10 Marketing trends to watch for 2017


As the end of the year approaches, it is time to look back on the year in marketing and analyze the trends we should expect to see in the coming new year. Here are 10 of the marketing trends to watch for 2017. Marketing to customers in-store.

Interesting content marketing trends to watch for in 2017


If you are in the planning stages for your 2017 marketing initiatives, these trends should be on your list of things to watch. Proper utilization of these trends will help you compete in 2017 while staying ahead of the curb for ’18. This same trend is true with video content.

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Why Brands Need To Act Like Publishers

B2B Marketing Insider

I was recently interviewed by News 360 on Why Brands Need To Act Like Publishers? So here are some excerpts of my views on why brands need to think and act like publishers. American Express’ Open Forum is one great example of a brand acting like a publisher.

What the slow death of B2B publishing means for marketers

Chris Koch

It’s not that the journalists have gotten lazy; it’s a problem with the business model for B2B publishing. Today, publishers must substitute traffic quantity for quality of subscribers to get advertisers to buy. Existing customers are also looking for new ideas.

4 Content Trends Every Marketer Should Be Following


It was honestly the most insightful event we’ve ever had, and it got me thinking about four big trends I’ve seen shaping the content marketing industry: 1. As a result, marketers’ relationship with platform publishing is complicated, and that’s not likely to change.

The 6 Most Important Social Media Trends of 2017


Here are six social media trends that marketers should know about. Twitter has emphasized video as well, releasing a native video publisher, integrating live streaming platform Periscope into the app, and purchasing network television deals.

10 Digital Trends to Inspire Your 2017 B2B Content Marketing Strategy

KoMarketing Associates

With this in mind, we’ve pulled together a list of ten digital marketing trends that should be considered by all when thinking about next year’s content strategy. Outside of ROI, video has shown to also increase brand awareness and customer loyalty.

2016 Cross Channel Marketing Trends

Modern Marketing

Top 10 Omni-Channel retail trends for 2016. She believes in letting the customer create her own experience - and that marketers need to bring entertainment back into the equation. It's time once again for The Friday Five , our weekly curated roundup of five stories on one topic.

Trends come together to diminish the need for company apps

grow - Practical Marketing Solutions

This is an economic trend and a sociological one. Publishers like The New York Times have been in rebellion against Facebook recently, claiming Facebook is taking all their stuff and delivering neither subscribers nor ad revenue. By Mark Schaefer.

Six hot trends in social influence marketing

grow - Practical Marketing Solutions

Now that access to the high-speed Internet and free social media publishing tools are widespread, everyone can create their own content and have a voice about topics they love. Where is the social scoring trend heading?

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7 Trends That Will Change Social Media in 2017


At INBOUND 2016, HubSpot shared Facebook Live interviews with speakers so our followers who couldn’t join us in Boston still had the opportunity to learn from the experts: Brands can also use live video for customer service by hosting Q&A sessions and product demonstrations.

The Year in Marketing: 2015’s Top Stories, 2016’s Likely Trends


The Future of CRM is Customer Engagement. There’s been much ado in recent decades over “customer centrism” – the notion that a customer comes first in all aspects of a business (service, sales, support) – but few companies have done anything to put the principle into practice. “It’s

Getting your first book published: Lessons learned!

grow - Practical Marketing Solutions

Do you dream of writing and publishing a book some day? Beginning in 2010, publishers actually sought me out to write a book. 2) I had successfully self-published my first book, The Tao of Twitter (a great stepping stone!). How did I choose a publisher?

73 Experts Reveal B2B Marketing Trends to Leverage in 2017


As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. What trends should B2B marketers be leveraging to break through the noise and create more compelling experiences for their audiences? Call your best customers.

5 Content Marketing Trends to Plan Your 2017 Budget

Content Standard

To that end, I spoke with some very knowledgeable people about the top content marketing trends to watch in 2017 that will help you plan your budget. Last Year’s Content Marketing Trends. Last year , we also detailed the top trends to help plan your budget.

B2B Sales and Marketing Trends for 2014

Great B2B Marketing

For the past couple of years, we have been publishing the top B2B sales and marketing trends that we believe will have the most impact on a company’s ability to gain and maintain competitive advantage. Trend 1: Increased Importance of Content Marketing.

The Talent War, and Other Big Content Marketing Trends for 2017


Which leads us to our first big trend of 2017… 1. At this point, stating that video is going to be a big trend is like predicting that Donald Trump will tweet something insane about China, or that a Silicon Valley CEO will say something cluelessly sexist. Custom ROI formulas.

10 Epic Shifts that are Re-Writing the Rules of Marketing

grow - Practical Marketing Solutions

You may find it strange that I don’t include “Big Data” in this list of 10 trends. Instead of fighting over keywords in a never-ending SEO/ad war, the new battleground will be creating the most fun and immersive experiences for our customers. By Mark Schaefer.

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3 Technology Trends Powering Account-Based Marketing

Modern B2B Marketing

ABM is an effective account-centric approach that targets high-yield accounts, and while it’s not a new concept (it’s a practice followed since the 1990s), it’s receiving renewed interest among B2B marketers due to technology trends that are digitizing the execution of ABM strategy.

Trends and Predictions On The Future of Content Marketing [Slides]

B2B Marketing Insider

And I walked the audience through the trends and some of my own predictions related to content marketing, marketing and even the future of business itself. Some Content Marketing Trends: Everyone uses content marketing but no one feels they are very good at it.

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25 Experts Share Top 3 Content Marketing Trends for 2017


Content marketers who keep track of the current trends will have an advantage when it comes to planning for the future. Some see the focus shifting towards writing longer, better quality, more in-depth content, while others think that the trend of too much bad quality content will continue.

How Can Publishers Reach and Engage Millennials?


Publishers have no choice but to reach these young adults, but often struggle to implement a successful strategy. They grew up with the Internet, rarely read their parents’ newspapers, and are setting trends in digital content consumption habits.

Publishers: Are You Exhausting Your Email List?


The emphasis that publishers are placing on their email lists is stronger than ever. HubSpot’s Publishing Benchmarks Report shows that 64.6% The media leader is sending tailored, targeted messages to each of its customer segments. Conduct customer development.

Looking for Surprises in the 2015 B2B Lead Generation Trend Report


This year’s B2B Lead Generation Report from Holger Schulze of the B2B Technology Marketing Group on LinkedIn was recently published, detailing key trends, best practices, and challenges for B2B marketing professionals.

Buyerology Trend: Think Experience Creation Versus Content Creation

Tony Zambito

This is the first of a series of articles planned on looking at buyer trends that will influence marketing and sales in the near and foreseeable future.  Buyer Trend: Overwhelmed By Content. Image via Wikipedia.

Shifts in B2B Buyer Behavior Support New Priorities for Demand Gen Content

The Point

Demand Gen Report has published the results of this year’s “B2B Buyer’s Survey,” and the trends identified merit close attention for those marketers involved in B2B demand generation and content development.

The Future of Pipeline Marketing: Trends Marketers Need To Watch For


In today’s blog I present the top five marketing trends for 2017, supported by key statistics from the report. It’s no surprise that marketing budgets continue to increase year over year as marketers become directly responsible for revenue generation and customer-facing efforts.

Demand Generation Benchmarks & Trends: Software Marketer Edition


It features data from a survey of more than 900 marketers in management levels and above, in 11 industries ranging from media & publishing, finance, healthcare, travel & tourism, consumer products, and consulting.). There are probably a number of reasons why this trend exists.

Where Should You Publish Your Web Content? On-Domain vs. Off-Domain

Content Standard

Most brands claim to be storytellers, when in reality they continue to exclusively publish articles and other Web content that doesn’t emotionally engage visitors. Many companies struggle with a major decision of where to publish their Web content.

When's the Best Time to Publish Blog Posts? Figure It Out With a Custom Google Analytics Report


It’s even more amazing once you realize how easy it is to create a custom report in Google Analytics that answers this question in a few quick minutes. Setting up the custom Google Analytics report to get you this added insight is as easy as 1-2-3!

Dear CMO Part II: Place the Voice-of-the-Customer at the Center of All You Do


In Part I, “ Dear CMO, Part 1: Why Your Content Misses the Mark ”, we detailed findings and shortcomings in content marketing approaches when it comes to actually securing customers from these investments. These are helpful and play an important role in identifying trends and buying behavior.

3 Cutting-Edge Content Marketing Trends From Top Luxury Brands


Porter has since grown to challenge its competitors and epitomize the movement of luxury retailers becoming publishers. Guerlain’s national makeup artist chose custom looks for each of the seven in influencers, who then created blog posts about their experience.

The Future of Pipeline Marketing: Trends Marketers Need To Watch For


In today’s blog I present the top five marketing trends for 2017, supported by key statistics from the report. It’s no surprise that marketing budgets continue to increase year over year as marketers become directly responsible for revenue generation and customer-facing efforts.

How 3 U.K. Companies Became High-Class Publishers


The content is organized into four sections: Trends, Places, Economy, and Industry. JLL tailors its content to meet the needs of busy, bombarded customers. You really need to understand how customers are absorbing content,” Hirsch said. While U.K. and U.S.

10 Digital Marketing Trends That Should Influence Your 2016 Content Strategy

KoMarketing Associates

I wrote a post six months ago highlighting ten marketing trends that should influence your content strategy. Action content marketers should take : Take these trends personally. Nearly the same amount (83 percent) believe this trend will continue over the next two years.

Human-to-Human Marketing: A Trend for 2015 and Beyond


They’re not interested in talking with you about your morning or giving you a little something extra because you’re a loyal customer and you deserve it. Actually engaging with your audience on social media must be a serious part of your customer service arsenal.

5 Professional Services Marketing Trends to Watch in 2016

Hinge Marketing

That means it is time to prognosticate about the trends for the next twelve months. Here is my take on marketing trends in professional services for the coming year. When you publish content on the web, it enables prospects to find you and sample a slice of your knowledge.

11 Website Design Trends You Need to Know About

Marketing Action

Because your website is so critical to your marketing success , it makes sense to keep up with the trends that affect it. We talk a lot about search engine optimization trends and best practices. Even if you aren’t planning a redesign right now, it’s good to know the current trends.

6 Trending and Cutting-Edge Digital Marketing Strategies You Need to Know

Modern B2B Marketing

Read on for 3 trending digital marketing strategies—plus 3 more that are on the horizon—and some tips on how you can increase your marketing ROI by incorporating them into your campaigns : 1. Most major publishers are pushing a native advertising strategy these days.

3 Neglected Content Distribution Trends You Should Test in 2017

Content Standard

“Email marketing is the single most effective way to drive customers to buy, and newsletters are an easy way to engage your audience,” said Swensrud. The post 3 Neglected Content Distribution Trends You Should Test in 2017 appeared first on The Content Standard by Skyword.