Wed.Sep 13, 2023

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SAS embraces generative AI for marketing

Martech

Leading analytics and data management provider SAS will integrate generative AI capabilities with its Customer Intelligence 360 marketing solution. Customers will be able to choose which generative AI providers to integrate into their SAS instance, including popular models like ChatGPT, open source models and their own proprietary models. Marketers will be able to use these capabilities to create marketing plans and build audience segments as well as generate personalized text content.

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3 New Ways Marketing Cloud Helps You Succeed With AI

Salesforce Marketing Cloud

The magic of Dreamforce is back, and it’s been truly wonderful to come together as a community and share the excitement of new marketing innovations to come — especially in AI. We recently found that 71% of marketers believe generative AI will allow them to focus on more strategic work. At Dreamforce, I announced the newest Marketing Cloud releases that will help you not only focus on more big-picture ideas, but help you build lasting customer relationships.

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7 Secrets Every Tech Company Must Know to Skyrocket PPC Conversion Rate

Launch Marketing

The digital realm is vast and includes many competitors, especially for tech companies. Amid the chaos, your brand deserves to shine. One powerful approach to do so is through top-notch pay-per-click (PPC) campaigns. These can be intimidating at first, but when planned and executed correctly, can yield some impressive results, such as boosting brand awareness by nearly 80% and doubling website traffic.

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Why now is the right time to implement SMS marketing by Digital Marketing Depot

Martech

On average, Americans now check their phones 262 times a day and daily screen time averages over five hours per day. People are using their phones more frequently, for longer periods of time, and are shopping from their phones more than ever before. With 54% of web traffic coming from mobile, adding text messaging (also known as SMS) to your ecommerce stack can help your team reach more customers faster—while maintaining a seamless customer experience.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Leveraging Educational Webinars: Building Credibility, Not Just Leads

Hinge Marketing

Educational webinars have emerged as a powerful marketing tool for many professional services and B2B firms. But not everyone is on the same page… As someone who has organized, promoted, and produced over 100 webinars at Hinge, you can imagine that I hold some strong perspectives on webinars as a marketing strategy. When they are well-organized, promoted to the right audience and integrated into a larger marketing system, webinars are excellent opportunities for nurturing relationships with pros

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Email Spam Trigger Words: How you can avoid spam filters

Vision6

According to Google, Gmail blocks more than 100 million emails as spam worldwide each day. Which potentially means all your tireless efforts spent crafting the perfect campaign may be undone by simply using spammy words in emails. Fortunately for you, spam filters can easily be avoided if you know what they’re looking for. Spam filters learn what characteristics are “spammy” by looking at spam emails.

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New Gartner report challenges conventional wisdom on holiday marketing

Martech

With the holiday shopping season gaining steam, many economic indicators suggest marketers should be focusing on price and savings. However, a new Gartner report takes a contrarian view, saying the focus should be on inclusivity and ESG (environmental, social and governance) achievements. The argument for building campaigns around price is supported by some substantial facts.

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The Best AI Marketing Tools for Stellar Business Growth

Bannersnack

12 minutes read Artificial intelligence has been released from the labs to the mainstream for a while now, and its arrival marks the onset of a new world. From voice assistants to autonomous vehicles, AI has seen rapid adoption and has taken the world by storm. In the online world, companies from all industries are starting to make use of AI technology to increase productivity, streamline workflows, and provide better, personalized customer service.

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The Evolution of Email Marketing: From Plain Text to Interactive Experiences

Benchmark Email

Email marketing has traversed a remarkable journey over the years. From its humble beginnings as simple text-based messages to the emergence of dynamic, interactive content, email marketing has undergone a transformation that has revolutionized the way businesses engage with their audiences. Rewinding the clock, we’ll revisit the era when emails were nothing more than plain,… The post The Evolution of Email Marketing: From Plain Text to Interactive Experiences appeared first on Benchmark

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Customer expansion: Grow your bottom line with these AI-powered upsell and cross-sell strategies

Rev

Want to increase the lifetime value of your existing accounts with customer expansion (aka account expansion) strategies? Well, here are some questions you need to consider: How do you know if your customers are ready for cross-sells and upsells? When should you pitch those customers additional offerings? What do you say to make it clear that you’re promoting these offers to benefit your customers and not just use them to increase revenue for your business?

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Are Your Meetings Really Helping Campaign Execution?

DivvyHQ

Executing multi-channel marketing campaigns often requires planning and collaboration across multiple teams. So campaign planning meetings are inevitable. But are they productive? Or even necessary? Find out how to make the most of your meetings and turn planning into action - from setting goals and agendas to ensuring visibility and accountability - with the help of Divvy’s content operations platform.

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The Secret to Great Product Reviews. (Hint: It’s Not What You Think.)

Engagio

Demandbase was recently named a 2023 Gartner ® Peer Insights Customers’ Choice for Account-Based Marketing Platforms and I couldn’t be prouder. Why me? Well, as the Head of Customer Experience at Demandbase, glowing reviews from customers are about as good as it gets. And this recognition was based on verified reviews from end users of Demandbase One who took the time to give their opinions.

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How State Farm Turned a Viral Ad Into an Award-Winning Content Campaign

Content Marketing Institute

State Farm didn’t let interest cool down when its ad with NFL quarterback Patrick Mahomes and his jazz bath went viral. Learn what they did and the mega numbers brought to the brand through this award-winning campaign.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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How to Leverage Influencer Marketing for Your Brand’s Success

Stevens & Tate

Starting a business is one challenge, and building it into a success story is another. Several startups fail due to factors ranging from poor planning and ineffective marketing strategies to economic downturns and operational inefficiencies. As far as marketing is concerned, there are several lessons to learn from some of the most successful companies.

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C-Suite shifts, UK Growth and the Cloud – August in Review

Champion Communications

As we wind down from the summer and look ahead to what Q4 will hold, we are reflecting on the growth and development of our clients this past month. From C-Suite shifts to focussing on UK growth, this summer has been anything but quiet! As our clients turn their attention to what the end of 2023 will hold, here are some of the highlights from August: CloudSmiths CloudSmiths CEO looking for UK growth “We think that we’ve got the skills inside of our business to be very competitive in the UK.

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Tyche Softwares Review

The Daily Egg

Let’s get straight to the point. You need to optimize your customers’ shopping journey in order to avoid one thing: cart abandonment. The post Tyche Softwares Review appeared first on The Daily Egg.

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Content marketing: what impact will AI have on its future?

Exo B2B

The Content Marketing Institute, USA’s content marketing bible, recently published a new study that looks at, among other things, the very future of content marketing in business and the future of those who practice it. I’ll pass quickly over the salary aspect. Apart from the fact that content marketers earn an average of $112,000 a year in the U.S., almost half of those surveyed (47%) claim to be fairly compensated (not the norm here in Quebec, mind you).

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Kaspr Review

The Daily Egg

Finding and collecting contact information for your prospects is a time-consuming process. It can feel overwhelming trying to track down a lead’s. The post Kaspr Review appeared first on The Daily Egg.

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The State Of B2B with Gil Allouche of Metadata

Confessions of a B2B Marketer

Metadata's website MetaMatch Gil's LinkedIn profile What The CEO Wants From Marketing & The Future Of MarTech with Metadata CEO Gil Allouche Check out our awesome sponsors Fame , they start and grow the world's most profitable B2B podcasts and Samurai Links a B2B link-building agency that is offering a complimentary comprehensive optimization report for 5 of your high priority pages that you wanna rank better within 30 days.

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How to create SMART e-commerce goals

Sana Commerce

There are many roads to Rome. Just like there are hundreds of tools that can help you in defining clear and concise e-commerce goals for your online business. But if you feel overwhelmed by the number of tasks piling up in order to achieve your goals, you may need some help clarifying your business objectives. We recommend using the SMART methodology.

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5 Ways to Use B2B Video Marketing for Your Business

Fount Media

As the digital world is always changing, companies are switching from regular web copy to video content to reach out to customers. Video marketing has always been a part of B2C, but now business leaders and decision-makers often look for video content on the landing page of a website to The post 5 Ways to Use B2B Video Marketing for Your Business appeared first on Business Mailing Lists | Technology User List | Email Marketing Company.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Data Privacy Tips: 3 Core Principles for a Changing Data Landscape 

Anteriad

The post Data Privacy Tips: 3 Core Principles for a Changing Data Landscape appeared first on Anteriad.

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How to Drive Higher Engagement with a Data-Led ABM Strategy

Madison Logic

Data is your ABM roadmap. Download our guide on how to drive higher engagement with a data-led ABM strategy.

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Triumphing in a World of Technological Disruption: CMO Stephen Carroll on Digital Doorways

Bluetext

Our guest today is a seasoned marketing virtuoso, Stephen Carroll. With a track record of representing market giants like Cvent , WealthEngine, and the visionary electric vehicle charging company Blink , Stephen has not only witnessed but has actively shaped the evolution of branding and marketing strategies. We’re honored to have him share his insights and experiences as we uncover the strategies that empower businesses to flourish in the digital age.

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Unleashing the Power of Customer Data Platforms (CDPs) and AI: A Game-Changer for Modern Marketing

Customer Experience Matrix

For some unknown reason, my last three presentations all started as headlines (two created by someone else) which I then then wrote a speech to match. This isn’t my usual way of working. It does add a little suspense to the writing process – can I develop an argument to match the title? It also dawns on me that this is the way generative AI works: start with a prompt and create a supporting text.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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5 Tips to Build Trust Using Content Marketing

Navigate the Channel

Trust as an aspect of content marketing is a huge topic to tackle. It can encompass the basics of human trust, trust in business and trust in marketing. Each of these is hefty on its own, let alone combined as a single blog post. But there are some basics at work in all these segments of trust and you can use them to help ensure your content marketing builds trust and doesn’t crash your audience’s confidence and credibility in your company.

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Criteo puts retail media DSP into general release

Martech

Criteo is making its self-service demand-side platform (DSP), Commerce Max, available to all clients. It gives brands and agencies a single point of entry to retail media inventory, both on and offsite. It also complements Criteo’s retailer monetization solution suite, which helps retailers tap into new demand by integrating marketplace and in-store monetization technologies.

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The Ultimate Guide to Sales Projections

Hubspot

Wouldn't it be great if you could look into a crystal ball and find out just how much revenue your company will generate in the next quarter? Or fiscal year? Or in the next 3-5 years? It turns out you can do that through sales projections. However, projecting sales is riddled with uncertainty because you‘re trying to estimate revenue generated from leads that you haven’t yet captured.