Zoominfo

DECEMBER 12, 2019

While it’s impossible to avoid spam traps entirely, good data hygiene will help you limit exposure. A spam trap is a valid, deliverable email address used exclusively to receive (“trap”) unsolicited emails. Keep reading to learn all about spam traps and how to avoid them! What is a spam trap?

Data Hygiene 195

Data Hygiene CAN-SPAM Marketing Automation Services Zoominfo 195

Zoominfo

DECEMBER 23, 2020

Although notorious, this information has been valuable as usable contact data. But thankfully there are other sources of compliant third-party data. Ok, now that we know what makes GOOD data, here’s how to avoid the BAD: 1. Check email deliverability rates 2. Finetune Your Data Privacy Efforts.

Ideal Customer Profiles 245

Ideal Customer Profiles Zoominfo Verticals Data Hygiene 245

Zoominfo

APRIL 17, 2018

Why is email hygiene important? A company’s email sender reputation is a key factor in the deliverability of campaigns. Here’s why: A high bounce rate informs ISPs that you may be a spammer—and if your bounce rate gets high enough, it can impact long-term email deliverability. An occasional database audit isn’t going to cut it.

Lead Ranking 224

Lead Ranking Lead Scoring CAN-SPAM Data Hygiene 224

Inbox Insight

DECEMBER 18, 2024

Maintaining clean and accurate data is a critical aspect of any successful demand generation strategy. With the increasing reliance on data-driven decision-making, good data hygiene can help ensure that marketing and sales efforts are driven by reliable information. Data hygiene is also essential for reliable A/B testing.

Data Hygiene 52

Data Hygiene Demand Generation Agencies Demand Generation Demand 52

Zoominfo

FEBRUARY 6, 2019

Data hygiene. That is, data quality is one of the biggest challenges facing businesses today. Consider these statistics ( source ): 62% of organizations rely on marketing and prospect data that’s up to 40% inaccurate. Perhaps you’ve seen these numbers before and are well aware of the problem that is dirty data.

Data Hygiene 178

Data Hygiene Zoominfo Lead Scoring Lead Ranking 178

DiscoverOrg

JUNE 9, 2017

While it’s impossible to avoid them entirely, good data hygiene may limit exposure. A spam trap is a valid, deliverable email address used exclusively to receive unsolicited email. Has Happened to Email Deliverability?" They’re scary because most people don’t really understand how spam traps work or how common they are.

CAN-SPAM 217

CAN-SPAM Marketing Automation Services Deliverability Opt-out 217

Zoominfo

FEBRUARY 20, 2019

These numbers may catch your attention— but statistics alone don’t explain how and why dirty data hurts your bottom line. Without additional context, it’s easy to see why some companies continue to neglect data hygiene. In today’s blog post, we’re digging a bit deeper into the issue of dirty data. Let’s get into it!

Data Hygiene 157

Data Hygiene Marketing Automation Services Zoominfo Marketing Management 157

The Mx Group

APRIL 10, 2018

Poor email deliverability is a serious issue that can undermine all the effort you put into an email campaign. A full 20% of marketing emails never make it to their intended inbox, according to ReturnPath’s 2017 Deliverability Benchmark Report. In fact, the deliverability of your email may have very little to do with the email itself.

Deliverability 72

Deliverability CAN-SPAM Marketing Automation Services Work Management 72

Litmus

DECEMBER 13, 2024

While email deliverability can be a bit of a mystery, understanding some of the more technical terms that play into it can make it a little less daunting. If youre looking for how to fix your email deliverability, you get stuck on all the acronyms to keep track of: DMARC, DKIM, SPFwhat does it all mean?

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Deliverability CAN-SPAM Opt-out Domain 64

TowerData

MARCH 11, 2019

Email Validation helps identify which email addresses are deliverable without sending an actual email to that inbox. Email Validation is a big part of a data hygiene strategy. Marketers use Email Validation to ensure they capture and maintain good data. At the surface, Email Validation is easy to understand.

Validation 58

Validation Deliverability Data Hygiene Email Marketing 58

Litmus

APRIL 25, 2022

Email deliverability. Email deliverability helps you measure how often your emails are landing in the inbox instead of being labeled as spam. Low deliverability, specifically a systematic deliverability issue, has a ripple effect. Conduct an email deliverability audit. Data hygiene.

Email Marketing 107

Email Marketing Deliverability CAN-SPAM Data Hygiene 107

Only B2B

SEPTEMBER 7, 2022

Businesses-to-business (B2B) organizations must regularly update and correctly preserve data assets to stop data deterioration in order to meet the growing need for data-driven choices. However, a vast majority of firms still lack the ability to secure their data hygiene, which has a negative impact on their operations.

Ideal Customer Profiles 118

Ideal Customer Profiles B2B Sales Data Hygiene Work Management 118

Litmus

NOVEMBER 30, 2023

Email deliverability is a complicated, technical beast. While there are a few best practices that are tried-and-true to improve your deliverability (please, please don’t buy an email list!) While many factors affect your deliverability, spam traps are one of the biggest and most misunderstood of them all. What is a spam trap?

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Deliverability CAN-SPAM Opt-out Opt-in 116

DealSignal

JULY 5, 2022

How Can Marketing and Sales Teams Improve Email Deliverability? The DKIM authentication process is different from other deliverability measures. The articles below will help you better understand these technologies, set up email authentication standards, and show you how to use them to improve your email deliverability.

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Deliverability Phishing Domain CAN-SPAM 52

Litmus

OCTOBER 11, 2022

Lesson two: Data hygiene. Good data hygiene for email marketing is one of the most important steps to designing high-performing campaigns. Without regular data cleansing, your data can become stale – resulting in lower email engagement, poor deliverability, and ultimately, decreased ROI. .

Email Marketing 96

Email Marketing Data Hygiene Personalization Planning 96

Litmus

AUGUST 29, 2022

Monitoring these metrics (and responding when necessary) is an important step in staying on top of your email reputation and deliverability. Thankfully, they should stay in the healthy range on their own as long as you follow email deliverability best practices. . Your email deliverability is a result of your email reputation.

CAN-SPAM 114

CAN-SPAM Deliverability Domain Lead Ranking 114

Porch Group Media

JANUARY 10, 2023

What is email deliverability? Email deliverability is the ability of an email message to be delivered to subscribers’ inboxes and is typically measured by the percentage of emails accepted by the internet service provider (ISP). According to ISPs, a good deliverability rate is 95% or higher. Why Email Deliverability Matters.

Deliverability 52

Deliverability CAN-SPAM Opt-out Domain 52

SalesIntel

MAY 17, 2021

High deliverability does not happen by chance. It is dependent on various factors, including relevance, data security, content, and the proper technological setup. The good news is that you can navigate the majority of deliverability levers on your own. Working on Deliverability Itself. Data Hygiene Is the Key.

Deliverability 52

Deliverability Data Hygiene CAN-SPAM Lead Ranking 52

Martech

SEPTEMBER 21, 2021

These features include, but are not limited to: Dynamic content generation (email, landing pages and/or website); Email deliverability tools; Account-based marketing (ABM); Mobile marketing; AI-based predictive analytics; and Social/lead profile integration. Message deliverability is also an important factor to consider.

Marketing Automation Services 122

Marketing Automation Services Enterprise Management Work Management Marketing Management 122

Zoominfo

MAY 3, 2018

For 54% of B2B businesses , their biggest challenge to achieving success is the absence of data quality. What is Data Maintenance? Data maintenance in B2B is the process of practicing good data hygiene , including database normalization, appending, and cleansing. If you’re not sure where to start, keep reading.

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Data Hygiene Marketing Management Zoominfo B2B 100

Zoominfo

MAY 3, 2018

This is helpful for several reasons—more specifically, appended data can result in: Increased sales connect rate. Improved email deliverability. Consider these statistics ( source ): A strong organization can generate up to 70% more revenue than an average organization based solely on the quality of its data. Maximized ROI.

B2B 100

B2B Marketing Management Data Hygiene B2B Sales 100

Litmus

JANUARY 28, 2021

When you deliver a great subscriber experience, you see major benefits to your campaigns, including: Better email deliverability Improved inbox placement Engagement Pipeline Repeat buyers But like anything in email marketing, your email list strategy requires planning to be effective. Here are three best practices to keep in mind.

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Data Hygiene Marketing & Strategy Opt-out Opt-in 70

Litmus

SEPTEMBER 13, 2022

Data hygiene. Regularly checking your subscriber data and data hygiene requires discipline, governance, and proactivity with teams (and vendors) across your organization. Poor data hygiene can lead to poor engagement , deliverability , CTR, and return on investment (ROI) —none of which you have to risk.

CTR 81

CTR Email Marketing Data Hygiene Click Rate 81

DealSignal

MAY 15, 2023

With limited information provided by the corporate email servers, we needed to incorporate a higher resolution approach to not only weed out the bad email addresses but maximize our results by more accurately determining which email addresses were valid and deliverable—and of course, without eliminating a large number of working emails.

Work Management 98

Work Management Marketing Management Validation Software 98

DealSignal

SEPTEMBER 20, 2021

This is why it’s so important to refresh and re-verify your data on an annual basis at a minimum—a more frequent cadence, like monthly, is even better. The Problem With Third-Party Databases If you’re using a third-party data vendor, you might think that all of your data hygiene problems are solved.

Contact Marketing 103

Contact Marketing Work Management B2B Sales Marketing Management 103

The Point

DECEMBER 15, 2020

High bounce rates and low open rates can damage your email reputation, which in turn may impact overall deliverability. Over time, an accumulation of stale, non-responsive leads can bump you to a higher pricing tier for your CRM or marketing automation license. Even then, success with email programs can often be a long-term proposition.

Lead Ranking 157

Lead Ranking Lead Scoring Leads Marketing Qualified Leads 157

Salesforce Marketing Cloud

FEBRUARY 13, 2024

Build your deliverability strategy now In this free webinar, our experts will walk you through key email deliverability terms, core strategies, and how to make sense of the metrics. This safeguards data hygiene, honors permission, and will help boost overall engagement.”

Opt-in 111

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Litmus

OCTOBER 31, 2024

Clean and organized data is easier to use, sort of like a fresh strand of holiday lights is easier to hang than a tangled mess. Your customer data is ‘clean’ when it’s accurate, current, trustworthy, and useful, which takes effort. Get advice to improve deliverability. Verify authentication.

Work Management 85

Work Management Marketing Management Deliverability CAN-SPAM 85

SWZD

MARCH 15, 2017

But target audience is of top importance, and data hygiene is absolutely key to its integrity. This post will outline a few important ways to monitor and improve data and your audience so your content actually reaches them. Importance of Data Hygiene. Data Hygiene Tips.

Data Hygiene 48

Data Hygiene Work Management B2B Marketing Management 48

Litmus

JUNE 10, 2024

Practice good data hygiene to keep your personalization current Good data hygiene for email marketing is one of the most important steps to designing high-performing campaigns.

Personalization 75

Personalization Privacy Protection Data Hygiene Paid Search Agency 75

Martech

JULY 6, 2022

“Technology isn’t a substitute for strategy or data hygiene,” said Amy Goldfine, founder of MarketingOpsAdvice.com. If a martech vendor isn’t careful, they can paint the picture that their platform will somehow drive business results without context or effort. . Martech has a scaling problem .

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing Management 98

Binary Demand

JULY 21, 2023

Cleansing Your B2B Data Data cleansing is crucial for maintaining high-quality B2B data by ensuring good data hygiene. Validating data is critical for improved engagement and email deliverability, ensuring effective communication. This process involves deduplicating or deleting irrelevant records.

Ideal Customer Profiles 98

Ideal Customer Profiles B2B Intent Data Marketing Management 98

SWZD

MAY 11, 2017

That’s a good enough reason to focus on maximizing deliverability. But there’s another issue to keep in mind: data hygiene. Using the same words or phrases in a subject line, and again in the copy, can harm deliverability. In order to learn from your content, your audience has to receive your email in the first place.

Practices 48

Practices Email Marketing B2B Marketing Data Hygiene 48

Launch Marketing

JANUARY 2, 2019

Deliverability – Everything else is moot if your audience doesn’t receive your email, or if they receive it in a way that tells them they should distrust you as a sender. Despite recent data control legislature, email marketing continues to be viewed as a critical channel.

A/B testing 70

A/B testing Email Marketing Campaigns Effectiveness 70

SalesIntel

JUNE 2, 2021

Focus on Deliverability. Another aspect on which you can focus to improve the ROI of your email marketing is deliverability. High deliverability does not happen by chance. It is dependent on various factors, including relevance, data security, content, and the proper technological setup. The list goes on.

ROI 52

ROI Email Marketing Marketing Automation Services Work Management 52

SalesIntel

APRIL 28, 2022

The quality of the database utilized in your email marketing is referred to as data health. The importance of content in boosting email deliverability cannot be overstated. If your email content isn’t fascinating or engaging enough for receivers, it will hurt your deliverability over time.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Ideal Customer Profiles Paid Content 52

SalesIntel

JUNE 30, 2021

Attain Better Email Deliverability and Reach. Deliverability isn’t something that happens by chance. Relevance, data security, content, and the correct technology configuration are all important considerations for email deliverability. The best part – there’s no extra charge for the work mobile numbers.

Enterprise Management 52

Enterprise Management Marketing AI Data Hygiene Ideal Customer Profiles 52