Content Marketing Institute

SEPTEMBER 6, 2018

Consumer trends, behaviors, and informational needs are always shifting. Our role isn’t just to build strong, trusting customer relationships now but to serve as true agents of change – enabling our brands, our strategies, and our stories to evolve along with them. Beyond Silence. Winner: Best Motivational Video or Video Series.

Advertising Agencies 80

Advertising Agencies Examples Paid Search Agency Lead Ranking 80

Outgrow

JULY 8, 2020

In order to attract your target audience, they can leverage videos, blogs, microsites, landing pages, and more. And to improve Virgin’s authority in Google’s eyes, they created the ‘ Trending Travel Guide ’ project. Their expert content marketing team is responsible for creating, publishing, and distributing your content online.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 52

Contently

APRIL 28, 2016

The content is organized into four sections: Trends, Places, Economy, and Industry. Among the company’s other projects are The Investor , a five-year-old publication for real estate investors, and microsites for specific service sectors like retail and hotels. Over-fifties in the U.K. The post How 3 U.K.

Class 60

Class Paid Search Agency Companies Allocation 60

TrustRadius Marketing

OCTOBER 25, 2018

Think of it as a reward for directing new customers to a business that’s already operating in an existing market. The share of brands (81%) and publishers (84%) that leverage affiliate marketing efforts is high and climbing every year. The affiliate/publisher. It is passive because it can be done in one’s sleep.

Paid Search Agency 40

Paid Search Agency Microsite Custom Publishing User-Generated Content 40

Contently

MARCH 21, 2017

As these companies continue to experiment with social media, online video, custom magazines, and mobile, they’re finding innovative ways to strike that delicate balance between relaying a brand message and creating content that will resonate with customers. JLL tailors its content to meet the needs of busy, bombarded customers.

Brand Identity 80

Brand Identity Branding Advertising Agencies Mobile Advertising 80

Hubspot

MAY 1, 2017

The article details exactly what that information and accompanying process look like, and why psychology makes it easier for marketers to customize the messages they send us. That ID is used to store the customer’s demographic information, ranging from ethnicity to job history, and to track buying behavior. 1) Target. The Takeaway.

Personalization 100

Personalization Brand Identity Branding Planning 100

Content4Demand

JANUARY 17, 2023

Some of the smartest marketers we know have put their energy into creating microsites or content hubs where prospects can find what they’re looking for quickly. When you explore every aspect of a narrow content topic, your users will come away with fresh insights and a good perspective on the latest trends and research.

Top of Funnel 92

Top of Funnel Microsite Lead Ranking Work Management 92

Bluetext

APRIL 8, 2020

Over the last couple of years, Bluetext has noticed a few key trends in what the C-Suite is asking for when kicking off a website project. Often, this content is displayed dynamically with custom logic based on publishing dates and category tags to keep pages current and relevant, and require less upkeep for page editing.

Advertising Agencies 34

Advertising Agencies Marketing Websites Enterprise Management Paid Search Agency 34

Webbiquity

JANUARY 26, 2021

For example, microsites are no longer a productive tactic , other than for special-purpose uses such as new product launches or event promotion (in conjunction with paid advertising). Email marketing (outbound, lead nurturing, customer communications). Buffer published their ultimate guide to content repurposing back in 2014.

Paid Content 363

Paid Content Marketing AI Optimization Microsite 363

Industrial Marketing Today

JULY 14, 2010

Instead, I found something on Media Curation, which I thought was close enough: Media Curation is the emerging trend toward creating media content using a mix of machine and human resources. I searched Wikipedia for information but couldn’t find an exact definition. I hit the mother lode! Maybe it’s my M.A.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Zoominfo

SEPTEMBER 23, 2018

Unlike written or video content, your customers can listen while they drive, work, and perform other tasks. As podcasting became more mainstream, the process of recording and publishing podcasts became increasingly streamlined. Determine how often you will publish and when you’ll release new episodes.

B2B 176

B2B RSS Microsite Skype 176

Contently

JUNE 20, 2017

While content marketing may be the trend du jour, content isn’t just for marketing. Customer success. On AdWords, for example, customers can find a “ Setup and Basics ” page. Additionally, Google sends out customer emails with short video tutorials on updated features and emerging best practices.

Paid Search Agency 150

Paid Search Agency Enterprise Management Work Management Companies 150

chiefmartech

FEBRUARY 19, 2018

They work in, or closely with, marketing teams to leverage technology to improve marketing performance and deliver remarkable customer experiences. I don’t want to give away any spoilers, but I wouldn’t bet on a dramatic reversal of the trend line just yet. They bridge the worlds of marketing and IT.

Work Management 68

Work Management Marketing Management Marketing Automation Services Verticals 68

Conductor

MARCH 26, 2020

The platform is good for graphic designers and marketers to quickly create interactive graphics, eBooks, infographics, microsites, lookbooks, and more without needing to write a line of code. Conductor, for tracking online visibility, market share, and customer voice.

Marketing Analytics Tools 64

Marketing Analytics Tools Budget Programs Work Management Marketing Management 64

Valasys

DECEMBER 20, 2019

The B2B world is transcending publishing the envelope for all it can be. The marketers are increasingly operating from a place to improve the customer experience in an experience-driven economy & most of them aim to improve the traditional ways of customer experience management.

Advertising Agencies 59

Advertising Agencies Enterprise Management Work Management Marketing Management 59

Biznology

JUNE 29, 2010

Dennis spends his days improving customer experience across a wide variety of digital properties, including e-commerce , self service , product microsites, official social sites (on Facebook, YouTube, Twitter, and mySpace), and retail interactive portals. The same holds true for existing customers. In wireless, things move fast.

Curation 80

Curation Microsite Merchandising Paid Search Agency 80

Content Marketing Institute

OCTOBER 8, 2018

Performing a video content gap analysis at an early stage will help you genuinely differentiate the videos you publish. What are the trends? What’s getting traction (look at engagement on videos published on Facebook, YouTube, and Twitter)? Too many marketers view a published video as set in stone. persuasive) punch.

Rules 110

Rules Video Marketing Lead Ranking Paid Search Agency 110

Adobe Experience Cloud Blog

MARCH 1, 2017

They stick to their calendar and publish regularly. or inspiration (customer or employee stories, etc.). Creating content around your principles doesn’t mean you publish your mission statement. Publish Your Failures. They monitor upcoming events. Company news. Current events. Conferences. Yet their content fails.

Paid Search Agency 48

Paid Search Agency Advertising Agencies Content Thought Leadership 48

Outgrow

MAY 21, 2020

You can also expect custom content from Brafton. Skyword is an agency that creates custom content based on what people actually care about. It also provides ROI and conversion analysis and social trends analysis. The goal was to attract customers and increase brand engagement. It published 85 articles per week.

Advertising Agencies 52

Advertising Agencies Paid Search Agency iProspect Ad Agencies 52

Biznology

FEBRUARY 23, 2015

LOGICALL : A company that focuses on inbound and outbound customer management solutions, uses content assets such as emails, microsite and ebook, Logicalis developed a thought leadership effort that supported sales teams by enabling custom messaging based on the prospects interaction with the campaign.

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

Hubspot

MARCH 18, 2018

After all, CB Insights designs technology for people in the VC space, so it’s tasked with creating content that will appeal to a broad audience: customers, prospective customers, tech enthusiasts, and investors. Sophia Bernazzani , Editor, HubSpot Customer Success Blog. Takeaway for Marketers: Educate Your Buyers.

Work Management 78

Work Management Marketing Management B2B Marketing Examples 78

Content Standard

MARCH 21, 2016

Most brands claim to be storytellers, when in reality they continue to exclusively publish articles and other Web content that doesn’t emotionally engage visitors. As a proof point, look at the studies published by the Content Marketing Institute late last year on B2C and B2B content marketing trends in North America.

Domain 40

Domain CMS Development Storytelling Microsite 40

Content Standard

MARCH 21, 2016

Most brands claim to be storytellers, when in reality they continue to exclusively publish articles and other Web content that doesn’t emotionally engage visitors. As a proof point, look at the studies published by the Content Marketing Institute late last year on B2C and B2B content marketing trends in North America.

Domain 40

Domain CMS Development Storytelling Microsite 40

Hubspot

JUNE 12, 2017

After all, CB Insights designs technology for people in the VC space, so it’s tasked with creating content that will appeal to a broad audience: customers, prospective customers, tech enthusiasts, and investors. Think about the problems that your product or service already aims to solve for customers. Takeaway for Marketers.

Work Management 0

Work Management Marketing Management Examples B2B Marketing 0

Webbiquity

JULY 26, 2010

Pricing Based on Customer Expectations , May 26, 2010. B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) What Works ( Vendor Government PR Trends Spending Release ). B2B Memes ( Advertorial Ethics Publisher Magazine Intent Advertising Media Article ). Are You and Your Customers Hungry for Social Media?

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

SnapApp

OCTOBER 8, 2015

In conjunction with their book No Ordinary Disruption , McKinsey launched an online quiz " Intuition Reset " that challenges their audience’s perception of economic and social trends. Their microsites and blogs exist within a range of verticals, offering distinct audiences high-quality content tailored to their needs. Conclusion.

Paid Search Agency 48

Paid Search Agency Companies Top of Funnel Microsite 48

Content Marketing Institute

MAY 2, 2018

Before it published, I was sure it was going to be my Best Post Ever. Once you have an account, you can choose subs to join and customize what you see on your front page. There wasn’t anything wrong with the attempt; Julie seems like a likeable and interesting woman, and the microsite created by QuickBooks was decent.

Microsite 99

Microsite Wikipedia Rules Communities 99

Content Standard

OCTOBER 15, 2018

What it does mean is that a content-first mindset has the potential to transform everything from social media to PR to product marketing—and even beyond the bounds of the marketing department to such previously unknown territories as internal communications and customer service. Enter our old friend scale.

Digital Asset Management 79

Digital Asset Management Enterprise Management Organization Work Management 79

Vidyard

DECEMBER 9, 2014

” After publishing these campaign videos through Vidyard, Cetera is able to track how long people are staying engaged with the videos. Using these three technologies integrated with their marketing automation platform (Eloqua), the company was able to qualify better leads, faster.

Lead Ranking 50

Lead Ranking Planning Eloqua Top of Funnel 50

Kapost

OCTOBER 31, 2016

1) Customer Relationship Management (CRM). Effective marketing strategies, no matter how diverse, share a single trait in common: They’re all customer-centric. A CRM is a one-stop shop for visitor insight, allowing you to record every engagement with your website visitors as they progress from lead to customer. Example: Ahrefs.

Work Management 48

Work Management Marketing Automation Services Marketing Management B2B Marketing 48

ClearVoice

JULY 12, 2022

Keeping up with the latest 2022 content marketing trends is an ongoing process because the tools and technologies available change rapidly. 2022 Content Marketing Trends to Know. Trend: Some groups are seeking ways to make their content marketing efforts have a more functional side rather than only a creative side. Podcasting.

Paid Content 58

Paid Content Trends Examples Content Marketing 58

Webbiquity

FEBRUARY 21, 2012

There have been numerous models proposed for social media and content marketing (including the Four C’s of Social Media Marketing model previously published here), but when all of the complexity is stripped away, social media marketing success comes down to two core elements: content and amplification. Microsites. Checklists.

Social Media 100

Social Media Top of Funnel Social Marketing B2B Marketing 100

Marketing Insider Group

JULY 1, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. But it is what marketing was always meant to be: a conversation between your company and your target audience that attracts new customers. At its core, it’s a tool businesses can use for growth. Think about it.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Vidyard

JULY 21, 2016

Of course, to challenge myself and keep everything fresh, I put restrictions on this list to only be amazing content published in 2016. Here’s a sweet compilation of 32 of them, from social campaigns to blogs to videos and even emails and microsites. 2016 Content Marketing Benchmarks, Budgets, and Trends. So here it is!

Resources 59

Resources Planning Content Marketing Best Practices 59

Hubspot

FEBRUARY 15, 2017

It’s no surprise, then, that the AMA actually has several categories of marketing awards -- those that apply to remarkable marketing examples, but also to industry educators and written work on the topic that’s been published in the AMA’s many journals. Since then, a microsite has been dedicated to the partnership. 14) Halo Awards.

Paid Search Agency 68

Paid Search Agency Paid Content Advertising Agencies Budget Programs 68

Vidyard

JULY 28, 2016

Of course, to challenge myself and keep everything fresh, I put restrictions on this list to only be amazing content published in 2016. Here’s a sweet compilation of 32 of them, from social campaigns to blogs to videos and even emails and microsites. 2016 Content Marketing Benchmarks, Budgets, and Trends. So here it is!

Resources 50

Resources Planning Content Marketing Best Practices 50

Vidyard

JULY 21, 2016

Of course, to challenge myself and keep everything fresh, I put restrictions on this list to only be amazing content published in 2016. Here’s a sweet compilation of 32 of them, from social campaigns to blogs to videos and even emails and microsites. 2016 Content Marketing Benchmarks, Budgets, and Trends. So here it is!

Resources 50

Resources Content Marketing Planning Best Practices 50