WriteSpark

APRIL 9, 2013

Many of the keywords that a product manager insists must be used to describe a product will in fact turn out to be irrelevant for customer searches. Just as you're planning a new content campaign, you will see a competitor's microsite with the same concept.

Copywriting 120

Copywriting Microsite Copyright Case Study 120

WriteSpark

APRIL 9, 2013

Many of the keywords that a product manager insists must be used to describe a product will in fact turn out to be irrelevant for customer searches. Just as you''re planning a new content campaign, you will see a competitor''s microsite with the same concept.

Copywriting 120

Copywriting Microsite Copyright Case Study 120

Contently

OCTOBER 4, 2016

Contently Live is built to drive the business results—like lead generation, attention, and revenue—that marketers are on the hook for, without the hassle of having to build or maintain code on a website or microsite themselves. Custom tagging and infinite scroll for easy and flexible content organization, discovery, and SEO.

CMS Development 122

CMS Development Top of Funnel Marketing Automation Services Microsite 122

Kevin Indig

AUGUST 7, 2023

Even when technically better alternatives exist, customers choose the solution they’re familiar with because it’s reliable. It’s the outcome of positioning, which lives at the intersection of your expertise, the pain points you solve and what your customers care about. See Google or Apple, for example.

Paid Content 94

Paid Content Advertisements Advertising Brand Identity 94

Avitage

MARCH 7, 2012

I’ve just read this compilation of insights and predictions published by the Content Marketing Institute (CMI).

Social Media 120

Social Media Microsite Planning Social Marketing 120

chiefmartech

JUNE 19, 2023

This might be data , for instance, if you want to analyze products (one dataset) that have been sold to customers (another dataset). Or it might be steps in a workflow , app, or customer experience — e.g., when a prospect fills out a form, add or update them in your CRM and email them the report they requested.

Enterprise Management 68

Enterprise Management API Work Management Marketing Management 68

The Lead Agency

APRIL 6, 2020

McKinsey published a study in 2002 that looked at what happened during the recession of 1990-91 and how that affected a business’ performance after the recession. If your business was planning on hosting an event that has now been cancelled, you might consider setting up a virtual event, or a microsite for the event.

Paid Search Agency 90

Paid Search Agency B2B Marketing Advertising Agencies Planning 90

Only B2B

JANUARY 24, 2018

However, the tool was designed to help publishers and content developers to increase their engagement level, drive traffic and monetize their content. nRelate is currently serving around 4 billion impressions across 100,000 publishers to 500 unique readers. This site allows you to share your content through customized sharing widgets.

Digg 89

Digg Enterprise Management CAN-SPAM Network Marketing 89

Convert

JULY 28, 2021

The future lies in treating those search queries as customers’ journeys instead of word strings. For SERP analysis, some industries are better than others when it comes to easily identifying things like blogs, major brands, and microsites appearing in the SERPs.

SEO 145

SEO SERP Trends Keywords 145

Customer Experience Matrix

AUGUST 11, 2010

publishing. In particular, it’s also one of the main benefits offered by the landing page, Web form and microsite features of marketing automation systems. The system also supports multi-variate content testing, which can be related to customer segments or operate independently. Back in February, Day released its 5.3

Digital Asset Management 120

Digital Asset Management Enterprise Management Marketing Management Marketing Automation Services 120

SnapApp

NOVEMBER 14, 2011

The Internet is transforming the language of traditional publishing. Here is a crash-course introduction to some of the most important terms of the online publishing world. Publishing. In the publishing world, the term "digital" characterizes the realm of computer technology. Traffic Source. Content Marketing.

Paid Content 48

Paid Content Microsite Mobile Advertising Landing Pages 48

DivvyHQ

APRIL 8, 2016

You’ve done your homework, surveyed the market and now you have a solid go-to-market strategy that includes a microsite/blog specifically tailored for this new audience. Buyer-focused blog content is published weekly to build a subscriber list. You Need a Content Distribution/Promotion Strategy.

Distribution 40

Distribution Promotion Top of Funnel Microsite 40

Ambal's Amusings

MAY 12, 2010

" Stephanie Tilton is a seasoned white paper and case study writer who helps B2B companies advance the sales cycle by engaging prospects and customers. Adopt the publishing model to better understand your audience and develop sufficient, relevant content for the entire buying cycle. Get Customers. Stephanie Tilton.

Microsite 100

Microsite Buyer Personas Buying Cycle Emarketing 100

Content Marketing Institute

SEPTEMBER 6, 2018

Our role isn’t just to build strong, trusting customer relationships now but to serve as true agents of change – enabling our brands, our strategies, and our stories to evolve along with them. HANDPICKED RELATED CONTENT: Does Your Health Care Content Hold the Cure for Customers in Crisis? Beyond Silence.

Advertising Agencies 79

Advertising Agencies Examples Paid Search Agency Lead Ranking 79

RebelMouse

FEBRUARY 28, 2019

Connect these to Google's DoubleClick for Publishers (DFP) — or any other ad server — to sell companion ads and integrate tracking pixels. Custom Sponsor Landing Pages Build a custom brand page that aggregates all content that is created and curated for the brand you're working with.

Paid Search Agency 40

Paid Search Agency Cost Per Thousand CPM Brand Identity 40

RebelMouse

FEBRUARY 28, 2019

Connect these to Google's DoubleClick for Publishers (DFP) — or any other ad server — to sell companion ads and integrate tracking pixels. Custom Sponsor Landing Pages Build a custom brand page that aggregates all content that is created and curated for the brand you're working with.

Paid Search Agency 40

Paid Search Agency Cost Per Thousand CPM Brand Identity 40

Outgrow

JULY 8, 2020

In order to attract your target audience, they can leverage videos, blogs, microsites, landing pages, and more. Their expert content marketing team is responsible for creating, publishing, and distributing your content online. They created and published a series of photo and video recipes that increased Sari Roti’s online presence.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 52

readwrite

MARCH 9, 2017

As a VR platform working closely with brands, publishers, and VR content producers, we have seen consistent increased demand in the VR ecosystem over the course of the past year. Today, we have helped more than 100 brands and publishers deliver over 100 million VR ad impressions. Consumers engage with VR 10X higher.

Impressions 52

Impressions Paid Search Agency Advertising Agencies Ads 52

Marketing Insider Group

JANUARY 28, 2015

If you take your brand out of the story and make the customer your hero, your point of view isn’t as important in those early stages (but it is later in the process/customer journey). It’s not just about more content, you really want to make sure you set a quality threshold and publish quality stuff. Interview your customers.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

SnapApp

DECEMBER 21, 2015

CMI found, for example, that despite the prevalence of sales in popular B2B and B2C goals, top-performing B2C marketers aim for brand awareness, followed by customer retention/loyalty. Other companies have embraced other publishing platforms. On the B2B side, enterprise content marketers aim for engagement first, then sales.

Marketing Strategy 48

Marketing Strategy Marketing & Strategy Webinar Metrics Top of Funnel 48

Contently

APRIL 28, 2016

Among the company’s other projects are The Investor , a five-year-old publication for real estate investors, and microsites for specific service sectors like retail and hotels. JLL tailors its content to meet the needs of busy, bombarded customers. It’s a strategy that is constantly evolving,” Little said.

Class 60

Class Paid Search Agency Companies Allocation 60

TrustRadius Marketing

OCTOBER 25, 2018

Think of it as a reward for directing new customers to a business that’s already operating in an existing market. The share of brands (81%) and publishers (84%) that leverage affiliate marketing efforts is high and climbing every year. The affiliate/publisher. It is passive because it can be done in one’s sleep.

Paid Search Agency 40

Paid Search Agency Microsite Custom Publishing User-Generated Content 40

Contently

MARCH 21, 2017

As these companies continue to experiment with social media, online video, custom magazines, and mobile, they’re finding innovative ways to strike that delicate balance between relaying a brand message and creating content that will resonate with customers. JLL tailors its content to meet the needs of busy, bombarded customers.

Brand Identity 80

Brand Identity Branding Advertising Agencies Mobile Advertising 80

Webbiquity

JANUARY 12, 2010

Although in theory anyone could own a website even then, the web presence of most commercial organizations was limited to their own websites and whatever had been written about them by professional publishers and analysts, plus a few directory listings. And everything links back the enterprise’s website and blog.

Enterprise Management 100

Enterprise Management PR Social Networks SEM 100

Content Marketing Institute

FEBRUARY 5, 2019

Their potential for cross-channel distribution capabilities enables on-the-go engagement: It’s easy for brands to publish branded content campaigns across multiple social networks, owned media properties, and other external websites. Growing a younger customer base is crucial to any financial service company’s future success.

Paid Content 99

Paid Content Brand Identity Branding Top of Funnel 99

SnapApp

SEPTEMBER 20, 2011

Entries double as signups for newsletters or leads for customer acquisition and marketing efforts. This is as easy as editing your sweepstake in your SnapApp account and hitting save & publish. ve placed my sweepstakes in a prominent location on my website and on my blog, microsite, Facebook and Twitter for broadest reach.

Practices 48

Practices Microsite Best Practices Opt-in 48

The Point

JUNE 1, 2010

MT: We build games for both B2C and B2B companies, as well as publishers. Customer loyalty? A custom game is where we build new code or perhaps even modify existing code and also create new art. There’s a lot we can accomplish with re-skins, but a custom game can you provide more flexibility. Demand generation?

Advertising Agencies 100

Advertising Agencies Demand Generation Agencies B2B Marketing B2B 100

SnapApp

MARCH 26, 2012

Figment uses a custom plan that allows them to run multiple quizzes and Facebook sweepstakes ?at at the same time on their Facebook page (they can also publish these quizzes on their blog, website, or a microsite). Sweepstakes included a chance to win a Kindle. Click to view the app in action!

Microsite 48

Microsite Leads Lead Marketing Qualified Leads 48

SnapApp

APRIL 27, 2012

These 5 options have many different features available and allow you to customize your SnapApp as little or as much as you'd like. Publish to a website, microsite, blog, or social media site. Custom (Quoted Price). Create a Facebook landing page, coupon/special offer page, or a mobile landing page. Analytics. Analytics.

FAQ 48

FAQ Cost Per Thousand CPM Microsite 48

Online Marketing Institute

DECEMBER 5, 2011

Reason 1: Many of the marketers who have stepped into curation on an enterprise basis are thinking about getting closer to their customers by providing an information service that draws people with similar interests and keeps them coming back. And they make publishing to multiple channels easy. Now customers are asking to be featured.

Curation 40

Curation Enterprise Management Top of Funnel Thought Leadership 40

Customer Experience Matrix

NOVEMBER 18, 2009

The vendors are divided into four categories based on my understanding of their target customers. B2b marketing automation) vendors, with links to my reviews where I've written one. This list should aim you at the right neighborhood to begin your search -- but don't be afraid to look elsewhere if you find a product that seems appropriate.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Agencies Demand Generation 120

Content Standard

SEPTEMBER 17, 2015

We break down the differences between hosting content on microsites, subdomains, and subfolders. Just last week, Fortune published an article titled, “Could the Hyperloop soon be a reality, or are we getting taken for a ride?” Daily coverage from publishers? People savor straightforwardness. Is Curiosity a Craft?

Personalization 40

Personalization Content Marketing Content Microsite 40

Content4Demand

JANUARY 17, 2023

Some of the smartest marketers we know have put their energy into creating microsites or content hubs where prospects can find what they’re looking for quickly. The content library microsite allows you to feature a much longer list of content, featuring both high-performing evergreen assets and fresher content. The Topic Matrix Model.

Top of Funnel 92

Top of Funnel Microsite Lead Ranking Work Management 92

markempa

AUGUST 15, 2006

Meet experts; mingle with your peers; and discover new data, strategies, and tactics (includes search, podcasting, email & microsites). Meet experts; mingle with your peers; and discover new data, strategies, and tactics (includes search, podcasting, email & microsites).

B to B 120

B to B Demand Generation Agencies Demand Generation Lead Generation 120

Webbiquity

FEBRUARY 14, 2010

Customers are those who’ve advanced from email service providers (ESPs). Note: this post was originally published on the WebMarketCentral blog in September 2009. Building the logic behind the nurturing process is the hard part. Marketers who can do this effectively will command (or should be able to command) a premium.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Hubspot

JULY 7, 2020

For the last several months, we've been publishing weekly cuts of data on core performance metrics, to provide business owners with useful benchmarks as they adapted to circumstances that were changing by the day. To explore the accompanying dataset on your own, you can find our interactive microsite here. Customer-Initiated Chat.

Advertising Benchmark 101

Advertising Benchmark Work Management Business Marketing Management 101

Hubspot

MAY 1, 2017

The article details exactly what that information and accompanying process look like, and why psychology makes it easier for marketers to customize the messages they send us. That ID is used to store the customer’s demographic information, ranging from ethnicity to job history, and to track buying behavior. 1) Target. The Takeaway.

Personalization 100

Personalization Brand Identity Branding Planning 100