Versium

APRIL 1, 2019

Direct Email Campaign Best Practices. When you run direct email campaigns, you want to do it in a way that maintains or improves your online reputation and avoids being blacklisted or marked as a spam. What you do with that email afterwards is just as, if not more, important. Why Emails Don’t Reach the Inbox.

Email Campaigns 84

Email Campaigns Practices Campaigns Best Practices 84

SmartBug Media

NOVEMBER 27, 2018

B2B cold emailing campaigns can be wonderful assets to your marketing strategy, and if done successfully, they can create solid partnerships and revenue for your organization. There are a ton of things you can do to make the emails successful, such as follow these tips we wrote about a few months ago.

Email Campaigns 89

Email Campaigns Ideal Customer Profiles Campaigns Buyer Personas 89

The Point

DECEMBER 5, 2023

A client asks: “We recently purchased a list of email addresses from a reputable vendor for use in a campaign targeting competitive installations. How should we approach the campaign differently?” For example, our agency runs on a Google Workspace account but the domain is unique to us.) Now, to recommendations.

Deliverability 162

Deliverability Rules Purchase Marketing Automation Services 162

Martech

JANUARY 10, 2024

If your Ads campaign is linked to a website from Google Business Profile, either change the link before March 1 to keep your ads running or choose to pause your campaigns. Third-party domains. Business email address Subscribe Processing. Beyond this date, visitors will encounter a “page not found” error. Why we care.

Ideal Customer Profiles 122

Ideal Customer Profiles Profiling Google Marketing Websites 122

Smarte

MARCH 30, 2022

Email Marketing is one of the most cost-efficient forms of marketing. But, email marketing has never been easy, right? You churn out potential customers’ email addresses with data sourced from the internet and from cheap, unreliable contact lists bought from various platforms. What is Email Bounce Rate?

Email Campaigns 52

Email Campaigns Campaigns Tips Opt-out 52

Marketing Insider Group

APRIL 17, 2023

Even when I have domain experience, I still want to verify with experts, get their unique insights , and dig into nuances I may have missed. Tell them where you will publish the content, the campaign it supports, and the expected marketing outcomes. Count me in that group. Show how the content will enhance his or her brand.

SME 310

SME Tips Content Marketing Work Management 310

Litmus

FEBRUARY 5, 2024

If you’re like the 41% of email marketing pros who responded to our 2023 State of Email survey , email marketing is your most effective marketing channels. But did you know over 14 of all emails never make it into the inbox? What factors affect email deliverability? What is Litmus Spam Testing? List-Unsubscribe.

CAN-SPAM 108

CAN-SPAM Deliverability Phishing Domain 108

Zoominfo

MAY 20, 2021

Email is the OG digital marketing tool. While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI.

Email Marketing 264

Email Marketing Enterprise Management CTR Webinar Metrics 264

Biznology

OCTOBER 13, 2015

When you include a domain or a URL in your advertisement, you either need to own that keyword phrase in Google search or you need to secure something much easier than bit.ly/1LIlaan It’s the same with domain names. Nobody wants to key in a complicated URL. 1LIlaan or www.capcitybrew.com/arlington.php to remember.

Domain 80

Domain Godaddy Blogger Internet Marketing 80

Act-On

SEPTEMBER 26, 2023

For example, if you type our website into the ahrefs tool, you can see our top backlinks and their domain rating (DR). Review links from domain names ending in.edu and.gov. Link to relevant resources that have a high domain rating, and then reach out and let them know what you’ve done. Focus on backlinks quality.

SME 141

SME FAQ Domain Link Building 141

BenchmarkONE

NOVEMBER 29, 2023

The more your emails get marked as spam, the worse your email deliverability can get over time. Major email providers, like Gmail and Yahoo, know just how annoying it is for users to receive spammy messages. That’s why they’ve adjusted their screening policies to better enforce email marketing best practices.

CAN-SPAM 80

CAN-SPAM Email Marketing Domain Godaddy 80

DiscoverOrg

OCTOBER 4, 2016

We guess that if you spend any significant effort on email marketing, then you’ve seen these recent trends in the last 12-18 months: plummeting open rates, dwindling click rates, and skyrocketing bounce rates. One glance at your inbox – personal or work – probably confirms what you secretly don’t want to admit: Email marketing is dead.

Deliverability 259

Deliverability Domain Click Rate CAN-SPAM 259

Martech

OCTOBER 30, 2023

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. This guide tells you the most important things to know about sending emails that your customers want to receive and that inboxes won’t block. This can be executed as a “welcome” email.

Email Marketing 124

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 124

Vision6

SEPTEMBER 13, 2023

According to Google, Gmail blocks more than 100 million emails as spam worldwide each day. Which potentially means all your tireless efforts spent crafting the perfect campaign may be undone by simply using spammy words in emails. Spam filters learn what characteristics are “spammy” by looking at spam emails.

CAN-SPAM 98

CAN-SPAM Deliverability Opt-out Opt-in 98

Martech

MARCH 4, 2024

It allows companies to set up campaigns that run on their own without further human intervention. Personalizing an email can increase its effectiveness, so when you discover that you have first names in your email database, you change your subject line or salutation to include it. Now you’re bombarding your audience with emails.

Marketing Automation Services 131

Marketing Automation Services Marketing Automation Work Management Automation 131

Marketing Insider Group

APRIL 12, 2021

People only have so much to give, and if your emails don’t have immediate appeal, you can kiss your click-through dreams goodbye. Recent research shows email open rates dropped in 2020. That trend may reverse, but the number of emails in the world will continue to increase significantly. But where to begin?

Deliverability 362

Deliverability CAN-SPAM Business Click Rate 362

Webbiquity

JANUARY 18, 2024

When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. Identify Your Ideal Recipients Cold emailing is only effective if you target the right audience. Guest post by Nina Petrov.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Vision6

JANUARY 15, 2024

are raising the bar to ensure a more secure email experience by tightening down on spam checks. will require all email senders (that’s you!) to adhere to new guidelines, transforming email authentication and deliverability best practices from a nice-to-have to a MUST -have. If you’re sending emails to either Gmail or Yahoo!

CAN-SPAM 59

CAN-SPAM Domain Deliverability Click Rate 59

Leadspace

MARCH 8, 2017

Organizations see value in having up to date, refreshed data – this enables more efficiency in pipeline-contributing efforts (email nurturing, sales direct outreach, etc). If you segment by industry or region currently, create nurture and/or dial campaigns that match your existing criteria. Picture from Pixabay | CC0 Public Domain.

Email Marketing 78

Email Marketing Campaigns Paid Search Agency Work Management 78

Marketing Insider Group

MARCH 11, 2024

Quick Takeaways In 2024, the significant increase in spending on video ad campaigns underscores the critical role of video in marketing strategies. more on video ad campaigns than they did just five years ago, reaching a staggering $12.66 Here’s a stat to chew on: US marketers are now spending 41.9%

Fulfillment 235

Fulfillment Video Marketing Content CTR 235

Martech

DECEMBER 6, 2023

Although Google refuted the claims, it has since acknowledged the need for improvements and customer satisfaction, leading to the introduction of the ability to exclude the SPN from all campaign types. Advertisers temporarily have the option to exclude all campaign types, including Performance Max and app campaigns, from the SPN.

Opt-out 118

Opt-out Advertising Agencies Advertisements Advertising 118

Litmus

NOVEMBER 27, 2023

Is there any way to ensure your emails always land in the inbox? With Google and Yahoo enforcing new email deliverability rules, reaching your subscribers is about to get more difficult. But worry not—as long as you follow these new rules, your email campaigns should stay out of spam.

Deliverability 92

Deliverability Rules CAN-SPAM Phishing 92

Zoominfo

MAY 19, 2020

What is a cold email? And when is your email against the law? Many people seem to carry the misconception that any cold or unsolicited email is spam, and that spam is illegal. To start with, let’s clarify the distinction between “spam” and illegal email. to send an unsolicited commercial email. What is spam?

CAN-SPAM 317

CAN-SPAM Opt-out Opt-in Marketing Automation Services 317

Act-On

OCTOBER 4, 2023

email send reports, landing page visitor reports). View side-by-side email results to spot trends and anomalies Results for one email are handy. Results for multiple emails are a force multiplier for marketing strategy. Perhaps a certain category of email always seems to get higher engagement.

Marketing Automation Services 151

Marketing Automation Services Analytics Software Deliverability 151

SmartBug Media

OCTOBER 11, 2023

Many factors are beyond our control during this time, but one fundamental aspect you can manage is your email deliverability. Start with Your DSD Before diving into email campaigns, you need to set up a dedicated sending domain (DSD), warm it up, perform list hygiene, and assess customer engagement.

Deliverability 59

Deliverability Practices Best Practices Domain 59

Martech

NOVEMBER 6, 2023

Metrics to measure email outreach Here’s an overview of the core metrics we use to track outreach performance: Deliverability rate This metric is about ensuring your emails reach your recipient’s inbox. Engagement rate Traditionally, businesses heavily relied on email open rates as the go-to metric for gauging lead engagement.

Outreach 127

Outreach Email Marketing Optimization Lead Scoring 127

Martech

AUGUST 31, 2023

Having an effective email marketing program has never been more crucial. If you’re feeling stuck and don’t know how to improve, our comprehensive email marketing audit checklist can help. Download the free email marketing audit checklist here. Email tools are data-driven with measurable results.

Email Marketing 111

Email Marketing Deliverability Copywriting CAN-SPAM 111

Litmus

NOVEMBER 30, 2023

Email geeks, we see all the hard work you put into your email marketing campaigns. Yet your beautiful email campaign may never actually reach the inbox. Yet your beautiful email campaign may never actually reach the inbox. Email deliverability is a complicated, technical beast.

Deliverability 108

Deliverability CAN-SPAM Opt-out Opt-in 108

Belkins

NOVEMBER 18, 2019

Anti-spam campaigns and anti-spam monitoring are often mentioned as part of our services. As we know, spam is a bulk of advertising emails that nobody asked for. Your email reputation score can be negative (-), positive (+), and spam (X). Each new mailbox starts with a 0 score and can send up to 30 to 40 emails.

CAN-SPAM 40

CAN-SPAM Campaigns Domain Work Management 40

DealSignal

AUGUST 3, 2023

According to research from ActiveCampaign , the ROI of email marketing is a whopping 4200% (or $42 for every $1 spent). However, not all email marketing campaigns are created equal. The best email marketing campaigns target the right audience with engaging, personalized emails at the right time.

Deliverability 94

Deliverability B2B Lead Scoring Lead Ranking 94

DealSignal

MAY 15, 2023

If you’re actively trying to grow your email list or ramp up email marketing campaigns, you’ve probably become familiar with email validation software vendors, such as Zerobounce or DeBounce. We tested out a few email validation software vendors and have shared the results with you here. How Does DealSignal Do It?

Work Management 98

Work Management Marketing Management Validation Software 98

Litmus

AUGUST 29, 2022

Picture this: you’ve crafted a brilliant email campaign with just the perfect messaging. Bad news: your email reputation might have taken a hit. Good news: you can fix your email reputation with these steps. In this blog, we’ll cover: What is email sender reputation? What is domain reputation and sender score?

CAN-SPAM 103

CAN-SPAM Deliverability Domain Lead Scoring 103

Martech

MARCH 13, 2024

In the dynamic world of consumer-packaged goods (CPG), my curiosity has converged around brands, consumer behavior, behavioral economics and the intriguing domain of artificial intelligence. I understand the apprehension, especially among creatives who fear AI encroaching on their domain. Business email address Subscribe Processing.

Marketing AI 120

Marketing AI Efficiency Creativity Copywriting 120

SmartBug Media

JULY 18, 2023

You’ve got an amazing email campaign, but is your target audience actually getting and reading your email? Email campaigns can be an incredibly effective marketing strategy , but your email deliverability—your ability to skip the spam folder and see an optimal inbox placement (keyword: inbox, not promotions folder)—matters.

Deliverability 98

Deliverability CAN-SPAM Open Rate Click Rate 98

Martech

APRIL 12, 2024

Programs in product management Product management is a fascinating domain where programs operate as a strategic framework, coordinating related products or product lines to meet specific business objectives. By aligning efforts across various domains, you can unlock the full potential of your initiatives and drive meaningful results.

Budget Programs 111

Budget Programs Work Management Allocation Product 111

DealSignal

FEBRUARY 22, 2024

The introduction of these new policies carries the potential to fundamentally alter your strategies for customer outreach, significantly impacting the visibility of your emails and advertisements. Table of Contents [Open] [Close] Overview of Google and Yahoo Spam Ban Google’s Enhanced Email Guidelines Who will this affect?

Outreach 52

Outreach Ideal Customer Profiles Google CAN-SPAM 52

Martech

SEPTEMBER 28, 2023

The tool guides small business owners to a business name and suggests relevant, related domain names to register. Once a business name has been chosen and domain names secured, DreamHost provides a checklist of additional steps and recommendations for small business owners to get their businesses off the ground. Get MarTech!

Paid Search Agency 125

Paid Search Agency Domain Gartner Barriers 125