Hubspot

NOVEMBER 9, 2016

Where there were maybe 10-20 ‘big keywords’ that would be sought after for ranking within a topic, there are now hundreds or thousands of long-tail variations that are regularly searched within a topic. The way that we approach this at HubSpot is to look at our visibility across a topic, as opposed to a specific keyword.

Keywords 78

Keywords Lead Ranking Top of Funnel Effectiveness 78

Convert

NOVEMBER 16, 2020

You run an A/B test and get different conversion rates for both, so there is a lift (positive or negative). false positives and false negatives. Meaning, the change you observed was due to chance but you concluded otherwise, so it’s a false positive. To ensure the reliability of the tests, Convert uses two-tailed Z-Tests.

Statistics 111

Statistics Allocation Multivariate analysis Sample 111

Outbrain

JUNE 18, 2018

When HubSpot ran a test, a page that achieved the No. For inspiration, check out the latest SEO training released by HubSpot Academy. It’s 41 words long and succinctly answers the question. Optimize the description box with some relevant long tail keywords. Featured snippets are eating up the search traffic.

CTR 50

CTR Features Organization SERP 50

Hinge Marketing

SEPTEMBER 30, 2015

In Hubspot's recent State of Inbound marketing report , 41 percent of marketers confirmed content marketing's positive ROI. So use the data (and some of your own analysis) to show them how content marketing is positively impacting your firm. Content marketing is red-hot. A/B Test Results. Are there any trends?

Work Management 48

Work Management Buy Analytics Marketing Management 48

Hubspot

NOVEMBER 24, 2017

That, my friends, is what I would call a definite downward trend -- and for a post that, at its high point, received 10,000 views per month. Position: Average ranking for all the different queries this page shows up for. Wanna see something scary? Maybe it looks familiar. People also ask (PAA). CTR: Clicks divided by impressions.

Lead Scoring 77

Lead Scoring Lead Ranking CTR SEO 77

Hubspot

SEPTEMBER 24, 2010

Once again, the importance of ranking in the top three positions is increasing. How does Google Instant affect the definition of an impression? Google AdWords charges users on a CPC (cost-per-click) basis, so your spending will not be affected by the new definition of impression. Connect with HubSpot :

Cost Per Click 28

Cost Per Click Google Webinar Metrics Long Tail Marketing 28

Hubspot

APRIL 18, 2013

Long-Tail Keyword Expansion. These are your long-tail keywords , things like "red capri pants in petite," or "Red Sox bleacher seats.". Sort by the keywords that have converted and try to identify those long-tail keywords, which will tend to contain a few specific product details. Competitive Campaign.

PPC 28

PPC eCommerce Long Tail Marketing Lead Ranking 28

Hubspot

OCTOBER 16, 2015

If you think planning and implementing an SEO strategy for your school is a luxury you can’t afford, you’re definitely not alone. Take that mentality and use it to help you rank high for long-tail keywords that your prospective students are searching for. but that doesn’t mean you’re 100% correct. News & World Report.

Keywords 28

Keywords SEO Ad Building Marketing & Strategy 28

Single Grain

MARCH 29, 2023

Similarly, an effective SEO foundation builds a reliable source of traffic, leads and revenue in the long run. HubSpot, Zapier and Monday are examples of enterprise SaaS brands, and attract millions of users via SEO. Definition, Examples & Tools!) TABLE OF CONTENTS: ↓ What Is Enterprise SaaS SEO?

Enterprise Management 52

Enterprise Management SEO Top of Funnel Long Tail Marketing 52

Hubspot

JUNE 12, 2018

When I joined the HubSpot Blog team in 2016, our editorial strategy looked drastically different than it does now. For a long time, this process served our interests well. Traffic to the HubSpot Blog 2014 - 2017. There isn't one magical strategy that will keep your blog growing forever.

Traffic 73

Traffic Hubspot Lead Ranking SERP 73

Hubspot

OCTOBER 15, 2018

Where a few years ago there were maybe 10-20 “big keywords” that would be sought after for ranking within a topic, there are now hundreds or thousands of long-tail variations that are regularly searched within a topic and change based on location. The traditional view of “keywords” in search has changed.

Lead Ranking 77

Lead Ranking Marketing & Strategy Content Long Tail Marketing 77

Single Grain

JUNE 26, 2020

Mixed sentence lengths: Long sentences are hard to follow on a computer or mobile device, but they can work well when used sparingly — particularly when mixed with shorter sentences. Here are a couple of other points worth bearing in mind when optimizing for voice search: A) Use Long-Tail Keywords. 2) Optimize for Voice Search.

Traffic 145

Traffic Paid Content SEO Organization 145

ATAK Interactive

AUGUST 8, 2019

Let’s go to the basic definition: . a position of agreement or alliance. . Even entities like HubSpot, which frequently make up terms like “The Buyer’s Journey,” consistently change how they define each step. . The world has been taken over by the Long Tail. What does it mean to be aligned? a·lign·ment. / ??

Paid Search Agency 94

Paid Search Agency B2B Thought Leadership Planning Enterprise Management 94

Directive Agency

JUNE 2, 2023

The Content Marketing Conundrum Our analysis and HubSpot research confirm that content marketing is the definitive route to securing sustainable ROI and unlocking exponential business growth. Let’s break it down. Start looking at content more holistically rather than channel-specifically for better discoverability.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Top of Funnel SEO 52

ATAK Interactive

AUGUST 8, 2019

Let’s go to the basic definition: . a position of agreement or alliance. . Even entities like HubSpot, which frequently make up terms like “The Buyer’s Journey,” consistently change how they define each step. . The world has been taken over by the Long Tail. What does it mean to be aligned? a·lign·ment. / ??

Paid Search Agency 78

Paid Search Agency Planning B2B Thought Leadership Enterprise Management 78

Single Grain

MAY 22, 2023

HR , to analyze resumes and job applications with NLP and ML in order to identify the most qualified candidates for open positions. AI technologies are designed to perform specific functions based on patterns and algorithms, often with speed and accuracy that surpass human skills in certain domains.

Marketing AI 52

Marketing AI Work Management Marketing Automation Services Marketing Management 52

Valasys

AUGUST 6, 2019

Definitely not. According to Gerri Detweiler, Head of Market Education for Nav, the importance of marketers keeping themselves abreast with the latest industrial practices is quoted as follows: “Running a business is often about setting goals and putting in the long hours and hard work to achieve them.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

SmartBug Media

MARCH 18, 2020

Keywords: There is only so much information we can put into ads, but in the keywords section, we can add multiple single keywords, phrases, and even long tail keywords. The cost per click often heavily relates to the positioning of an ad. HubSpot is one of our favorites and is a highly useful tool for tracking leads.

Paid Content 73

Paid Content Cost Per Click Google Ads 73

Hubspot

OCTOBER 27, 2020

HubSpot's first season of Skill Up is all about SEO. In this series, HubSpot Director of Acquisition (and co-founder of Traffic Think Tank ) Matthew Howells-Barby and Academy professor Jorie Munroe dive into everything a search-oriented marketer or SEO needs to know this year. SparkToro Trending. tl;dr Marketing. SEO Courses.

Resources 99

Resources SEO Lead Ranking Marketing Analytics Tools 99

ATAK Interactive

AUGUST 8, 2019

Let’s go to the basic definition: . a position of agreement or alliance. . Even entities like HubSpot, which frequently make up terms like “The Buyer’s Journey,” consistently change how they define each step. . The world has been taken over by the Long Tail. What does it mean to be aligned? a·lign·ment. / ??

Paid Search Agency 60

Paid Search Agency Planning B2B Thought Leadership Enterprise Management 60

The Lead Agency

MARCH 27, 2018

A solid marketing strategy will not only address those needs, but also your position in the marketplace. According to HubSpot, B2B businesses that blogged more than 11 times per month had almost 3X more traffic than those businesses blogging 0-1 times per month. 5: B2B Email marketing strategy. 6: Content personalization. Conclusion.

B2B Marketing 69

B2B Marketing Marketing Budget B2B Planning 69

Hubspot

FEBRUARY 20, 2020

In fact, marketers who prioritize blogging efforts are 13 times more likely to see positive ROI. Creating content can have a powerful long-term impact, too: over its lifetime, one compounding blog post creates as much traffic as six decaying posts. Pages with long load times. Definition-based content. Long introductions.

Organic Leads 97

Organic Leads Lead Ranking Lead Scoring SEO 97

seo.co

JANUARY 3, 2021

If you’re reading this guide, you most likely fall into one of two categories: You’re a total newbie who has never started a business, or really even considered it, but suddenly find yourself in a position where you feel compelled to launch some sort of venture. Take HubSpot, for example. Why is Digital Marketing Important?

Paid Content 75

Paid Content Advertising Agencies Planning Top of Funnel 75

Hubspot

JANUARY 11, 2013

So if your initial trial of using Pinterest for business has yielded positive results and you think Pinterest is a viable social media marketing platform for your business, you know what the next step is, right? 9) Leverage the Long Tail. Optimization! 1) Choose an Optimized Company Username.

Paid Content 28

Paid Content SEO Long Tail Marketing Planning 28

Hubspot

FEBRUARY 18, 2014

In the following chart, we''ve plotted the average (expected) CTR in orange, for each of the top ad positions: For example, the average CTR for an ad in the top position is just under 6%. 4) They Target High-Intent, Long-tail Keywords. If you were achieving a 6% CTR, you would consider that good, right?

Adwords 28

Adwords Advertisements Advertising Long Tail Marketing 28

Single Grain

JULY 1, 2021

Undeservedly hated and commonly despised, external links have long lived in the shadow of their internal brethren. I know I need to credit you, and I did, but it’s a nofollow link because I want to clearly show Google your site is not to be trusted, and I definitely don’t want to help you get more traffic. Why a long tail?

PageRank 140

PageRank SEO Marketing Budget Lead Scoring 140

Hubspot

APRIL 4, 2016

We get so caught up in definitions, we almost miss the larger leap that's occurring: " Why would people use messenger apps when you can just text?". Long classified as an app in which teenagers exchange goofy self-destructing videos, Snapchat is beginning to shed its skin and evolve into something new. Snapchat is Shedding Its Skin.

Classified Ads 28

Classified Ads Business Ad Exchange SMS 28

Hubspot

MARCH 9, 2012

To be honest, you might be surprised at how little things can go a really long way. In a HubSpot email A/B test , we found that sending email from a real person's name from our marketing team generated a click-through rate of.96% 96% compared to email sent from "HubSpot," which generated a click-through rate of.73%.

Landing Pages 28

Landing Pages Webinar Metrics Lead Scoring Lead Ranking 28

accelerate agency

OCTOBER 27, 2021

Many SEO practices focus on Google in particular, but it can be applied to any search engine as long as you have an idea of how it works. Regardless of which fulfils your definition of enterprise, they’ll have some things in common. As long as you stay up to date on current practices, and avoid any outdated ones, it will help.

Case Studies 52

Case Studies Case Study Enterprise Management Paid Content 52

accelerate agency

OCTOBER 27, 2021

Many SEO practices focus on Google in particular, but it can be applied to any search engine as long as you have an idea of how it works. Regardless of which fulfils your definition of enterprise, they’ll have some things in common. As long as you stay up to date on current practices, and avoid any outdated ones, it will help.

Case Studies 52

Case Studies Case Study Enterprise Management Paid Content 52

Single Grain

DECEMBER 11, 2019

If you are an e-tail website owner looking to improve the flow of organic traffic to your site, then you should be aware of the best Magento plugins that will help you improve your SEO. Definite improvement in the overall ranking. Why You Should Use Long-Tail Keywords in Your SEO Campaign. Magento powers 1.2%

CMS Development 15

CMS Development SEO Enterprise Management Template 15

accelerate agency

APRIL 27, 2021

Many SEO practices focus on Google in particular, but it can be applied to any search engine as long as you have an idea of how it works. Regardless of which fulfils your definition of enterprise, they’ll have some things in common. As long as you stay up to date on current practices, and avoid any outdated ones, it will help.

Enterprise Management 52

Enterprise Management Paid Content Search Marketing SEO 52

Martech Advisor

JANUARY 7, 2020

HubSpot compiled some insightful marketing statistics; let’s understand where paid media comes in: 63% of companies agree their top marketing challenge is generating traffic and leads. Definition, Costs, Best Practices, Benefits, and Examples. There are three types of media – paid, earned, and owned media.

Paid Content 68

Paid Content Cost Per Thousand Cost Per Click Process 68

Hubspot

JANUARY 13, 2014

Have fun diving in to this glossary of terms -- and if we missed any, leave your definitions in the comments below! Blogging is a core component of content marketing, driving site traffic, quality leads, and establishing your position as a thought leader in your industry. but an actual paying customer! Editorial Calendar.

Top of Funnel 28

Top of Funnel Content Marketing Planning Content 28

Online Marketing Institute

JULY 31, 2009

4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. Positioning yourselves as “lead management” does not help differentiate what you REALLY do.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Single Grain

MARCH 7, 2022

As an emerging start-up in the blockchain market, you should definitely leverage the abilities of an online PR agency to strengthen your brand's position in the market. Messaging and Positioning. At the same time, any positive news about your start-up is promoted thoroughly to reach crypto audiences for enhanced reputation.

Advertising Agencies 52

Advertising Agencies PR Paid Search Agency Ad Agencies 52

Optinmonster

AUGUST 27, 2023

How To Create a Content Marketing Strategy Creating content without a plan is like driving without GPS: you may get there in the end, but you’ll definitely take a few wrong turns on the way. How Long Should Your Content Be? HubSpot’s most popular lead magnet got 12,000 shares in a year. What Is Content Marketing?

Paid Content 95

Paid Content Content Marketing Top of Funnel Planning 95