Zoominfo

DECEMBER 12, 2019

While it’s impossible to avoid spam traps entirely, good data hygiene will help you limit exposure. A spam trap is a valid, deliverable email address used exclusively to receive (“trap”) unsolicited emails. Keep reading to learn all about spam traps and how to avoid them! What is a spam trap?

Data Hygiene 195

Data Hygiene CAN-SPAM Marketing Automation Services Zoominfo 195

The Mx Group

APRIL 10, 2018

Poor email deliverability is a serious issue that can undermine all the effort you put into an email campaign. A full 20% of marketing emails never make it to their intended inbox, according to ReturnPath’s 2017 Deliverability Benchmark Report. In fact, the deliverability of your email may have very little to do with the email itself.

Deliverability 72

Deliverability CAN-SPAM Marketing Automation Services Work Management 72

Zoominfo

DECEMBER 23, 2020

Although notorious, this information has been valuable as usable contact data. But thankfully there are other sources of compliant third-party data. Ok, now that we know what makes GOOD data, here’s how to avoid the BAD: 1. Check email deliverability rates 2. Finetune Your Data Privacy Efforts.

Ideal Customer Profiles 245

Ideal Customer Profiles Zoominfo Verticals Data Hygiene 245

Only B2B

SEPTEMBER 7, 2022

Businesses-to-business (B2B) organizations must regularly update and correctly preserve data assets to stop data deterioration in order to meet the growing need for data-driven choices. However, a vast majority of firms still lack the ability to secure their data hygiene, which has a negative impact on their operations.

Ideal Customer Profiles 118

Ideal Customer Profiles B2B Sales Data Hygiene Work Management 118

Litmus

APRIL 25, 2022

Email deliverability. Email deliverability helps you measure how often your emails are landing in the inbox instead of being labeled as spam. Low deliverability, specifically a systematic deliverability issue, has a ripple effect. Conduct an email deliverability audit. Data hygiene.

Email Marketing 100

Email Marketing Deliverability CAN-SPAM Data Hygiene 100

Litmus

OCTOBER 11, 2022

Lesson two: Data hygiene. Good data hygiene for email marketing is one of the most important steps to designing high-performing campaigns. Without regular data cleansing, your data can become stale – resulting in lower email engagement, poor deliverability, and ultimately, decreased ROI. .

Email Marketing 87

Email Marketing Data Hygiene Personalization Planning 87

Act-On

NOVEMBER 7, 2023

Part 1: Mission Inbox-able Email deliverability isn’t yet a buzzword on the lips of every digital marketer out there. Email deliverability is an entire strategic element of email marketing that you need to consider. Email Deliverability: What is it, anyway? You may be saying, “Isn’t that email strategy, not deliverability?”

Deliverability 187

Deliverability Top of Funnel Best Practices CAN-SPAM 187

Litmus

AUGUST 29, 2022

Monitoring these metrics (and responding when necessary) is an important step in staying on top of your email reputation and deliverability. Thankfully, they should stay in the healthy range on their own as long as you follow email deliverability best practices. . Your email deliverability is a result of your email reputation.

CAN-SPAM 104

CAN-SPAM Deliverability Domain Lead Scoring 104

DealSignal

MAY 15, 2023

With limited information provided by the corporate email servers, we needed to incorporate a higher resolution approach to not only weed out the bad email addresses but maximize our results by more accurately determining which email addresses were valid and deliverable—and of course, without eliminating a large number of working emails.

Work Management 98

Work Management Marketing Management Validation Software 98

Litmus

SEPTEMBER 13, 2022

Data hygiene. Regularly checking your subscriber data and data hygiene requires discipline, governance, and proactivity with teams (and vendors) across your organization. Poor data hygiene can lead to poor engagement , deliverability , CTR, and return on investment (ROI) —none of which you have to risk.

CTR 73

CTR Email Marketing Data Hygiene Click Rate 73

Zoominfo

JULY 9, 2020

Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well. How can it be that technology has come so far, and yet data quality issues still plague sales and marketing professionals? What is data hygiene and why is it important?

Data Hygiene 244

Data Hygiene Opinions Zoominfo Practices 244

DiscoverOrg

JUNE 9, 2017

While it’s impossible to avoid them entirely, good data hygiene may limit exposure. A spam trap is a valid, deliverable email address used exclusively to receive unsolicited email. Has Happened to Email Deliverability?" They’re scary because most people don’t really understand how spam traps work or how common they are.

CAN-SPAM 217

CAN-SPAM Marketing Automation Services Deliverability Opt-out 217

Zoominfo

MAY 3, 2018

For 54% of B2B businesses , their biggest challenge to achieving success is the absence of data quality. What is Data Maintenance? Data maintenance in B2B is the process of practicing good data hygiene , including database normalization, appending, and cleansing. If you’re not sure where to start, keep reading.

Data Hygiene 100

Data Hygiene Marketing Management Zoominfo B2B 100

Zoominfo

JULY 29, 2019

Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well. How can it be that technology has come so far, and yet data quality issues still plague sales and marketing professionals? Dirty data can absolutely cripple a marketing strategy.

Data Hygiene 216

Data Hygiene Zoominfo Practices Marketing AI 216

SalesIntel

OCTOBER 5, 2023

Deliverability Issues and Spam Traps Poor data quality, including outdated or inaccurate email addresses, can result in email deliverability issues. Sending emails to spam traps (inactive or abandoned email addresses set up to catch spammers) can severely harm your sender’s reputation and email deliverability.

Segmentation 52

Segmentation CAN-SPAM Deliverability Privacy 52

SalesIntel

APRIL 28, 2022

The quality of the database utilized in your email marketing is referred to as data health. The importance of content in boosting email deliverability cannot be overstated. If your email content isn’t fascinating or engaging enough for receivers, it will hurt your deliverability over time.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Ideal Customer Profiles Paid Content 52

SWZD

MARCH 15, 2017

But target audience is of top importance, and data hygiene is absolutely key to its integrity. This post will outline a few important ways to monitor and improve data and your audience so your content actually reaches them. Importance of Data Hygiene. Data Hygiene Tips.

Data Hygiene 48

Data Hygiene Work Management B2B Marketing Management 48

Zoominfo

MAY 3, 2018

This is helpful for several reasons—more specifically, appended data can result in: Increased sales connect rate. Improved email deliverability. Consider these statistics ( source ): A strong organization can generate up to 70% more revenue than an average organization based solely on the quality of its data. Maximized ROI.

B2B 100

B2B Marketing Management Data Hygiene B2B Sales 100

Binary Demand

JULY 21, 2023

Cleansing Your B2B Data Data cleansing is crucial for maintaining high-quality B2B data by ensuring good data hygiene. Validating data is critical for improved engagement and email deliverability, ensuring effective communication. This process involves deduplicating or deleting irrelevant records.

Ideal Customer Profiles 98

Ideal Customer Profiles B2B Intent Data Marketing Management 98

Martech

JULY 6, 2022

“Technology isn’t a substitute for strategy or data hygiene,” said Amy Goldfine, founder of MarketingOpsAdvice.com. If a martech vendor isn’t careful, they can paint the picture that their platform will somehow drive business results without context or effort. . Martech has a scaling problem .

Marketing Automation Services 92

Marketing Automation Services Enterprise Management Work Management Marketing Management 92

Directive Agency

FEBRUARY 28, 2022

Marketing Attribution and Data Hygiene. Well, marketing without proper data hygiene and attribution is nearly impossible. Any SEO or marketer worth their salt will always provide a data-backed solution, strategy, or explanation. Would you drive your car in the dark without turning on your headlights?

Paid Search Agency 52

Paid Search Agency Paid Content Advertising Agencies Ad Agencies 52

The Point

DECEMBER 15, 2020

High bounce rates and low open rates can damage your email reputation, which in turn may impact overall deliverability. Over time, an accumulation of stale, non-responsive leads can bump you to a higher pricing tier for your CRM or marketing automation license. Even then, success with email programs can often be a long-term proposition.

Lead Scoring 162

Lead Scoring Lead Ranking Marketing Qualified Leads Leads 162

Launch Marketing

JANUARY 2, 2019

Deliverability – Everything else is moot if your audience doesn’t receive your email, or if they receive it in a way that tells them they should distrust you as a sender. Despite recent data control legislature, email marketing continues to be viewed as a critical channel.

A/B testing 74

A/B testing Email Marketing Campaigns Effectiveness 74

Porch Group Media

JANUARY 10, 2023

What is email deliverability? Email deliverability is the ability of an email message to be delivered to subscribers’ inboxes and is typically measured by the percentage of emails accepted by the internet service provider (ISP). According to ISPs, a good deliverability rate is 95% or higher. Why Email Deliverability Matters.

Deliverability 52

Deliverability CAN-SPAM Opt-out Opt-in 52

SalesIntel

AUGUST 4, 2021

You sabotage your domain reputation and face serious deliverability issues for all emails. Bad data leads to lost revenue by adversely impacting your sales funnel. To ensure that your CRM data is accurate, you must develop processes for validating, entering, and updating it from the beginning. Worst case? Impact on Revenue.

CRM 52

CRM Enterprise Management Business Work Management 52

ClickDimensions

NOVEMBER 13, 2018

When companies send to their entire database without proper segmentation and without regular data hygiene practices, spam trap addresses that normally aren’t included in a campaign make their not-so-happy appearance. Depending on who owns the spam trap, the impact can vary.

CAN-SPAM 53

CAN-SPAM Data Hygiene Validation Email Marketing 53

Salesforce Marketing Cloud

FEBRUARY 13, 2024

Build your deliverability strategy now In this free webinar, our experts will walk you through key email deliverability terms, core strategies, and how to make sense of the metrics. This safeguards data hygiene, honors permission, and will help boost overall engagement.”

Opt-in 111

Opt-in Marketing AI Email Marketing Opt-out 111

Zoominfo

FEBRUARY 20, 2019

These numbers may catch your attention— but statistics alone don’t explain how and why dirty data hurts your bottom line. Without additional context, it’s easy to see why some companies continue to neglect data hygiene. In today’s blog post, we’re digging a bit deeper into the issue of dirty data. Let’s get into it!

Data Hygiene 157

Data Hygiene Marketing Automation Services Zoominfo Marketing Management 157

Zoominfo

APRIL 17, 2018

Why is email hygiene important? A company’s email sender reputation is a key factor in the deliverability of campaigns. Here’s why: A high bounce rate informs ISPs that you may be a spammer—and if your bounce rate gets high enough, it can impact long-term email deliverability. An occasional database audit isn’t going to cut it.

Lead Scoring 224

Lead Scoring Lead Ranking CAN-SPAM Data Hygiene 224

Martech

SEPTEMBER 21, 2021

These features include, but are not limited to: Dynamic content generation (email, landing pages and/or website); Email deliverability tools; Account-based marketing (ABM); Mobile marketing; AI-based predictive analytics; and Social/lead profile integration. Message deliverability is also an important factor to consider.

Marketing Automation Services 116

Marketing Automation Services Enterprise Management Work Management Marketing Management 116

Zoominfo

FEBRUARY 6, 2019

Data hygiene. That is, data quality is one of the biggest challenges facing businesses today. Consider these statistics ( source ): 62% of organizations rely on marketing and prospect data that’s up to 40% inaccurate. Perhaps you’ve seen these numbers before and are well aware of the problem that is dirty data.

Data Hygiene 178

Data Hygiene Zoominfo Lead Scoring Lead Ranking 178

Litmus

JANUARY 28, 2021

When you deliver a great subscriber experience, you see major benefits to your campaigns, including: Better email deliverability Improved inbox placement Engagement Pipeline Repeat buyers But like anything in email marketing, your email list strategy requires planning to be effective. Here are three best practices to keep in mind.

Data Hygiene 63

Data Hygiene Marketing & Strategy Opt-out Opt-in 63

SalesIntel

JUNE 2, 2021

Focus on Deliverability. Another aspect on which you can focus to improve the ROI of your email marketing is deliverability. High deliverability does not happen by chance. It is dependent on various factors, including relevance, data security, content, and the proper technological setup. The list goes on.

ROI 52

ROI Email Marketing Marketing Automation Services Work Management 52

DealSignal

SEPTEMBER 20, 2021

This is why it’s so important to refresh and re-verify your data on an annual basis at a minimum—a more frequent cadence, like monthly, is even better. The Problem With Third-Party Databases If you’re using a third-party data vendor, you might think that all of your data hygiene problems are solved.

Contact Marketing 103

Contact Marketing Work Management B2B Sales Contacts 103

SalesIntel

JUNE 30, 2021

Attain Better Email Deliverability and Reach. Deliverability isn’t something that happens by chance. Relevance, data security, content, and the correct technology configuration are all important considerations for email deliverability. The best part – there’s no extra charge for the work mobile numbers.

Enterprise Management 52

Enterprise Management Marketing AI Data Hygiene Ideal Customer Profiles 52

Litmus

DECEMBER 13, 2021

This allows the subscriber to re-engage or opt-out and allows us to keep good data hygiene. Monitoring deliverability or inbox placement. At Litmus, if a subscriber has not opened or clicked on any email they have been sent in the last 60 days, we send them an email asking them if they’d like to continue receiving emails.

Privacy 104

Privacy Opt-out Contingency Planning Opt-in 104

Zoominfo

NOVEMBER 27, 2018

Be sure to make ongoing data hygiene a standard practice in your business. Yet, spam words don’t affect email deliverability as much as they once did. HubSpot ran an A/B test and found the word “free” didn’t hurt deliverability ( source ).

Email Marketing 100

Email Marketing CAN-SPAM Opt-out Click Rate 100