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5 Contingent Workforce Advantages for B2B Marketing

Ledger Bennett

With enterprise businesses facing mounting challenges in recruiting and sustaining the top digital marketing talent required for optimal performance, many are turning to a contingent workforce model as an effective staff augmentation pathway to bring the necessary skills into their businesses. What is a Contingent Workforce?

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Want Your Business to Grow? You Might Need to Break Some Patterns | What’s Your Edge?

Vision Edge Marketing

Scenario analysis enables you develop contingencies (enabling you to be more proactive). You can’t create too many contingencies. Train and practice. Successful triathletes like most competitors train and practice off and during race season – daily – except for a few days before the race.

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Crisis Management and Recovery: How to Prepare a Content Strategy for Business Continuity and Contingencies [Ebook]

ClearVoice

An effective plan incorporates an emergency response, who to communicate directly to, outward and inward reputation management plan, disaster recovery, contingency communications, business continuity, and a clear delineation of key personnel and their list(s) of responsibilities. Have a trained crisis management team. Click To Tweet.

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Scaling a Business: How to Climb to the Summit of Success

Vision Edge Marketing

Climbers consider various scenarios they might encounter and develop contingency plans in case of one of these emerges. Be sure you have a detailed plan that outlines each step of the scaling process, including contingency plans in case of unexpected obstacles. In the world of business, your board of directors serves in this capacity.

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Laying the groundwork for AI in MOps: How to get started

Martech

AI-trained marketers. Incorporate contingencies for data security, privacy and compliance considerations. Don’t overlook the idea of upskilling your current marketing team to be more AI savvy. Commit to tangible, achievable milestones, ensuring each step offers value and advances you toward your larger strategic goals.

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4 Capabilities Sustain Growth in a Volatile Business Environment

Vision Edge Marketing

Assess the analytics maturity of your team, then bolster team skills, either through training or hiring highly-experienced new talent, or both. Recommended Action Steps: Conduct scenario analysis and planning, then use the learnings to develop contingency plans. These three steps can help you prepare for What Ifs.

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How to optimize your marketing budget: Do more with less

Sprout Social

You can either address these skill gaps by providing additional training and resources for your team or hire additional team members, freelancers, consultants or agencies to fulfill specific roles—both of which will affect your budget. Another important factor to consider when setting budgets is your team’s bandwidth.