Webbiquity
AUGUST 19, 2024
What are the best tactics to use in your B2B marketing funnel to efficiently grow your sales? Image credit: PhotoMIX Company on Pexels Effectively managing the B2B marketing funnel can be complicated, but this article will help you through it all—from assessing ROI to nurturing leads with tailored content and more.
Vision Edge Marketing
MARCH 4, 2025
One valuable B2B sales strategy approach lies in the concept of customer-centric insights selling. According to Statista , on average only 2.46% to 3.26% of leads or prospects your sales team contacts will convert into paying customers. Before we explore this concept, lets review the challenges of selling complex solutions.
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Webbiquity
JULY 23, 2024
B2B companies often struggle to keep up with rapidly changing market demands. Traditional B2B marketing methods often fall short. This post explores how AI can transform your B2B marketing strategies and help you stay ahead of the competition. Guest post by Scarlett Finley. AI simplifies this.
Zoominfo
APRIL 17, 2025
Even the most driven sales teams require the right resources to effectively target prospects, nurture relationships, and close deals. Theres certainly no shortage of sales tools available to help your team master every step in the modern sales process. These represent the key software platforms for your sales team to evaluate.
Advertiser: ZoomInfo
Leveraging a data provider to help identify and connect with qualified prospects supports company revenue goals by alleviating common headaches associated with prospecting research and empowers sales productivity. Critical integrations that fit directly into your sales processes and workflows. So what’s the problem?
Zoominfo
JANUARY 29, 2025
The world of B2B sales and marketing is at an inflection point. Companies spend billions of dollars annually on GTM efforts, yet many still fail to achieve their growth targets. For too long, companies have tried to fix this fundamental problem with incremental improvements to data quality, GTM strategy, and tech stacks.
markempa
NOVEMBER 8, 2024
Every decision – even in B2B – is grounded in emotion. The Hidden Barrier to Customer Understanding Through my work with B2B companies and conversations on the B2B Roundtable Podcast, I’ve noticed a pattern. ” Real Example: A B2B software company completely redesigned their approach.
Speaker: Donald Kelly, Founder & Chief Sales Evangelist at The Sales Evangelist LLC
The average B2B sales cycle can take anywhere from 3 to 9 months to close, depending on the complexity of the product or service being sold. Now add the fact that we're facing a global pandemic and it could add an extra 2 - 3 months or more to a sales cycle. How can any company truly thrive? It seems impossible but is it?
Advertiser: ZoomInfo
Today, many B2B companies use ABM teams or technologies to make sales. Account-based marketing (ABM) is a key strategy for driving sustainable growth. But getting a program off the ground successfully doesn’t have to be a daunting task.
Speaker: Jen Spencer, VP Sales and Marketing, SmartBug Media
Recent studies have shown what a lot of B2B marketers already know - it’s hard to build a successful inbound marketing program. Join Jen Spencer, VP of Smartbug Media, as she discusses how to grow an inbound strategy and framework in your organization to attract leads and establish your brand.
Advertiser: ZoomInfo
Fact: Only 8% of sales and marketing professionals say their data is between 91% - 100% accurate. In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. of companies achieved a score indicating maturity in data management practices in the space.".
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done.
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B2B marketers face a number of challenges, including: continuously generating great leads converting leads to active sales prospects finding vendors that deliver real results Aggregage has proven content syndication, webinar, online advertising and intent signal marketing programs that deliver higher-quality leads.
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“B2B buyers spend just 15% of their time interacting with brands before making a purchase decision” (Gartner). That means B2B marketers miss out on 85% of a buyer’s journey! How can B2B marketers reach active buyers sooner in the sales cycle and influence their purchase decisions? Intent signal data can help.
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