review

Champion Communications

As we wind down from the summer and look ahead to what Q4 will hold, we are reflecting on the growth and development of our clients this past month. From C-Suite shifts to focussing on UK growth, this summer has been anything but quiet! As our clients turn their attention to what the end of 2023 will hold, here are some of the highlights from August: CloudSmiths CloudSmiths CEO looking for UK growth “We think that we’ve got the skills inside of our business to be very competitive in the UK.

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Content marketing: what impact will AI have on its future?

Exo B2B

The Content Marketing Institute, USA’s content marketing bible, recently published a new study that looks at, among other things, the very future of content marketing in business and the future of those who practice it. I’ll pass quickly over the salary aspect. Apart from the fact that content marketers earn an average of $112,000 a year in the U.S., almost half of those surveyed (47%) claim to be fairly compensated (not the norm here in Quebec, mind you).

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How We Use Adaptive Marketing so We Don’t Get Crushed by AI

Single Grain

In our current digital climate, the rise of artificial intelligence presents both exciting opportunities and unique challenges for marketers. As AI continues to redefine the rules of the game, it’s become essential for businesses to embrace adaptive marketing strategies to remain competitive and relevant. In this blog post, we’ll delve into the significance of adaptive marketing in the age of AI.

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Five Effective Tips for Email Marketing


Most businesses make the mistake of using the same cookie-cutter content even though it does not produce any significant results. In this highly competitive market, businesses need to find a unique edge and curate content that builds a connection between the brand and customers. So, it is time to trash your old-age content draft and think about unique and creative ways to gauge the customers.

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3 Sizzling Ways to Warm up Cold Calls

Even in today’s data-driven sales world, cold calling remains a fact of life for many go-to-market professionals. Fortunately, today’s sales leaders have a crucial advantage over their predecessors: market intelligence and outreach platforms that can warm up virtually any introduction.

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Newsletter Monetization: Tapping into Profit Possibilities

Single Grain

Newsletters have been around a while now, but newsletter monetization has been gaining a lot of traction lately. A good newsletter is capable of generating substantial revenue streams when harnessed effectively. Let’s take a look at how newsletters, when managed skillfully, can be a conduit to unlocking the potential of your business. Work With Us The Potential of a Newsletter Business When we look at the success stories in the newsletter business, the numbers are staggering: The Hustle fo

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How to Choose the Right HubSpot Package for Your Business?

Sage Marketing

Introduction: Selecting the right HubSpot package is a pivotal decision that can greatly benefit your business. It empowers you with an all-in-one platform designed to enhance your marketing, sales, and services. This means you can streamline your efforts, reach more customers, and provide better service – all from a single, powerful tool. It’s like having a toolbox that’s perfectly suited to help you build and grow your business effectively.

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How to create SMART e-commerce goals

Sana Commerce

There are many roads to Rome. Just like there are hundreds of tools that can help you in defining clear and concise e-commerce goals for your online business. But if you feel overwhelmed by the number of tasks piling up in order to achieve your goals, you may need some help clarifying your business objectives. We recommend using the SMART methodology.

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The Best AI Marketing Tools for Stellar Business Growth


12 minutes read Artificial intelligence has been released from the labs to the mainstream for a while now, and its arrival marks the onset of a new world. From voice assistants to autonomous vehicles, AI has seen rapid adoption and has taken the world by storm. In the online world, companies from all industries are starting to make use of AI technology to increase productivity, streamline workflows, and provide better, personalized customer service.

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Is Your ESG Communication a Walking Red Flag?

One moment, you're proudly releasing your annual report, and before you know it, six months have passed and attention has shifted. Not communicating your impact consistently to key stakeholders is what we call an ESG communication red flag. Think of red flags as common mistakes that hinder stakeholder engagement. While these slips in communication are rarely intentional, they can have a significant impact on how your ESG efforts are perceived.

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5 Ways to Use B2B Video Marketing for Your Business

Fount Media

As the digital world is always changing, companies are switching from regular web copy to video content to reach out to customers. Video marketing has always been a part of B2C, but now business leaders and decision-makers often look for video content on the landing page of a website to The post 5 Ways to Use B2B Video Marketing for Your Business appeared first on Business Mailing Lists | Technology User List | Email Marketing Company.

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Data Privacy Tips: 3 Core Principles for a Changing Data Landscape 


The post Data Privacy Tips: 3 Core Principles for a Changing Data Landscape appeared first on Anteriad.

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No More Darts in the Dark: How Ceros' New Prospecting Strategy Increased SQLs by 18%+


It’s official. The world is changing. Customer needs are shifting. And these days, the “volume over value” approach to prospecting just doesn’t work for expanding companies and sales teams. Instead of scaling effectively, they wind up with more and more on their plates—which means they have less and less time to actually do what they do best—connecting with their customers.