Martech

MARCH 14, 2024

Auto LQA uses AI to automatically assess the quality of localized content, while AI Actions helps users improve translations within the Phrase editor. GetResponse’s AI Email Writing Assistant is an AI-powered text generator added to their email editor, enabling users to create and optimize email content quickly without switching tools.

Marketing AI 119

Marketing AI Enterprise Management eCommerce User-Generated Content 119

Anyword

MARCH 14, 2024

The challenge, however, has always been to predict the impact of your content before it goes live. Enter Anyword’s Benchmarking feature, a tool designed to dispel the fog of uncertainty surrounding content creation. This allows you to know how well your new content will do before publishing it.

Advertising Benchmark 92

Advertising Benchmark Lead Ranking Lead Scoring Comparison 92

Martech

JUNE 9, 2023

All we knew for certain was we’d trained MarTechBot on MarTech.org content and we’d learn a lot by putting the technology into your (and our) hands. It’s answered questions, made recommendations and generated content based on your prompts. ”) or a generative/creation task (e.g., “Write a project plan for implementing a CDP.”)?

Account Based Marketing 109

Account Based Marketing Marketing Automation Services ABM Marketing Analytics Tools 109

Oktopost

MAY 11, 2022

Meet Christopher Willis, an AI content governance and brand alignment strategy expert who is currently serving as CMO/CPO at Acrolinx. He even opens up about the multiple challenges of category creation, and some of the biggest obstacles he’s facing today as he creates a new category while trying to align everything together.

CPO 144

CPO B2B Thought Leadership Transparency Brand Identity 144

Valasys

JULY 31, 2023

Introduction In the era of information overload, businesses need to deliver timely and relevant content to their audiences to stay ahead in the market. Content Automation tools play a pivotal role in streamlining the content workflow, enabling organizations to produce and distribute content at scale without compromising on quality.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

Marketing Insider Group

JULY 3, 2023

However, searching for current content ideas can be time-consuming. Investigate our list of resources for discovering current trending topics that keep your content relevant. Test the features in popular marketing software and sites, such as Buzzsumo, Ahrefs, and Trends.co, to discover fresh subjects for content. Image Source 3.

Trends 274

Trends Marketing AI Lead Ranking Lead Scoring 274

Martech

OCTOBER 1, 2022

Content creation for journey orchestration. Let’s start by talking about content. After all, without content, there would be nothing to orchestrate. The main issue is how to maintain content consistency across channels. Think about how many different systems are used to create, manage and publish content.

Process 114

Process Multi-Channel Work Management Marketing Management 114

Marketing Insider Group

MARCH 1, 2021

Since Google processes about 40,000 searches every second, you need to invest in the best content marketing, search engine optimization (SEO), and marketing services for your business. Google will prompt you to choose the category that best fits your business. Creating quality content. Creation of a site map. HTML coding.

Google 326

Google Mobile Advertising Business Work Management 326

Martech

MARCH 7, 2024

Using AI, SpotOn Marketing Assist creates the marketing campaign content, while the imagery is selected using the restaurant images uploaded or stock photography; both are generated based on the restaurant’s pre-determined category, business goals and specific event.

Marketing AI 108

Marketing AI Work Management Marketing Management Barriers 108

Marketing Insider Group

MARCH 2, 2021

When it comes to content marketing, how do you know what to write about? The answer is simple: conduct a content gap analysis. In short, this analysis will help you find gaps in your content marketing strategy and show you exactly how to fill them. What is Content Gap Analysis? Why is Content Gap Analysis Important?

Analysis 321

Analysis Top of Funnel Work Management Lead Ranking 321

Heinz Marketing

DECEMBER 21, 2023

A content taxonomy is a system that helps with categorizing and organizing content. It makes it easier to prioritize content, connect the right content to the right audience, and seamlessly deliver content across multiple channels. We have an example to illustrate later in the blog.

Digital Asset Management 113

Digital Asset Management Content Work Management Tagging 113

Contently

NOVEMBER 10, 2022

The job’s not over until the paperwork is done—or, for content marketers, until results are measured. For most Chief Marketing Officers (CMOs), the holy grail of content measurement is return on investment (ROI). Gated content can be analyzed using Docalytics. Make content plans that align with campaign goals.

Lead Ranking 130

Lead Ranking Enterprise Management Lead Scoring Work Management 130

Tiecas

APRIL 23, 2024

Table of Contents Why Inbound Marketing is Essential for Manufacturing Lead Generation Is Your Industrial Website Optimized for Engineers and Technical Buyers? Builds trust and authority: By providing informative content (blogs, whitepapers, case studies), manufacturers establish themselves as thought leaders and trusted advisors.

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 52

Vision Edge Marketing

FEBRUARY 21, 2023

To succeed, movie theaters need the studios to produce high-quality content that is in line with what audiences want to see. Just as movie studios must produce high-quality content that is in line with audience trends, every organization must understand their target market and develop solutions that meet their needs. What’s Your Edge?

Work Management 234

Work Management Marketing Management Customer Satisfaction Lead Ranking 234

Martech

APRIL 9, 2024

Metadata unlocks your digital content’s true potential, enabling efficient search, improved findability and trusted content governance. When managed well, DAM removes the content silos in your organization to provide a more meaningful sales, communications and marketing operation process and hence, a better customer experience.

Digital Asset Management 110

Digital Asset Management Industry CMS Transparency Work Management 110

Marketing Insider Group

NOVEMBER 17, 2020

Content marketing is a contact sport. Such is the life of a content marketer, where you must balance content marketing strategy vs. execution. You can’t “win” at content marketing without a solid strategy. A fruitful content marketing return for your organization requires both strategy and execution. Image: CMI.

Marketing & Strategy 362

Marketing & Strategy Marketing Strategy Webinar Metrics Content Marketing 362

Martech

MARCH 27, 2023

SAP is also highlighting its partnership program for Commerce Cloud, including Contentful for content creation, Coveo for AI-driven product recommendations and Akeneo for PIM and product experience management. SAP is also flagging these announcements as reaffirming its commitment to the digital commerce and CX categories.

Digital Experience Platform 112

Digital Experience Platform Lock-In eCommerce Verticals 112

Martech

DECEMBER 18, 2023

Producing content variations like text, images and video. One could argue that more organization may be required based on the increased volume of assets that AI content creation enables. Expanding a metadata schema is the quickest way to do this so that you can tag assets to reflect the source of their creation.

Marketing AI 115

Marketing AI Digital Asset Management Enterprise Management Work Management 115

Brightedge

MAY 16, 2021

Download the content funnel mapping checklist. Play Bigger: Create New Categories and Dominate Markets By Maney et al, 2016. In it the authors describe the process of category creation and how to become a category king. He covers the implications for web site content as well.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Martech

MARCH 24, 2022

3D e-commerce technology company VNTANA announces a platform integration with Meta that brings 3D ads to Facebook and Instagram, and automates the creation and publication process of the ads for advertisers. The categories now expand to some footwear and handbag brands. Get the daily newsletter digital marketers rely on. Why we care.

Facebook 134

Facebook Paid Search Agency Ads API 134

Top Rank Marketing

JANUARY 17, 2024

Auditing tools accomplish this by crawling your website and checking a combination of different content, on-page, and technical qualities that affect SEO against known best practices. Keywords and current keyword rankings On-page content quality (length, readability, keyword inclusion, etc.)

Analysis 97

Analysis Lead Scoring Lead Ranking SEO 97

Outgrow

OCTOBER 30, 2022

Outgrow has once again proved that it’s the best when it comes to providing a smooth content creation experience through its no-code development platform. We’re thrilled to announce that we have won the G2 Fall Awards 2022 in multiple categories including No Code Development Platform, Lead Capture, and Online Form Builder.

Outgrow 52

Outgrow Customer Satisfaction Lead Capture Template 52

Martech

JANUARY 11, 2024

Mintel’s Mintel Leap is a generative AI platform that provides research and recommendations on people, products and categories based on Mintel’s expertise. Getty Images’ Generative AI by iStock, a tool that uses NVIDIA Picasso to generate high-quality and legally safe visual content from users’ creative visions.

Marketing AI 104

Marketing AI Advertising Agencies User-Generated Content High Quality Lead 104

Content Standard

MARCH 12, 2024

Subscribe to our monthly newsletter , Content & Context, to receive more insights on the evolution of content from Skyword CEO, Andrew C. Expertise: Brands possess insider knowledge and deep category experience that most media companies can’t match. Own Your Niche: You’re the expert in your category, so show it.

Media 95

Media Brand Identity Branding Storytelling 95

Convince & Convert

JANUARY 31, 2024

You have to manage various projects, harmonizing content creation, engagement strategies, and analytics. But how do you manage all these tasks across multiple social media platforms without compromising your content quality, consistency, and sanity? Find content creators on freelance platforms like Upwork and Fiverr.

Social Media 129

Social Media Efficiency Work Management Marketing Management 129

Martech

MARCH 6, 2023

Content creation: ChatGPT can generate human-like text on a variety of topics, which can be useful for content creation, such as writing articles or generating product descriptions. It helps writers and editors get started in developing pieces of content. Developing website content. Updating social posts.

Marketing AI 113

Marketing AI User-Generated Content Training Press 113

Outgrow

MARCH 11, 2022

G2 Awards 2022 – Outgrow Wins Best Content Creation & Lead Capture. Outgrow’s entire team is on cloud 9 as we have won the G2 Awards 2022 for Best Content Creation, Enterprise Feedback Management, and whatnot! Leader: Relationship Index for Content Creation | Winter 2022. Let’s find out. .

Outgrow 52

Outgrow Lead Capture Lead Ranking Lead Scoring 52

Scoop.it

MAY 11, 2023

When we narrow our viewpoint down to content marketing specifically, there are numerous processes you can automate nowadays – but you have to be careful. This is why today we’ll be taking you through the steps you need to take to automate content marketing efficiently and effectively. Here’s what you need to do.

Automation 81

Automation Effectiveness Work Management Content Marketing 81

Navigate the Channel

OCTOBER 4, 2023

You can see through basic web analytics what the number of visitors is by source and work to further optimize or advertise to push more visitors from each source category. This is the broadest category to track, but is important. Activity Activity is what you’re doing to generate impressions, traffic, and conversions.

Planning 65

Planning Cost per Lead Classified Ads Advertising Agencies 65

Navigate the Channel

JULY 9, 2023

so the concept of a social media content calendar isn’t as foreign as it was in social’s early days. Even after all the years of social swirling around us, the initial creation of a social program can remain daunting and may seem like “just one more thing” to a communication team (or a one-person show) already strapped for time and resources.

Ad Building 65

Ad Building Tips Content Social Media 65

Martech

MAY 8, 2023

This could be shipment details/status, upsells, customer service information or content on the brand and community the customer just joined. Welcome or account creation emails Sending welcome emails is an opportunity to set the tone with new subscribers. Both are content themes to test with your users.

Marketing Automation Services 115

Marketing Automation Services Marketing Automation Email Marketing Automation 115

Buffer

MARCH 23, 2023

They serve distinctly different audiences and create very different types of content. For content creators , one of the biggest debates is whether or not to "niche down" and focus on a specific topic or audience. Not niching down can also allow you to be more creative and versatile with your content.

Newsletter 120

Newsletter Youtube High Quality Lead Case Study 120

Martech

MARCH 4, 2024

These few pages are categorized a particular way in your content management system, so the setup is fairly easy. You rely on that category tag to identify the correct articles. Two months later, the SEO guy finds out that this narrow topic is good for organic traffic, so he starts adding that category tag to many new pages.

Marketing Automation Services 131

Marketing Automation Services Marketing Automation Work Management Automation 131

Contently

FEBRUARY 8, 2023

Content marketing is like cooking. Your creation has to satiate even the most finicky eaters. In its State of Content Marketing 2022 Global Report , keyword research tool company Semrush surveyed 1,500 content marketers worldwide. It can help you deliver the best content consistently and creatively.

Marketing AI 173

Marketing AI Trends Google SEO 173

ClearVoice

DECEMBER 18, 2023

When you create a buyer persona – the more specific, the better – you can build brilliant marketing campaigns and generate personalized content that makes your brand message resonate with your buyers and potential buyers. Surveys and interviews are an incredibly important part of the buyer persona creation process.

Buyer Personas 97

Buyer Personas Psychographics Advertising Agencies Ideal Customer Profiles 97

SmartBug Media

JULY 12, 2021

Regardless of what type or types of marketing strategies your company employs—digital marketing, social media, search engine optimization (SEO), content marketing, influencer, and so on—there are some fundamental categories of marketing and reporting tools that will help attract, engage, and delight your audience. Content Creation.

Marketing Report 122

Marketing Report Marketing Automation Services CMS Development Tools 122

B2BMarketing.net

APRIL 18, 2024

In a recent conversation with Dots Oyebolu , Strategy and Marketing Director, Content Allies , a B2B podcast agency, we gained insights into how marketers can strategically harness the potential of podcasts to achieve their business goals. Dots says it’s important to be strategic when it comes to guest selection and content topic alignment.

Ideal Customer Profiles 52

Ideal Customer Profiles Top of Funnel Demand Generation Agencies Ad Building 52