Is your company easy enough to do business with?

Sales Lead Insights

As a result, being easy to do business with can set you apart, making customer lead generation easier, and making a significant impact on your bottom line. There’s a great deal of talk these days about building a company’s “brand.” ” Still, in reality, brand equity is simply an investment in ensuring that your prospects and customers have a positive experience each time they interact with your company or its products and services.

50 amazing facts about to inspire your company

Biznology facts are especially relevant now; with Amazon making some of the most expensive company acquisitions in the most unlikely industries, there is lots of speculation as to why and what is really going on. Often, the best way to predict what a company will do in the future is to examine what they’ve done in the past. Here are 50 amazing facts to inspire your company. Business Insider). Business Insider). Business Insider).


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How to Successfully Rebrand Your Company

Visitor Queue

Rebranding your company is often overlooked by business owners. The post How to Successfully Rebrand Your Company appeared first on Visitor Queue Blog | Identify Website Traffic. Business Strategy Marketing B2B Growth Marketing Strategy

Enterprise CRM’s Future is in Company Growth


Larger (enterprise) companies have different digital asset requirements compared to smaller companies, including their CRM. As companies grow in employee size, revenue, and strategy, their resource needs increase — but they come with limitations.

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Lead Gen and Engagement: Find your Marketing Sweet Spot

Speaker: Dawn Colossi, CMO, FocusVision

So, we put gates up on our website, we stand in trade show booths and collect business cards, and run webinars or smaller events where we get people to sign up. How do you show value to the business? A shift is occurring for B2B Marketers.

What is Digital Transformation and why companies need it immediately


The need for efficiency in Digital Marketing is pushing businesses to find more intelligent, data-driven ways of planning campaigns , producing content, and managing processes and finances. Why companies need Digital Transformation? How to start a Digital Transformation in your company?

Size Affects How Companies Fare During and After The Pandemic


Going into 2021, medium-sized businesses may find themselves at a disadvantage compared to larger or smaller firms. Fewer releases come from medium-sized businesses. Figure 1 : There is a noticeable dip in product launches for medium-sized companies.

What Do Freshly Funded Companies Spend Investor’s Money On?


Company growth is often dependent on the infusion of capital. Using ZoomInfo’s Scoops data we were able to understand what projects companies are working on and tying it to funding events. This allows us to track the types of projects companies invest in before and after raising money.

Survey says: ANZ Companies use social media for business


Isentia’s social media report sheds a great deal of insight into social media usage for individuals and businesses. Businesses and organisations looking to reach people online inevitably will need to turn to social media in order to be where the people are and capitalize on getting in front of your target audience. Tapping social media influencers to showcase your brand is an important strategy for businesses.

Is Your Company Ready for Social Business?


Yesterday, Andrea Goldberg gave our monthly webinar about how to improve a business’s social media marketing. Do you want to understand how to grow your business and reap the benefits of social business? Are you aware of the organizational, cultural and leadership challenges social business brings with it? Andrea looked at the role of social business in organizations and how new tools and mobile access are transforming organizations to be more effective.

Not Too Late: Last-Minute Steps towards GDPR Compliance for B2B Marketers

Speaker: Howard J. Sewell, President, Spear Marketing Group, and Anne Angele, Senior Marketing Automation Specialist, Spear Marketing Group

As you likely know, the European General Data Protection Regulation (GDPR) takes effect May 25. Surveys show that most US-based B2B marketers are still woefully unprepared, even though the regulation affects not only any company actively doing business in Europe, but anyone even communicating with European contacts in his/her marketing database. The penalties for non-compliance with GDPR can be severe – in the millions of dollars. Fortunately, there are a few basic steps that B2B marketers can and should make that will get them closer to full compliance.

Companies Navigate Through a Storm in 2021


As 2021 begins, start-up, small, and medium companies have taken the brunt of much of the economic collapse, but as is often the case, proved deft at changing the way they operate compared to slower-moving enterprises.

Money Lessons For Small Marketing Businesses Post-COVID


The global pandemic has disrupted most small businesses in some way. As conditions begin to return to normal, there will be numerous lessons to take from the pandemic to ensure that businesses can survive future events. Here are three key strategies to consider for your own business.

Why Some B2B Tech Companies Fail at Marketing [guest post]

Sword and the Script

Some B2B tech companies, especially in early stages, are eager to make a splash in their respective markets. These companies have only created a third of the content they need to successfully move the reader through the buyer’s journey.

How to Grow Your Business with Voice of the Customer


Which company are you more likely to buy from? A strong VOC strategy can have a direct effect on growing your business — boosting sales and improving customer retention. And according to a study by Aberdeen Group , the top 20% of businesses using VOC data grew by 9.8x

Utilizing Intent Data to Get Everyone a Seat at the Planning Table

Speaker: James Gilbert, Head of Marketing at CRMNEXT

Social distancing is a byword now often heard in B2B companies, but what about the departmental distance between your own organization's sales and marketing teams? This detachment can lead businesses to use the wrong account-based marketing programs (ABMs) as an instant fix, but it isn’t a magic tool that will make all your problems disappear. Join James Gilbert, CMO at CRMNEXT, for his in-depth & exclusive session about properly using intent data during your ABM campaign.

How companies use video content on social media


Pretending to do everything by yourself is a common mistake among business leaders that are new to the video strategy. The post How companies use video content on social media appeared first on Blog

How to Do an Efficiency Audit on Your B2B Company


Every business-to-business (B2B) organization needs to make the most of limited time and resources. Efficiency is vital to conserving cash , the lifeblood of all businesses (startups particularly) that enables them to profitably grow revenue. Guest post by Eleanor Hecks.

Success Story | Manufacturing Company


When you turn to us for assistance with your business development, market research, or lead development, we will look at every aspect of your sales process in order to identify which areas are going to benefit most from our input.

3 Business Blogs with Proven ROI from Industrial Companies

Industrial Marketing Today

A business blog is an important and integral component of inbound marketing. While there are plenty of business blogs from B2B marketing consultants (including this one), industry portals and vertical search engines, there aren’t too many from manufacturers and industrial companies. It is easy for us marketing consultants to extol the virtues of a business blog but clients want to see actual examples before accepting our recommendations on blind faith.

Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. The primary takeaway? Forrester found only 1.2% of companies achieved a score indicating maturity in data management practices. However, organizations are fighting back - and winning.

Why companies should be investing in content to drive business growth

Champion Communications

As a result, businesses are having to reconsider how they engage with their customers and prospects. As 87% of buyers say that online content has an impact on their buying decisions, content creation is more important now than ever for most businesses’ lead generation strategies.

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7 Tips for Construction Company SEO

Industrial Marketer

Construction company SEO is an essential part of the digital marketing mix for any construction company that seeks to raise awareness for its business and convert leads. Read more » The post 7 Tips for Construction Company SEO appeared first on Industrial Marketer.

Build Your Business Online with an Expert SEO Company


Is your business ready to take that next step forward in growing your online visibility and website traffic? Reaching out to a reputable SEO company is a positive move as there are numerous benefits to working with an SEO agency as opposed to keeping it in-house.

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Why every business needs a social media business audit


While your business may be posting to social media and doing all the right things, you must regularly assess where you stand on your most important social channels. Too many brands and businesses try to “do more on social” before assessing where they are and where they want to go. This is where many businesses fall short, because it is easy to jump on a new social channel and fill out the profiles without using the same visuals. Not active on social media?

The Impact of Direct Dials on Sales Productivity

Leveraging the latest industry research, this eBook highlights the impact of direct dial phone numbers on sales productivity with the goal of empowering reps to have more conversations with prospects, and consequently, schedule more meetings, increase opportunities, and close more business - fast.

Social media employee advocacy is the heartbeat of your company


Employee advocacy is the heartbeat of your company. Why are we talking about heartbeats and business? Does a company even have a heartbeat? For too many companies, their goal is to keep employees happy enough to keep that money flowing in. But that’s not your company. Here’s the official definition of a business, according to The Personal MBA. What I think the above quote is missing is the human element to business.

Small Business Marketing Ideas & Tips for SMB Business Owners

Outbound Engine

It’s always a good time for business owners to think about the most effective small business marketing ideas. Or it could be that business seems to be stagnant. Whether you’ve been in business for 3 months or 30 years, there is always room for improvement.

5 Loyalty Best Practices for Subscription Companies


Subscription businesses have been growing rapidly during the past few years. In a highly competitive space with a business model based on recurring revenue, it’s crucial for subscription brands to create experiences that keep customers coming back.

Business video trends worth noting in 2018


If you’re calculating, or recalculating, this year’s video content marketing strategy, Vidyard ’s 2017 Video in Business Benchmark Report suggests some practical business video trends worth your attention. The report’s insights are based on a year’s worth of data covering 500 businesses and over 600 million video streams on Vidyard’s hosting platform. High-tech and manufacturing companies lead. High-tech companies put out more videos than anyone else — 21 per month.

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Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow-up, maintaining an accurate and consistent database is a top priority for B2B organizations. This latest eBook aims to help marketing leaders understand the impact of data management on their company’s ROI.

Industrial Marketing Company Celebrates 25 Years in Business

Industrial Marketing Today

April 2012 marks a milestone for my industrial marketing company Tiecas, Inc. We are celebrating 25 years in business! That was the impetus for me to quit my management job with an oil country tubular goods (OCTG) manufacturer and take the plunge into starting my own business. I could not have launched my company without the Apple Macintosh Plus, Apple LaserWriter Plus with a PostScript interpreter from Adobe and PageMaker from Aldus Corp.

Are Companies More Productive Letting Employees Work from Home?


This sudden adoption of working-from-home technologies by businesses all over the world does not apply to Slack alone. So, what does this mean for our businesses?

Product Marketing versus Company Marketing for SaaS Businesses [Updated]

Golden Spiral

For SaaS companies in particular, this is critically important. You must understand the difference between marketing your company and marketing your product(s). of product marketers report to marketing while the balance report to product, the CEO, or business development.

Leading My Company Through The Great Resignation


As a business leader, I’ve found the last 20 months or so to be eerily like being a brand-new mum. But just as you find your footing as a new parent, business leaders seem to have found theirs as our world stabilizes.

How to Overcome the Pain Points of Your CRM

When used effectively, a CRM can be the life blood of your sales team – keeping everyone organized, efficient, and at peak productivity. However, as a company, sales stack, and database grow, it becomes difficult to uphold structure and governance to keep a CRM up-to-date. The result? Less organization, more confusion, and fewer deals closed. Leveraging leading industry research from industry analysts, this eBook explores how your sales team can gain back valuable time.

10 Amazing Large Company Blogs To Inspire Your Content Marketing

Marketing Insider Group

One of the most effective tactics to take your content to the next level is by studying the world’s best large company blogs. IBM dominates the business technology space with its innovative products. Get started today – and generate more traffic and leads for your business.