PureB2B

AUGUST 5, 2018

In addition, a recent Walker study suggests that by 2020, CX will overtake price and product as crucial brand differentiators. Improvements must be founded in differentiation and its long-term value for the company—not just for innovation. Use a Quality Framework to Train Your Team. Measure the ROI.

Differentiation 62

Differentiation Branding Brand Identity Customer Satisfaction 62

Hinge Marketing

MAY 14, 2019

In my years doing research at Hinge, I’ve studied hundreds of professional services brands. In B2B, a brand study is an objective evaluation of how a company is perceived by their target audience. A successful study will measure specific brand attributes like value, delivery, referral potential, reputation and visibility.

Studies 94

Studies Research B2B Marketing Brand Identity 94

SalesGrape

NOVEMBER 18, 2023

By humanizing their approach, companies can establish meaningful connections with their target audience and differentiate themselves from competitors. According to a study by Salesforce, 84% of customers say being treated like a person rather than a number is very important to winning their business.

Telemarketing 89

Telemarketing Marketing Management B2B Marketing B2B 89

PureB2B

AUGUST 5, 2018

In addition, a recent Walker study suggests that by 2020, CX will overtake price and product as crucial brand differentiators. Improvements must be founded in differentiation, and for its long-term value for the company—not just for innovation. Use a Quality Framework to Train Your Team. Measure the ROI.

Differentiation 83

Differentiation Branding Brand Identity Customer Satisfaction 83

Vision Edge Marketing

JANUARY 31, 2023

According to a study by the Massachusetts Institute of Technology (MIT) , organizations that effectively transfer knowledge have higher levels of innovation and are more likely to achieve their business goals. We believe it delivers these four primary benefits: Increased productivity. Improved performance and competitiveness.

SME 212

SME Work Management Marketing Management Bandwidth 212

Hinge Marketing

FEBRUARY 26, 2018

The results from the 2018 High Growth Study are out, and there’s a great deal for professional services firms to learn. Now in its third year, the study involved over 1,000 firms with a combined annual revenue of more than $176 billion and marketing budgets totalling more than $20 billion. Slowing Growth, With Bright Spots .

Studies 71

Studies Peer-to-peer Marketing Budget Budget Programs 71

ViewPoint

MAY 30, 2012

Working with a wide variety of clients from tech firms to sports properties and lifestyle brands, Andrew has crafted successful campaigns built around white papers, event-based advertising and sales training materials for clients such as Major League Baseball, Canon, DuPont, SAP, Business Objects, Oracle and many others.

Differentiation 120

Differentiation Tips Top of Funnel Marketing Automation Services 120

Vision Edge Marketing

APRIL 27, 2021

In a recent SuperOffice study of nearly 2,000 business professionals, 49.5% Another study conducted at the end of 2020, by Walker, found that CX will overtake price and product as the ultimate expression of your brand and therefore a competitive advantage. Customer Buying and Customer Experience Map Differentiators.

Touchpoints 228

Touchpoints Word of Mouth Work Management Customer Satisfaction 228

Marketing Insider Group

OCTOBER 20, 2020

The ongoing study by Gallup found that the number of “engaged” workers, i.e. those enthusiastic about their work, is up by a whopping one point. The study confirms that organizations with highly engaged employees report higher productivity, customer retention, and up to 21% higher profitability than the competition. But is it a crisis?

Business 343

Business Work Management Correlation Cable 343

Marketing Insider Group

JULY 10, 2023

Then review the data to isolate new opportunities and ways to differentiate yourself in your product and messaging. Studies show companies that cut decisions from nine months to one month and saved millions. New tools mean an investment in time and training to get up to speed, and that’s time you may not have to spare.

Budget Programs 218

Budget Programs Marketing Automation Services CMS Development Marketing Budget 218

Hinge Marketing

JULY 27, 2016

Differentiation is one of the most poorly understood pillars of professional services marketing. Many execs still believe differentiation isn’t a necessary component of overall growth. As easy as that initial undifferentiated climb can be, executing a sustained referral strategy when you aren’t differentiated can be near impossible.

Differentiation 48

Differentiation Marketing & Strategy Validation Thought Leadership 48

Seismic

JUNE 3, 2019

These days, small- and medium-sized companies are using far more banks than even just a few years ago: according to Gartner’s 2016 Study: “A New Basis for Competitive Advantage,” 53 percent of companies use four or more financial providers. So, what can banks do to differentiate themselves? Fundamentally, they have two main choices.

Differentiation 40

Differentiation Webinar Metrics Cross-Selling Optimization 40

Marketing Insider Group

JULY 28, 2020

The issue is that there’s no differentiation because the competitors are responding to similar needs with similar content and messaging and no one is creating a buying vision. Register for our virtual LinkedIn training to get access to the fireside chat. The focus should not be on “what keeps prospects up at night.”

Top of Funnel 245

Top of Funnel Linkedin Ideal Customer Profiles Paid Search Agency 245

Biznology

FEBRUARY 3, 2021

If the thought of a full-on market research study overwhelms you, start off slowly. Long surveys are annoying to take, and unless you’re a trained market research expert, they are difficult to analyze. Long surveys are annoying to take, and unless you’re a trained market research expert, they are difficult to analyze.

Buyer Personas 129

Buyer Personas Customer Surveys Training Differentiation 129

Heinz Marketing

MAY 31, 2023

Key Challenges in Difficult Times During difficult periods in B2B sales, businesses often face two critical challenges: Slowing Win Rates Increased competition: Tough economic conditions often lead to intensified competition, making it harder for businesses to differentiate themselves.

B2B Sales 107

B2B Sales B2B Buying Cycle Sales Qualified Leads 107

B2B Digital Marketer

FEBRUARY 1, 2024

Join us as we engage in a thought-provoking conversation with Julian Lumpkin, the founder of Success Kit, a marketing agency specializing in case studies and video testimonials. Julian Lumpkin emphasizes the crucial but often misunderstood role of customer success stories.

Case Study 52

Case Study Case Studies Business B2B Thought Leadership 52

Hinge Marketing

FEBRUARY 10, 2014

When firms decide to identify their differentiators, the story tends to take a certain predictable shape. At the end of such a meeting, the folks at these firms usually come away imagining that they’ve isolated their differentiators – but they haven’t. That leads to a glut of false differentiators.

Differentiation 48

Differentiation Validation Work Management Lead Ranking 48

Hinge Marketing

DECEMBER 4, 2019

Fully functional teams also reduce the need for costly training and mentoring. In reality, however, many mergers and acquisitions produce poorly differentiated brands that lack the focus, personality or market appeal of their progenitors. When designing a baseline study, it pays to think about the future, too.

Marketing & Strategy 118

Marketing & Strategy Marketing Strategy Planning Work Management 118

Martech

MARCH 13, 2023

Some vendors may see the label as a way to differentiate themselves and attract customers looking for solutions that embody the principles of MACH. Ask for references and case studies from organizations that have successfully adopted a MACH-based DXP to better understand the vendor’s capabilities and track record. Get MarTech!

Digital Experience Platform 80

Digital Experience Platform Work Management Marketing Management API 80

Sprout Social

OCTOBER 9, 2023

Rather than fight against technology, how do you train and develop the next generation of marketers so they can leverage it to have a greater impact on the company—rather than be disrupted by it? Executives must shape a culture of using and studying AI. It feels better to take control,” Cole says. It’s a conversation. “I

Marketing AI 107

Marketing AI Examples Lead Scoring Lead Ranking 107

Hinge Marketing

JUNE 11, 2021

As part of the Hinge Research Institute’s ongoing High Growth Study , over 281 business leaders and marketers from AEC firms, representing $75 billion in combined revenue, were surveyed about their top anticipated business challenges for the next 3-5 years. Purchase the 2021 High Growth Study: AEC Edition here and find out.

Peer-to-peer 101

Peer-to-peer Work Management Marketing Management Business 101

DiscoverOrg

MARCH 3, 2017

According to a study by Gartner, 70% of executive buyers think customer stories and case studies are the best way providers can communicate differentiation they can trust, but only 34% of executive buyers felt sales reps do a good job of communicating business value. Onboarding programs with live and online interactive training.

Correlation 120

Correlation Peer-to-peer Marketing Management Storytelling 120

Choozle

AUGUST 29, 2021

Transparency: The Association of National Advertisers’ study conducted by K2 revealed rebates, and other non-transparent business practices, were highly pervasive in the agency ecosystem, leaving marketers and brands in the dark about the real cost of media.

Disintermediation 62

Disintermediation Advertising Agencies Paid Search Agency ROAS 62

ClearVoice

AUGUST 16, 2023

By meeting these expectations, businesses can differentiate themselves from competitors and build lasting customer relationships. Case Study: Successful Personalization at Scale Many brands have mastered the art of personalization through the help of content marketing agencies.

Advertising Agencies 98

Advertising Agencies Marketing Agencies 1 Paid Search Agency Ad Agencies 98

Lead Forensics

APRIL 2, 2024

Use case studies to show how similar companies saved money by implementing your solution. Offer support materials like case studies or white papers that address potential internal concerns. Offer comprehensive training and support resources to ensure a smooth onboarding process. . “We need to use this budget elsewhere.”

Effectiveness 52

Effectiveness Work Management RFP Case Studies 52

ClickZ

NOVEMBER 22, 2019

30-Second Summary: By 2020, a Walker study stated that customer experience will overtake price and product as the major differentiating factor. A Walker study stated that customer experience will overtake price and product as the major differentiating factor by the end of 2020. Case study. Case studies.

CMS Development 132

CMS Development Tools Case Studies Paid Search Agency 132

Convince & Convert

JANUARY 29, 2015

Inspired by the amount of running and training stats logged by Nike+ users, the company decided that data should be doing more for the people who matter the most: their community. While this is an intelligent approach, the delivery and use of data really differentiates this campaign. Enter the, “Your Year With Nike” campaign.

Campaigns 141

Campaigns Case Study Case Studies Stats 141

Sprout Social

FEBRUARY 1, 2024

Apart from using social listening to increase customer advocacy with product training and helpful documentation, brands can also use social listening for product suggestions and improvements. The webinar highlighted a case study where a financial brand lagged behind competitors in overdraft protection.

Social Media 103

Social Media Ideal Customer Profiles Media Customer Satisfaction 103

Salesforce Marketing Cloud

FEBRUARY 19, 2024

Supporting training materials and best practices To help new and existing team members, your playbook should have training resources, best practices, and tips from top performers — a mix of learning materials and real-world wisdom teams can emulate. ” and “How do we differentiate our approach from competitors?”

Examples 59

Examples Work Management Marketing Management Marketing Proposals 59

chiefmartech

AUGUST 29, 2022

You could easily build custom business logic and bespoke customer experiences on top of commercially-available platforms, enabling digital differentiation — but without requiring you to reinvent the wheel, the cart, or the harness for the horses. Suite vs. Best-of-Breed Platform Ecosystems. They offered richer onboarding services.

Enterprise Management 123

Enterprise Management Work Management Marketing Management CMS Development 123

DemandBase

MARCH 30, 2020

If you’ve ever studied Economics 101 you’ll probably remember Adam Smith’s analogy of how many inputs and different skill sets went into the optimal production of a simple 18th-century pin. Does anyone remember the story of the pin factory? Want to know how it applies to your ABM-informed advertising campaigns?

Advertising Agencies 111

Advertising Agencies Account Based Marketing ABM Advertisements 111

Heinz Marketing

MAY 31, 2023

Key Challenges in Difficult Times During difficult periods in B2B sales, businesses often face two critical challenges: Slowing Win Rates Increased competition: Tough economic conditions often lead to intensified competition, making it harder for businesses to differentiate themselves.

B2B Sales 52

B2B Sales B2B Buying Cycle Sales Qualified Leads 52

Zoominfo

MARCH 21, 2022

The study showed a broad range of attrition within specific companies in various industries. Others have introduced signing bonuses, tuition support, and retirement contributions to differentiate themselves in an increasingly competitive recruitment landscape. Data via MIT Sloan Of course, not all companies are the same. at Boeing.

Enterprise Management 100

Enterprise Management Work Management Advertising Agencies Paid Search Agency 100

Marketing Insider Group

JULY 16, 2020

This is why I created our upcoming virtual LinkedIn training that will cover the shifts sales and marketing teams need to go beyond brand awareness on social. I also came to these conclusions after having my team study more than 100 profiles a day (5 days a week) for the last 4 months.

Top of Funnel 159

Top of Funnel Ideal Customer Profiles Profiling Linkedin 159

Hubspot

AUGUST 23, 2022

In a HelloSign study of 1000+ small and medium businesses , leaders were split when asked which areas of the sales cycle were the top priority for improvement in 2022. Presentation and training problems (execution). Tools for Training and Presentation. Data-driven Training Tools. Capacity and productivity problems (time).

Top of Funnel 59

Top of Funnel Lead Ranking Work Management Lead Scoring 59

Outreach

AUGUST 11, 2020

I once heard an SVP of Sales lead his opening remarks to a New Hire Training Class with this message: “What keeps me up at night is not if we’re going to close the deals we’re in. It’s that there are deals out there where we’re not even in the conversation. ”. Talk about instilling a sense of urgency!

Intent Data 104

Intent Data Intent Peer-to-peer Bombora 104

Martech

SEPTEMBER 14, 2023

It’s the same now as it was in 2016 when initial studies began. Nevertheless, according to a Adobe Marketo Engage study, deals are 67% more likely to close when sales and marketing are in alignment. Margins bottom out in the absence of critical marketing levers like brand differentiation, ecosystem engagement and positioning.

Marketing Analytics Tools 110

Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 110