Kevin Indig

JULY 17, 2023

Microsites were originally invented for short-lived campaigns. For example, Spotify had a microsite for the Listening Together campaign, which aimed to bring people together by listening to the same music when the Covid pandemic spread in April 2020. Ikea’s Life At Home microsite covers how different people live in their homes.

Microsite 52

Microsite CMS Development Lead Scoring Lead Ranking 52

Kevin Indig

SEPTEMBER 11, 2023

Unpredictable factors (Google updates, competitors, SERP landscape changes) make SEO forecasting tricky, but nothing leads to unrealistic goals more as the SEO baseline problem.   Track before / after SEO metrics (sessions, clicks, CTR, conversions) when rolling out changes to pages, subdirectories and domains.

Forecasting 114

Forecasting SEO Microsite Domain 114

Content Standard

AUGUST 20, 2015

Microsite. A microsite is a domain that is separate from your brand’s website. There are several reasons to create one: Promotional campaign: Many brands use microsites as a way to promote an upcoming product release or event. Let’s explore a few of the options. Example: www.skyword.com/contentstandard/.

Microsite 40

Microsite Domain Content Deep Linking 40

Biznology

JUNE 6, 2012

In these cases, our only option is to help Google crawl and index our content so that the most important content takes its rightful place in Google’s index, and hopefully Google’s search engine results pages (SERPs). One of the best ways to do this is to build a site map file off of the root directory of your site or microsite.

De-duplication 80

De-duplication Optimization Work Management Marketing Management 80

Brightedge

MAY 8, 2025

Whether youre rebranding with a new domain, launching a redesign, or moving to a new CMS, the wrong migration decisions can erase years of hard-earned search visibility across both traditional SERPs and AI search. Here are common types of migrations digital marketers may oversee: Domain name change or rebrand (e.g.,

Lead Ranking 40

Lead Ranking SEO Lead Scoring Domain 40

Hubspot

DECEMBER 18, 2012

Readers won’t regard your content well, and as a result, Google won’t hold your domain in high regard, either. 3) Those Millions of Microsites. I’ll create my own little websites -- many marketers have come to refer to these as ‘microsites’ -- and link to my domain from those! To be great at SEO, you need inbound links.

Tactics 28

Tactics Microsite Planning High Quality Lead 28

Hubspot

SEPTEMBER 6, 2012

And often, they try to do it using PPC -- bidding on branded terms that are undeniably associated with your company, cloaking themselves to trick the searcher into thinking they're really you, and desperately trying to take just a little share from you in the SERPs. 5) Grabbing Branded Domain Names and Social Media Accounts.

SERP 28

SERP Microsite Internet Marketing CAN-SPAM 28