Remove licensing
article thumbnail

The Impact of New Google & Yahoo Deliverability Rules on Purchased Lists

The Point

Do the new Google/Yahoo deliverability rules make using a third-party list too risky? As that previous article made clear, emailing to anything but opt-in lists may be at odds with the license agreement of your marketing automation platform (MAP) or email service provider.) How should we approach the campaign differently?”

article thumbnail

Optimize your Email Deliverability: A Look at Heinz Marketing

Heinz Marketing

By Lisa Heay , Director of Business Operations at Heinz Marketing I’ve spent the better part of 2023 so far writing about email deliverability and optimization. But the weird thing was – our deliverability hasn’t always been bad. Embarrassingly bad. We hit rock bottom that month with a CTR of 2.2%.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Litmus Live 2021 Speaker: Meet Lauren Meyer, Email Deliverability Expert

Litmus

Lauren’s session will teach you about email deliverability, what impacts inbox placement most, and more. ( I was living in NYC, working toward my Series 7 license, and simply could not stay awake while studying. See the full Litmus Live agenda.). Let’s find out more about Lauren…. How’d you get your start in email marketing?

article thumbnail

Deliverability Acronyms: A-Z Part 3

eDataSource

Email Deliverability Acronyms – Part 3 Q to Z. You’ve survived our first two alphabet soup bowls of deliverability acronyms, jargon, abbreviations and initialisms. You’ve arrived at our final bowl of 22 acronym definitions and should now be well versed in email deliverability jargon. DEFINITION. Software as a service.

article thumbnail

Master Social Media Influencer Contracts: A Brand’s Guide + Free Template

SocialPilot

Details About the Deliverables: The Deliverables section describes the overall content expectation the influencer will fulfill. It details the post types, product features, platforms, publishing timelines, and quality standards expected in the final branded asset deliverables. Also, mention your mode of payment.

article thumbnail

How Quickly Should I Suspend or Delete Non-Responsive Leads?

The Point

. * High bounce rates and low open rates can damage your email reputation, which in turn may impact overall deliverability. Over time, an accumulation of stale, non-responsive leads can bump you to a higher pricing tier for your CRM or marketing automation license.

article thumbnail

How adaptive sourcing and digital transformation will put you in the winner’s circle

Biznology

But at the same time it is crucial and important to understand how to use the right technology as an enabler and not just buy services or licenses from large software providers. Choosing a large agency just because of a big name doesn’t guarantee the deliverables or the need for innovation. Collaboration is needed. Like this post?