Sprout Social

AUGUST 5, 2020

With this in mind, we’re excited to share that we’ve released a powerful new template for Competitive Analysis in Sprout Listening. Below we break down the key strategic elements of a strong competitive analysis strategy and discuss how you can leverage the Sprout platform to strengthen your brand position and grow your share of voice.

Analysis 141

Analysis Marketing & Strategy Advertising Benchmark Comparison 141

seo.co

MAY 16, 2022

One way is to perform an SEO content gap analysis to discover some of the ‘holes’ in your site content. Below is more information about how to do a content gap analysis. Content Gap Analysis Overview. Some of the things you will check during the content gap analysis are: Site pages. How To Do An SEO Content Gap Analysis.

Analysis 110

Analysis Top of Funnel SEO Work Management 110

ClearVoice

JANUARY 8, 2024

Here, we pull back the layers of the content marketing vs. traditional sales comparison so you can decide how to use each — or both simultaneously. The post Content Marketing vs. Traditional Sales Tactics: A Comparative Analysis appeared first on ClearVoice. Connect with ClearVoice for a strategy session today.

Top of Funnel 64

Top of Funnel Analysis Tactics Content Marketing 64

Sprout Social

FEBRUARY 8, 2024

If you want to succeed as a business, you need to keep an eye on your industry through competitor analysis. Competitor mapping is the cornerstone of competitive analysis. To help visualize your competitive analysis, competitor maps contextualize your research and competitive data, enabling you to make informed business decisions.

SWOT 110

SWOT Comparison Peer-to-peer Analysis 110

Oktopost

JUNE 14, 2021

Proper keyword usage is essential and can be applied with basic keyword analysis before content is written and published. Don’t engage in keyword stuffing of your content to gain SEO benefits, as search engine algorithms actively punish this. . Think of your website just like courting a potential relationship.

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

Webbiquity

MAY 16, 2023

To be fair, GA4 covers the basics: traffic by source, top pages, comparisons by custom time periods, and conversion tracking (if you can get that to work). On the downside, there are a few “unknowns” listed in the comparison table below for Matomo because they didn’t provide answers for this post. What to do?

Marketing Analytics Tools 342

Marketing Analytics Tools Analytics Google Work Management 342

DivvyHQ

FEBRUARY 4, 2022

With today’s analytics technology, marketing teams can easily take content reporting and content analysis to the next level. But is this easier said than done?

Analysis 113

Analysis Marketing Report Content Analytics 113

Ledgeview Partners

OCTOBER 5, 2020

Salesforce Sales Cloud vs. Microsoft Dynamics 365 Sales: A Day in the Life Comparison. Before you dive in, here’s a little background information on the webinar if you’ve yet to tune in… Salesforce Sales Cloud vs. Microsoft Dynamics 365 Sales: A Day in the Life Comparison. Salesforce Sales Cloud Enterprise.

Comparison 86

Comparison Enterprise Management Sales Qualified Leads Work Management 86

Anyword

MARCH 14, 2024

Customizable Comparisons for Tailored Insights Understanding that not all content serves the same purpose, Anyword introduces a level of customization in benchmarking that is unparalleled. This adaptability allows you to handpick the specific types of content for comparison, guaranteeing a meaningful “apples to apples” analysis.

Advertising Benchmark 92

Advertising Benchmark Lead Scoring Lead Ranking Comparison 92

Webbiquity

MARCH 28, 2023

Comparison Posts Image credit: Jeroen den Otter on Unsplash For blog content, the comparison post is a valuable format to consider using. As an example, this Skype vs. Slack comparison post by Pumble provides an in-depth, detailed analysis of the benefits and drawbacks of these two apps.

Top of Funnel 309

Top of Funnel Marketing Strategy Marketing & Strategy Planning 309

Circle Studio

FEBRUARY 14, 2020

When it’s time to develop or update your firm’s marketing strategy, performing a competitive analysis is a great place to start. There are a few key steps that can set your firm up for success when conducting a competitive analysis. Consider points of comparison. Identify your competitors. Next steps.

Analysis 78

Analysis Press Marketing Proposals Comparison 78

TrustRadius Marketing

DECEMBER 9, 2019

In addition to providing email marketing tools, VerticalResponse offers fully managed email marketing services from campaign launch and management to reporting and analysis. The post Top 6 Mailchimp Comparisons appeared first on TrustRadius: Software Reviews, Software Comparisons and More.

Comparison 52

Comparison Enterprise Management Marketing Automation Services Work Management 52

Trade Press Services Newsletter

JUNE 1, 2023

Regular competitive analysis is critical to developing a marketing strategy and consistently observing your competitors is essential to refining your ongoing marketing efforts. Also, many platforms offer additional competitor analysis tools as well. Want to chat about how a competitive analysis can transform your marketing efforts?

Analysis 130

Analysis Comparison Keywords Case Study 130

Buffer

MARCH 24, 2021

Our salaries have been transparent since 2013, and for the fifth year in a row, we’re sharing our transparent pay analysis. Here are all of our numbers from our 2021 pay analysis, along with more on the positive impact that transparency has had on the gender pay gap for us. We have come a long way in the last five years.

Analysis 92

Analysis Transparency Correlation Comparison 92

Method and Metric

DECEMBER 4, 2019

Why competitive analysis? We’re going to take you through a step-by-step guide of how to perform a competitor analysis and some of the best tools to use along the way. We’re going to take you through a step-by-step guide of how to perform a competitor analysis and some of the best tools to use along the way.

Analysis 87

Analysis SERP SEO Domain 87

Valasys

JUNE 15, 2021

Key Performance Indicators for Post Marketing Analysis in 2021. In case of any deviations from the desired line of progress (in comparison to pre-defined metrics), the campaign is tuned or, say optimized, in the middle of the course. In some cases, the analysis is limited to one or two digital channels while others are multifaceted.

Paid Content 52

Paid Content Analysis Campaigns Paid Search Agency 52

Valasys

JUNE 15, 2021

In case of any deviations from the desired line of progress (in comparison to pre-defined metrics), the campaign is tuned or, say optimized, in the middle of the course. Moving forward, these metrics also serve the purpose of key performing indicators during post-campaign analysis. In either case, post-campaign analysis helps you-.

Paid Content 52

Paid Content Analysis Paid Search Agency Ad Frequency 52

KoMarketing Associates

MAY 3, 2016

While this is not necessarily a negative, we do need to be wary of assumptions and misconceptions in marketing performance analysis along the way. But the real win was realizing that this gain exceeded performance from previous year over year comparisons, when traffic improvements were at an all time high.

Analysis 120

Analysis Online Marketing Marketing Analytics Tools B2B Thought Leadership 120

Sprout Social

APRIL 3, 2017

Performing a social media competitive analysis allows you to get an in-depth look at what your competitors are doing to be successful. Depending on your industry, aim for around five competitors and put them all into a social media competitive analysis template. For your analysis, you can choose any social networks you’d prefer.

Social Media 105

Social Media Analysis Media Twitter 105

Webbiquity

JUNE 5, 2019

Here’s a comparison and analysis of the important features of both Serpstat and SEMrush. It also has a text analytics function which allows for a content analysis of your site alongside competitor websites. Both Serpstat and SEMrush offer incredibly powerful APIs that allow for nearly infinite data analysis.

SEO 159

SEO Tools Paid Search Agency API 159

Hubspot

MAY 15, 2018

A SWOT analysis is a useful technique to evaluate a new project or objective your business faces, or your business as a whole. Essentially, a SWOT analysis is a roadmap for how you should move forward with your business, which opportunities you’re missing out on, and which challenges you should tackle. What is a SWOT analysis?

SWOT 101

SWOT Analysis Template Business 101

Marketing Insider Group

APRIL 8, 2024

From enhancing customer service bots to aiding in content creation or data analysis, it can be tailored to support different functions, providing targeted assistance where it’s most beneficial. Integration CustomGPT’s versatility allows it to be integrated into various aspects of your business.

Work Management 262

Work Management Lead Ranking Marketing Management Training 262

Martech

AUGUST 22, 2022

In analytics, an analysis will always begin with a high-level overview of the data. There’s more than one to explore and each has its appropriate use case: Comparisons. You can think of them as a funnel from broad exploration, to visual analysis, to taking action. Comparisons. Explorations. Explorations.

Marketing Analytics Tools 108

Marketing Analytics Tools Segmentation Analytics Google 108

Martech

APRIL 6, 2023

In a previous story , we looked at the importance for data analysis of avoiding bias and choosing the right metrics. ” Data analysis is supposed to replace hunches with facts. Data analysis is the “GPS.” It’s “ready, aim, fire” (data, analysis, action). So how do you get there?

Analytics 103

Analytics Multivariate analysis Forecasting Lead Ranking 103

Martech

JANUARY 4, 2024

It is unfair to compare the site speed of sites for both tiers of hotels as an apples-to-apples comparison. Dig deeper: 5 steps to evaluating your digital experience Analysis paralysis A valid concern about considering multiple metrics and factors is the threat of analysis paralysis.

Optimization 134

Optimization Analysis Comparison Opt-in 134

Martech

NOVEMBER 20, 2023

This is a personal preference, but ensure that each vendor receives the same list of capabilities for fair comparison. Demos and Comparisons: After receiving RFP responses, narrow down your list to three or four solutions that align with your requirements. Set up demos with these vendors to make relevant comparisons.

Enterprise Management 117

Enterprise Management Marketing Management RFI RFP 117

The ROI Guy

JANUARY 25, 2017

And CXO buyers rely heavily on peers – both in collaboration and in comparison. If you want to engage earlier and higher, our brand-new Peer Comparison Tool could be the data-driven Tool you need to reshape your executive conversations and engagement effectiveness, today.

Comparison 40

Comparison Peer-to-peer Forrester Marketing Management 40

Webbiquity

MARCH 31, 2022

Transparency can be as simple as offering an online product comparison tool. Predictive analysis is changing the B2B marketing landscape. Predictive analysis is a form of artificial intelligence that uses statistics and data mining techniques to forecast the likelihood of future outcomes.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Moz

FEBRUARY 20, 2019

But this article will show you a case of an SEO context analysis we used to determine the importance and role of SEO. This analysis was one of our deliverables for a marketing agency client who hired us to inform SEO decisions which we then turned into a report template for you to get inspired by and duplicate. Let's dive in.

Analysis 55

Analysis Advertising Channels Marketing Analytics Tools SEO 55

DivvyHQ

AUGUST 20, 2021

Luckily, we just released a big competitive analysis of all the platforms that we typically run up against. In today article, we're focusing in on the comparison between DivvyHQ vs. Asana. When looking at the wide variety of platforms built for the marketing world, it's easy to go cross-eyed.

Comparison 94

Comparison Content Marketing Planning Enterprise Management 94

Directive Agency

FEBRUARY 28, 2022

B2B SEO can help your business with discoverability, technical analysis and content strategy to drive revenue organically. Focusing on your ideal customer profile (ICP) can help you determine the right tactics to implement for success. The Pros of B2B SEO.

SEO 52

SEO Lead Ranking Comparison Ideal Customer Profiles 52

Sprout Social

NOVEMBER 30, 2023

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. In this article, you’ll see why a marketing competitive analysis is important and get expert tips on conducting one. What is competitor analysis in marketing?

Planning 106

Planning Paid Search Agency Advertising Benchmark Analysis 106

Animalz blog

JUNE 28, 2023

Take an ounce of business analysis. Those skills, experience, and connections could help them add something to the financial analysis landscape that didn’t exist yet. Before Sacra, that landscape looked like this: YouTubers and Substackers who tell some story but lack rigorous analysis or data.

Research 68

Research Startups Comparison Storytelling 68

TrustRadius Marketing

JUNE 20, 2022

10 Competitor analysis Unlimited search Tracking tools Pricing transparency for paid plans Learning curveMobile capability FollowerAudit 8.0/10 Premium features include: Increased followers per audit Audit comparisons Follower analysis Growth tracking ‘Unfollower’ metrics Fake or inactive follower lists CSV/Excel downloads.

Social Media 116

Social Media Analytics Work Management Media 116

Digilant

JANUARY 30, 2024

One simple, yet effective approach for this assessment is a SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats). This analysis draws insights from customer surveys, feedback analysis, and social media sentiment to provide honest and actionable data for brands.

Brand Identity 52

Brand Identity Branding SWOT Eye-Tracking 52

Customer Experience Matrix

AUGUST 2, 2012

Now let’s plunge in with some more substantial analysis. Eloqua is the only company in this group with published financial statements, so any profitability analysis has to be speculative. Coincidentally, I was already planning to write today about industry financials. Still, profits will have to matter eventually.

Marketing Automation Services 120

Marketing Automation Services Vendors Comparison Marketing Automation 120

B2B Marketing Directions

FEBRUARY 25, 2024

This conclusion was based on an analysis of a large database of advertising case studies maintained by the World Advertising Research Centre (WARC). The first step of the analysis was to classify the campaigns based on whether they had made "an explicit and verifiable promise to customers." 45% of the CP campaigns (vs.

Classified Ads 70

Classified Ads Work Management Marketing Management Fulfillment 70