Outreach

JANUARY 29, 2019

Why you need an army of storytellers. Getting top-level executives involved, Formstack builds a culture of storytelling, with customer-facing staff encouraged to add new stories to the library using a simple, three-step narrative framework. Put your team through storytelling bootcamp. Build a system for stories. Be a legend.

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Scoop.it

MARCH 26, 2019

When marketing and sales work together in close alignment, they can help companies close 38% more deals. Marketing teams provide sales organizations with tools and curated information. Don’t just curate sales enablement content. This includes blog posts, external content, best practices and tools. Competitor Analysis Materials.

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Content Standard

FEBRUARY 20, 2024

I’d argue what we really need to decipher this year is: can AI-generated content be impactful even if it’s not as inherently authentic as human-written work? If I’m trying to get my ice maker to work on my refrigerator, for example, do I need to understand how the writer felt when their own fridge was on the fritz?

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Thinkers360

FEBRUARY 16, 2024

Top 50 Global Thought Leaders and Influencers on Supply Chain 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined). Join Enterprise Lite to work with all of these Supply Chain influencers! 8 DV Abhang,C.P.M.,CPSM

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Anyword

FEBRUARY 11, 2020

The Storytellers , our series featuring candid interviews with executives from the publishing world, is part of our efforts to showcase successful thought-leaders and share their insights with the rest of the storytelling community. Does that have an impact on how you approach your work at all?

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Webbiquity

MAY 9, 2023

Since different strategies work differently for distinct audiences, it’s essential to understand your target audience and their key concerns. You can also curate informative content for them and add your insights. How do you know your tactics are working? Image credit: Twitter Here’s how Sprout Social is doing it.

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Martech

NOVEMBER 13, 2023

“Our customers have a vision of what they can do to help their customers work, play and live better. “How do you make the internet work like a stock library? Catch+Release continues to work with well-known stock libraries as partners because their customers sometimes just need something immediately.

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ClearVoice

OCTOBER 12, 2018

Here are 10 programs designed for working professionals. The certificate currently costs $3,300 and requires work experience, a basic understanding of marketing, and a presence on social media. per month): Lynda, part of LinkedIn, offers a variety of content marketing courses, from storytelling to staying relevant.

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Vidyard

SEPTEMBER 27, 2022

Because there are endless strategies to achieve this, I’ve narrowed them down to the four most important sales enablement best practices—content curation, partnerships, early collaboration, and continuous improvement. Curating Resources 1.2 Curate Sales Enablement Tools and Resources (Instead of Collecting) 2.2

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Convince & Convert

DECEMBER 11, 2015

Don’t have the budget to work with YouTube influencers? However, the end result is ultimately a reflection of the influencer’s personal brand, and any creator worth working with wants to be happy with the end result. When curated together on the #Goodweird microsite, the content also forms into a story powered by customers.

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Anyword

AUGUST 31, 2018

Here at Keywee, we’re fortunate to work with many of the industry’s most cutting-edge and forward-thinking publishers. We thought this information was too valuable to keep to ourselves, so we decided to create our new series, The Storytellers, as a way to share some of their insights and expertise with the rest of the publishing community.

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Content4Demand

SEPTEMBER 21, 2018

Whether you’ve eagerly dived into the auditory storytelling arena or are still considering your strategy, you’ll find something worthwhile in this look at storytelling lessons from podcasts from our own Alicia Esposito. If you’re one of the millions of people worldwide who commute to work, podcasts may be your go-to entertainment.

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ClearVoice

FEBRUARY 8, 2019

I thought, I never again want to work for anyone else. I spoke with Smith by phone so she could shed light on what’s worked for her over the years… and share her story about successfully transitioning from the old media world of TV, to the new media world of social media and digital influencing.

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Salesforce Marketing Cloud

AUGUST 29, 2023

If you talk about equality in your messaging, practice what you preach and make sure your storytelling reflects your diverse customer base. When she removed her music from Spotify to bring light to the value of her hard work, she sparked a conversation about fair compensation for artists in the streaming era. Reshape your marketing 3.

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Canadian Marketing Association

FEBRUARY 28, 2019

The power of storytelling in business Good storytelling helps people better understand what you're saying and remember the information more clearly. Synergy and disruption: Ten trends shaping fintech A great read for those working or interested in the fintech space. What is it like to work in B2B marketing?

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ClearVoice

FEBRUARY 16, 2020

So we’ve curated a 2020 roundup of some of the best programs out there for all price levels, from renowned academic programs to free online courses. You do a deep dive into a topic and come out with plenty of knowledge you can take back to work. Currently available: Certificate in Storytelling and Content Strategy.

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Adobe Experience Cloud Blog

OCTOBER 15, 2018

This new era of marketing is all about storytelling and curating customer-centric content. The marketing team needs to work together as one with a belief in those goals to achieve results. Take on the Art of Storytelling. It is about knowing what content your customers and prospects want to consume. Final Thoughts.

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Content Standard

DECEMBER 19, 2023

We can look to companies such as Proctor & Gamble , Pizza Hut , Taco Bell, and Amazon (before it was the behemoth it is today) for proof that this strategy works. The innovative ways SGEs generate answers, curate content, and deliver personalized results are redefining the criteria for high-performing content in search.

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Heinz Marketing

APRIL 27, 2022

Personal branding is also imperative in separating yourself from the individuals you work for or with and particularly in B2B marketing. . We can have various personal qualities or interests as this helps curate our unique selves, however it’s crucial to find certain elements of your brand that relate to one another.

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Convince & Convert

JUNE 19, 2014

With global attention and excitement around The FIFA World Cup, Google is leveraging real-time search data to curate sharable facts and visuals to help fuel online conversations around the matches. As noted in my book, The Power of Visual Storytelling , humans process visuals 60,000 times faster than text alone.

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Sprout Social

DECEMBER 16, 2020

The social experience they create is informed by the work of everyone at Jeni’s. They take storytelling to a new level. Consider how your team can work more cross-functionally—tapping visual designers or your creative team to amp up your next social initiative. Your brand has a clear point of view.

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Content Standard

MAY 12, 2017

When you feel you’ve cracked the code for digital storytelling, time on site, organic search, SEO mastery, and engaging content, you’re more likely to push your ambitions and see how far you can really reach. These are both well within your limits to curate and achieve. That’s not how experts become visionaries.

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Content Standard

JUNE 23, 2016

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. ” On the other hand, storytelling conveys meaning through a sequence of events that reveals a character’s true self.

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Valasys

JULY 31, 2023

It involves using advanced algorithms and artificial intelligence to generate, curate, and distribute content across multiple channels. The content is then curated and scheduled for distribution across various channels, such as social media, email, blogs, and websites, according to predefined rules and audience segmentation.

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Marketing Automation Services Automation Budget Programs Tools 98

Litmus

FEBRUARY 8, 2024

Concern that AI would replace human jobs rather than assist and enhance the work humans did. AI will help marketers curating smarter, more personalized and relevant emails through AI-powered product recommendations. But AI and email marketers working together to offer subscribers a better experience?

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Marketing Insider Group

JANUARY 16, 2023

Storytelling and specialization are great ways to promote the exclusive nature of your products and services, and set them apart from the competition. Be sure that your employees are educated, motivated and rewarded to ensure they remain courteous, content and respectful when working with customers. Find Your Niche.

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Martech

AUGUST 9, 2022

To be able to direct to the model development as well as its validation and deployment, governance teams usually consist of both technical members who understand how the algorithms operate as well as leaders who understand why the models should work as they are planned. You should understand what AI/ML are and how they work.

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Content Standard

JULY 28, 2016

In short, the business practices and processes that worked when their companies were small start to break. Those that had originally focused on licensed or curated content shifted in our direction and talked about content creation. How would we teach our contributors and creatives to be great storytellers?

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Adobe Experience Cloud Blog

JULY 19, 2017

Their activities work to inspire identification with their brand and empower social customers to act, which translates into a willingness to purchase and spend. Remember: engaged, connected, responsive and empowered brand community members can help your business scale and it can work for you without spending a fortune.

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ClearVoice

NOVEMBER 4, 2022

Learn from those in the field doing the real work and seeing results. We’ve curated a list of our favorite marketing blogs and newsletters – resources you can go back to again and again for up-to-date information to implement in your business right away and get results. Grab your coffee and get inspired before work.

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Zoominfo

DECEMBER 18, 2019

The ease of creating personalized news feeds, customized social media dashboards, and curated internet experiences means that it’s harder than ever to reach consumers with the one-size-fits-all marketing tactics of the past. So how do you make sure people want to see what you’re offering? Use these existing assets to your advantage!

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Seismic

SEPTEMBER 21, 2021

Sellers who master storytelling build stronger relationships with buyers. Sellers and marketers have to work together more closely to curate the best content experience for buyers. By anticipating the questions the buyer will have, sellers can curate relevant content experiences that address the buyers’ needs.

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Oktopost

JUNE 14, 2021

It’s geared towards increasing brand familiarity and brand storytelling , curating brand introductions to new potential customers, as well as highlighting why your service or product is essential and unique. . They’ll work with that. What Is Demand Generation? For this example, let’s say it’s a Macbook Pro. .

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DiscoverOrg

APRIL 11, 2019

Start fresh on vacation with this curated list of new, diverse, must-read books – especially for salespeople who sell SaaS and other cloud-based products. But your approach – your language and storytelling in particular – can make you stand out. it’s not beach reading, and b.) it’s almost 100 years old!

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Adobe Experience Cloud Blog

APRIL 23, 2018

In this blog, I’ll cover which techniques work well to tell your brand story and which ones are best left on the cutting room floor. By inviting influencers to highly curated experiences, such as the invite-only REVOLVE Social Club, the brand inspires a following not only in its brand but also in the lifestyle associated with it.

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Scoop.it

SEPTEMBER 22, 2020

Work on a memorable email copy. Use the power of storytelling. It uses interactive storytelling to convey its features and preparation of the products. For companies who want to introduce an exclusive product or offer to their email subscribers, the PAS formula can work really well. We all love stories.

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Content Standard

MAY 18, 2015

He has often spoken of the disparity between man and experience—consumer and consumed—and, in doing so, has identified one of the most significant underlying facts of creation: As Aristotle put it, “ art merely imitates life ,” and as a consequence, we must work to bring our readers to that mythical “moment of transport.”

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