Sprout Social

JUNE 7, 2021

The importance of planning and organization to achieve your Instagram customer care and community management goals cannot be ignored. When you’re managing a constant stream of incoming DMs, or your brand suddenly goes viral and a wave of @mentions floods in, having the right inbox infrastructure in place can make all the difference. .

Work Management 130

Work Management Bandwidth Autoresponders Viral Marketing 130

Sprout Social

OCTOBER 10, 2023

The campaign used the tags #TopicalsTakesBermuda and #TopicalsTurns3 to mark content. This collaboration stars Ben Affleck, Dunkin’s official spokesperson, and Ice Spice, a rapper known for her several viral hits like, “Munch,” which is also the name of her fans and a play on words for the campaign. Recaps were also posted on TikTok.

Examples 127

Examples Campaigns Advertising Agencies Burn Rate 127

Sprout Social

JULY 19, 2022

According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. Forward-thinking brands use them with specific goals and intentional strategies in mind—whether they’re making their product go viral or gaining international press. Industry or community-specific (example: #BookTok).

Effectiveness 122

Effectiveness Social Media Paid Search Agency Viral Marketing 122

Sprout Social

SEPTEMBER 14, 2023

#PajamaOutfit #PajamaStyle #PajamaFashion ♬ original sound – aerie Makeup brand Glossier also turned to UGC to build their “Dew it Yourself” series based on content their community was already organically posting about. And this means finding and responding to conversations you’re mentioned in—even when you’re not tagged.

Marketing & Strategy 124

Marketing & Strategy Marketing Strategy Webinar Metrics Top of Funnel 124

ConvertKit

OCTOBER 30, 2020

Stop waiting for your videos to go viral. Nearly every day, I wind up reading a new story of a YouTuber becoming an overnight sensation—but for most creators, “going viral” is a terrible game plan. Use video tags to grow your exposure. Think of tags like keywords. This encourages viewers to keep watching.

Youtube 145

Youtube Promotion Spending Video Marketing 145

ConvertKit

FEBRUARY 16, 2021

Monica Lent uses ConvertKit to build Blogging for Devs, a thriving online community. She built Blogging for Devs —a niche newsletter and a thriving paid online community. Build a loyal community with newsletters. Instead of taking the popular route of creating an online course , Monica wanted to explore creating a community.

Communities 76

Communities Newsletter Blogger Landing Pages 76

Sprout Social

OCTOBER 16, 2023

They have a strong user-generated content strategy, encouraging their customers to tag them on social media. For example, the viral video below shows what happens when you’re over 40 and the party goes past 10 pm: Community management is also a large part of their strategy.

Brand Identity 115

Brand Identity Branding Marketing AI Social Media 115

Contently

SEPTEMBER 20, 2022

.” While many top-performing pages in the report were re-sharing sensationalized content or misinformation related to political issues, the lack of consequences faced by those page admins demonstrated the ease—and potential value—of plagiarizing viral content to reach a larger social audience. Look at the optics.

Ethics 121

Ethics Social Media Trends Copyright 121

Optinmonster

FEBRUARY 11, 2024

Create a competition on Instagram by asking users to post content around a theme, and with a specific hashtag, and to tag your brand page. Implement Viral Marketing Campaigns Create shareable content or campaigns that encourage users to share with their networks. Examples include: Viral marketing campaigns. Content marketing.

Paid Content 86

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 86

Sprout Social

DECEMBER 5, 2022

The “It’s Corn” viral trend became a cultural touchstone for friends and strangers alike. Booktok , for example, has become a flourishing online community. Before Sprout, I managed a viral social media campaign at Shedd Aquarium that was so widespread, it reached all seven continents—yes, including Antarctica. ??

Social Media 140

Social Media Media Privacy Transparency 140

Sprout Social

JUNE 29, 2020

Regardless of which platform universities choose, social media enables universities to cultivate a sense of community for students and to engage with their alumni base. Marketers can help educate their executives on what social awareness means, what efforts are successful and why going viral isn’t always the answer.

Marketing Funnels 132

Marketing Funnels Top of Funnel Marketing & Strategy Marketing Strategy 132

The Lead Agency

APRIL 14, 2024

Tools like Google Analytics and Tag Manager allow marketers to measure virtually every aspect of their campaigns, providing insights that can drive better decision-making and optimise marketing spend for the best ROI. This data can inform content strategy and community management practices. At its core, virality is about resonance.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Envy

AUGUST 2, 2022

You never know, a 15 second TikTok challenge in your office could make you go viral! Take this viral video from Canva. Psst, you can even tag your video with a specific trending sound but put it on mute. The TikTok community love to raise up start ups and real people, so share your story!

Marketing Strategy 118

Marketing Strategy Marketing & Strategy Webinar Metrics Planning 118

Exo B2B

NOVEMBER 28, 2023

When was the last time an article published on LinkedIn went viral? Time well spent… Getting back to ownership, some people will tell me that YouTube is a social network, and they’re right: it’s a video-sharing community. Schaefer continues: «But what about a blog post, YouTube video or podcast episode? Oh, one more thing.

Distribution 52

Distribution B2B Marketing Optimization Content Marketing 52

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. They no longer expect accidental virality by hiring an influencer. Brand mentions Brand mentions tell you how often your brand is discussed on social media, regardless of direct tags. It also shows you have a growing community doing word-of-mouth marketing.

Paid Content 100

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 100

Sprout Social

JANUARY 12, 2022

Gymshark, Threadless and Casper are shining examples of brands that flourished thanks to community-building and word of mouth. This includes @mentions of your brand and tagged posts. This is probably the most straightforward way to start building a sense of community and driving conversations. ” Random photo tag?

Word of Mouth 137

Word of Mouth Paid Content Conversion Work Management 137

Optinmonster

OCTOBER 31, 2023

” “Share & Win: Tag Us in Your Photos for a Chance to Get Featured! ” “Join Our Community: Together, We Shape the Future.” You’ll notice that some of these viral headlines got more shares on one social media platform versus another. Get to know your target audience. What makes them tick?

Click Rate 97

Click Rate Examples Lead Ranking Work Management 97

ClearVoice

AUGUST 9, 2021

Each post, tweet, or piece of content is designed to build an audience, nurture or engage a community, with the goal to convert followers into customers. It can encourage fans to use the hashtags while tagging friends to your content for a chance to win a prize. Sometimes, the incentive is being featured by your brand.

Case Studies 105

Case Studies Case Study Twitter Studies 105

Convince & Convert

DECEMBER 13, 2023

While there’s no foolproof recipe for turning all your videos into viral pieces, experienced video marketing companies regularly use some simple techniques that can help you as well to connect with your audience on a more consistent basis.

Social Media 153

Social Media Video Marketing Media Eye-Tracking 153

Sprout Social

MAY 24, 2022

They want real connection and they want it at the snap of a finger,” says Carrie Russell, Social Media Manager at Tag. Brands are going viral from replies and messages on forums which were previously 1:1,” says Green. It’s time to revamp how your community manager handles interacting with your audiences.

Social Media 131

Social Media Social Marketing Work Management Marketing Management 131

Optinmonster

NOVEMBER 3, 2021

These types of posts can quickly spread beyond your direct social media followers, especially if you make sharing or tagging friends part of the entry rules. This is the easiest way to make your contest or giveaway go viral and get your brand in front of more eyes. Go viral with the refer-a-friend social sharing giveaway action.

Social Media 80

Social Media Media Tips Ideal Customer Profiles 80

Sprout Social

AUGUST 10, 2022

Track trending hashtags, topics, music, challenges and more to create viral content with the right influencers. Build a private community of influencers. Use Smart Tags or create your own lists to find contacts. It’s a quick and easy way to create viral content for your brand. Stay on top of trends. Key features.

Marketing Budget 113

Marketing Budget Budget Programs Enterprise Management Work Management 113

Sprout Social

AUGUST 11, 2020

Highlighting team-related community events and news. ”) tag, the team Twitter account posts firsthand video from the team’s manager to share with fans. ??????. ?? NHL has done something similar with their #HockeyisforEveryone campaign to show solidarity with the LGBQ+ community. Jose Mourinho #THFC ??

Social Media 135

Social Media Media Buzz Communities 135

Buffer

MARCH 30, 2023

View this post on Instagram A post shared by Radhi Devlukia-Shetty (@radhidevlukia) The more creative you get with your content, the more likely you are to attract new followers and grow your social media community. Organize your posts Another plus to a series is that it can allow you to organize your content more effectively.

Social Media 100

Social Media Marketing AI Media Communities 100

SocialPilot

JANUARY 21, 2024

They also engage their followers with regular Q&As, polls, and fun contests, encouraging user-generated content and fostering a vibrant online community. According to a study by Social Media Today , videos generate 1200% more shares than text and images combined, marking the importance of videos in viral marketing.

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

FunnelEnvy

DECEMBER 11, 2023

Advocacy Stage User-generated content (UGC), community-building videos, and referral program explainers Videos that meet the needs and objectives of the respective stage in the sales funnel establish trust and help keep potential customers moving through your funnel. Members also reshare B2B short videos more than other types of content.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Brightedge

JULY 26, 2022

This is generally how viral content started. This user-generated content keeps your brand’s name out there and also creates a sense of community around those who value and trust your brand. This is a group of individuals who are social media marketing, business, and creativity leaders in the Adobe community.

SEO 64

SEO Marketing Budget Creation Marketing Budget Lead Scoring 64

Martech Advisor

DECEMBER 19, 2019

There are a few social media campaigns that go viral and make a real impact on society. A well-planned social media campaign helps brands create awareness, build a community, and drives sales. User-generated content inspires your community to create and share content about your brand. There is no reason yours shouldn’t.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Navigate the Channel

MAY 24, 2023

With PR incorporating elements such as podcasting, community platforms and influencer marketing, it can be a different path to launch. Remember that it takes nanoseconds for a bad experience to blow up on social, but it only takes seconds for a positive experience to go viral as well.

Word of Mouth 65

Word of Mouth Product Marketing & Strategy B2B 65

Valasys

APRIL 22, 2020

Also, employing branded hashtags is like tagging your content to maintain its discoverability in the future, in case you need to do so. On Twitter, the brands usually prefer using a hashtag for a store location over tagging themselves in their own posts. Community Hashtags should be Used by Larger Brands.

Marketing & Strategy 59

Marketing & Strategy Marketing Strategy Planning Marketing Management 59

Optinmonster

MAY 27, 2020

Platforms like Facebook, LinkedIn, and Reddit have a wide range of online communities focused around specific industries and niches. Tools like Google Alerts, Mention, and Awario will notify you anytime your brand is mentioned online, rather than only receiving notifications when you are directly tagged on the platform itself.

Social Media 130

Social Media Paid Content Social Marketing Advertising Agencies 130

Sprout Social

JANUARY 24, 2022

You need someone capable of both building community and managing escalation or crisis communication when it matters most. Behind every post there’s strategic work, data analysis, editing, community management and more. Community Wizard. crisis communicator ?? community advocate ?? Social Media Ninja.

Social Media 101

Social Media Work Management Marketing Management Tips 101

Magisto

MARCH 19, 2020

Create a video of your favorite local businesses in your community and encourage others to order takeout, donate, or buy a gift card for the future. Create a video to share the best ways to support local businesses in your community. Create a video to share your favorite restaurants in your community. Get Nostalgic. YES PLEASE!

Video Marketing 98

Video Marketing Communities Youtube Class 98

Sprout Social

JULY 6, 2022

Now, with new features like Twitter Spaces and Twitter Communities , businesses and brands alike can further build relationships with followers. This could reflect greater attention to developing news and updates, as well as a desire for entertainment via viral Tweets and memes.

Twitter 106

Twitter Best Practices A/B testing Social Media 106

Hubspot

NOVEMBER 13, 2023

Add little details in your packaging elements, like customized wrappers, tissue paper, custom tape, unique colors, and smells to boost the likelihood your packaging will go viral on social media. They’re a community-focused company that crafts exceptional ice creams to bring people closer together. Image Source Image Source 4.

eCommerce 71

eCommerce Best Practices Word of Mouth Viral Marketing 71

Adobe Experience Cloud Blog

OCTOBER 30, 2018

The purpose of organic social media is to build a community of loyal followers and customers by posting relevant content and interacting with those who communicate with your brand. Also, it is important to note that title tags should only be around 50-60 characters long and be very relevant to the content on the page.

Organization 134

Organization Marketing & Strategy Marketing Strategy Word of Mouth 134

Hubspot

FEBRUARY 19, 2019

Begin engaging with your subreddit communities. Once you've cultivated a list of subreddits that are likely of interest to your target audience, it's time to start engaging with those subreddit communities. However, there's a blue "Promoted" tag in the top left, signifying it's a paid ad.

Cost Per Click 75

Cost Per Click Advertisements Advertising CPC 75