Marketing Insider Group

JANUARY 11, 2023

A strong, supportive customer experience is arguably the most important element to consider when sorting through each multi-channel marketing challenge. For example, see this requirements and best practices document from Amazon. It helps sellers understand how to create product detail pages. Here’s another example from Etsy.

Multi-Channel 223

Multi-Channel Advertising Channels Work Management Marketing Management 223

Martech

OCTOBER 6, 2023

However, some data analyst teams working within data visualization platforms still lack the expertise needed to understand marketing impact. Marketing operations: The hidden superpower While often overlooked, marketing operations (MOps) teams hold vital expertise in proving marketing ROI.

Lead Ranking 133

Lead Ranking Analytics Multi-Touch Attribution Lead Scoring 133

Salesforce Marketing Cloud

JANUARY 23, 2024

Knowledge management means capturing, organizing, and distributing information that is critical to providing customer support. Which topics are simply not documented at all? Thanks to technology and artificial intelligence (AI) , you can now more quickly and efficiently capture this knowledge and share it across your team.

Work Management 104

Work Management Customer Satisfaction Knowledge Base FAQ 104

Marketing Insider Group

SEPTEMBER 22, 2020

Either way, reinvesting profits back into a business supports the roots of innovation and productivity. Business leaders know they need to bring in new technology or train the team on an alternative way of working. Support the pace of change and evolving customer demand. Increased team collaboration. Faster learnings.

Training 316

Training Allocation Customer Satisfaction Work Management 316

Act-On

OCTOBER 11, 2023

Like the unhappy families of Anna Karenina , no two B2B marketing teams are exactly alike. When your team is structured well, everyone knows who’s accountable for what responsibilities and which roles. But by and large, these are the high-level, functional areas that most B2B marketing departments use when structuring their teams.

Paid Search Agency 180

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 180

Choozle

APRIL 9, 2024

In today’s diverse and dynamic workplaces, fostering inclusivity isn’t just a buzzword—it’s a fundamental aspect of creating a supportive and productive environment for all employees. The more you understand, the better equipped you’ll be to use inclusive language and support your peers.

Peer-to-peer 65

Peer-to-peer Education Guidelines Lead Scoring 65

Act-On

SEPTEMBER 25, 2023

Marketing and sales teams are famously frenemies. They share common goals— driving revenue for their company —but poor communication regularly gets in the way of these two teams working together. Poorly integrated tech that doesn’t support simple handoffs. Sales and marketing alignment is no small task, but it’s not a mystery.

Work Management 147

Work Management Planning Marketing Management Paid Search Agency 147

Convince & Convert

FEBRUARY 21, 2024

Pretending your teams are not using AI is not an option. Quick wins will help mitigate risks right away while setting a tone that’s supportive of innovation. In the interim, you want to make sure you have something out there for the team to understand risks and opportunities. But, it’s important to include the good with the bad.

Training 152

Training Lead Ranking Phishing Paid Search Agency 152

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. These can range from everyday content creation, to long-term strategic planning and reporting, to frameworks for collaborating with other teams and partners. Download the template 9.

Social Media 79

Social Media Template Work Management Marketing Management 79

Martech

MARCH 8, 2024

How confident are you with your team’s readiness for change? ” “As a marketing manager, I want to scale my team’s content creation, so that they are creating more valuable content for our audience” Where businesses go wrong is stopping the sentence at “what to.” How will data flow in?

Work Management 119

Work Management Marketing Management User-Generated Content CMO 119

Launch Marketing

MAY 8, 2019

So, why is it so important to have a plan and well-considered processes in place when it comes to content marketing instead of “just doing what you can” as team members have time? The reasons are many, but in short, developing a content marketing calendar that supports your broader content marketing strategy….

Allocation 48

Allocation Marketing Strategy Marketing & Strategy B2B Marketing 48

Sprout Social

FEBRUARY 8, 2024

If you answered “we route these issues to the appropriate support agent”, then you’re probably familiar with the concept of customer service tiers. These tiers make it easy to provide all customers with speedy, reliable service regardless of the issue at hand, setting your team up to provide more quality customer service.

Work Management 108

Work Management Marketing Management Service Paid Search Agency 108

Litmus

NOVEMBER 21, 2023

A well-planned move also supports internal communication. For example, if the product team needs to promote a launch, you don’t want to hold up their schedule with migration delays. Optimize cost-efficiency ESPs are an investment for your email team; you don’t want to pay for multiple for too long.

Process 89

Process CAN-SPAM Template Deliverability 89

Seismic

MARCH 5, 2024

At Shift 2023, experts from our award-winning Professional Services team led breakout sessions designed to help our customers navigate complex enablement journeys. Looking ahead, financial services firms face the challenge of supporting more funds and products, requiring proactive communication and adaptation to evolving regulations.

Automation 105

Automation Personalization Allocation Marketing Management 105

Heinz Marketing

NOVEMBER 8, 2023

By Carly Bauer , Marketing Coordinator at Heinz Marketing At Heinz Marketing, we regularly talk about sales and marketing alignment– A strategic and collaborative approach in which a company’s sales and marketing teams work closely together to achieve common goals, increase efficiency, and improve overall business performanc e.

Work Management 114

Work Management Buyer Personas Paid Search Agency Marketing Automation Services 114

Vidyard

MARCH 5, 2021

How to Write a Requirements Document 3.1 Requirements Document Template 3.2 What to Include in a Requirements Document 4. Are you searching for a platform that allows your sales team to create personalized videos or network at virtual events ? How to Write a Requirements Document. A Tool to Help You 3.

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

Salesforce Marketing Cloud

NOVEMBER 15, 2023

Elevate keyboard accessibility The product design process, though it may vary for every individual or team, provides a consistent platform to elevate keyboard accessibility at five key moments that matter. Project teams can create intentional space to review research findings, customer feedback, and accessibility testing results.

CMS Development 78

CMS Development Barriers Guidelines Paid Search Agency 78

Salesforce Marketing Cloud

FEBRUARY 9, 2024

For instance, a law firm might fine-tune an LLM with information about legal clauses and terms to train it to extract certain information from documents. Get started with a vector database Learn how Data Cloud can help your teams engage customers at every customer touchpoint with relevant insights and contextual data.

Enterprise Management 122

Enterprise Management Terms and Conditions Training Touchpoints 122

Martech

MAY 8, 2023

I’ve supported clients across all stages of creating a data-driven marketing strategy — from discovery and implementation to measurement and optimization. Discovery The discovery stage involves learning, documentation and shared learning phases. Documentation phase Document the steps on the journey.

Marketing & Strategy 108

Marketing & Strategy Budget Programs Advertising Benchmark Loyalty 108

Sprout Social

JANUARY 3, 2023

So, you need to leverage other departments to support the end-to-end customer experience. Think about it: Every team in your company is full of experts. Let’s walk through how you can practice social media collaboration with teams across your organization to increase your social strategy’s impact.

Social Media 122

Social Media Work Management Marketing Management Media 122

Navigate the Channel

NOVEMBER 19, 2023

As agriculture promotion groups (APGs) and checkoffs strive to provide educational information for farmers to keep them informed about investment activities and new opportunities, building a social community with your target audience can be a positive, engaging way to support key communication goals.

Social Media 65

Social Media Media Communities FAQ 65

Heinz Marketing

APRIL 25, 2023

By Tom Swanson , Engagement Manager at Heinz Marketing Across every client, every company, and every team, there is a constant struggle between complexity and simplicity. The function is straightforward: output = tools + teams x strategy. A change to any of the variables in that equation causes waves throughout teams.

Work Management 105

Work Management Marketing Management Paid Search Agency Thought Leadership 105

Sprout Social

APRIL 17, 2024

Integrating chatbots can transform your customer relations by automating responses to common queries and collecting feedback, freeing your team to focus on more complex issues. These bots boost engagement by providing 24/7 support, making businesses constantly accessible. Wit.ai Wit.ai It caters to technical and non-technical users.

Paid Search Agency 103

Paid Search Agency Marketing AI Work Management Marketing Management 103

Lead Liaison

JANUARY 31, 2023

Mastering the Art of Team Communication at Events Corporate event success relies on the use of platforms that are capable of acting as command centers with multiple solutions under the hood, and that prioritize best practices in EVENT TEAM COMMUNICATION. Paramount to every successful event is how event teams handle COMMUNICATION.

Lead Liaison 97

Lead Liaison Trade Show SMS Marketing Automation Services 97

Salesforce Marketing Cloud

MARCH 19, 2024

A Serviceblazer is a team builder, problem solver, and customer advocate. They’re not only adept at personally delivering great customer service, but also inspire their team to deliver the highest standards of customer care and a next-level customer experience. Find out how in Salesforce’s latest State of Service report.

Communities 135

Communities Peer-to-peer Work Management Thought Leadership 135

Martech

DECEMBER 14, 2022

Marketing operations teams have a big problem with staff burnout and turnover. Self-service, something that I really think is a huge missed opportunity for many marketing operations teams,” said Justin Sharaf, vice president of marketing operations at data intelligence company Collibra. Documentation. Documentation.

Work Management 96

Work Management Marketing Management Marketing Automation Services Organization 96

Martech

JULY 25, 2023

Marketing work management platforms help marketing leaders and their teams structure their day-to-day work to meet their goals on deadline and within budget constraints, all while managing resources and facilitating communication and collaboration. Are your workflows running you, or is your team in control of them?

Work Management 82

Work Management Digital Asset Management Enterprise Management Marketing Management 82

Heinz Marketing

APRIL 29, 2021

Sales-marketing alignment can make or break an ABM program, so with that in mind, here are 5 best practices for marketers to support their sales team partners. . Types of content that you should include in sales collateral are assets like buyer persona documents, how-to guides, FAQs, playbooks, battle cards, and more.

Top of Funnel 135

Top of Funnel Account Based Marketing ABM Practices 135

Lake One

OCTOBER 4, 2023

In today’s rapidly evolving business landscape, CRM adoption has become imperative for companies to streamline their sales, marketing, and support efforts. It bridges the gap between what a CRM promises and what teams often struggle with: staying aligned with unique business processes, definitions, and requirements.

Hubspot 52

Hubspot Work Management CRM Paid Search Agency 52

Lead Liaison

DECEMBER 1, 2022

Companies struggle finding easy and fast ways to transcribe contact information from documents such as business cards, trade show badges, resumes, and handwritten notes. I determined they’re not very accurate, constantly require fixing and tweaking, lack integration with sales and marketing systems, and don’t fit the needs of marketing teams.

Marketing AI 94

Marketing AI Lead Liaison Contacts Practices 94

Valasys

APRIL 8, 2024

This tool allows teams to effortlessly discover existing APIs, grasp their functionalities, and establish connections between systems with ease. Such streamlined integration saves development teams time and effort, empowering them to focus on crafting solutions rather than grappling with intricate integration hurdles.

API 40

API Software Allocation Analytics 40

Salesforce Marketing Cloud

JANUARY 22, 2024

For many content marketing teams, last year started with “What the heck is generative AI?” At Salesforce, 2023 was the year our content marketing team started playing around with generative artificial intelligence (AI). What kind of guidelines should we be setting around generative AI for our teams? SEO optimization support.

Marketing AI 59

Marketing AI Content Marketing Paid Search Agency Copyright 59

Navigate the Channel

JULY 9, 2023

Even after all the years of social swirling around us, the initial creation of a social program can remain daunting and may seem like “just one more thing” to a communication team (or a one-person show) already strapped for time and resources. Social Media: Where do you intend to post the content? Remember, use what you will use.

Ad Building 65

Ad Building Tips Content Social Media 65

ClickDimensions

OCTOBER 19, 2023

Page Contents Toggle Consistency is Key Open Communication Reliable Customer Support Customer Reviews and Testimonials Personalized Experiences Let’s explore key strategies to help you build trust with your customers. Reliable Customer Support Having a responsive customer support team is essential.

Ideal Customer Profiles 96

Ideal Customer Profiles Ad Building Word of Mouth Marketing Management 96

Salesforce Marketing Cloud

OCTOBER 4, 2022

While my cousin quickly adjusted and added “tech” to her lexicon, I noticed how many of us on Salesforce’s marketing and sales teams aren’t as nimble. Imagine your company has individual departments that generate content around sales, support, technical documentation, training, and pricing. She hasn’t used “dot-com” since.

Classified Ads 98

Classified Ads SIC Word of Mouth Paid Search Agency 98

Sprout Social

AUGUST 26, 2020

It’s exciting to grow your team, and you want to help your hire succeed in their new position as much as you can. This is why it’s so important to know how to train social media managers and properly onboard a new social media team member. Creative copywriting. Design sensibility. Flexibility.

Social Media 139

Social Media Paid Search Agency Media Guidelines 139

Rev

SEPTEMBER 27, 2023

There are hundreds of options for sales tools, and it can be tough to know which ones are the best fit for your team. A sales tech stack (also known as a sales stack or sales technology stack) refers to the set of tools and software solutions your sales team uses to do everything from lead generation to closing deals.

Enterprise Management 78

Enterprise Management Work Management Marketing Management Budget Programs 78