Sprout Social

APRIL 10, 2019

From Publishing to Reporting, Sprout Social continues to develop new features designed to enhance your workflow. With all of the features available on Sprout, you might be overlooking a few easy opportunities to save time and gain greater insight into your social performance. Click Schedule and the post will re-open in Compose.

Features 104

Features Tagging Custom Publishing Keywords 104

Digilant

FEBRUARY 16, 2023

Google has long reigned as the king of search engines. billion searches a day, it’s no surprise that when in need of information, the common vernacular is to literally say, ‘Google it.’ So, with this historical dominance in the industry, what company can shift this trend and give Google a run for its money?

Google 52

Google Paid Search Agency Mobile Advertising Curation 52

Conductor

MAY 12, 2020

Sage’s machine learning engine combs through it all, analyzing and curating tens of thousands of on-page factors, unpacking the qualities of successful content. With Digital Presence tracking, you’ll be able to track the visibility of all your digital content across social media, blogs, press coverage and more, on the Google SERP.

Features 59

Features Blogspot Work Management SERP 59

Outgrow

JANUARY 3, 2022

How to Use Google Trends for Content Marketing? If you are a content marketer who hasn’t explored Google Trends yet, you’ve got to read this blog! And, trust us, using Google Trends for content marketing will become your new favorite marketing strategy by the end of it. . Google Trends! . What Is Google Trends?

Trends 52

Trends Google Outgrow Content Marketing 52

Martech Advisor

DECEMBER 19, 2019

Considering the rise of screenless (voice) search, changes in smartphone usage and video consumption trends, Google has introduced some major changes in the workings of its search engine result pages (SERPs). Since the launch of Google in 1998, its SERPs have periodically seen some major changes. Prioritize Mobile Experience in 2020.

Top of Funnel 66

Top of Funnel Google Dwell SERP 66

Brightedge

MARCH 1, 2024

At BrightEdge, our Generative Parser Technology TM has provided us a front-row seat to the evolving landscape of Google's Search Generative Experiences (SGE). This is a pivotal moment for observing Google's search technology, as we are witnessing their experimentation and learning processes as they happen.

Long Tail Marketing 52

Long Tail Marketing Opt-out Opt-in User-Generated Content 52

Contently

SEPTEMBER 25, 2018

Search was more transactional, asking users to come prepared with a keyword or a question. But with Google’s latest announcement, they’re about to become a lot more like twins. On September 24, Google unveiled plans for new search features. Instagram copied Snapchat’s Stories feature.

Paid Search Agency 167

Paid Search Agency Content Social Media Custom Publishing 167

Scoop.it

NOVEMBER 25, 2019

Some platforms diminish your reach so much it can destroy your business if you rely on them (looking at you, Facebook), and others get entirely wiped off the face of the planet (looking at you, Google+). This is why we’re thrilled to introduce you to our updated Newsletter feature in Scoop.it Enterprise. Here’s how the updated Scoop.it

Newsletter 61

Newsletter Features Account Based Marketing Campaigns 61

Martech

MARCH 22, 2024

These days, they’re adding more AI features to help retrieve detailed insights more easily. for trending keywords in search. It’s a foundational step that ensures the cornerstone content your team publishes is relevant and engaging to your target audience and aligned with strategic goals, market dynamics and industry trends.

Marketing AI 93

Marketing AI Content Marketing Enterprise Management Planning 93

Contently

JANUARY 16, 2020

YouTube SEO may seem complicated, but if you’ve ever Googled how to do something mundane, you likely already understand it. So, of course, I Googled “how do I chop a fennel bulb?” YouTube is the second-largest search engine in the world, one spot behind its parent company, Google. Identify your target keywords.

Youtube 218

Youtube SEO Keywords Tagging 218

Optinmonster

JUNE 6, 2024

When it comes to search engine optimization (SEO), you’ve probably heard plenty about keyword research , compelling headlines , and overall content optimization. Second, Google does not always display your meta description in your search listing. As a content writer at OptinMonster, I write and edit meta descriptions every day.

Click Rate 59

Click Rate SEO Examples CTR 59

Unbounce

DECEMBER 1, 2021

One of Facebook’s stand-out advertising features is its dynamic creative ads. Google Ads. Google Ads also has a name that doesn’t tell the whole story. The platform manages ads on Google Search results, websites and apps that use the Google ad network, and YouTube. Google’s top advantage is its sheer scale.

Mobile Marketing 139

Mobile Marketing Cost Per Thousand Cost Per Click Marketing Strategy 139

Convince & Convert

DECEMBER 13, 2023

You can even use content curation software to help you do just that by keeping track of your audience’s preferences and the top-performing content in your niche. Doing your research to find the best keywords to maximize your videos’ chances of getting watched is, well, key ( pun definitely intended ). But what’s the fuss all about?

Social Media 153

Social Media Video Marketing Media Eye-Tracking 153

Webbiquity

MARCH 15, 2018

As a social media content curation and scheduling tool, its aim is to help you find quality content to share on your profile. Additionally, you can also search for content yourself, with keywords, hashtags, or specific Facebook Pages that you know. Another very cool feature is that you can schedule to Instagram, too.

Social Media 324

Social Media Tools Media Work Management 324

Outgrow

MARCH 18, 2024

That’s why we’ve curated a list of the top 9 data analytics tools, detailing their key features and real-world case studies. Google Analytics Google Analytics is a free web analytics service. It lets you track your keyword rankings, backlinks, and advertising campaigns.

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Outgrow

MARCH 18, 2024

That’s why we’ve curated a list of the top 9 data analytics tools, detailing their key features and real-world case studies. Google Analytics Google Analytics is a free web analytics service. It lets you track your keyword rankings, backlinks, and advertising campaigns.

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Brightedge

MAY 2, 2022

When it comes to finding information on your website using the built-in search feature, customers bring their experience with them -- they expect the quality of results and ease-of-use they’ve grown accustomed to from searching on Google or other popular search engines. Signs that Your Site Search Feature May be Underperforming.

Customer Satisfaction 59

Customer Satisfaction SEO Cross-Selling Curation 59

Scoop.it

JUNE 23, 2020

In other words, it means that Google’s algorithm is advanced enough to understand what the users are looking for. So, when you search for the ‘best running shoes,’ Google isn’t going to show you a landing page for different shoe brands no matter how much they optimize their page. Strategic content curation.

Trends 93

Trends Content Marketing Content Curation 93

Buffer

JANUARY 18, 2023

Google Trends Price : Free Description : Google Trends is a tool that can help you track the popularity of different search terms over the years. How it helps : If you’re ever stumped for ideas, checking Google Trends for topic ideas is a great way to get over your block. The following tools can help.

Budget Programs 122

Budget Programs Process Tools Pricing 122

KoMarketing Associates

APRIL 1, 2020

Company addresses (and Google My Business listings), phone numbers, and applicable contact forms. Customer case studies should be featured prominently on the B2B vendor home page as well as solutions and product pages as they validate vendor expertise and help build trust in an organizations’ capabilities. Third Party Validation.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

Content Marketing Institute

AUGUST 23, 2018

Share and curate knowledge. Smarp is a knowledge-sharing and content-curation app. It includes employee-driven content curation and development, a news feed that makes it easy to see what is being shared within your company, and a custom company directory of content. Discovery of keywords that have higher potential to rank.

Marketing Analytics Tools 93

Marketing Analytics Tools Tools Content Marketing Planning 93

Scoop.it

APRIL 4, 2019

On April 2nd, 2019 , the world said goodbye to Google+, a social network created by the search engine giant. Size of the user base of Google+ was hardly comparable to that of Facebook or even Google’s own YouTube. But Google+ was incredibly valuable to many users around the world. Private Google+ communities.

Enterprise Management 48

Enterprise Management Communities Top of Funnel Google 48

Top Rank Marketing

MARCH 18, 2024

Given all this concern, it’s not surprising that Google’s bold new foray into generative AI, Google Search Generative Experience (SGE) has elicited big reactions. As a marketer, here’s what you need to know about Google SGE and the broader impact of AI on search. What is Google SGE?

Traffic 68

Traffic SERP Guidelines User-Generated Content 68

Martech Advisor

MARCH 31, 2020

Then events such as Google's I/O developer conference, SXSW, Coachella Valley Music and Arts Festival, the Olympics, and all other sporting events were canceled, even Disneyland shut down. The user experience (UX) tool, Adobe XD , now has two new features. The series will feature a live chat and Q&A with communications experts.

Hubspot 75

Hubspot Marketing Budget Features Work Management 75

Conductor

NOVEMBER 11, 2020

Search intent has shifted for different keyword categories and [consumers are] asking questions they haven’t before. A lot has changed with Google in the last six months. They’re focusing on new products such as Web Stories and Google Discover. Creating landing pages, listicles and other curated content.

SEO 133

SEO Lead Scoring Lead Ranking Top of Funnel 133

Webbiquity

MAY 31, 2016

Again, as for all posts in this series, tools will be shown with the number of results returned by Google on a search for reviews of that tool (not necessarily the actual number of reviews) and example showcase reviews. <!__more–>Links Google Review Count: 2,930,000. Google Review Count: 1,770,000. 1) Evernote.

Tools 100

Tools Best Practices Enterprise Management PR 100

Golden Spiral

DECEMBER 30, 2021

Google is paying more attention to what the user is really looking for and delivering results tailored to that understanding. What Keywords are You Targeting with this Article? Keyword research is an industry in and of itself. Develop your own list of keywords and track how you rank for each one.

Lead Scoring 62

Lead Scoring Lead Ranking Keywords Paid Search Agency 62

SmartBug Media

JULY 16, 2021

If you’re reading this, you probably already have a strong SEO strategy, backed by comprehensive buyer persona profiles, sound keyword research, and a robust content strategy. Some SEO experts prefer to plan their content around keywords , but I think it’s best to strategize around the search intent behind keywords. Let’s talk.

Video Marketing 105

Video Marketing SEO Marketing Strategy Marketing & Strategy 105

Scoop.it

DECEMBER 9, 2021

Optimizing is just maximizing all the features of the platform so that your profile garners the best reach and engagements. Click on it, and the platform will direct you to “Public Profile Settings” where you’ll see the “Edit Your Custom URL” feature. Surely, not everyone has lots of work experiences that they can curate.

Ideal Customer Profiles 77

Ideal Customer Profiles Profiling Linkedin Optimization 77

Conductor

JUNE 29, 2021

The problem modern SEOs face today is one of falling organic traffic, as the amount of organic traffic that Google sends to other sites has declined nearly 15% between 2016 and 2019. In brief, Google’s algorithms are trying to deliver the best results based on human conversation, at scale. But speaking to humans is hard.

Social Media 83

Social Media Traffic Marketing AI Organization 83

RebelMouse

APRIL 3, 2018

It seems like a new Google update or algorithm shift is being detected every day, and we don't expect busy marketers to scour the internet looking for every last one. To avoid compromising reach and visibility on Google, it's important to understand the platform's ongoing updates and how you can incorporate them into your search strategy.

Google 70

Google Lead Ranking SERP Lead Scoring 70

ClearVoice

JUNE 1, 2020

Some of these tools are ones you likely already use without realizing that these specific reverse image search features and capabilities are available. Most reverse image search tools use various algorithms to scan and recognize photos based on size, shape, colors, and any other unique features and characteristics. Google Image Search.

Tools 119

Tools Copyright API Keywords 119

Salesforce Marketing Cloud

DECEMBER 1, 2021

Get tips, guides, and how-tos curated just for you. It’s estimated that Google processes over 40,000 search queries every second — that’s 3.5 To capture their clicks and get buyers in your small business ecommerce pipeline, create relevant content through the lens of search trends, keywords , and search intent.

Small Business Marketing 98

Small Business Marketing eCommerce Paid Content Enterprise Management 98

Sprout Social

AUGUST 26, 2021

And with a tool like Sprout Social, you can easily monitor those branded keywords and phrases to stay up to date with what customers have to say. In the example above, an individual shares a specific feature that forces viewers to skip the end credits of a film or TV show. Hint hint feature request @SproutSocial.

Social Media 143

Social Media Research Social Marketing Media 143

seo.co

MARCH 8, 2021

Google shows 10 search results per page and the higher you are on that list, the more people find your website. . But some searches produce featured snippets that float above the other 10 website listings. Position zero is a featured snippet that appears above the traditional search results. What is Position Zero?

Positioning 64

Positioning Lead Scoring Lead Ranking Long Tail Marketing 64

Parse.ly

JULY 29, 2021

Do your keyword homework. Paid content refers to paid search through a marketplace like Google Ads, sponsored content, and paid social media posts. They also use paid video ads and featured videos on Facebook to encourage sharing of travel stories and get people thinking about vacations. Table of Contents.

Top of Funnel 59

Top of Funnel Paid Content Webinar Metrics Optimization 59

Trade Press Services

JANUARY 15, 2024

Curate content from other credible experts you endorse, add your own insights, include quotes from your organization’s thought leaders and connect it to relevant content on your site. Mistake #5: Ignoring New Features Platforms like Facebook, Instagram, YouTube and LinkedIn have been around for years and tout millions of users.

Social Media 74

Social Media B2B Thought Leadership Media B2B 74