Benchmark Email

OCTOBER 22, 2020

We all like to believe that our content is air-tight, but even the best marketers may be making mistakes without even knowing it. From blog posts to emails and everything in between, content is a hugely important part of any marketing strategy.

Content Marketing 126

Content Marketing Content Marketing & Strategy Marketing 126

Zoominfo

OCTOBER 5, 2021

Attempting to grow your business without marketing intelligence is a lot like driving without directions. Without a clear understanding of your industry or market, you’ll be ill-equipped to make informed business decisions. Businesses are catching on to the importance of market intelligence. What Is Market Intelligence?

Planning 130

Planning Work Management Marketing Management Data Hygiene 130

Zoominfo

FEBRUARY 7, 2019

As with most business functions, technology is drastically changing the way we market our products and services. We’ve long since understood the power of one-to-one marketing, but without modern technology, it wasn’t always feasible, scalable, or affordable. So, how can we market to customers who are sick and tired of marketing?

Conversion 174

Conversion Planning Zoominfo Paid Search Agency 174

Onalytica B2B

AUGUST 17, 2017

We’re excited to announce that we’ve published The Definitive Practical Guide to Influencer Relationship Management. We brought together industry experts from marketers to the influencers themselves, to create a step by step guide with best practice and frameworks to help you nail your influencer marketing strategy.

Paper 0

Paper Practices Work Management Emarketing 0

Content Marketing Institute

JULY 27, 2020

Is it time to add a definition to the content marketing entry? He says it’s no longer enough to market with content, you must understand how to market the content. Continue reading → The post Is It Time to Add a New Definition for Content Marketing? appeared first on Content Marketing Institute.

Content Marketing 139

Content Marketing Content Paid Search Agency Marketing 139

Ahrefs

JANUARY 25, 2023

Indirect marketing relies on the assumption that potential customers will not purchase your product or service immediately, but … Read more › Instead, it focuses on activities that generate brand awareness, build relationships with potential customers, and nurture them to eventually buy from you.

Examples 91

Examples Marketing Purchase Buy 91

SendX

MAY 14, 2020

Besides, 74% of marketers say personalized emails trigger more customer engagement. Email marketing is getting tricky like never before. Email marketing is getting tricky like never before. In the past, marketers would send batches of emails to subscribers and get great results. It’s not a secret anymore.

Segmentation 355

Segmentation Practices Best Practices Click Rate 355

Benchmark Email

FEBRUARY 22, 2022

… The post Long-Tail Keywords: Definition and How to Leverage Them appeared first on Benchmark Email. But if you want to get as specific as possible, that’s when long-tail keywords come into play. There’s a lot to take into consideration when tapping into long-tail keywords and using them for your company’s SEO strategy.…

Long Tail Marketing 144

Long Tail Marketing Keywords Advertising Benchmark SEO 144

Search Engine Journal

AUGUST 2, 2020

The post 100 Types of Content: The Definitive Guide for Marketers via @MrDannyGoodwin appeared first on Search Engine Journal. Creating content in a variety of formats will help you reach a wider audience. Here are 100 types of content you can create, with examples.

Content 145

Content Search Marketing Marketing Examples 145

Industrial Marketer

AUGUST 10, 2021

The narrow segments and complicated, elongated buying cycles can make lead generation especially challenging for industrial marketing, but these difficulties are also what help us trace the contours of a definition of industrial marketing. It’s unlike any other B2B sector.

Examples 98

Examples Buying Cycle Segmentation Lead Generation 98

Only B2B

AUGUST 25, 2019

Effective email marketing is necessary for your business to acquire leads and promote your business or brand. How Will Effective Email Marketing Be Beneficial It is not a hidden fact. The post Definitive Guide to Effective Email Marketing appeared first on ONLY B2B.

Email Marketing 110

Email Marketing Effectiveness Marketing Promotion 110

Zoominfo

SEPTEMBER 5, 2018

Attempting to grow your business without market intelligence is a lot like driving without directions. Without a clear understanding of your industry or market, you will fail to make informed business decisions. Businesses are catching on to the importance of market intelligence. What is market intelligence?

Planning 140

Planning Zoominfo Data Hygiene Multi-Channel 140

Zoominfo

MAY 23, 2019

On the ZoomInfo blog we often discuss the use of data in sales, marketing, and recruiting. Example: A hypothetical marketing agency might collect demographic and firmographic data through form submissions on their website. Our groundbreaking technology is fueled by the most accurate and comprehensive B2B database on the market.

PR 188

PR Paid Search Agency Zoominfo Marketing & Strategy 188

Contify

SEPTEMBER 8, 2021

The post Competitive Monitoring: Definition, Importance and Methods appeared first on Contify Market and Competitive Intelligence Platform - Blog.

Marketing 103

Marketing 103

Zoominfo

SEPTEMBER 16, 2018

Before you can start the talent mapping process, you must have definitive answers to the following questions: Ideally, where will the company be in five years, ten years, or even twenty years? Or, you can work with a paid market intelligence for more detailed information regarding your competitors and the overall industry you work in.

B2B Thought Leadership 203

B2B Thought Leadership Thought Leadership Paid Search Agency Zoominfo 203

Adobe Experience Cloud Blog

FEBRUARY 11, 2019

Now more than ever, marketing has to prove its impact on the success of the business. All too often, it’s assumed that marketing exists solely to support sales, or that we throw fancy parties with nothing to show for our work. With the pressure increasing, it’s time for marketers to take control of the revenue process.

Analytics 133

Analytics Peer-to-peer Planning Thought Leadership 133

SEMrush

NOVEMBER 12, 2021

Explore this definitive guide to building a powerful brand storytelling strategy that would set you apart from the competition. How to create a brand story that will push your business forward?

Storytelling 117

Storytelling Template Brand Identity Branding 117

KoMarketing Associates

MARCH 18, 2020

As more marketers look for ways to resonate with their target audience, new research shows that they are putting more effort into influencer marketing as a tactic. On top of this, 78% of respondents stated that they will be dedicating a portion of their budget to influencer marketing in 2020.

Marketing Report 157

Marketing Report Effectiveness Advertising Benchmark Statistics 157

Zoominfo

OCTOBER 20, 2021

Before you can start the talent mapping process, you must have definitive answers to the following questions: Ideally, where will the company be in five years, ten years, or even twenty years? You see how their marketing department is structured, where they source their top talent , and what skills their team has that yours lacks.

Zoominfo 100

Zoominfo Paid Search Agency Class Planning 100

Heinz Marketing

FEBRUARY 14, 2022

By Matt Heinz , President of Heinz Marketing. Our Purpose: To change the definition of work, and the impact it has on careers and lives. A better definition of work . The definition of work isn’t more work. It’s the type of work that gives marketers more freedom over how, when and even where it is done.

B2B Marketing 105

B2B Marketing Peer-to-peer B2B Communities 105

Zoominfo

JANUARY 22, 2019

Track branded keywords on Twitter: Social media has changed the definition of a customer review, as a simple tweet can serve as a negative review of your business. For example, forward complaints about a technical glitch to your product marketing or engineering team.

Business 213

Business Zoominfo Opinions Contact Marketing 213

Content Marketing Institute

MAY 4, 2022

While content marketers may recognize terms related to content measurement, it’s easy to confuse their distinctions. Read on for explanations of 23 common measurement terms and how they fit into your content’s performance strategy. Continue reading →

Content Marketing 119

Content Marketing Content Marketing & Strategy Paid Search Agency 119

Biznology

JUNE 12, 2018

Content marketing is online reputation management. My 20 top social media marketing, search, and reputation business articles. A good reputation online is an essential marketing strategy. Marketers are wizards and PR is magic. The post Online Reputation Management (ORM) definition and process appeared first on Biznology.

Work Management 207

Work Management Marketing Management Process Ideal Customer Profiles 207

Search Engine Journal

SEPTEMBER 23, 2021

Learn what enterprise search means to digital marketers, what it takes to create a successful strategy, who is involved in it, and more. Definition and Examples appeared first on Search Engine Journal. The post What is Enterprise Search?

Examples 113

Examples Search Marketing Marketing Strategy Marketing & Strategy 113

Only B2B

JUNE 21, 2019

You should be clear about sales qualifies lead definition and the definition of marketing qualified leads. The sales qualified lead definition includes understanding the. The post What is Sales Qualified Lead Definition appeared first on ONLY B2B. You shouldn’t confuse SQL with MQL.

Sales Qualified Leads 109

Sales Qualified Leads Marketing Qualified Leads Lead Ranking High Quality Lead 109

6sense

NOVEMBER 9, 2021

Pragmatic Framework Definitions. The Pragmatic Framework is the proven blueprint for creating and marketing products people want to buy. The framework provides a standard language for your entire product team and a blueprint of the key activities needed to bring profitable, problem-oriented products to market.

Buy 62

Buy Activities Product Marketing 62

Rev

APRIL 19, 2023

While both sales prospecting and lead generation require market research and a strong knowledge of what your target customers want, the main difference lies in how you go about reaching these potential customers. Definition, techniques and video examples) appeared first on Rev. The post What is sales prospecting?

Ideal Customer Profiles 78

Ideal Customer Profiles Top of Funnel Cold Calling Examples 78

Adobe Experience Cloud Blog

MARCH 22, 2017

Author: Ellen Gomes If you’ve been keeping up with digital marketing trends, then account-based marketing is most definitely on your radar. But account-based marketing is not to be ignored and it’s not just another buzzword. Why Is Account-Based Marketing Gaining Traction? Is ABM Right for Your Organization?

Account Based Marketing 128

Account Based Marketing Work Management Planning Marketing Management 128

Unbound B2B

FEBRUARY 6, 2023

Quick Summary: Account-based marketing is a strategic sales and marketing technique that engages and converts highly-targeted audiences. ABM is all about focusing your marketing efforts on high-value accounts that have the maximum potential of converting into sales. What is ABM or Account Based Marketing (ABM)?

Account Based Marketing 52

Account Based Marketing Work Management Marketing Management ABM 52

Contify

APRIL 14, 2021

The post Market Intelligence: Definition, Advantages and Examples appeared first on Contify Market and Competitive Intelligence Platform - Blog.

Examples 52

Examples Marketing 52

Content Marketing Institute

MARCH 2, 2018

Does everyone on your team agree with your definition? Sure, there’s a dictionary definition for content (in fact, multiple definitions for multiple usages). A Wikipedia entry offers two slightly different definitions in its first two sentences. If definitions exist, why does this question keep coming up?

Content 110

Content PR Wikipedia Click Rate 110

ViewPoint

FEBRUARY 2, 2017

Walk out of your office and ask the first three marketers and the first three sales executives you encounter one question: What constitutes a lead? Watch this brief video to learn how to establish a lead definition. Are we marketing to IT decision makers in the F100? Before technology came into play things were bad enough.

Sales Qualified Leads 120

Sales Qualified Leads Lead Scoring Lead Ranking Leads 120

Optinmonster

MAY 18, 2022

In this definitive guide, we’ll show you how to start growing your business with geotargeting in WordPress. Geotargeting is a location-based marketing technique. Other location-based marketing techniques include geofencing and beacon advertising. Table of Contents. What is Geotargeting? How Does Geotargeting Work?

eCommerce 81

eCommerce Terms and Conditions Paid Search Agency User-Generated Content 81

Zoominfo

OCTOBER 11, 2018

Combined, these two demographics demonstrate that nearly 95% of the market is comprised of passive candidates. Unsurprisingly, only a very limited number of top-performers will be found in the remaining 5% of the market. The post The Definitive Guide to Performance Based Hiring appeared first on ZoomInfo Blog.

Zoominfo 133

Zoominfo Ideal Customer Profiles Work Management Profiling 133

SEMrush

SEPTEMBER 29, 2021

We‘ve talked with 14 experts and listed the key tips and strategies for startup content marketing. Looking to accelerate your company‘s growth with content?

Startups 129

Startups Content Marketing Content Marketing & Strategy 129

Marketing Insider Group

DECEMBER 5, 2016

I have always believed that content marketing means companies leaving behind their tired old promotional ads, brochures, and requests for a demo. That’s why marketers are acting like real publishers focused on helping their audience become educated, informed, even entertained.

Content Marketing 100

Content Marketing Paid Search Agency Content Act-On 100