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A Marketer’s Guide to European Union (EU) Privacy Laws

Zoominfo

Well, now we need to add a fifth P to the mix: privacy. Privacy compliance has become an essential part of modern-day marketing. While GDPR privacy compliance remains a top priority, the ePrivacy Directive adds complexity by limiting the manner in which marketers can launch campaigns, depending on where their audience lives.

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37 questions to ask call analytics vendors during the demo

Martech

After you’ve determined if your company needs one , it’s time to select a vendor and schedule demos. Also, make sure all potential internal users are on the demo call, and pay attention to the following: How easy is the platform to use? Call data privacy Which data privacy regulations does the platform comply with?

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24 questions to ask identity resolution vendors during a demo

Martech

An identity resolution platform can be a key tool to enable brand marketers to understand with confidence who their customers are and how to comply with the increasing patchwork of consumer privacy regulations. You want to set up demos within a relatively short timeframe of each other to help make relevant comparisons. Why we care.

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23 questions to ask identity resolution vendors during a demo

Martech

An identity resolution platform can be a key tool to enable brand marketers to understand with confidence who your customers are and how to comply with the increasing patchwork of consumer privacy regulations. You want to set up demos within a relatively short timeframe of each other to help make relevant comparisons. Why we care.

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37 questions to ask call analytics vendors during the demo

Martech

Given all of that promise, marketers are certainly evaluating these technologies and one crucial part of that process is the demo. It’s important to set up demos within a relatively short time frame of each other to help make relevant comparisons. Call data privacy. Are they showing us our “must-have” features?

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20 questions to ask during an email marketing platform demo

Martech

When your team has decided that an enterprise email marketing platform is right for your brand, we recommend setting up demos with your short list of vendors within a relatively short time frame after receiving the RFP responses to help make relevant comparisons. How do you comply with privacy regulations and consumer choice?

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24 questions to ask account-based marketing vendors during a demo

Martech

For example, if enriching your ICPs with deeper technographic data is important, be sure to ask about it during vendor interviews and demos. You want to set up demos within a relatively short timeframe of each other to help make relevant comparisons. Does the tool help us comply with relevant privacy regulations?