chiefmartech

AUGUST 14, 2020

Speaking of stirring discussion… Ben’s report had a simple but brilliant premise: map brands on a two-dimensional graph by their Digital IQ on the y-axis and the size of the martech stack on the x-axis and see if there was any correlation. It reveals a positive correlation between martech stack size and digital IQ.

Marketing Management 107

Marketing Management Gartner Correlation Paid Search Agency 107

Zoominfo

JANUARY 20, 2021

Here’s how the sales funnel correlates with the customer journey: Comparison between the sales funnel and the sales pipeline Challenges in Sales Funnel Mapping To achieve and maintain a successful sales funnel map, you need to consistently address the “cracks” (like a cracked car engine).

Top of Funnel 130

Top of Funnel Sales Cycle Marketing Funnels Correlation 130

Oktopost

JANUARY 31, 2024

Lead Generation Lead generation is vital for employee advocacy as it directly correlates employees’ advocacy efforts with potential business opportunities. Establish benchmarks and analyze the cost-effectiveness of advocacy programs in comparison to traditional advertising or influencer marketing.

ROI 62

ROI Multi-Touch Attribution Lead Ranking Click Rate 62

ClearVoice

MAY 28, 2021

The share of voice of a company relates to how visible your brand and offerings are in the market across all channels (traditional advertising and media, social media, blogs, forums, and offline) in comparison to your direct competitors. . SOV is crucial because it strongly correlates to market share and revenue. Click To Tweet.

Correlation 52

Correlation Comparison Click Rate Work Management 52

Aberdeen

APRIL 20, 2020

We see an initial spike in users viewing comparisons / reviews for Zoom hitting a peak at 1,609 unique users. However, we see a second spike in comparisons / reviews for Zoom, which directly coincides with the announcement of security issues with Zoom. Figure 3: Zoom Security Issues May Lead Users to Look for Alternatives.

Buy 86

Buy Comparison Correlation Software 86

DAGMAR Marketing

SEPTEMBER 27, 2021

There’s a direct correlation between your response time and customer engagement. In comparison to other chat services on the market like Engage (which can be very costly), our solution is modestly priced–starting at less than $25 per lead. Boost Conversion Rate. Low-Cost Alternative. Give and Get The Support You Need.

Paid Search Agency 108

Paid Search Agency Conversion Marketing Management SMS 108

DAGMAR Marketing

APRIL 24, 2024

Yes, artificial intelligence is fast and efficient, but in comparison to a person, its ability to appeal to emotion falls flat. One noticeable observation that can be made based on the information in the report is there may be a correlation between an employee’s income and their level of concern.

Marketing AI 52

Marketing AI SME Work Management Marketing Management 52

Outgrow

AUGUST 12, 2021

Reports suggest that the growth in revenue in SaaS companies is directly correlated to the measure of marketing efficiency. Price Comparison Calculator – Show your prospects why you are better. How much do your services cost in comparison to your competitors’ services? The need of the hour is interactive content.

Work Management 98

Work Management Paid Search Agency Marketing Management Companies 98

Unbounce

MAY 29, 2020

While we don’t actually recommend comparisons between very unrelated industries (except for fun), let your judgment be your guide. This is especially true in the wild territories beyond 200 words, where unexpected correlations between length and conversion rate have led many a marketer astray. A note on COVID-19. Trust us.”).

Landing Pages 145

Landing Pages Conversion Rate Conversion Advertising Benchmark 145

Porch Group Media

MAY 4, 2021

These events often correlate to an increase in purchasing. Here is a quick comparison on the different types of data available to marketers: 1 st party data is information a brand has collected about their customers and prospects. Data Quality. According to the Nielsen report, data quality is also top of mind for marketers.

Acquisitions 84

Acquisitions Planning First-Mover Advantage Marketing & Strategy 84

Biznology

FEBRUARY 17, 2017

Have I noticed any correlation to posting frequency and how my audience grows? Okay, now snap out of it, and do some comparisons! What are my goals for using this social account? Are my target markets using this social channel? Am I using and optimizing all images, text, and options? How’s this social account performing?

Social Media 144

Social Media Business Media Profiling 144

Hubspot

FEBRUARY 6, 2019

For the past three years, Orbit's been focused on correlating blogging tactics with results. However, this year -- year five of research -- me, Andy, and the data-crunchers at Orbit also set out to create a side-by-side-comparison of how the average bloggers’ tactics differ from the top 20%.

Blogger 72

Blogger Correlation Business Comparison 72

Zoominfo

JUNE 4, 2018

Then, look at this timeline in comparison to a timeline of major marketing campaigns. While higher-ups may ask for marketing vanity metrics, it’s your job to refocus on data points that correlate to sales and revenue. That way, you can pinpoint which efforts had an impact on downloads and which did not.

Work Management 234

Work Management Marketing Management B2B Thought Leadership Eye-Tracking 234

Biznology

JULY 22, 2019

The correlation between social media and the steady increase in mental health issues is very concerning. When used as part of the social support system, instead of a platform for comparison, social media is quite helpful. The goal was to find the correlation between them and the daily online interactions.

Social Media 128

Social Media Media Correlation Social Networks 128

Conductor

MARCH 24, 2020

By creating Segments and using Segment Comparison, you can slice the data to align with those products, business units, or topic, to more easily report to other members. We’d recommend: Content Performance Report Metadata Optimization Keyword Performance Report Search Console Analytics Report Local Demand Comparison Seasonality Report.

SEO 49

SEO Enterprise Management Correlation Comparison 49

SmartBrief - Marketing

OCTOBER 9, 2023

By comparison, X (the social platform formerly known as Twitter) will have 56.1 Indeed, there will be both causation and correlation in Threads’ survival, based on its relationship with X. Meta launched the Threads app on July 5 , and barely a month later, the Instagram spinoff lost nearly 80% of its daily active users.

Twitter 52

Twitter Phishing Domain Privacy 52

Zoominfo

MARCH 21, 2022

These data points were then contextualized in comparison to levels of base compensation to determine their overall impact. Numerous studies have shown a strong correlation between employee happiness and increased productivity , improved retention , and higher revenues — a benefit particularly evident among sales professionals.

Enterprise Management 100

Enterprise Management Work Management Advertising Agencies Paid Search Agency 100

SmartBug Media

NOVEMBER 30, 2020

This attribution model is popular among advertisers, because it provides the most credit to the last interaction that a customer had with one ad and its correlating keyword. In comparison to Google, Facebook is reliant on a user being logged into their account in order to target them with advertising. Last Click. First Click.

Doubleclick 75

Doubleclick Marketing Analytics Tools Advertising Agencies Paid Search Agency 75

QuanticMind

MAY 24, 2019

If we break this down into months and do a comparison of the profit realized in the first two months versus the last two, we would report that profit throughout the campaign grew 136% period over period: Now, let’s assume this campaign had a different result. Pearson correlation coefficient is 0.816.

PPC 40

PPC Segmentation ROI SEM 40

Contify

MARCH 12, 2020

Information analysis: Insights can be extracted by analysing the structured information to draw insightful comparisons and correlations. Information reusability: A taxonomy improves information discoverability and, thus, increases its value by allowing for reuse rather than a recreation of information every time we need it.

Digital Transformation 52

Digital Transformation Correlation Work Management Touchpoints 52

NetLine

DECEMBER 20, 2022

They simply pale in comparison to eBooks, Guides, Cheat Sheets, and White Papers. . Users registering for Webinars are 29% more likely to be correlated with a purchase decision within the next six months. In the end, On-Demand Webinars feature a modest 7% increase in registration activity in comparison to Live Webinars.

Webinar Metrics 52

Webinar Metrics Top of Funnel Peer-to-peer Intent Data 52

Buffer

MARCH 24, 2021

Compared to previous years Here’s a comparison of all of the years we’ve been running this pay analysis. We’ve been tracking the unadjusted gender pay gap at Buffer monthly since 2019. Here, you can see our progress over the last year, where the gap has gradually gone from 12.5 percent down to 5.5

Analysis 92

Analysis Transparency Correlation Comparison 92

ConversionLogic

SEPTEMBER 4, 2020

We’re living in a world of unknowns with variables the industry has never seen; at VideoAmp, we’re committed to developing analysis based on the information available, and creating comparisons that make sense. In looking at this time frame, during pre-quarantine games on ESPN and TNT, viewership decreased 6% and 53%, respectively. .

Advertising Agencies 40

Advertising Agencies Comparison Paid Search Agency Correlation 40

seo.co

MARCH 18, 2021

Before we get into a long “this or that” comparison of the two, we’ll briefly explain the meaning of both search volume and search clicks so that you understand (or understand more fully) the difference between the two and how they translate to marketing. The Difference Explained. Your keyword strategy is the main component of these numbers.

Click Rate 98

Click Rate Keywords User-Generated Content Acquisitions 98

The ROI Guy

JANUARY 25, 2018

4) As the customer answers the questions, particularly around the challenges they have or around key performance indicators, the Discovery Tool reveals unique and personalized commercial insights / peer comparison benchmarks. The Bottom Line The ability to better understand buyer needs and higher win rates are strongly correlated.

Peer-to-peer 45

Peer-to-peer Correlation Comparison Advertising Benchmark 45

ClearVoice

OCTOBER 13, 2020

When you make comparisons between several items or ideas, these are the main types of parallel structure. Correlative conjunctions (not only… but also, either… or, neither… nor, if… then) — Our content team not only excels at content creation, but also at content distribution. Types of parallel structure.

Comparison 71

Comparison Content Class Customer Satisfaction 71

B2B Marketing Directions

MARCH 28, 2021

McKinsey's researchers also found that brand visibility (specifically, brand visibility growth) was strongly correlated with higher levels of financial performance. However, 10% of the brands in the study grew their visibility by 50% or more over the same period.

Brand Identity 52

Brand Identity Branding Demand Generation Agencies Correlation 52

ClearVoice

DECEMBER 18, 2023

Pipeline Influence Pipeline influence involves tracking how content consumption correlates with the progression of accounts through the sales pipeline. A higher conversion rate for this kind of content indicates it’s effectively moving prospects through your funnel.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

ClearVoice

DECEMBER 18, 2023

Pipeline Influence Pipeline influence involves tracking how content consumption correlates with the progression of accounts through the sales pipeline. A higher conversion rate for this kind of content indicates it’s effectively moving prospects through your funnel.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

KoMarketing Associates

NOVEMBER 29, 2016

As I was binge watching the first 8-episodes this past weekend (for the second time), I realized how much the show correlates with Google and their numerous algorithm updates. Think I’m stretching with the Westworld comparison? From sci-fi action to a shirtless James Marsden, I highly recommend it.

Google 120

Google SERP Correlation CAN-SPAM 120

Optinmonster

DECEMBER 20, 2023

If “best email marketing software” brings up lots of comparison articles, that’s commercial intent. Each stage of the buyer’s journey correlates with different search intents. Well, Google is pretty smart at matching search results with search intent. So, a quick look at the SERPs can reveal a lot.

Keywords 94

Keywords Paid Content SEO Lead Scoring 94

Onalytica B2B

OCTOBER 4, 2017

We have differentiated between inputs (activity) , outputs (activated) and outcomes (advocacy and action) , and how these correlate with each stage of the influencer pipeline: 1) identified, 2) engaged and 3) advocate. With this said, it is important to ensure there is some like-for-like comparison. Qualitative VS Quantitative results.

ROI 222

ROI Work Management Peer-to-peer Cost Per Thousand 222

Moz

SEPTEMBER 3, 2020

Awards versus popularity, again, it's already been done in a number of places that do comparisons of here's the ones that had the highest box office versus here's the ones that won certain types of awards. Does one correlate with awards and critics? We've got to see what our correlations are. So that's already been done.

Sample 76

Sample Best Practices Content Correlation 76

B2B Marketing Analytics

AUGUST 31, 2021

These granular data points enable detailed comparison analysis among different nurture campaigns to better understand which nurtures are driving engagements across the accounts from different demographics. Pipeline influence data models also provide details into the metadata for nurture campaigns.

Lead Nurturing 52

Lead Nurturing Lead Ranking Analytics Top of Funnel 52

Porch Group Media

APRIL 13, 2021

Recent research by Validity examined the correlation between email and data quality. In comparison to other aspects of email marketing, 9% said data quality is most important, 53% stated its highly important, and 33% stated data quality is moderately important.

Email Marketing 80

Email Marketing Marketing Management Opt-out Opt-in 80

ClearVoice

FEBRUARY 2, 2024

Analytics and performance metrics: The most common challenge B2B marketers have while measuring content performance is integrating/correlating data across multiple platforms (84 percent). Otherwise, you won’t be one of the c ompanies generating 40 percent more revenue from personalization.

Marketing Budget 52

Marketing Budget Allocation Resource Management Marketing Budget Creation 52

Zoominfo

JUNE 11, 2019

Then, look at this timeline in comparison to a timeline of major marketing campaigns. Final Thoughts on Marketing Vanity Metrics While higher-ups may ask for marketing vanity metrics, it’s your job to refocus on data points that correlate to sales and revenue.

Work Management 100

Work Management Marketing Management Eye-Tracking B2B Thought Leadership 100