KoMarketing Associates

AUGUST 7, 2018

Remember that old direct marketing koan, “Which is most important, the offer, the creative or the list?”. A couple of strategically-placed cross-sells and upsells can do wonderful things for ROI. They use it for content marketing, but it could be applied to almost anything. Sell in a completely new way.

Conversion Rate 162

Conversion Rate Conversion Top of Funnel Landing Pages 162

SocialPilot

MARCH 12, 2024

Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. Marketing leaders are 1.5 times likely to go for Integrated Marketing. Take a look!

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83

Engagio

SEPTEMBER 24, 2018

If you are going after 10-15 core accounts, budgets may be heavily weighted towards people, high-value personalized direct marketing, and events. Are you looking to drive net new logos, or increase cross-sell/up-sell? Sam: This is a “personal” decision on your ABM strategy.

Budget Programs 84

Budget Programs Account Based Marketing ABM Allocation 84

Binary Demand

MAY 17, 2023

According to the Direct Marketing Association (D.M.A.), Cross-selling or up-selling can be achieved by analyzing previous purchases and recommending similar items or accessories that complement their previous purchases. email segmentation can result in a 760% increase in revenue.

Segmentation 52

Segmentation Top of Funnel B2B Click Rate 52

Semcasting

APRIL 11, 2018

Does Facebook, Google or a retailer no longer have the right to cross-sell or promote advertising services to their first party account holders or search visitors? Are we ready to declare Internet advertising a region broadcast business model where only the big-boys can play?

Opt-out 56

Opt-out Ad brokers Opt-in Long Tail Marketing 56

Convert

MAY 30, 2022

The UCPA is a cross-industry privacy law that gives Utah consumers significant privacy rights over their personal information. Consent obtained prior to direct marketing. Provide a way for Utah residents to exercise their right to opt out if a company sells or uses their personal information for targeted advertising.

Privacy 52

Privacy Cost per Acquisition CPA Privacy Policies 52

SendX

MAY 17, 2021

I’m going to talk about email marketing as the most efficient marketing channel for your yoga studio. Why Is Email Marketing An Efficient Channel? Put this alongside other email marketing stats and this number makes perfect sense: There were an estimated 3.9 Upsell and cross-sell. billion by 2023.

Email Marketing 39

Email Marketing Work Management Marketing Management Paid Search Agency 39

DivvyHQ

JUNE 23, 2017

Let me start by saying that this topic is top of mind because we crossed a line and got a little too personal with one of our past marketing emails. Technically speaking, however, personalization technology has been around for decades and has gained the most traction in the direct marketing world via print and email.

Personalization 45

Personalization Industry CMS Enterprise Management Cross-Selling 45

ANNUITAS

APRIL 8, 2013

Marketing is a vibrant profession in Australia and we are in need of new talent entering the industry. As the skill set is changing marketers need to upskill and cross skills. This is starting to happen but there is still a huge demand for experienced marketers in Australia.

Demand Generation Agencies 100

Demand Generation Agencies Advertisements Advertising Demand Generation 100

Customer Experience Matrix

APRIL 24, 2008

WiseGuys from Desktop Marketing Solutions, Inc. It is basically a system to help direct marketers select names for catalog mailings and email. But while simple query engines rely on the marketer to know whom to pick, WiseGuys provides substantial help with that decision. DMSI) is a good example of the breed.

Enterprise Management 120

Enterprise Management Marketing Management Software Cross-Selling 120

Adobe Experience Cloud Blog

DECEMBER 20, 2010

The lead generation media that is working best today for inbound is online marketing (e.g. search engines, industry portals, directories and social media marketing). For outbound it is direct marketing (e.g. Use marketing automation driven campaigns to generate more referrals. Reactivate old leads.

Marketing Automation Services 48

Marketing Automation Services Ideal Customer Profiles Marketing Automation Automation 48

Adobe Experience Cloud Blog

JANUARY 28, 2014

A marketing automation platform is the key technology behind marketing practices like lead generation, segmentation, lead nurturing and scoring, relationship marketing, cross-sell and upsell, retention, and marketing metrics. Did You Know? Recommended Solution: Marketo. Did You Know? Did You Know?

CMO 48

CMO InsideView Lead Ranking Top of Funnel 48

Ambal's Amusings

NOVEMBER 12, 2009

Cindy King is a Cross-Cultural Marketer & International Sales Specialist based in France. She uses her dual background in sales & marketing, in international business development, to help businesses improve their international sales conversion. Jill Konrath's book Selling To Big Companies. Savvy B2B Marketing.

Case Studies 100

Case Studies Case Study Studies Work Management 100

Customer Experience Matrix

FEBRUARY 2, 2010

By contrast, most digital marketing contacts are initiated by the prospects themselves in response to an advertisement or social media message. Certainly digital marketers can select their advertising audiences, but this resembles traditional media buying more than an outbound direct marketing campaign.

Database Marketing 120

Database Marketing Work Management Marketing Management Marketing Automation Services 120

B2B Digital Marketer

OCTOBER 13, 2020

I mean, you have anywhere from three to five people on your side, a product marketer or a sales rep, a VP of sales, you name it three to five people on the selling side and the marketing side. He’s like we’re marketing and building relationship. Why do you want to try to sell them? A lot of places.

Trust Marketing 52

Trust Marketing Sales Management B2B Marketing Planning 52

Ambal's Amusings

JANUARY 7, 2010

A lead-generation piece isn’t the place to sell your product or service. The High-Tech Direct Marketing Handbook. Ardath Albee's Blog Marketing Interactions. Cindy King is a Cross-Cultural Marketer & International Sales Specialist based in France. Jill Konrath's book Selling To Big Companies.

Lead Generation 100

Lead Generation Sales Qualified Leads Generation Lead Ranking 100

markempa

MAY 28, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Poor marketing/sales databases are simply a symptom of the problem rather than the root cause. I wrote a post about this a whle back.

Lead Generation 120

Lead Generation Generation Paid Search Agency B2B Thought Leadership 120

Marketing Insider Group

NOVEMBER 11, 2020

Retention marketing has been around since the time the first person sold something to someone else. Because the seller eventually realized that it’s easier and more efficient to sell to existing customers than it is to find new customers. We often call this cross-sell and upsell. How much profit?

Trends 363

Trends B2B Marketing Planning Advertising Agencies 363

markempa

JUNE 8, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. This must be cross functional. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market

Lead Generation 120

Lead Generation ROI Process Generation 120

Heinz Marketing

DECEMBER 11, 2017

Passion for conceptualizing and implementing marketing strategy, exceeding targeted projections, and leading teams for both B2B & B2C programs. They actually picked up the phone, did a social selling play, met someone in person and did the hard work to convert that into pipeline, and they should have that glory the entire way.

Top of Funnel 44

Top of Funnel B2B Thought Leadership Lead Ranking Demand Generation Agencies 44

Ambal's Amusings

DECEMBER 17, 2009

The High-Tech Direct Marketing Handbook (Ebook). How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Marketing Edge podcast. Blog Marketing Interactions Twitter Ardath421. The High-Tech Direct Marketing Handbook – Howard J. Ardath Albee.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

PureB2B

MAY 30, 2022

Account-based marketing is a direct marketing technique that focuses on marketing your products or services to certain identified clients using unique data to create targeted, tailored con tent to engage and nurture those clients. That may seem like a mouthful, but let’s break it down: Direct marketing.

Account Based Marketing 62

Account Based Marketing ABM Work Management Cross-Selling 62

SmartBug Media

MARCH 2, 2021

One of the most cost-effective ways to drive new leads is through email marketing. In fact, the Direct Marketing Association estimated that email marketing generated $58 for every $1 spent in 2019. Cross-Sell or Upsell Emails. One of our favorite email marketing tactics is to promote upsells or cross-sells.

Sales Qualified Leads 98

Sales Qualified Leads Lead Generation Paid Search Agency Marketing Qualified Leads 98

Hubspot

MAY 2, 2013

There’s little stability, and its biggest selling point is the brands it has worked with. A marketing agency has to be a chameleon; with each new client comes a different audience, voice, mission, and goals. It wins an account and brings on five new employees. It changes its branding every two years. It eliminates departments.

Advertising Agencies 28

Advertising Agencies Paid Search Agency Ad Agencies CMS Development 28

Online Marketing Institute

JULY 9, 2009

Is there an appropriate way to cross this last mile to identify members of our engaged community as sales leads, potential partners or new hires? Phase Three: The Last Mile With the social media program now established and clicking along, our champion turns to the issue of ROI attached to measurable benchmarks. Image created by Ryan Schradin.)

Social Media 40

Social Media Media Budget Programs B2B Thought Leadership 40

Convince & Convert

JUNE 24, 2010

So in my opinion it is more the live experience which will help to sell and share. And while Popeil has had a long career, he is selling a dream. Bob sells insurance. link] [link] Stanford Smith RT @jaybaer: If you want to be a better social marketer, study infomercials… [link] [link] david horne Jay. great points.

Social Media 122

Social Media Paid Content Media Webinar Metrics 122

Biznology

JANUARY 5, 2015

Unfortunately these systems are nothing more than repositories of registration data, and do not provide the capability to perform analytics on the campaign results of cross channel and multiple communications. A direct marketing truth – the more relevant the message the higher the response rate. 4. Analysis by titles.

Trade Show 80

Trade Show Co-Registration Cost Per Thousand CPM 80

Biznology

OCTOBER 27, 2016

A standout in the B2B marketing field is David Ketchum , CEO of the demand generation agency Current Asia , and author of Big M, little m Marketing: New Strategies for a New Asia. David also serves as chairman of the Digital + Direct Marketing Association of Hong Kong.

Demand Generation Agencies 80

Demand Generation Agencies Marketing Budget Marketing Automation Services B2B Marketing 80

Heinz Marketing

JULY 30, 2020

Think about this description as something you could easily provide to anyone in your organization, new or not, to give them an immediate, clear picture of who you’re selling to. What do they sell? What does my ideal customer do? Second, think and write a few sentences about the work your ideal customer does. What do they make?

Ideal Customer Profiles 106

Ideal Customer Profiles Profiling Psychographics Work Management 106

Outgrow

SEPTEMBER 20, 2022

So it’s a franchise model where you can sell, you know, hamburgers, or donuts or coffee. But if you end up building a restaurant, on every street corner, in every town around the world, you sell a lot more. What advice do you have for choosing the best partners to go market or co-sell with?

Work Management 52

Work Management Marketing Management Advertising Channels Advertising Agencies 52

Biznology

SEPTEMBER 20, 2012

And maybe you’ve even done some market research. I’ve been talking to a number of marketers from a cross-section of companies over the last few months, and I am afraid that from my vantage point, the answer is that we don’t know our customers well enough. But how well do you really know your customers.

Cross-Selling 80

Cross-Selling Wikipedia Custom Publishing Focus Group 80

Directive Agency

MARCH 7, 2019

In honor of this day, the Directive marketing team compiled a list of 35 inspirational women, in no particular order, who are changing the marketing game. Additionally, she is the best-selling author of five books, including Resonate and Slide:ology and has won several awards for her success as a female executive.

Demand Generation Agencies 111

Demand Generation Agencies Enterprise Management Work Management Marketing Management 111

PureB2B

JANUARY 22, 2022

List building should be a collaborative effort between marketing and sales since ABM directs marketing on preparing the path for revenue-generating sales results. Additional personal information of the main primary buyers and influencers in each specified accounts may then be added to an individual contact list.

Demand Generation 48

Demand Generation Account Based Marketing Demand Generation Agencies ABM 48

PureB2B

JANUARY 22, 2022

List building should be a collaborative effort between marketing and sales since ABM directs marketing on preparing the path for revenue-generating sales results. Additional personal information of the main primary buyers and influencers in each specified accounts may then be added to an individual contact list.

Demand Generation 48

Demand Generation Account Based Marketing Demand Generation Agencies ABM 48

Ambal's Amusings

OCTOBER 8, 2009

Casey Hibbard's blog Stories that Sell. Michele Linn's blog Savvy B2B Marketing. Stephanie Tilton's blog Savvy B2B Marketing. Casey Hibbard's book Stories that Sell. Jill Konrath's book Selling To Big Companies. Cindy King is a Cross-Cultural Marketer & International Sales Specialist based in France.

Case Studies 100

Case Studies Case Study Activities Studies 100

Inbox Insight

NOVEMBER 26, 2018

With spending for marketing/advertising automation expected to reach $25.1 billion annually by 2023, it’s clear B2B marketers are embracing new forms of AdTech to simplify the buying process and deliver enhanced targeting capabilities along with greater message personalization ( MarTech Today ). Traditional” channels. Conclusion.

Demand Generation Agencies 45

Demand Generation Agencies Demand Generation Top of Funnel Paid Content 45

Webbiquity

JULY 26, 2010

Paul Gillin ( Event Marketing Communities Forecast Loyalty Custom Publishing Direct Marketing Event ). How to Calculate Social Marketing ROI , June 24, 2010. Earnest on B2B ( Cross-Sell Acquisition Target Campaign Differentiation Statistics Experience ). Paul Gillen ( @pgillin ). June 24, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100