11 B2B telemarketing mail tips

Biznology

Telemarketing is a “live” direct marketing environment, and only by testing various approaches do we learn which one works best. Telemarketing is a very high impact touch. It is smart to keep up-to-date with the changing telemarketing regulations. .

11 B2B telemarketing voicemail tips

Biznology

Telemarketing is a “live” direct marketing environment, and only by testing various approaches do we learn which one works best. Telemarketing is a very high impact touch. It is smart to keep up-to-date with the changing telemarketing regulations. .

Join me at the Direct Marketing Innovations Symposium – Monday, March 3

Direct Response Coach

This coming Monday, March 3, I will be speaking at the New England Direct Marketing Association’s (NEDMA) annual Direct Marketing Innovations Symposium at the Microsoft Iconic Center in Kendall Square, Cambridge, MA. My 60-minute presentation – The Power of One-to-One: How to combine direct mail, email and telemarketing in the B2B sales process – will [.]

Join me at the Direct Marketing Innovations Symposium – Monday, March 3

Direct Response Coach

This coming Monday, March 3, I will be speaking at the New England Direct Marketing Association’s (NEDMA) annual Direct Marketing Innovations Symposium at the Microsoft Iconic Center in Kendall Square, Cambridge, MA. My 60-minute presentation – The Power of One-to-One: How to combine direct mail, email and telemarketing in the B2B sales process – will [.]

PowerViews with James Obermayer: Lead Management & Integrated Direct Marketing

ViewPoint

Jim's career has been equally divided between marketing and sales. He has written over 95 articles around sales and marketing management and is the author of four books. He is a speaker on sales lead management, sales enablement, and marketing ROI.

B2B Lead Generation Blog: Telemarketing big with Xerox

B2B Lead Generation

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Validating direct marketing lists. Following up on direct mail campaigns.

The “Surprise” Solution to Getting More B2B Leads in a Digital World

The Mx Group

With all the advantages technology provides these days in terms of marketing automation, efficiency, speed and data availability, there’s still no guarantee that, as a senior marketer, you’re bringing in enough B2B leads each quarter to meet your goals. Not your father’s telemarketing….

B2B Lead Gen: Can you do it cheaper and better inside?

ViewPoint

As a business-to-business marketing or sales leader you have numerous options for lead generation tactics and tools. Top choices include teleprospecting, direct marketing, search engine marketing, website, and trade shows. Your revenue results will be directly affected.

Steal This Technique for Your Next Sales Email

The Point

One of the basic rules of good, direct marketing copywriting is that a call to action should always be specific. B2B Marketing Cold Calling Copywriting Creative Demand Generation E-mail email marketing inside sales lead generation Offer Strategy Sales 2.0

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B2B Lead Generation Blog: Are you using the Best Lead Generation Techniques?

B2B Lead Generation

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Positioning: How To Test, Validate, And Bring Your Idea To Market

3 Ways to Tackle Your Year-End Revenue Goals in Q4

The Mx Group

Fourth quarter is around the corner, and if you’re like most marketers, you’re feeling a little apprehensive. As veteran marketers, we know the nervous feeling that sets in — and we know how important it is to put the pedal to the metal in Q4 to reach your goals.

Is Anyone Leading Lead Management?

ViewPoint

Without a leader for sales lead management, there is nothing less at stake than a predictable growth in revenue when sales leads are managed, versus experiencing a 75-90% waste of the marketing budget when sales leads are not managed. Direct Marketing Agency. Telemarketing Inbound. Telemarketing Outbound (qualification and lead generation). Telemarketing Sales. Marketing Communications. Marketing Department. Marketing Automation Management.

Your B2B Lead Generation Budget: Start by Cutting It Into Thirds

Sales Lead Insights

Use the first third of your B2B lead generation budget for Internet marketing. Improving your website so it does a better job of helping visitors move from awareness to inquiry to consideration to purchase (Help yourself to my complimentary Web site design checklists for B2B marketers.). Use the second third of your B2B lead generation budget for direct marketing. Tags: B2B Lead Generation B2B marketing B2B marketing budget

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The 5 Top Media for Cold Prospecting

ViewPoint

Ruth is also author of Maximizing Lead Generation: The Complete Guide for B2B Marketers. But what are the most effective outbound marketing channels for kicking off a business relationship? That compares to $7 billion spent on direct mail and $4.5

Can Content Marketing Accelerate Sales Pipeline?

Marketing Insider Group

Successful sales reps and marketers need to be good at publishing, too. If you are not integrating your content marketing strategy into your field marketing, corporate marketing and field sales organizations, then you need to make this change – to create more sales opportunities, increase sale size, and decrease the sale cycle. The Content Marketing, Social Media and Social Selling Recipe. How Marketing Departments Can Use Content To Accelerate Sales.

Checklist: 5 Ways to Minimize Webinar No-Shows

The Point

From a marketing perspective, does it matter if prospects actually attend Webinars once they register? First, a question. Some would argue: no, especially if those who register are net new leads, where the real value is simply getting the person to sign up in the first place.

B2B Lead Generation Blog: E-mail and the phone have high response rates, DMA report finds

B2B Lead Generation

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Positioning: How To Test, Validate, And Bring Your Idea To Market

Online Marketers are Creepy

Digital B2B Marketing

Retargeting ads are inexpensive and for online direct marketers, they usually perform very well on click rate, conversion rate and cost per conversion metrics. The Downside of Retargeting How do you feel about prospects describing your marketing as creepy, annoying or obnoxious?

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Online Marketers are Creepy

Digital B2B Marketing

Retargeting ads are inexpensive and for online direct marketers, they usually perform very well on click rate, conversion rate and cost per conversion metrics. The Downside of Retargeting How do you feel about prospects describing your marketing as creepy, annoying or obnoxious?

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5 trade show marketing mistakes

Biznology

Part of the challenge today for trade show marketers is to cost effectively attract attendees. Traditional marketing approaches such as direct mail and email are becoming less effective due to both clutter and poor targeting. Not creating a marketing database. The U.S.

EU Data Protection / Privacy Update: Marketers Can Breathe Easier … for a While

Marketing Action

On Monday, 21 October 2013, direct marketers who do business in the European Union were granted a small relief from the gathering storm known as the EU Data Protection Regulation. Thus, marketers still have some wiggle room. What are the key issues of concern for marketers?

How Performance Marketing Accelerates B-to-B Prospecting

Biznology

Every time you turn around, a new “performance marketing” opportunity turns up for B-to-B marketers. Let’s look at how marketers get value out of this approach to finding new customers. . To back up, what is this performance marketing thing, anyway?

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Your Questions About ABM — Answered!

The Mx Group

Marketing Expertise. B2B Marketing Strategy. Account-Based Marketing. B2B Telemarketing. Marketing Automation Optimization. Marketing Technology Outsourcing. Sales and Marketing Alignment. Content Marketing. Careers. News & Events. Why Mx.

Marketing for leads and sales: What’s working for technology companies today

Sales Lead Insights

This post is based on a transcript of an interview I did with Karl Hourigan , Digital Marketing Strategist for Mediative , immediately following one of the half-day workshops I presented in three cities across British Columbia for the BCTIA entitled, Marketing for Leads and Sales: What's working for technology companies today. What’s your advice on how B2Bs should allocate their marketing budgets? It is the foundation of your online marketing efforts.

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Why Your Marketing Needs to be Data-Driven

PureB2B

There are now a wide variety of tools that enable marketers to capture a range of data at particular stages in their marketing campaigns. Adweek created an infographic that clearly shows us how marketing evolved through time. In the 1960s, marketing was mostly used at a mass targeting level through direct mail and advertising. Marketing today is driven by data-backed research and customer information that can be captured at every stage in the buying process.

B2B Lead Generation Blog: Disciplined Lead Qualification improves sales performance

B2B Lead Generation

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Positioning: How To Test, Validate, And Bring Your Idea To Market

B2B Lead Generation Blog: Podcast: Interview with MarketingSherpas Anne Holland

B2B Lead Generation

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. If you are a marketer for a company that sells technology, I encourage you to get a copy of this report.

Marketing Mix Best Practices – Effective Examples of the Seven P’s

The Lead Agency

How well do you know your way around the marketing mix? If you want to see your business grow it is vital that you have your eye on all the components that make up a successful marketing strategy. Mnemonics, like the seven Ps, can prove helpful for marketers to make sure nothing is missed in the planning phase of any campaign. Why Do We Use The Marketing Mix Model? Marketing Mix Best Practices. B2B Marketing

B2B Lead Generation Blog: Podcast: Marketing and Sales for Big Complex Selling (pt 3)

B2B Lead Generation

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. What we try to spend time on in this call is "space" shared between marketing and sales.

B2B Lead Generation Blog: Podcast: Marketing and Sales for Big Complex Selling (Pt 1)

B2B Lead Generation

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. This is the first of three podcasts 800-CEO-Read is doing on B2B sales and marketing.

3 Tips to Stop Leads from Falling Through the Cracks

Modern B2B Marketing

Online marketing (such as search engine optimization and Pay Per Click) works best for inbound marketing. Direct marketing, (such as email, e-newsletters and telemarketing) is ideal for outbound efforts. by Maria Pergolino It’s one thing to generate leads.

Push vs. Pull: Social Media and the Case for Marketing Optimism

Marketing Insider Group

In many ways, Social Media is simply another proof point of the power of customer-driven, inbound marketing. Push vs. Pull The battle has raged within B2B Marketing departments since the dawn of the web: push vs. pull, traditional direct marketing vs. newer inbound techniques like search.

Social Media and the Case for Marketing Optimism

Marketing Insider Group

In many ways, Social Media is simply another proof point of the power of customer-driven, inbound marketing. Push vs. Pull The battle has raged within B2B Marketing departments since the dawn of the web: push vs. pull, traditional direct marketing vs. newer inbound techniques like search.

B2B Lead Generation Blog: Lead Generation Summit Notes

B2B Lead Generation

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Positioning: How To Test, Validate, And Bring Your Idea To Market

B2B Lead Generation Blog: New Cartoon Series Depicts "Sales Lead Hell"

B2B Lead Generation

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Each cartoon gives some pithy insight into the sales and marketing "feud."

B2B Marketing Predictions For 2011

Marketing Insider Group

So here is my list of B2B Marketing Insider predictions for 2011. Customer satisfaction, loyalty and retention re-emerge as key metrics B2B marketers will use to measure the performance of their holistic marketing programs. The Sales / Marketing alignment issue is a tough one.

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B2B Lead Generation Blog: Lead Generation Execution

B2B Lead Generation

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Positioning: How To Test, Validate, And Bring Your Idea To Market

B2B Lead Generation Blog: Paper Direct Mail is Not Dead

B2B Lead Generation

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. You dont need to spend a ton of money on direct mail to reach top executives.

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Can Old Database Marketers Learn Digital Tricks?

Customer Experience Matrix

Summary: Database marketing and digital marketing are more different than it seems. Yesterday’s post touched briefly on what I see as a fundamental transition between database marketing and digital marketing, and in particular on the changes that marketers and their supporting vendors must make to navigate the change successfully. It’s true that database and digital marketing are both technology-enabled and thus seem as if they should draw on similar talents.

The Evolution of the Marketing Database

Hubspot

1872: Direct marketing begins with the first direct mail catalog sent by Montgomery Ward. The industry has continued to grow, though response rates have been declining and costs increasing, with an estimated 44% of direct mail being discarded before it is even looked at.