B2B Memes

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The Coming Death of Self-Publishing

B2B Memes

Until recently, the only practical alternative for aspiring authors was vanity publishing: paying a company a large sum of money to produce their book, with little or no marketing or sales assistance. It won’t be long before self-publishing as a concept is dead.

Swabbing the Decks of the Titanic: Why You Should Learn Programming

B2B Memes

Companies, governments, organizations and individuals are constantly putting more data online: Text, videos, audio files, animations, statistics, news reports, chatter on social networks.

Adam Tinworth: Journalism in a Period of Continuous Change

B2B Memes

I was freelancing for an American games company to top up my rather meager journalistic income from my full-time job, and some people I was collaborating with on a project invited me to join the early blog/journaling site. Adam Tinworth.

Paul Conley: Has the Content Marketing Dream Become a Nightmare?

B2B Memes

And my experience has been that the overwhelming majority of these companies don’t have a culture that is open to journalism. These companies don’t have the stomach for news and the confrontations it can promote. Paul Conley.

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality

Is the Distinction Between Consumer and B2B Media Still Meaningful?

B2B Memes

What once made trades so distinctively different from the consumer side was, as Jim Edwards writes of Adweek , obscurity and scarcity: “It churns out enough detailed information about the ad biz to require ad execs to buy subscriptions to it and to require marketing services companies to buy advertising in order to reach those executives.” Writing this week in Folio: , Matt Kinsman asks “Why Do Consumer Stars So Often Fail to Shine in B-to-B?”

Do B2B Editors Get Twitter?

B2B Memes

Tweets or retweets that link to or contain content from sources other than the editor’s company. As with other business-to-business content creators these days, there are few trade press editors who don’t have—and at least occasionally use—a Twitter account. The obvious promotional benefits of this social media tool have led most trade publishers to insist, rightly, that their editors use it.

“Content Is Power”: Q & A with Mark W. Schaefer

B2B Memes

For a company, it should not be about “the conversation” or the hype. Mark W. Schaefer. A couple of years ago when I started B2B Memes it was my plan to focus exclusively on trade publishing.

The Future of Content Is Not Destination but Identity

B2B Memes

MUD day 8: There’s been a lot of excitement in the past week about the new Web publication The Verge.

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B2B Marketing Trends for 2016

Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. customer/stakeholder goals of my company, and what do I need to make. There will be more companies developing SLAs between sales and.

Time to Surf the Wave of the Personal Brand

B2B Memes

As Jeff Jarvis said in a tweet Ingram quoted, they need to be thinking of themselves as platforms for building individual brands—something I see few B2B publishing companies doing.

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Jesse Noyes: Brand Journalist or Brand Reporter?

B2B Memes

His doubts were not, as some readers thought, about the benefits to non-publishing companies of treating content more journalistically. Rather, he was questioning whether most companies were really prepared to be more journalistic, to accept journalistic values. Jesse Noyes.

A Word Every Publisher Should Know

B2B Memes

As I noted last week , one challenge for companies like Ziff Davis Enterprise in going digital-only is whether they should retain the old functional metaphors of print—the page turns, the layouts, the display ads—or drop them in favor of inherently digital functionality. Skeuomorph.

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Breaking News: People Who Like Print, Like Print

B2B Memes

I have nothing but admiration for the company and its staff. So anything I say here is not intended as a criticism of the company.

Media 28

B2B Marketing Trends for 2016

Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. customer/stakeholder goals of my company, and what do I need to make. There will be more companies developing SLAs between sales and.

Worried That Journalist Robots Will Replace You? Say “I”

B2B Memes

Two of those companies, Narrative Science and Automated Insights , are developing programs that churn through computerized data about sports and other topics and spit out news stories. They are not going away.

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Three Ways to Annoy People and Produce Great Content

B2B Memes

Within a publishing company, there is high tolerance for irksome editors. At first glance, the idea behind content marketing is straightforward and appealing: by publishing great content, you can win friends, influence people, and achieve your marketing goals. But like all great ideas, it’s not as simple or as sunny as it first appears. The problem is this: To make great content, you sometimes have to be a wee bit obnoxious.

Thanks to Social Media, I No Longer Mistake Terrorists for Water Dispensers

B2B Memes

The weekend before 9/11, the supply line to a water dispenser in my company’s kitchen had burst, and on Monday the 10th, the staff spent much of the day dealing with the effects and working with water damage specialists. Though I think of myself as a well-informed, up-to-date kind of guy, I have a history, shared with my wife, of drifting unconsciously out of the event stream and becoming completely unaware of what’s happening in the world.

The Skeuomorphic Byline: How Journatic Screwed Up by Looking Backward

B2B Memes

The real issue was not that the company used fake bylines on its stories, but that it used bylines at all. Journatic screwed up because the company wanted to have it both ways: to embrace new-media principles while trying to disguise them.

Media 21

B2B Marketing Trends for 2016

Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. customer/stakeholder goals of my company, and what do I need to make. There will be more companies developing SLAs between sales and.

Are You Highly Digital? Try This Test

B2B Memes

In a Harvard Business Review blog post discussed last week by Mark Schaefer , authors Jeffrey Rayport and Tuck Rickards asserted that most big companies are too far behind the digital curve. But what interests me is the four-part test they use to assess companies.

Media 21

Webcasts Grow Up

B2B Memes

It’s no doubt priced at a level that puts it out of reach for smaller companies, but it may well set a standard for integration and ease of use that will spread to other platforms.

The Yin and Yang of Content Economics

B2B Memes

As Paul Conley has argued , the result is an “excellence craze”: “In B2B, where I make my living, it seems like every company in every tiny niche of every industry has become a content creator. It has the look of two trends hurtling toward a head-on collision.

What Killed Borders? A Loss of Passion

B2B Memes

While the Borders manager was convinced of the superiority of his company’s approach to bookselling, he wasn’t brash. The announcement this week that Borders Group will liquidate its remaining bookstores by the end of the summer puts an end to my hopes for its unlikely revival. But though I’m sad to see it go, I don’t worry about the future of books or reading.

Media 18

Be Yourself. Just Not Your Real Self: Scripps’ Muddled Social Media Policy

B2B Memes

It’s reasonable for a company to say, “Look, if you tweet using one of our corporate or branded Twitter accounts, remember you’re speaking for us too.” If you need any confirmation that legacy publishers just don’t get social media, give the new social media policy from E.W. Scripps a glance. As summarized by Jay Rosen, the message Scripps is sending to its employees is. “Be Be afraid. Be very, very afraid. Got it? Now go out there and kick some social media ass.”.

Can Content Save Publishers? Only If They Wake Up

B2B Memes

In an article on Min Online this week, Judy Franks of The Marketing Democracy suggests that traditional media companies are faltering because they don’t value content. Though at first it might seem odd to say that businesses built on content don’t value it, she has a point. As she explains, pure content businesses like magazines are just one of three types of media options for advertisers.

Media 16

No Monopoly on Lousy Content

B2B Memes

There’s little editing, no quality control — it’d be understandable if this was user-generated content, but the junk is coming from major media companies, ones with paid content producers. Are content farms just convenient whipping boys for bloggers and mainstream media alike? When the likes of Demand Media and Associated Content aren’t being flayed for underpaying writers, they are criticized for producing lousy content.

Media 16

Back from the Dead: The Challenge of Digital First

B2B Memes

How the transition plays out will vary with the circumstances of each company, of course, but the main hurdle is the same for all legacy publishers—the all-consuming demands of the print process. “‘I am Lazarus, come from the dead. Come back to tell you all, I shall tell you all’”. Eliot.

Lewis DVorkin: Content Marketing or Advertorial?

B2B Memes

As he goes on to say, the “idea that a company—as a brand and marketer—can be an expert content creator and reach an audience by disintermediating reporters is confusing, threatening and scary to an entire profession that had its way for a century.”.

Content Marketing & Journalism: Theory vs. Practice

B2B Memes

Companies whose main business is not publishing, he said, are simply unwilling to take on serious journalism. The time is ripe, he nows argues, for companies to jump into true, investigative reporting. companies don’t have a culture that is open to journalism. These companies don’t have the stomach for news and the confrontations it can promote.

PR 9

Attribution and Linking Are Essential to Transparency

B2B Memes

As Buttry says, the idea of a press release is that you can freely crib from it—the company that sent it to you will be perfectly happy if you do. MUD day 4: If you’re a B2B journalist or a journalistically inclined content marketer, you should be faithfully following Steve Buttry’s blog. Although he’s a died-in-the-wool newspaper guy, he deals frequently and insightfully with issues that also plague trade editors and reporters.

Commodity Content, Demand Media, and Quality

B2B Memes

That isn’t to say the company is not aiming for quality, or not at least claiming to. Are commodity content and quality incompatible? That seems to be the underlying assumption of most discussions of Demand Media’s “frothy” IPO successfully concluded yesterday. Ominously, perhaps, that event was preceded by Google’s promise last week to clamp down on high-ranking content-farm sites with “shallow or low-quality content.”.

The Decline of the Single Editorial Voice

B2B Memes

The discussion last week about which department within a publishing company should “control” social media indicates how much rethinking remains to be done. Later today, Keith Olbermann will make a statement on Twitter about, presumably, the circumstances of his departure from MSNBC. Though that’s a small thing in itself, says ReadWriteWeb’s Marshall Kirkpatrick , it’s a reflection of a huge shift in media.

Beats vs. Obsessions: More Lessons for B2B from Quartz

B2B Memes

Most B2B publishers talk a lot about data, but mostly to ask, “Gee, how can we sell our data to companies and make a lot of money?” Gideon Lichfield.

Beats vs. Obsessions: More Lessons for B2B from Quartz

B2B Memes

Most B2B publishers talk a lot about data, but mostly to ask, “Gee, how can we sell our data to companies and make a lot of money?” Gideon Lichfield.

Rethinking the Role of “Advertisers”

B2B Memes

As company president Justin Smith told Adweek , “We believe branded content is going to be an essential part of the site itself.”. Writing last week for the Nieman Journalism Lab , Ken Doctor analyzed “ The newsonomics of the Quartz business launch.

Rethinking the Role of “Advertisers”

B2B Memes

As company president Justin Smith told Adweek , “We believe branded content is going to be an essential part of the site itself.”. Writing last week for the Nieman Journalism Lab , Ken Doctor analyzed “ The newsonomics of the Quartz business launch.

Lewis DVorkin: Content Marketing or Advertorial?

B2B Memes

As he goes on to say, the “idea that a company—as a brand and marketer—can be an expert content creator and reach an audience by disintermediating reporters is confusing, threatening and scary to an entire profession that had its way for a century.”.

Start-Up Briefing Media Ltd. Blends Old with New

B2B Memes

I think this sums up an approach that all media companies need to employ. I had known of Neil and his various previous companies for many years before we met. Rory Brown.