Product-led growth: how to convert your product into the company’s central growth point

RockContent

The business world has entered a new dimension and, to adapt to it, we need to understand the concept of Product-led Growth (PLG). Besides, it is a very effective approach when positioning a product to generate brand credibility in the market and add more value to the customers acquired.

Are Companies More Productive Letting Employees Work from Home?

Zoominfo

Research Suggests Productivity Benefits of Working from Home. As far as overall productivity goes, there is an overwhelming amount of research that shows that, under normal circumstances, working from home increases productivity.

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What is product-led growth?

Tomorrow People

An examination of the key characteristics of product-led growth, and how it differs from traditional marketing or sales-led strategies. Product-led growth (PLG) is becoming an increasingly popular strategy among both B2B and B2C businesses. Product-led growth delivers results.

Bring a New Product to Market Without Reinventing the Wheel

Measure Up Marketing

Many of our customers are committed to successfully bringing new products to market. But they often find that it’s a daunting undertaking and sadly many new products fail. This episode of One Good Idea offers guidance for launching a new product. It’s the products big debut.

Going to Market Smarter in the New Economy

In 2021, as companies continue to move more functions online, employees will take a more virtual -- and flexible -- mindset and lifestyle in parallel to the digitization of businesses. To succeed, you must change the way you conceive and build new products as a digital business. Download the report today to discover more!

Five Blog Topic Ideas for a B2B Product Launch

Launch Marketing

A B2B product launch relies heavily on marketing to generate awareness and interest in the new product. So, what blog topics can help to interest and engage audience about a new product? These five primers are key to prioritize in paving the way for a successful product launch.

Product Marketing: Breaking Down the Keys to Success

Hive9

B2B companies are often struggling to meet their goals when it comes to the success of new product launches, according to recent SiriusDecisions research. Martech Marketing Insights marketing measurement Marketing performance management marketing strategy Product Marketing

Key Components of a Product-Led Growth Strategy

Tomorrow People

The essential principles driving product-focused strategies at leading B2B SaaS companies. Product-Led Growth: A Winning Strategy. Publicly traded PLG companies are now valued at over $200 billion , with a 29.7% What these are will depend on the purpose of the product.

Marketing Productivity: Where Are You Wasting Time?

Zoominfo

Everyone wants to be efficient and productive. But what does it mean to actually be productive when it comes to marketing? Obstacles to Marketing Productivity. Even the most disciplined employees face productivity roadblocks. So, You Want to Improve Marketing Productivity?

Product marketing superheroes: 5 technology platforms doing stellar product marketing

Tomorrow People

The leaders expertly bring together product development, sales, marketing, and customer success. Find out why these product marketing superheroes are soaring. Product marketing for SaaS platforms and B2B technology in general is growing in both importance and impact. As companies develop more sophisticated product offerings and fight to compete in a tough market, brand marketing and content marketing are no longer enough. Product marketing superpowers.

The Impact of Direct Dials on Sales Productivity

Leveraging the latest industry research, this eBook highlights the impact of direct dial phone numbers on sales productivity with the goal of empowering reps to have more conversations with prospects, and consequently, schedule more meetings, increase opportunities, and close more business - fast.

Pants Are Not Optional | Keeping Productivity & Company Culture Alive

Marketo

A big part of this is ensuring that your team productivity and company culture remain intact. Keep Productivity Alive. Taking the time to send an email or highlight an accomplishment during a video chat will reinforce productivity in a positive way.

9 Product Marketing Strategies to Grow Your Customer Base

Marketing Insider Group

When you hear the phrase “product marketing,” what are some of the first brands that come to mind? Product marketing is all about the consumer. To be a successful product marketer, you must pull the consumer into your narrative. What is Product Marketing?

8 ways to drive better results from your product launches

Tomorrow People

Take B2B products to market more effectively with a purposeful plan. The number of products introduced each year in different markets around the world is vast. Among 30,000 products released each year, 95% fail. ( 45% of product launches are delayed by at least one month.

A B2B Marketer’s Guide to Launching a New Product

Webbiquity

For any business, launching new products is vital for long-term success. But launching and marketing a new B2B product is difficult. Here’s an actionable eight-step process that can help you achieve a successful new B2B product launch. What will they be using your product for?

How to Overcome the Pain Points of Your CRM

When used effectively, a CRM can be the life blood of your sales team – keeping everyone organized, efficient, and at peak productivity. However, as a company, sales stack, and database grow, it becomes difficult to uphold structure and governance to keep a CRM up-to-date. The result? Less organization, more confusion, and fewer deals closed. Leveraging leading industry research from industry analysts, this eBook explores how your sales team can gain back valuable time.

Productivity Measures Improve Performance and Operational Excellence

Measure Up Marketing

One key category of measures, productivity measures, provide insight on how to improve performance. Product innovation, Operational metrics such as financial and productivity measures. R&D produces new products. Four Productivity Categories for the Marketing Factory.

Customer-Powered Product Development: How to Create Better Products & Increase Demand

Influitive

Not hitting your product adoption targets? It could be that you haven’t achieved product-market fit—something that “80% of companies never achieve.” In my experience, most companies rely on time-consuming outreach to validate their products and gather customer feedback. Or, they send out impersonal email surveys that don’t motivate customers to respond. But there’s a more.

5 ways to promote your promotional products

Biznology

When you invest in promotional products, you want to make the most of them. When promotional products do such a good job advertising your business, you should use them more often. Today we have 5 ways to promote your promotional products. Promote your promotional products on your website. Free gift for answering a survey about our products and services. Put a landing page URL on your promotional products. Print a coupon on your promotional products.

Why A Content Marketer Needs to Buddy Up with their Company’s Product Marketer(s)

RockContent

A content marketer and a product marketer can do really great work together when they make a concerted effort to integrate their specialized talents. A well-executed joint product/content marketing plan can build more awareness and interest in a product than both counterparts could accomplish without the help of the other. Together, the two marketing counterparts can help target buyers understand their product within the context of what problem it solves.

Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. The primary takeaway? Forrester found only 1.2% of companies achieved a score indicating maturity in data management practices. However, organizations are fighting back - and winning.

Working with a Video Production Company: 9 Steps to Success

Vidyard

Video production companies (a.k.a. video production agencies) exist to make videos for companies like yours. Why Should You Hire a Video Production Company? Video production agencies eat, sleep, and breathe video. Set a Video Production Timeline.

HubSpot Product Updates - September 2020

Tomorrow People

With more than 86,000 customers from more than 120 countries across the globe and (not to mention HubSpot’s expanding product lines), your needs as HubSpot customers grow more diverse by the day. However, personalization goes beyond just the audience's contact and company information.

Automating Your Product Marketing

Sharpspring

But what lies behind some marketing strategies may be less obvious from their title, for example, what the heck is product marketing? Simply put, product marketing is a process of promoting and selling a product to a customer. What is Product Marketing?

Recruitment Productivity: Where Are You Wasting The Most Time

Zoominfo

It saves you from having to source talent every time a new position opens up at your company. Want To Be More Productive? But there are a few other ways that recruiters can be more productive when it comes to talent sourcing and the hiring process. Recruiter Productivity Metrics.

Buyer’s Checklist: How to Evaluate a B2B Contact Data Provider

Many organizations fail to properly evaluate vendors during the selection process. Download ZoomInfo’s data-driven eBook for guidance on effectively assessing the vendor marketplace. After reading, you’ll gain insight into the following components:

Recruitment Productivity: Where Are You Wasting The Most Time

Zoominfo

It saves you from having to source talent every time a new position opens up at your company. Want To Be More Productive? But there are a few other ways that recruiters can be more productive when it comes to talent sourcing and the hiring process. Recruiter Productivity Metrics.

Now that You’ve Hired a Video Production Company, Here’s What to Expect

Single Grain

Hiring a video production company is a lot of work. But not as much work as producing a professional-quality explainer video , product demo video, customer testimonial video or any other type of video for your brand's needs. Production company warranties.

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3 Critical Steps to Follow Before Naming a Company or Product

Launch Marketing

Launching a new company or product can be an intense process, requiring a large investment of both money and time. To ensure you’re setting your company or product up for success, one of the crucial parts to focus on is the naming. Company name].com,

How to Increase the Impact of Your Product Launch with Content Marketing

Launch Marketing

Beyond lead generation power, content marketing also allows you to communicate directly with your target buyer audience and explain how your product or service can address their unique pain points. How does your product address their needs?

Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

As a B2B marketer in 2020, you are being asked to do a lot: brand building, create content, build position as thought leader, generate leads, create ongoing touchpoints with prospects, and ideally generate sales calls. And do all of this with limited resources and time in a crowded world that is fighting you for attention. That’s a big challenge, and we believe a key part of the answer to that challenge is the smart application of webinars for B2B audiences. If you have held back on doing webinars because of the level of effort, or if you want to up your webinar effectiveness, then you won’t want to miss this unique presentation with expert webinar producers Dawn Baron and Shelley Trout.

Looking for Ways to Improve Your SaaS Product Marketing Skills?

Tomorrow People

Imagine you’re asked to define “SaaS product marketing.” But, experienced marketers find it difficult to agree on a definition for “product marketing.”. But, there’s another reason product marketing defies clear definition. Product" can mean something broad or specific.

How promotional products fit in with the modern consumer

Biznology

That is where promotional products, branded gifts, and giveaways shine. Perhaps that is why promotional products have stood the test of time through the technological advances in advertising. This article will take a look at how promotional products fit in with the modern consumer and still do a very effective job when it comes to helping advertise your business. These opportunities to reinforce branding and messaging increase the exposure of your promotional products.

30 SaaS product ideas and examples for startup companies

accelerate agency

During the pandemic, companies turned to SaaS as their software solution of choice—and as the market grows, more and more SaaS products will be needed. Types of SaaS companies. Reasons to start an SaaS company. 30 SaaS product ideas and examples.

Product Marketing versus Company Marketing for SaaS Businesses [Updated]

Golden Spiral

sell the product. For SaaS companies in particular, this is critically important. Without the establishment of trust and reputation, selling a product—especially in a competitive marketplace—is difficult. 21% of product marketers never have any interaction with their customers.

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

With information at their fingertips, the chances are that potential customers have already met you, judged you and have a firm impression on your company and products.

10 promotional product trends from the PPAI Expo 2018

Biznology

Promotional Products Association International (PPAI) is an annual expo that highlights and showcases the latest in promotional products. This year, it took place in Las Vegas and there were 1,300 exhibitors filling up over 3,000 booths showing off hundreds of thousands of different promotional products. There were 4,500 companies pre-registered to attend. Today, we are taking a look at the trends in promotional products that we saw at the show. Product safety.