Scoop.it

FEBRUARY 25, 2021

Let’s explore how businesses can effectively curate content in order to appeal to this widespread social audience and achieve greater levels of traffic back to their websites as a result: 1. There’s little point in curating your content if it’s not going to strike a chord with your target audience. Understand Your Audience.

Curation 66

Curation Social Media Media Ad Building 66

Scoop.it

MARCH 14, 2024

A quick web search of the keywords “influencer marketing” and “SEO” will show you multiple articles that state: The benefits of influencer marketing The benefits of SEO (search engine optimization). These posts include links to their product pages in the video descriptions. Image Source 3.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

Scoop.it

JUNE 6, 2019

It is no longer news that content curation will boost your content marketing efforts. But while you’re probably finding success with content curation , others are struggling to justify the time they spend curating content. Sooner than later, they realize that content curation is everything but a quick fix.

Curation 89

Curation Marketing Automation Services Content SMS 89

Marketing Insider Group

JANUARY 4, 2021

Paid ads can indeed give you a boost here, but the real value is when you’re on the front page of Google as an organic result. You’ll need to consistently produce content with keywords that match how your audience searches. A content plan that defines what keywords align with topics that are relevant and interesting to your audience.

Growth Marketing 355

Growth Marketing Marketing Strategy Marketing & Strategy Marketing Automation Services 355

Convince & Convert

NOVEMBER 30, 2023

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. What types of special offers and product features are being discussed on social media? Existing product names: What are well-known product names in your niche?

Social Media 107

Social Media Advertisements Advertising Tools 107

Contently

MARCH 22, 2022

First, you find the lucrative keywords in your niche through a tool like Ahrefs, and then scan and skim the articles on the first page of Google. Soon enough, after ranking for as many keywords as possible, you publish eBooks to capture some of those juicy lead-nurturing emails. And you make your article longer.

Top of Funnel 216

Top of Funnel SEO Brand Identity Branding 216

Marketing Insider Group

FEBRUARY 24, 2021

I’m still amazed at the companies that still don’t even have a blog, let alone publish on it frequently enough to get the attention of the google bots and search gods we all must honor if we want to show up on for the keywords our customers are searching for. Businesses Realized the Value and Ramped up Production.

Lead Ranking 278

Lead Ranking Lead Scoring CMS Development Content Marketing 278

Martech

FEBRUARY 8, 2024

Too often, companies focus SEO efforts on driving traffic with top-of-the-funnel content and keywords. For instance, we got eight clicks on a page about the SDR approach, which ranked for the “SDR team outsource” keyword, and two opportunities came from it. A person who looks it up is in the market to spend money. Get more leads.

Top of Funnel 109

Top of Funnel SEO B2B Paid Search Agency 109

Scoop.it

JANUARY 19, 2023

Your main problem is SEO According to Backlink.io, the number #1 result on Google gets a click-through rate (CTR) of 27.6%. Duplicate content: According to Google, Duplicate content is substantially similar to another page on the same site or another site altogether. The third result gets 11.0%

Traffic 92

Traffic Organization CTR Lead Scoring 92

Digilant

FEBRUARY 16, 2023

Google has long reigned as the king of search engines. billion searches a day, it’s no surprise that when in need of information, the common vernacular is to literally say, ‘Google it.’ So, with this historical dominance in the industry, what company can shift this trend and give Google a run for its money?

Google 52

Google Paid Search Agency Mobile Advertising Curation 52

Outgrow

JANUARY 3, 2022

How to Use Google Trends for Content Marketing? If you are a content marketer who hasn’t explored Google Trends yet, you’ve got to read this blog! And, trust us, using Google Trends for content marketing will become your new favorite marketing strategy by the end of it. . Google Trends! . What Is Google Trends?

Trends 52

Trends Google Outgrow Content Marketing 52

Marketing Insider Group

MAY 30, 2023

We’ve tried it all: Creating blog outlines Suggesting copy for LinkedIn posts Finding inspiration for blog article introductions Transcribing video content and webinars Writing keyword-focused meta-descriptions The Verdict There are definitely pros and cons to asking AI tools for marketing advice. Can You Use AI for Small Business Marketing?

Small Business Marketing 247

Small Business Marketing Marketing AI Paid Search Agency Marketing Automation Services 247

Oktopost

JUNE 14, 2021

It’s geared towards increasing brand familiarity and brand storytelling , curating brand introductions to new potential customers, as well as highlighting why your service or product is essential and unique. . This includes looking for keywords to target when publishing content and monitoring the conversation on social media.

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

Brightedge

MARCH 1, 2024

At BrightEdge, our Generative Parser Technology TM has provided us a front-row seat to the evolving landscape of Google's Search Generative Experiences (SGE). This is a pivotal moment for observing Google's search technology, as we are witnessing their experimentation and learning processes as they happen.

Long Tail Marketing 52

Long Tail Marketing Opt-out Opt-in User-Generated Content 52

Martech

MARCH 22, 2024

for trending keywords in search. The interplay between AI’s critical reasoning ability and creative human nuance can easily extend to other areas that require strategic conceptualization and ideation, from creating ways to repurpose an ebook to curating a mood board for a social media activation. Keywordinsights.ai

Marketing AI 90

Marketing AI Content Marketing Enterprise Management Planning 90

Unbounce

DECEMBER 1, 2021

Check out how you can advertise multiple products at once for viewers to swipe through. Google Ads. Google Ads also has a name that doesn’t tell the whole story. The platform manages ads on Google Search results, websites and apps that use the Google ad network, and YouTube. This ad uses the carousel format.

Mobile Marketing 139

Mobile Marketing Cost Per Thousand Cost Per Click Marketing Strategy 139

Contently

SEPTEMBER 25, 2018

Search was more transactional, asking users to come prepared with a keyword or a question. But with Google’s latest announcement, they’re about to become a lot more like twins. On September 24, Google unveiled plans for new search features. Google is morphing search into a Facebook-esque newsfeed.

Paid Search Agency 167

Paid Search Agency Content Social Media Custom Publishing 167

Optinmonster

JUNE 6, 2024

When it comes to search engine optimization (SEO), you’ve probably heard plenty about keyword research , compelling headlines , and overall content optimization. Second, Google does not always display your meta description in your search listing. As a content writer at OptinMonster, I write and edit meta descriptions every day.

Click Rate 59

Click Rate SEO Examples CTR 59

Brightedge

MAY 3, 2024

As we move into May, we are seeing strong signals that Google is refining SGE to go live. BrightEdge Generative Parser™ continues to monitor how AI is changing search with a focus on Google SGE as well as AI-First engines like Perplexity. This has been the most common way for SGE to display products.

User-Generated Content 52

User-Generated Content Opt-out Opt-in Differentiation 52

Biznology

JUNE 1, 2017

Recently, I shared how I have become very popular recently because Google has withdrawn Google Site Search. Do you curate some results manually to make sure they are good? And then you siphon a small percentage of the production searches to the new search engine(s). Try explaining that to the boss. How many searches?

Clickthrough 137

Clickthrough Elasticity Click Rate Sample 137

KoMarketing Associates

APRIL 1, 2020

The February 2020 edition of “The CMO Survey” revealed that more customers place an emphasis on trusting relationships with vendors when it pertains to business, outpacing factors such as superior innovation, product quality, and low price. Company addresses (and Google My Business listings), phone numbers, and applicable contact forms.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

Marketing Insider Group

JANUARY 16, 2023

Is your business ready to have its most productive year yet? Take the time to focus your efforts on providing solutions to their issues, instead of educating them on your products and services. Google Alerts. Both easy and free, Google Alerts will notify you when a specific keyword or phrase is found on SERPs.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

Convince & Convert

MARCH 19, 2013

Here are 9 social media tools that will help you save time and improve your productivity. If you want to be more productive and proactive with your online relationship management, trying using Nimble. These are just 9 tools that will help you become more productive with social media. Automate Blog Post Delivery With Dlvr.it.

Social Media 167

Social Media Product Tools Media 167

Martech Advisor

NOVEMBER 20, 2019

Did you know that the conversion rate of Google remarketing ads in far higher than traditional display ads? In this five-minute primer, we discuss: What is Google remarketing? How to optimize Google remarketing costs in 2020. Google remarketing FAQs answered. What Is Google Remarketing? Reach a targeted audience.

Spending 71

Spending Google Ads Adwords 71

Scoop.it

APRIL 13, 2023

Do you plan to sell products or services via YouTube? As Google says , “before making videos, create a content plan to ensure that your content both meets your brand’s goals and engages your intended audience.” For that: Optimize titles with keywords but ensure they are relevant to your video topic.

Youtube 102

Youtube Optimization Top of Funnel Marketing & Strategy 102

Brightedge

MAY 2, 2022

When it comes to finding information on your website using the built-in search feature, customers bring their experience with them -- they expect the quality of results and ease-of-use they’ve grown accustomed to from searching on Google or other popular search engines. All too often, visitors using the site search feature leave disappointed.

Customer Satisfaction 59

Customer Satisfaction SEO Cross-Selling Curation 59

Scoop.it

APRIL 4, 2019

On April 2nd, 2019 , the world said goodbye to Google+, a social network created by the search engine giant. Size of the user base of Google+ was hardly comparable to that of Facebook or even Google’s own YouTube. But Google+ was incredibly valuable to many users around the world. Private Google+ communities.

Enterprise Management 48

Enterprise Management Communities Top of Funnel Google 48

Directive Agency

JULY 15, 2016

To save the day, we have created a list of 10+ actionable SEO traffic hacks to optimize your website for Google (if you’d rather hire us, click on the button below to get a free search assessment.). SEO Traffic Hack #2: Make Sure You Only Have 1 Keyword per Page. Keyword cannibalization is a real threat to your website.

Traffic 76

Traffic SEO Lead Scoring Lead Ranking 76

Scoop.it

APRIL 19, 2022

Create a Google My Business Account. Creating a Google My Business account certainly ticks the “quick” box, and it’s completely free too. Google My Business links in with what Google calls a Business Profile. This profile also ties in with Google Maps, so your business shows up on that platform. Let’s get started.

Small Business Marketing 76

Small Business Marketing Cost Online Marketing Effectiveness 76

Thinkers360

MARCH 22, 2024

The Thinkers360 leaderboards are based on member’s personally authored content and experience curated from around the web and added to their Thinkers360 profile, portfolio, and media kit. There is no difference in how we calculate the rankings between free and paid members. How can I recommend others who should be on the list?

B2B Thought Leadership 140

B2B Thought Leadership Work Management Thought Leadership B2B 140

Contently

NOVEMBER 22, 2023

After all, with so much junk content out there (keyword-stuffed, typo-ridden, clickbait-laden—you get the picture), quality matters more than ever. Content that resonates will attract, engage, and convert, while the rest will be forever buried in pages two and beyond on Google, where only the brave dare venture.

Top of Funnel 78

Top of Funnel Cost Per Click Paid Search Agency Planning 78

Scoop.it

JUNE 23, 2020

Over 80 percent of customers switch between online search and videos while researching products they want to buy. In other words, it means that Google’s algorithm is advanced enough to understand what the users are looking for. Strategic content curation. The continued popularity of videos.

Trends 93

Trends Content Marketing Content Curation 93

Salesforce Marketing Cloud

DECEMBER 1, 2021

Get tips, guides, and how-tos curated just for you. Compare this number against your industry average to determine whether your products or services are competitive. It’s estimated that Google processes over 40,000 search queries every second — that’s 3.5 Simply put, people are looking for products and services.

Small Business Marketing 98

Small Business Marketing eCommerce Paid Content Enterprise Management 98

SmartBug Media

JULY 16, 2021

If you’re reading this, you probably already have a strong SEO strategy, backed by comprehensive buyer persona profiles, sound keyword research, and a robust content strategy. Some SEO experts prefer to plan their content around keywords , but I think it’s best to strategize around the search intent behind keywords. Let’s talk.

Video Marketing 105

Video Marketing SEO Marketing Strategy Marketing & Strategy 105

Buffer

JANUARY 18, 2023

Google Trends Price : Free Description : Google Trends is a tool that can help you track the popularity of different search terms over the years. How it helps : If you’re ever stumped for ideas, checking Google Trends for topic ideas is a great way to get over your block. The following tools can help.

Budget Programs 122

Budget Programs Process Tools Pricing 122

Content Marketing Institute

AUGUST 23, 2018

Share and curate knowledge. Smarp is a knowledge-sharing and content-curation app. It includes employee-driven content curation and development, a news feed that makes it easy to see what is being shared within your company, and a custom company directory of content. Discovery of keywords that have higher potential to rank.

Marketing Analytics Tools 93

Marketing Analytics Tools Tools Content Marketing Planning 93

Sprout Social

AUGUST 26, 2021

While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. See how customers use your products or services. Reddit is another treasure trove filled with conversations and communities relevant to your brand or products.

Social Media 142

Social Media Research Social Marketing Media 142