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10 Marketing trends to watch for 2017


As the end of the year approaches, it is time to look back on the year in marketing and analyze the trends we should expect to see in the coming new year. Here are 10 of the marketing trends to watch for 2017. Marketing to customers in-store.

Interesting content marketing trends to watch for in 2017


If you are in the planning stages for your 2017 marketing initiatives, these trends should be on your list of things to watch. Proper utilization of these trends will help you compete in 2017 while staying ahead of the curb for ’18. This same trend is true with video content.

B2B Content Marketing Trends for 2017

MI6 Marketing Agency

If you’re wondering what the B2B content marketing trends for 2017 are this post is for you. It’s likely their entire organization isn’t fully committed to developing and using content in marketing, selling, educating and engaging with prospects and customers.

Why Brands Need To Act Like Publishers

B2B Marketing Insider

I was recently interviewed by News 360 on Why Brands Need To Act Like Publishers? So here are some excerpts of my views on why brands need to think and act like publishers. American Express’ Open Forum is one great example of a brand acting like a publisher.

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. B2B Marketing Trends for 2016 3 Stop Trying to Win the Content Marketing War.

The 6 Most Important Social Media Trends of 2017


Here are six social media trends that marketers should know about. Twitter has emphasized video as well, releasing a native video publisher, integrating live streaming platform Periscope into the app, and purchasing network television deals.

10 Marketing Trends That Should Influence Your Content Strategy

KoMarketing Associates

As a B2B content marketer, staying on top of the latest news and trends that impact my clients and the B2B marketing space as a whole has become a daily part of my life and a critical factor in allowing me to do my job effectively. Numbers behind this trend : Between two and five.

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Why Publishers Are a Huge Threat to Ad Agencies


Every brand wants to be a publisher. Meanwhile, legacy publishers have started creating in-house studios, born out of journalistic roots, to meet branded content needs. ” “The line between publishers and agencies is eroding.

Three Requirements as Marketers, Agencies and Publishers Converge

Digital B2B Marketing

In April Crain Communications, the publisher of BtoB Magazine, announced the creation of CrainsSocial , a new marketing services group offering social media solutions to marketers. Business Strategy agency content marketing convergence marketing automation publisher

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. B2B Marketing Trends for 2016 3 Stop Trying to Win the Content Marketing War.

2016 Cross Channel Marketing Trends

It's All About Revenue

Top 10 Omni-Channel retail trends for 2016. She believes in letting the customer create her own experience - and that marketers need to bring entertainment back into the equation. It's time once again for The Friday Five , our weekly curated roundup of five stories on one topic.

4 Content Trends Every Marketer Should Be Following


It was honestly the most insightful event we’ve ever had, and it got me thinking about four big trends I’ve seen shaping the content marketing industry: 1. As a result, marketers’ relationship with platform publishing is complicated, and that’s not likely to change.

7 Trends That Will Change Social Media in 2017


At INBOUND 2016, HubSpot shared Facebook Live interviews with speakers so our followers who couldn’t join us in Boston still had the opportunity to learn from the experts: Brands can also use live video for customer service by hosting Q&A sessions and product demonstrations.

Six hot trends in social influence marketing

grow - Practical Marketing Solutions

Now that access to the high-speed Internet and free social media publishing tools are widespread, everyone can create their own content and have a voice about topics they love. Where is the social scoring trend heading?

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B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. B2B Marketing Trends for 2016 3 Stop Trying to Win the Content Marketing War.

10 Digital Trends to Inspire Your 2017 B2B Content Marketing Strategy

KoMarketing Associates

With this in mind, we’ve pulled together a list of ten digital marketing trends that should be considered by all when thinking about next year’s content strategy. Outside of ROI, video has shown to also increase brand awareness and customer loyalty.

73 Experts Reveal B2B Marketing Trends to Leverage in 2017


As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. What trends should B2B marketers be leveraging to break through the noise and create more compelling experiences for their audiences? Call your best customers.

5 Content Marketing Trends to Plan Your 2017 Budget

Content Standard

To that end, I spoke with some very knowledgeable people about the top content marketing trends to watch in 2017 that will help you plan your budget. Last Year’s Content Marketing Trends. Last year , we also detailed the top trends to help plan your budget.

Getting your first book published: Lessons learned!

grow - Practical Marketing Solutions

Do you dream of writing and publishing a book some day? Beginning in 2010, publishers actually sought me out to write a book. 2) I had successfully self-published my first book, The Tao of Twitter (a great stepping stone!). How did I choose a publisher?

3 Technology Trends Powering Account-Based Marketing

Modern B2B Marketing

ABM is an effective account-centric approach that targets high-yield accounts, and while it’s not a new concept (it’s a practice followed since the 1990s), it’s receiving renewed interest among B2B marketers due to technology trends that are digitizing the execution of ABM strategy.

This Week in Content Marketing: The Battle for Custom Content

Junta 42

In this episode, Robert and I discuss the ongoing battle among publishers, agencies, and brands to dominate the content space and gain audience mindshare. 1. Notable news and upcoming trends. Content Marketing Examples Industry News and Trends PNR Teams and Skills

Trends and Predictions On The Future of Content Marketing [Slides]

B2B Marketing Insider

And I walked the audience through the trends and some of my own predictions related to content marketing, marketing and even the future of business itself. Some Content Marketing Trends: Everyone uses content marketing but no one feels they are very good at it.

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25 Experts Share Top 3 Content Marketing Trends for 2017


Content marketers who keep track of the current trends will have an advantage when it comes to planning for the future. Some see the focus shifting towards writing longer, better quality, more in-depth content, while others think that the trend of too much bad quality content will continue.

The Year in Marketing: 2015’s Top Stories, 2016’s Likely Trends


The Future of CRM is Customer Engagement. There’s been much ado in recent decades over “customer centrism” – the notion that a customer comes first in all aspects of a business (service, sales, support) – but few companies have done anything to put the principle into practice. “It’s

The Talent War, and Other Big Content Marketing Trends for 2017


Which leads us to our first big trend of 2017… 1. At this point, stating that video is going to be a big trend is like predicting that Donald Trump will tweet something insane about China, or that a Silicon Valley CEO will say something cluelessly sexist. Custom ROI formulas.

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B2B Sales and Marketing Trends for 2014

Great B2B Marketing

For the past couple of years, we have been publishing the top B2B sales and marketing trends that we believe will have the most impact on a company’s ability to gain and maintain competitive advantage. Trend 1: Increased Importance of Content Marketing.

How Can Publishers Reach and Engage Millennials?


Publishers have no choice but to reach these young adults, but often struggle to implement a successful strategy. They grew up with the Internet, rarely read their parents’ newspapers, and are setting trends in digital content consumption habits.

Publishers: Are You Exhausting Your Email List?


The emphasis that publishers are placing on their email lists is stronger than ever. HubSpot’s Publishing Benchmarks Report shows that 64.6% The media leader is sending tailored, targeted messages to each of its customer segments. Conduct customer development.

Looking for Surprises in the 2015 B2B Lead Generation Trend Report


This year’s B2B Lead Generation Report from Holger Schulze of the B2B Technology Marketing Group on LinkedIn was recently published, detailing key trends, best practices, and challenges for B2B marketing professionals.

The Future of Pipeline Marketing: Trends Marketers Need To Watch For


In today’s blog I present the top five marketing trends for 2017, supported by key statistics from the report. It’s no surprise that marketing budgets continue to increase year over year as marketers become directly responsible for revenue generation and customer-facing efforts.

Demand Generation Benchmarks & Trends: Software Marketer Edition


It features data from a survey of more than 900 marketers in management levels and above, in 11 industries ranging from media & publishing, finance, healthcare, travel & tourism, consumer products, and consulting.). There are probably a number of reasons why this trend exists.

14 Experts Predict 2013 Social Media Trends for Small Business

Blue Focus Marketing

– “In 2013, small businesses will need to strengthen their ties to their customers as the world keeps getting smaller. In addition, small businesses can become the official ambassadors of excellent customer service in a world that’s going increasingly automated.

Where Should You Publish Your Web Content? On-Domain vs. Off-Domain

Content Standard

Most brands claim to be storytellers, when in reality they continue to exclusively publish articles and other Web content that doesn’t emotionally engage visitors. Many companies struggle with a major decision of where to publish their Web content.

This Week in Content Marketing: Facebook’s Move to Swallow Publishers

Junta 42

We also debate whether Facebook’s launch of its Instant Articles service represents the end of times for publishers or a stairway to heaven. The post This Week in Content Marketing: Facebook’s Move to Swallow Publishers appeared first on Content Marketing Institute.

(Re)Creating a Distinctive and Relevant Brand

CMO Essentials

Working as he does for a publisher, or so I thought, I wanted to get his take on the old saw that “Marketers need to think like publishers.” ” My first response, naturally, was to think, “I knew that thinking like a publisher was bad advice!

This Week in Content Marketing: Publisher Cuts Lead to Content Opportunities for Brands

Junta 42

Rants and raves include Purina’s stagnant puppy-care microsite and a fascinating perspective on customer experiences and content marketing. Robert’s rave: Robert loves a new article on TechCrunch by Tom Goodwin entitled The Battle is for the Customer Interface.

3 Cutting-Edge Content Marketing Trends From Top Luxury Brands


Porter has since grown to challenge its competitors and epitomize the movement of luxury retailers becoming publishers. Guerlain’s national makeup artist chose custom looks for each of the seven in influencers, who then created blog posts about their experience.

Buyerology Trend: Think Experience Creation Versus Content Creation

Tony Zambito

This is the first of a series of articles planned on looking at buyer trends that will influence marketing and sales in the near and foreseeable future.  Buyer Trend: Overwhelmed By Content. Image via Wikipedia.

10 Epic Shifts that are Re-Writing the Rules of Marketing

grow - Practical Marketing Solutions

You may find it strange that I don’t include “Big Data” in this list of 10 trends. Instead of fighting over keywords in a never-ending SEO/ad war, the new battleground will be creating the most fun and immersive experiences for our customers. By Mark Schaefer.

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