41 Expert Opinions on Data Hygiene Best Practices

Zoominfo

Long before cloud-based CRM systems, companies largely relied on manual data entry and cleanup processes. But this can leave your contact and company data fraught with errors and inconsistencies. What is data hygiene and why is it important? Data hygiene starts at the top.

35+ Experts Weigh In on Data Hygiene Best Practices

Zoominfo

Long before cloud-based CRM systems, companies largely relied on manual data entry and cleanup processes— leaving their contact and company data fraught with errors and inconsistencies. Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well. How can it be that technology has come so far, and yet data quality issues still plague sales and marketing professionals? Don’t call it hygiene.

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How Quickly Should I Suspend or Delete Non-Responsive Leads?

The Point

High bounce rates and low open rates can damage your email reputation, which in turn may impact overall deliverability. Just keep in mind that a lack of response doesn’t always equate with bad data or an individual that’s not a legitimate prospect for your solution. . *

How to Improve Your Email Deliverability When Nothing is Going Your Way

SalesIntel

High deliverability does not happen by chance. It is dependent on various factors, including relevance, data security, content, and the proper technological setup. The good news is that you can navigate the majority of deliverability levers on your own. Data Hygiene Is the Key.

Email Validation Defined: What do terms like bounce & deliverability mean?

TowerData

Email Validation helps identify which email addresses are deliverable without sending an actual email to that inbox. Email Validation is a big part of a data hygiene strategy. Marketers use Email Validation to ensure they capture and maintain good data. At the surface, Email Validation is easy to understand. Email Marketing Email Validation

What’s Your Reputation? Time to Get Serious About Email Deliverability

The Mx Group

Poor email deliverability is a serious issue that can undermine all the effort you put into an email campaign. A full 20% of marketing emails never make it to their intended inbox, according to ReturnPath’s 2017 Deliverability Benchmark Report. But what they don’t realize is that email deliverability requires more than simply avoiding spam triggers. In fact, the deliverability of your email may have very little to do with the email itself.

How to Avoid the Spam Trap

Zoominfo

While it’s impossible to avoid spam traps entirely, good data hygiene will help you limit exposure. A spam trap is a valid, deliverable email address used exclusively to receive (“trap”) unsolicited emails.

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8 Email Marketing Improvements to Make During Slow Periods

Oracle

Improve Data Governance & Hygiene. Data is the fuel that powers digital marketing. “This is a great time for better data hygiene,” says Aaron Campbell, Account Manager at Oracle CX Marketing. Improve Data Centralization & Availability.

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7 Ways Dirty Data is Hurting Your Bottom Line

Zoominfo

Using dirty data to fuel your business initiatives is akin to putting the wrong type of fuel in your car. Consider these statistics ( source ): 40% of business objectives fail due to inaccurate data. Bad data costs U.S. These numbers may catch your attention— but statistics alone don’t explain how and why dirty data hurts your bottom line. Without additional context, it’s easy to see why some companies continue to neglect data hygiene.

Not All B2B Contact Data Is Created Equal: How Data Accuracy Impacts Sales and Marketing Performance and Costs

DealSignal

Research shows that 70% of CRM data is outdated, incomplete, or inaccurate—and most B2B data providers you entrust to solve your data gaps offer on average 50% accuracy. While a data vendor can certainly help, many use outdated technologies that overpromise and underdeliver.

Holiday Email Sending Mistakes to Avoid

ClickDimensions

When companies send to their entire database without proper segmentation and without regular data hygiene practices, spam trap addresses that normally aren’t included in a campaign make their not-so-happy appearance. Email Deliverability Email MarketingThanksgiving! Black Friday! Cyber Monday! Hanukkah! Christmas! Kwanzaa! New Year’s! And more! The holiday season starts soon, and many email marketers have been planning their email sends for a while now.

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8 Ways to Increase Email Marketing ROI

SalesIntel

Use Website Visitor Data. Google Analytics is a smart way to learn about a visitor’s location, items they are interested in (based on pages viewed), and other valuable data. Technographic and firmographic data can help you in drafting hyper-focused messaging when reaching to them.

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The Real Value of Email Hygiene: A Marketer’s Guide

Zoominfo

Email hygiene is a crucial, yet often overlooked, element of email marketing. Today’s blog post explains why email hygiene is so important, and the steps you can take to maintain your email lists. Why is email hygiene important? A company’s email sender reputation is a key factor in the deliverability of campaigns. As a result, companies that don’t prioritize email list hygiene are at risk of having their email marketing programs shut down.

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5 Reasons to Clean Your Marketing Database Today

Zoominfo

Data hygiene. That is, data quality is one of the biggest challenges facing businesses today. Consider these statistics ( source ): 62% of organizations rely on marketing and prospect data that’s up to 40% inaccurate. 64% of “very successful” data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Perhaps you’ve seen these numbers before and are well aware of the problem that is dirty data.

How to Connect B2B Audiences to Your Content

SWZD

But target audience is of top importance, and data hygiene is absolutely key to its integrity. Bottom line: you need quality data on your audience to segment your offerings appropriately. This post will outline a few important ways to monitor and improve data and your audience so your content actually reaches them. Importance of Data Hygiene. Whether you’re involved in email syndication, direct mail or another channel, deliverability is paramount.

How to Avoid the Spam Trap

DiscoverOrg

While it’s impossible to avoid them entirely, good data hygiene may limit exposure. A spam trap is a valid, deliverable email address used exclusively to receive unsolicited email. It happens to nefarious spammers, it can happen to marketers following best practices with the cleanest data, and it can even happen to teams. To make sure you never hit a spam trap, Hubspot suggests only sending to opt-in contacts and to avoid purchasing data from a data provider.

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The Monthly Intel: SalesIntel’s Mission and Vision

SalesIntel

Top Whitepaper of the Month: Data Purchasing Guide. So, we primarily focused on boosting the sales process and saving the time spent collecting and verifying data. The past trend for data providers was to use machine learning and automation to build as big of a database as possible.

3 Quick Takes: Email Best Practices for B2B Marketers

SWZD

But before you push send, take a couple of minutes to make sure you follow these email best practices: Keep Your Data Clean. That’s a good enough reason to focus on maximizing deliverability. But there’s another issue to keep in mind: data hygiene. Monitor bounces and keep your data clean to avoid problems. Using the same words or phrases in a subject line, and again in the copy, can harm deliverability.

The B2B Database Maintenance Glossary

Zoominfo

There’s no way around it, bad data impacts every aspect of a business—from lead generation to marketing, to customer relationships, to cold calling, to revenue. Consider these statistics ( source ): 94% of businesses suspect that their customer and prospect data is inaccurate. 40% of business objectives fail due to inaccurate data. 62% of organizations rely on marketing data that’s up to 40% inaccurate. Bad data costs U.S. Data Normalization.

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How Bad CRM Data Can Hurt Your Cybersecurity Business

SalesIntel

Reaching out to the companies that need your solution requires reliable and accurate data, especially when the competitors are ready to grab any opportunity. However, data quality is one of the major roadblocks for cybersecurity marketers and sales professionals. Duplicate Data.

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How to Create Effective Email Marketing Campaigns

Launch Marketing

Deliverability – Everything else is moot if your audience doesn’t receive your email, or if they receive it in a way that tells them they should distrust you as a sender. Now that it’s easier than ever to run AB tests, it’s also easy to forget basic data and experimentation principles when designing our tests. You have to gather data over a long period of time in an organized and controlled way to come up with conclusive results.

5 Email Marketing Myths for the Modern Marketer

Zoominfo

Be sure to make ongoing data hygiene a standard practice in your business. Yet, spam words don’t affect email deliverability as much as they once did. If you’re not convinced, consider the statistics: A study of more than 540 billion emails revealed spam words like “free” or “affordable” have little to no impact on deliverability ( source ). HubSpot ran an A/B test and found the word “free” didn’t hurt deliverability ( source ).

Top Furniture Customer Acquisition Strategies to Boost Sales and Brand Loyalty

V12 Data

Each lead includes name and address and is often enhanced with additional demographic, lifestyle and contact data. Each lead included name and address and was often enhanced with additional demographic and contact data. In a study by Royal Mail Data Services, half of those surveyed see life events as a new sales opportunity. The key is to start with good data. This data is often sourced from county courthouse filings.

How We Solved our Email Bounce Back Problem with Siftrock

SnapApp

We read all of the articles and pour over our marketing automation data to understand the perfect moment to send an email. No matter the day you send, someone will be on vacation, someone will have just left their position and turned on a new out of office message, and some of your data will just be bad. These emails that didn’t reach their intended target — at the hands of vacation or bad data — present a major problem for marketers.

How We Solved our Bounce Back Problem with Siftrock

SnapApp

We read all of the articles and pour over our marketing automation data to understand the perfect moment to send an email. No matter the day you send, someone will be on vacation, someone will have just left their position and turned on a new out of office message, and some of your data will just be bad. These emails that didn’t reach their intended target — at the hands of vacation or bad data — present a major problem for marketers.

5 Marketing Pain Points & Solutions (From Our In-House Experts)

Higher Logic

The Battle with Data Hygiene, Effective Segmentation & Personalization. Clean data is crucial to the foundation of your marketing efforts, especially if you want to use segmentation and personalization to your advantage to achieve business objectives like increasing ROI and improving overall satisfaction and retention. As she put it: “ Not-so-great data = not-so-great campaigns or member journey mapping /understanding.”.