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HubSpot Feature: Why You Should Use HubSpot CTAs, Not Buttons

Envy

Have you ever created an email in HubSpot and added a button, but then noticed that you can link a CTA instead of a URL? That’s definitely not a scalable process. You can add HubSpot CTAs as an asset to your campaign, which helps you measure the effectiveness of your collective marketing efforts.

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The Power of Closed-Loop Reporting in HubSpot-Salesforce Integration

SmartBug Media

This article explores the power of closed-loop reporting and the pivotal role a HubSpot-Salesforce integration plays in driving the data. The Importance of HubSpot-Salesforce Integration HubSpot, a marketing automation platform, and Salesforce, a CRM system, are two powerful tools—and they’re better together!

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Introducing Lake OnePathfinder –  In-App HubSpot User Adoption 

Lake One

Pathfinder isn’t just another tool; it’s HubSpot enablement where it truly counts. It bridges the gap between what a CRM promises and what teams often struggle with: staying aligned with unique business processes, definitions, and requirements. What is pathfinder? Here’s how it adds value: 1.

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Best Practices for Mastering HubSpot Deal Stages

SmartBug Media

In this article, we'll walk through several best practices for implementing ideal HubSpot deal stages that align with your team. What Are HubSpot Deal Stages? First, let's clarify what HubSpot deal stages are. For thorough details on creating and customizing HubSpot deal stages, you can refer to HubSpot's official guide.

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Highly Recommended HubSpot Certifications for Marketers

SmartBug Media

One of the best ways to do this is by earning certifications from HubSpot, a leader in inbound marketing and sales software. You can complete these certifications through courses that have been developed as part of HubSpot Academy. What are HubSpot certifications? Are HubSpot certifications worth It? Let’s dive in.

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How to Address Common System Integration Errors That Arise with a HubSpot-Salesforce Integration

SmartBug Media

HubSpot and Salesforce have put significant effort into optimizing their platforms to support their clients’ diverse needs. Similar standard objects and seamless activity sync are just two of the numerous capabilities that make a HubSpot-Salesforce integration beneficial for your organization. This is where batching can be a lifesaver.

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Marketing Trends for 2023: Three Big Ones to Know

Webbiquity

Those are just a few of the takeaways from HubSpot’s recently released The State of Marketing: Marketing Trends in 2023 from AI to Z report. This 46-page report is packed with stats and insights on all aspects of marketing from HubSpot and partners including Wistia and Litmus. And TikTok is definitely a risky platform.