Scoop.it

JANUARY 10, 2023

When developing your email marketing strategy, you may be wondering how to create content that is both informative and interesting without spending hours upon hours scouring the internet. In fact, 85% of B2B content marketers give credit to content curation for their organizations’ success. What is content curation?

Curation 78

Curation Newsletter Content Deliverability 78

Contently

APRIL 25, 2023

Here are five Facebook ad tips that will help you maximize your ad performance and drive more conversions. Boosted Posts and Stories Put your organic content to work with boosted posts and stories, a type of Facebook ad that amplifies the reach of existing content through paid campaigns.

Top of Funnel 161

Top of Funnel Cost per Acquisition Cost per Lead Distribution 161

ClearVoice

NOVEMBER 4, 2022

We are fortunate to live in a world where so much knowledge is available through marketing blogs, newsletters, and other resources. When we know where to find quality content, it gives us a strategic advantage. The truth is the internet is full of poor-quality content, weak marketing, and a lot of noise. MarketingProfs.

Newsletter 134

Newsletter Planning Paid Search Agency Work Management 134

SmartBrief - Marketing

JUNE 12, 2023

Writing guest pieces offers entrepreneurs and other business leaders several advantages. Over time, PR efforts like this can combine with content marketing and other marketing efforts to generate leads and close sales. Following these guidelines is vital to be published, so be sure to read them carefully before starting to write.

Tips 52

Tips PR Guidelines Loyalty 52

Marketing Insider Group

JANUARY 2, 2024

It’s a wake-up call for content marketers and publishers everywhere. The way people engage with these platforms is changing, and it’s reshaping how they interact with content outside of these social bubbles, particularly in driving traffic to external sites. While social media continues to grow in user numbers (with over 4.80

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Social Media Social Marketing Media Content Marketing 253

Contently

MAY 4, 2023

Matching subject matter experts with ghostwriters is supposed to be the golden ticket to content success. Sometimes, simply turning on the recorder (with permission) while they’re speaking in a meeting can reveal a host of exciting content topics. They’re busy — and content isn’t on their list of KPIs.

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SME Work Management Tips Content 143

SendX

MAY 24, 2019

Everyone does email marketing nowadays, but does it still have the capability to engage subscribers with so many newsletters arriving in everyone’s inboxes? Are you crafting up an informative newsletter to add value to their lives? Start Writing Emails with a Free Trial of SendX. Start Writing Emails with a Free Trial of SendX.

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Copywriting Tips Template Content 151

Contently

APRIL 13, 2023

to understand how they could help me produce better content. For example, Paul Roetzer , the CEO of Marketing AI Institute, recently claimed in a podcast that generative AI reduces the average blog post writing and production time down from seven hours to two. A big one relates to the kind of content I write. (As

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Generation API Webinar Metrics FAQ 150

Optinmonster

FEBRUARY 22, 2023

Do you want to learn how to write a welcome email series for new subscribers? Writing a perfect welcome email series for new subscribers is important for creating a positive first impression and setting the tone for a long-lasting relationship with your audience.

Examples 119

Examples CAN-SPAM Newsletter Email Marketing 119

Contently

MARCH 14, 2023

That said, brands should embrace both social media and a solid SEO strategy to make the most of their content marketing campaigns. SEO Recommendations for Content Marketers The misconception that you can forsake SEO recommendations in favor of social media marketing is just one of the many myths surrounding SEO. .”

SEO 137

SEO Content Marketing Tips Long Tail Marketing 137

Buffer

JULY 5, 2022

If you scroll through your email inbox, there’s a good chance you’re subscribed to some kind of newsletter. And while plenty of those subscriptions may be for companies and brands , there’s recently been a surge in the popularity of individual newsletters. million visits in September 2021.

Newsletter 86

Newsletter Viral Marketing Twitter Youtube 86

Writing on the Web

DECEMBER 11, 2014

Does anyone read your business e-newsletter? In a previous post, I asked if you were sending a holiday newsletter for your business. Here are a few timeless tips to help you get your newsletter read. Be sure to use the same font throughout the newsletter and format your content for easy reading.

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Newsletter Tips Business Banners 100

ConvertKit

OCTOBER 21, 2020

What makes a great email newsletter? 7 types of content you can include in your newsletter. 5 inspiring email newsletter examples from creators. #1: 3: Austin Kleon’s weekly newsletter. #4: Launch your email newsletter with ConvertKit. Finding the perfect idea for your email newsletter, though?

Newsletter 106

Newsletter Examples Curation Marketing Budget Creation 106

Writing on the Web

DECEMBER 17, 2014

If I’ve said it once, I’ve said it a thousand times: your business newsletter content must solve problems for your readers or help them meet a need. In my previous blog post, I shared tips to get your business newsletter read , specifically, how to grab attention with a compelling subject line and headline.

Newsletter 100

Newsletter Tips Business Thought Leadership 100

ConvertKit

SEPTEMBER 23, 2020

What’s the point of creating a newsletter? Why you need to create a newsletter. How to start a newsletter and craft your first one. Writing your first ConvertKit newsletter. Especially when that blank screen comes complete with a blinking cursor, that universal symbol that says you need to write something.

Newsletter 114

Newsletter Top of Funnel Landing Pages Digital Marketing Funnels 114

ConvertKit

JULY 20, 2021

Does the fear of writing hold you back from publishing blog posts or sending out newsletters? I’ll let you in on a secret: You don’t need to be a professional writer to create content your audience loves reading. You also don’t need to dedicate hours of your day improving your writing. Freewrite/brain dump. Niels Janszen.

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Newsletter Paper Storytelling CAN-SPAM 133

ClearVoice

APRIL 23, 2020

When we write about people, and the human emotions, empathy and insight they possess, we can quickly make even the most mundane (or complex) product relatable among target audience members. How can writing about people enhance your content? When do writers write about people? Newsletters. Brené Brown. Blog posts.

Tips 106

Tips Buyer Personas Case Studies Psychographics 106

Webbiquity

AUGUST 26, 2021

Copy : Provide more information on your product, service, or content offering and give more context. Try to elevate your content with photos or multimedia files to provide a visualization. Content, user interface (UI), user experience (UX), and experience design all come into play regarding how well your landing page converts.

Landing Pages 266

Landing Pages Paid Content Tips Paid Search Agency 266

BenchmarkONE

NOVEMBER 10, 2020

School and/or District Email newsletters can get stale pretty quickly. As K12 communicators and educators, you’re sharing important information, so it’s crucial that your newsletters not only stay interesting, but that they can hold the attention of your audience. . Make sure your important content stands out and is included first.

Newsletter 63

Newsletter Tips Banners Rules 63

Scoop.it

MAY 20, 2020

How to create an engaging newsletter: Easy steps to get started. You already want to build an engaging email newsletter, but you didn’t know where to start. In this guide, we’re sharing easy and practical tips to create a newsletter that brings joy to your audience’s inboxes, and brings you results you want.

Newsletter 115

Newsletter Ad Frequency Curation Paid Search Agency 115

Writing on the Web

AUGUST 19, 2016

I am frequently asked if business newsletters are still relevant, or if blogs, social media, and videos have replaced them. When done well, a newsletter is very important for staying in touch with clients and prospects and a great way to build credibility and trust. I see my newsletter as contributing to my success.

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Newsletter Relevance Business Trust Marketing 100

Sprout Social

NOVEMBER 23, 2022

In this article, let’s dive into why it’s time to start your strategy, and 10 tips to help you get started. 10 tips to master advocacy on LinkedIn. Tip 1: Optimize your LinkedIn page. Tip 2: Set goals for your strategy. Tip 3: Sort your stakeholders. Tip 4: Curate content and create copy.

Linkedin 115

Linkedin Paid Content Tips B2B Thought Leadership 115

Scoop.it

MAY 19, 2022

While there are many ways you can use email for marketing, sales, and support, today we are going to focus on the newsletter format, and why it matters for SMBs. With that in mind, here’s why you need a newsletter and how to optimize it for maximum ROI in 2022. Define the Goals of Your Newsletter.

Newsletter 87

Newsletter Opt-out Opt-in Business 87

Brandpoint

DECEMBER 13, 2018

When search engine optimization (SEO) and marketing professionals optimize content, it means they are updating/editing/fixing a web page to boost its organic search performance and bring more traffic to their website. The benefits of creating and optimizing content can be significant for businesses. How does Google rank content?

Top of Funnel 119

Top of Funnel SEO Optimization SERP 119

Writing on the Web

SEPTEMBER 6, 2016

Have you noticed what great business newsletters have in common? They’re easily scannable; that is to say, you can easily scan the newsletter to determine the topic, the key message and what action the writer wants you to take. That’s why newsletter design is so important. Organize your newsletter to make it easy to scan.

Newsletter 100

Newsletter Design RSS Template 100

Content Marketing Institute

AUGUST 31, 2023

Technological disruption is par for the course in content marketing. What’s the best way to put AI’s content capabilities in play? We asked some experts presenting at Content Marketing World for their top AI tips and recommendations. They can also help you stay on-brand, providing editing tips for tone and style.

Marketing AI 122

Marketing AI Content Marketing Planning Ethics 122

Optinmonster

APRIL 9, 2020

Are you struggling to find newsletter ideas to keep subscribers engaged? But, it can be hard to keep coming up with fresh, interesting newsletter content each day, week, or month. In this article, we’ll share 27 newsletter ideas to keep subscribers engaged. Helpful Newsletter Content. How-To Guides.

Newsletter 119

Newsletter Webinar Metrics Peer-to-peer Paid Search Agency 119

ClearVoice

MARCH 14, 2024

You can’t overlook the value of email marketing when it comes to content distribution. After all, content marketing is highly regarded for its exceptional capability of generating an ROI of over 3,600 percent. We will explore the ins and outs of integrating email marketing into your content distribution strategy.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Contently

APRIL 4, 2023

But here’s the reality: A smaller budget doesn’t have to negatively impact success with content marketing. Instead, use this time to take a fresh look at the impact of your content marketing resources. With that in mind, here are seven ways you can do more with your content, with fewer resources, in any economy.

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Valasys

NOVEMBER 23, 2022

LinkedIn newsletters have become a great medium through which brands can talk about their niche in detail, attracting potential clients. . LinkedIn Newsletters: What are they and why should you have one . LinkedIn newsletters are basically a type of longform content. How to create a LinkedIn newsletter? .

Newsletter 40

Newsletter Linkedin B2B Thought Leadership Interactive Marketing 40

Contently

JANUARY 25, 2023

What does voice search mean for content marketers in 2023? The mainstreaming of voice search means that digital marketers need to adapt their digital content to make it voice-search friendly so they can rank in voice search results. SEO is all about writing for the customer and creating content that answers burning questions.

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Content Mobile Marketing SEO Keywords 143

Outbound Engine

MARCH 25, 2019

Technically, anyone can write something. The question is, do you know how to write something great ? At OutboundEngine, we pride ourselves on writing engaging content for our customers every day. We’re called OE Studio and we stay on top of the latest content research and trends so that you don’t have to.

Tips 45

Tips Work Management Content Marketing Management 45

Liveintent

SEPTEMBER 23, 2020

Read on to learn how to capitalize on this uptick right now by tweaking your content to attract new readers and sales. A full 84% of publishers reported greater engagement with their content compared to pre-quarantine rates. According to online publishers, website content was the leading online channel for increased engagement rates.

Tips 118

Tips Ideal Customer Profiles Custom Publishing Newsletter 118

Only B2B

JUNE 25, 2021

LET’S DEEP DIVE INTO SOME LOGICAL TIPS TO INCLUDE IN YOUR EMAIL MARKETING CAMPAIGNS . As soon as they’re added to your contact list, start providing the content or information that will trigger their buying interest. . Decide What To Write . Decide What To Write. Now it’s time to structure your content.

Email Marketing 115

Email Marketing Tips Campaigns Planning 115

Contently

APRIL 23, 2020

At every practice, I’d write 1,500 words on the best and worst performers, and send my post to a Giants fan blog. Since then, comments and questions have been the content metric I secretly value over likes and shares and views. However, don’t just create coronavirus content for the sake of it. Let’s dive in.

Content 185

Content B2B Thought Leadership Storytelling Newsletter 185

Optinmonster

APRIL 13, 2021

Do you want to engage your audience and build relationships with them through newsletters? Email newsletters are a great way to get customers to revisit your site by updating them on new content, sales, and product launches. However, to make your newsletters a success, you’ll need the help of plugins and tools.

Newsletter 78

Newsletter Broadcasting Best Practices Work Management 78

Brandpoint

APRIL 8, 2019

A well-crafted email newsletter is a perfect way to bridge the gap between generated leads and happy clients. Scott Yates pinned it down pretty perfectly in this article on HubSpot : “Content is King. These leads are ready for you to curate content for them on a regular basis. How regularly?

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Newsletter Email Marketing Marketing Strategy Marketing & Strategy 96