KoMarketing Associates

JANUARY 19, 2022

The Marketing and Communications team at BARR Advisory serves as the internal creative services agency for our team, and as such, we needed a project management tool that met our unique needs. The app, called creativeBARR, allows associates to submit detailed creative requests viewable to our entire Marketing and Communications team.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Hubspot

JANUARY 20, 2020

Even when you're successfully executing on hard work, a busy lifestyle can still weigh on you, even if you love your job or company. To help you combat bouts of stress, low motivation, or exhaustion, I talked to six HubSpot employees to learn how they fend off feelings of burnout. In turn, this can cause eventual burnout.

Hubspot 95

Hubspot Planning Work Management Tips 95

Sprout Social

NOVEMBER 15, 2018

Social media has evolved from a nascent marketing channel to an integrated part of all business functions. It’s become critical for businesses to develop a sophisticated approach for how they find, communicate with and support their customers on social. Communicate bi-directionally and collaborate to resolve tickets.

Hubspot 85

Hubspot Enterprise Management Advertising Agencies Paid Search Agency 85

Zoominfo

OCTOBER 28, 2020

In 2020, businesses have broadened partnership ideas and grabbed onto sparks of innovation that may not have been needed before the pandemic. Strong, creative offer expansion is on display in 2020. Small businesses and enterprises have been especially successful at aspects of product launches. Source: ZoomInfo.

Cross-Selling 178

Cross-Selling Zoominfo Product Enterprise Management 178

Valasys

JULY 31, 2023

Introduction In the era of information overload, businesses need to deliver timely and relevant content to their audiences to stay ahead in the market. With automated content generation and distribution, businesses can maintain a consistent online presence, engage their target audience, and nurture customer relationships effectively.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

Webbiquity

FEBRUARY 16, 2021

Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers. But small businesses also use this platform to interact with their target audience and spread the word about their products and services.

Paid Search Agency 299

Paid Search Agency B2B Marketing Examples Enterprise Management 299

Hubspot

APRIL 6, 2020

To help you juggle your work and personal life, even if you work remotely , here are six tips that I collected from a few highly-motivated HubSpot marketing managers. One HubSpot manager who's transparent with his team and creates a public schedule to embrace his life as a parent is Victor Pan, HubSpot's Head of Technical SEO. "I

Work Management 96

Work Management Hubspot Peer-to-peer Paid Search Agency 96

Contently

APRIL 19, 2021

Based on what I’ve seen, TikTok may not be right for every B2B brand, but if they’re looking for some new and creative opportunities that just make sense , here’s how they can join the platform without ruining it. So what do HubSpot and TikTok have in common? Embrace emotional targeting. Teach us (quickly).

Brand Identity 182

Brand Identity Branding B2B Paid Search Agency 182

sagefrog

APRIL 2, 2024

But what exactly is a MarTech stack, and how can it benefit your business? By harnessing these technologies, businesses can gain valuable insights into their target audience, personalize their marketing campaigns, and ultimately drive better results. 7 Proven MarTech Tools Every B2B Marketer Needs 1. SparkToro 3. Screaming Frog 4.

Marketing Automation Services 62

Marketing Automation Services Budget Programs Leadlander Paid Content 62

Martech

AUGUST 13, 2021

One clear aim of the report, compiled by the MO Pros community (in association with HubSpot), is to reach outside the ops teams and introduce them — and their challenges — to the rest of the marketing organization and to other business teams. .” Key findings. This is a major improvement over the last ten years.”

Allocation 145

Allocation Work Management Planning Marketing Automation Services 145

Tomorrow People

FEBRUARY 2, 2021

Mailchimp has squarely and successfully positioned itself as ‘purpose-built for growing businesses’. This is seen very clearly on their landing page Growing Businesses , where the platform is presented in terms of the value it drives for SMEs, rather than a list of key technical features. Business communications messaging platform.

Marketing Automation Services 120

Marketing Automation Services Product Enterprise Management Work Management 120

Hubspot

APRIL 9, 2018

Meanwhile, publishers were scrambling to find their next viable business model. According to HubSpot Research , 54% of consumers want to see more video from businesses and brands. Here on the HubSpot content team, we wanted to take on the shift, responsibly. HubSpot's "Pivot to Video" Playbook. It’s simple math.

Hubspot 69

Hubspot Video Marketing Lead Ranking Budget Programs 69

Unbounce

JANUARY 13, 2022

But as we look back at the past year, it’s clear that we’re still trying to navigate these uncharted waters—especially folks marketing for small businesses. To survive the pandemic in 2020, most companies were focused on simply getting their businesses online. Find more creative ideas (and examples) in the post.

Jigsaw 144

Jigsaw Landing Pages Copywriting Paid Search Agency 144

SmartBug Media

AUGUST 22, 2022

How to Tech-Enable Your Business with Custom Apps and Integrations on HubSpot. Marketers and creatives who identify with the Black and Latino communities. Marketers and creatives in all roles who want to build an inclusive business model. Things Every HubSpot Admin Needs to Know. Presenters. Dave Lapointe.

Personalization 104

Personalization CMO Hubspot Buzz 104

Marketing Insider Group

MARCH 13, 2023

The past few years have been very good for the e-commerce industry, and really any business that earns significant revenue from online sales. But these solutions — such as Salesforce and alternatives like HubSpot and ActiveCampaign — have limitations. Marketing automation is no small investment.

Work Management 149

Work Management Marketing Management Automation Marketing Budget 149

Zoominfo

JUNE 8, 2020

Like it or not, COVID-19 has forced businesses to adapt. . I found that Hubspot has been tracking this pretty well in their blog. February was the last month where businesses were unaffected by COVID-19. Video conferencing and cloud-based technologies are seeing a massive uptick in usage since mid-March. Over 53,000.

Paid Search Agency 195

Paid Search Agency Zoominfo Companies Ad Building 195

Sprout Social

JUNE 28, 2023

But with the right tools and processes, automation also breaks down silos and makes your whole business a well-oiled, data-driven machine. Enhanced ROI on staff costs: Employees spend more time on critical business tasks rather than repetitive work. A small business segment will have different needs than mid-market or enterprise.

Marketing Automation Services 110

Marketing Automation Services Marketing Automation Enterprise Management Automation 110

Hubspot

APRIL 12, 2019

A majority of businesses are using some form of marketing automation nowadays -- in fact, studies cite around 51% of businesses currently use the technology, and that number continues to grow. HubSpot Marketing Automation. HubSpot Marketing Automation. The 11 Best Marketing Automation Software in 2019. SendinBlue.

Marketing Automation Services 100

Marketing Automation Services Budget Programs Marketing Automation Software 100

Navigate the Channel

DECEMBER 1, 2023

If you’re like most businesses, you’re inundated with vast amounts of information generated from multiple sources. It fosters creativity and is valuable in creative fields and novel problem-solving,” according to data marketing service TechTarget. Businesses have struggled with prioritizing lead follow-up for decades.

Marketing AI 65

Marketing AI Lead Ranking Analytics Work Management 65

ClearVoice

FEBRUARY 21, 2024

Maintaining balance is crucial for mid-market and enterprise businesses, especially those inclined toward outsourcing content. On-demand creativity: Use outsourcing as a flexible creativity hub, increasing input for fresh brilliance or scaling back for consolidation as needed.

High Quality Lead 52

High Quality Lead Cost Top of Funnel Allocation 52

Directive Agency

JULY 31, 2023

Key Elements of Successful B2B Marketing Campaigns When looking for the best B2B (business-to-business) marketing campaigns, there are a few key points to keep in mind that separate the nine examples below from the rest. Are you targeting small businesses? Creativity and Innovation A lot of B2B marketing is stale.

Marketing AI 52

Marketing AI B2B Marketing Examples Campaigns 52

chiefmartech

MARCH 4, 2023

We’re busy working on the 2023 edition of the martech landscape (interactive version at martechmap.com ) that will be released on #MartechDay, May 2. Now — disclosure — I’m the VP of platform ecosystem at HubSpot, which is a leading platform in that space. So assume I’m biased. But I brought data to back up my claim.

SMB 106

SMB Planning Elasticity Advertising Agencies 106

illumin

MARCH 5, 2024

When you visit a website, cookies are small bits of text (or code) the site sends to and stores in your browser. In addition, the onset of the General Data Protection Regulation (GDPR) and new data privacy regulations across the globe have led to stringent changes in the way businesses process, store, and use consumer data.

Mobile Advertising 98

Mobile Advertising Advertisements Advertising Privacy 98

Martech

MAY 26, 2023

It’s no wonder that the business world, especially B2B marketing, is buzzing with excitement over the potential of AI. But some naysayers say it’s cheating, plagiarizing and killing the creative process. Why are those same people also okay with using other AI-driven tools like Grammarly, Descript and even HubSpot?

Marketing AI 92

Marketing AI Work Management B2B Marketing Management 92

Navigate the Channel

OCTOBER 26, 2022

With all the attention on automation platforms, marketing strategies that originate with human thought and creativity seem to get lost in the sauce. In true marketing success, automation works alongside creative ideas to move a marketing program ahead more quickly. The truth is that automation is not a catchall solution.

Marketing AI 65

Marketing AI Creativity Automation Marketing Automation Services 65

BenchmarkONE

MARCH 31, 2022

Email marketing is still one of the most lucrative ways for businesses to connect with prospects and customers. A great email campaign takes more than creativity, clean design, and snappy copy to land in the inbox. Hubspot offers a free CRM, but that’s not where the email marketing power resides. Paid plans start at $29/mo.

Marketing Automation Services 71

Marketing Automation Services Email Marketing Work Management Marketing Management 71

Stevens & Tate

APRIL 1, 2020

Now more than ever, it’s important to know how to reach out to your customers, in creative ways that were previously not thought of. How Coronavirus (Covid-19) is Impacting Small Business and What You Can Do About It. Google My Business Temporarily Removes Features Due to COVID-19. Improving Your Marketing Program.

Trends 76

Trends Emarketing Paid Search Agency Mobile Advertising 76

chiefmartech

JANUARY 25, 2022

Today, HubSpot announced a milestone of more than 1,000 integrated apps featured in the app marketplace for its CRM platform. As you may know, I joined HubSpot a little over four years ago to help grow its platform ecosystem. I’ve seen this play out many times in the HubSpot app ecosystem.

Work Management 118

Work Management Long Tail Marketing Marketing Management API 118

Hubspot

JUNE 16, 2020

Improve your business acumen with an emphasis on your vertical market. Business acumen, or the level of understanding you have in regards to how a business runs, gives you credibility and trust when you are positioning your product or services. You can take small steps to improve your business acumen each day.

Peer-to-peer 77

Peer-to-peer Hubspot Forecasting Allocation 77

Hubspot

OCTOBER 19, 2020

Let's review some tips from HubSpot's remote workforce on how to host a virtual holiday party. Kara Korosec, a remote senior customer success manager at HubSpot, says, "I used to coordinate Secret Santa at my last company, a 100% remote company. The goal here is to be creative. Marrinan says, "The end of the year is busy.

Work Management 100

Work Management Hubspot Marketing Management Planning 100

chiefmartech

DECEMBER 27, 2021

From the perspective of advancing digital business, these past 21 months have seen leaps and bounds forward. That same report from Productiv revealed that the average mid-size business now has 238 SaaS subscriptions. But martech and marketing operations teams are increasingly leveraging data and services that span the entire business.

Enterprise Management 136

Enterprise Management Work Management Marketing Management Aggregators 136

Hubspot

AUGUST 21, 2023

You've started a new business, and your customer base is starting to expand. That's where business proposals come in. A solid proposal can outline your value proposition and persuade a company or organization to do business with you. Here, we'll take a look at the various kinds of business proposals and go over how to write one.

Template 69

Template CMS Development Examples Marketing Proposals 69

Ledger Bennett

MARCH 20, 2020

They will rely on our flexibility and versatility to bring their business back to solid ground. Now, there are a TON of free resources on the market right now including IVY league courses, online fitness classes, online resources to keep kids busy and SO much more, but we’re going to focus on resources for Digital Media personnel.

Course 59

Course Peer-to-peer Media Marketing Analytics Tools 59

chiefmartech

JANUARY 18, 2021

It is, by far, the best book I’ve read explaining the real dynamics of modern software to business executives. Instead, smart developers — and the businesses who love them — stand on the shoulders of giants by leveraging the incredible universe of cloud platforms and services as building blocks. ” More on that in a bit.

CMO 101

CMO Work Management Marketing Management API 101

Optinmonster

DECEMBER 14, 2021

Are you looking for the best lead generation tools to grow your business? Essentially, these tools automate the process so you can focus on other areas of your business. Use this to your business’ benefits to help generate leads. Key Features: Customizable dashboard based on your business. We know, it’s a lot.

Marketing Automation Services 124

Marketing Automation Services Budget Programs Enterprise Management Work Management 124

Hubspot

MARCH 2, 2020

When the show began, ad executive Don Draper 's creative team was made up of only men, there were nearly no HR policies to protect employees in the workplace, women with creative aspirations were stuck behind secretary desks, and everyone smoked in the office. Clearly -- and luckily -- workplaces have drastically changed.

Marketing AI 97

Marketing AI Paid Search Agency Planning Work Management 97

Vidyard

JANUARY 18, 2021

If you’re like the winners of the 2020 Video in Business Awards , you’re using a lot more video throughout your sales process. According to a recent HubSpot study , the number of sales emails sent in November 2020 increased by 124%, compared to a pre-pandemic benchmark. Most Creative Use of Video For Prospecting.

Video Marketing 129

Video Marketing Burn Rate Advertising Benchmark Outreach 129